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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 14A


           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. 1 )

Filed by the Registrant Filed by a Party other than the Registrant
Check the appropriate box:

|X|      Preliminary Proxy Statement

| |      Confidential, for Use of the Commission Only (as permitted by
         Rule 14a-6(e)(2))

| |      Definitive Proxy Statement

| |      Definitive Additional Materials

| |      Soliciting Material Pursuant to ss.240.14a-12

                                 PURE BIOSCIENCE
                                 ---------------
                (Name of Registrant as Specified In Its Charter)



 -------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

| |   No fee required.
|X|   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
      1) Title of each class of securities to which transaction applies:
         N/A
--------------------------------------------------------------------------------
      2) Aggregate number of securities to which transaction applies:
         N/A
-------------------------------------------------------------------------------
      3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
         $6,000,000
--------------------------------------------------------------------------------
      4) Proposed maximum aggregate value of transaction:
         $6,000,000
--------------------------------------------------------------------------------
      5) Total fee paid:
         $1,200
--------------------------------------------------------------------------------

      Fee paid previously with preliminary materials.

      Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

      1) Amount Previously Paid:

--------------------------------------------------------------------------------
      2) Form, Schedule or Registration Statement No.:

--------------------------------------------------------------------------------
      3) Filing Party:

--------------------------------------------------------------------------------
      4) Date Filed:

--------------------------------------------------------------------------------









                                 PURE BIOSCIENCE
                               1725 Gillespie Way
                           El Cajon, California 92020
                                 (619) 596-8600

                    ----------------------------------------

                                 PROXY STATEMENT

                    ----------------------------------------

                    Notice of SPECIAL Meeting of Shareholders

                          To Be Held February XX, 2004

TO THE SHAREHOLDERS OF PURE BIOSCIENCE

NOTICE HEREBY IS GIVEN that a Special Meeting of Shareholders of PURE
BIOSCIENCE, a California corporation (the "Company"), will be held at the
offices of the Company, 1725 Gillespie Way, El Cajon, California on February XX,
2004, 10:30 a.m., Pacific Time, and at any and all adjournments thereof, for the
purpose of considering and acting upon the following Proposals:

Proposal No. 1.   APPROVAL OF THE SALE OF THE WATER TREATMENT DIVISION,
                  INCLUDING NOTE AND DEED OF TRUST. We are selling
                  substantially all of the assets of our water treatment
                  division as well as our $2.0 million Note and Deed of Trust
                  asset to Data Recovery Continuum, Inc. (DRCI). DRCI will pay
                  us $2.75 million in cash at the closing plus to up to $1.25
                  million in deferred payments over the next year for the
                  water treatment division and $2.0 million for the Note and
                  Deed of Trust asset.


Proposal No. 2.   AUTHORIZATION FOR THE BOARD OF DIRECTORS TO DECLARE A
                  REVERSE SPLIT OF THE OUTSTANDING COMMON STOCK ONLY AND AS
                  WHEN DEEMED NECESSARY BY THE BOARD TO MAINTAIN THE LISTING
                  OF THE COMPANY'S COMMON STOCK ON THE NASDAQ SMALLCAP MARKET
                  ON OR BEFORE JANUARY 31, 2004 ON THE BASIS OF UP TO ONE
                  SHARE OF COMMON STOCK FOR EVERY THREE SHARES OUTSTANDING ON
                  THE EFFECTIVE DATE WITH EACH RESULTING FRACTIONAL SHARE
                  ROUNDED UP TO THE NEXT WHOLE SHARE.



This Special Meeting is called as provided for by California law and the
Company's By-laws.

Only holders of the outstanding Common Stock of the Company of record at the
close of business on January 2, 2004 will be entitled to notice of and to vote
at the Meeting or at any adjournment or adjournments thereof.

All shareholders, whether or not they expect to attend the Special Meeting of
Shareholders in person, are urged to sign and date the enclosed Proxy and return
it promptly in the enclosed postage-paid envelope which requires no additional
postage if mailed in the United States. The giving of a proxy will not affect
your right to vote in person if you attend the Meeting.

BY ORDER OF THE BOARD OF DIRECTORS


/s/ Dennis Atchley
-------------------
DENNIS ATCHLEY
SECRETARY
El Cajon, California
January  XX, 2003






                                 PURE BIOSCIENCE
                               1725 Gillespie Way
                           El Cajon, California 92020
                                 (619) 596-8600

                    ----------------------------------------

                                 PROXY STATEMENT

                    ----------------------------------------

                    Notice of SPECIAL Meeting of Shareholders

                          To Be Held February XX, 2004


GENERAL INFORMATION
-------------------
The enclosed Proxy is solicited by and on behalf of the Board of Directors of
PURE Bioscience, a California corporation (the "Company"), for use at the
Company's Special Meeting of Shareholders to be held at the offices of the
Company, 1725 Gillespie Way, El Cajon, California on February XX, 2004, at 10:30
a.m. Pacific Time, and at any adjournment thereof. It is anticipated that this
Proxy Statement and the accompanying Proxy will be mailed to the Company's
shareholders on or before January XX, 2004.

Any person signing and returning the enclosed Proxy may revoke it at any time
before it is voted by submitting a new proxy with a later date, or by giving
written notice of such revocation to the Company, or by voting in person at the
Meeting. The expense of soliciting proxies, including the cost of preparing,
assembling and mailing this proxy material to shareholders, will be borne by the
Company. It is anticipated that solicitations of proxies for the Meeting will be
made only by use of the mail; however, the Company may use the services of its
Directors, Officers and employees to solicit proxies personally or by telephone
without additional salary or compensation to them. Brokerage houses, custodians,
nominees and fiduciaries will be requested to forward the proxy soliciting
materials to the beneficial owners of the Company's shares held of record by
such persons, and the Company will reimburse such persons for their reasonable
out-of-pocket expenses incurred by them in that connection.

All shares represented by valid proxies will be voted in accordance therewith at
the Meeting. Shares not voting as a result of a proxy marked to abstain will be
counted as part of total shares voting in order to determine whether or not a
quorum has been achieved at the Meeting. Shares registered in the name of a
broker-dealer or similar institution for beneficial owners to whom the
broker-dealer distributed notice of the Annual Meeting and proxy information and
which such beneficial owners have not returned proxies or otherwise instructed
the broker-dealer as to voting of their shares, will be counted as part of the
total shares voting in order to determine whether or not a quorum has been
achieved at the Meeting. Abstaining proxies and broker-dealer non-votes will not
be counted as part of the vote on any business at the Meeting on which the
shareholder has abstained.

The Company's Annual Report to Shareholders for the fiscal year ended July 31,
2003 has been previously mailed or is being mailed simultaneously to the
Company's shareholders, but does not constitute part of these proxy soliciting
materials.

SHARES OUTSTANDING AND VOTING RIGHTS
------------------------------------
All voting rights are vested exclusively in the holders of the Company's Common
Stock with each common share entitled to one vote. Only shareholders of record
at the close of business on January 2, 2004 are entitled to notice of and to
vote at the Meeting or any adjournment thereof. On January 2, 2004, the
Company had 13,454,088 shares of its Common Stock outstanding, each of which is
entitled to one vote on all matters to be voted upon at the Meeting. No
fractional shares are presently outstanding. A majority of the Company's
outstanding voting stock represented in person or by proxy shall constitute a
quorum at the Meeting. The affirmative vote of a majority of the votes cast,
providing a quorum is present, is necessary to approve the Proposals. The
Directors and Executive Officers of PURE Bioscience own 1,163,156 shares (8.7%
of shares outstanding) and have not entered into any agreements as to how they
intend to vote their shares. Next9 LLP owns 2,000,000 shares (14.9% of shares
outstanding) and has given a proxy to management to vote its shares. Management
intends to vote in favor of the Proposals. See Interests of Certain Persons in
Matters to be Acted Upon, Page 12. Jeffrey Dauenhauer owns 700,000 shares (5.2%)
of shares outstanding) and has not entered into an agreement as to how he
intends to vote his shares.



                                       4




PROPOSAL NO. 1.   Sale of the water treatment division including Note and
                  deed of trust
-------------------------------------------------------------------------

SUMMARY TERM SHEET
------------------
The following summary highlights the material terms of the proposed sale of the
assets of our water treatment division to Data Recovery Continuum, Inc., a
Delaware corporation ("DRCI" or the "Buyer") and our use of the proceeds. This
summary does not contain all of the information that may be important for you to
consider in evaluating the proposed sale. We have included cross references to
direct you to more complete information that appears elsewhere in this proxy
statement. You should read this entire proxy statement, the Agreement for the
Purchase and Sale of Assets and the other documents attached to this proxy
statement in their entirety to fully understand the asset sale and its
consequences to you before voting. A copy of the Agreement for the Purchase and
Sale of Assets between PURE Bioscience and Data Recovery Continuum, Inc. dated
November 24, 2003 governing the asset sale is attached to this proxy statement
as an exhibit.

The Companies. PURE Bioscience develops and markets technology-based products in
the bioscience and water treatment sectors. Our products in our water treatment
division include the Fillmaster(R) branded pharmaceutical water purification,
measuring and dispensing equipment and the Nutripure(R) branded residential
water filtration and treatment products. In the fiscal year ended July 31, 2003,
sales from the water treatment division account for approximately 95% of our
sales revenue. We are also involved with proprietary bioscience technologies
including our Axenohl(R) branded antimicrobials and Triglycylboride(TM)
pesticides. The pesticide products have been approved by the US Environmental
Protection Agency (EPA) and are ready-to-market. The first derivative product
from the antimicrobial technology, our Axen-30(R) hard surface disinfectant, has
also been approved by the EPA and is ready-to-market. We are engaged in
additional testing and regulatory processes to enter additional markets with the
Axenohl antimicrobial technology.

Data Recovery Continuum, Inc. (DRCI), P.O. Box 105, La Jolla, California, (619)
255-2458, is a privately held California-based holding company that is involved
with various high tech business opportunities, including a fully redundant
Internet data center providing complete managed services, back-up data
processing, regional business continuity services, and disaster recovery
services in the Bay Area and an independent media infrastructure and service
provider for broadcasters and enterprises in the Bay Area, offering video
content origination, capture, and distribution services. These activities
include the origination and transmission of 24-hour television programming for a
variety of broadcasts and cable clients via satellite, fiber, and Internet from
in-house studios and from dedicated remote origination locations. Lee Brukman is
the president of Data Recovery Continuum, Inc. Mr. Brukman is also a Managing
Member of Next9 LLC which holds 2 million shares, or approximately 15% of our
common stock.

Assets Transferred and Liabilities Assumed. We are selling substantially all of
the assets of our water treatment division, including substantially all of the
related machinery, equipment, inventory, work in process, licenses, customer
lists and some of our agreements and contracts. Other than trade payables, DRCI
will assume substantially all other current liabilities related to the water
treatment division. DRCI is also offering employment to all of the water
treatment division's staff. See "Description of the Asset Sale - Assets
Transferred and Liabilities Assumed" on Page 10.

Included in this transaction is our $2.0 million Note and Deed of Trust asset to
DRCI for face value ($2.0 million trust deed plus accrued interest less $435,000
due to Next9 LLC). The Trust Deed was acquired in August of 2003 from Next9 LLC
in exchange for 2,000,000 shares of our common stock.

Purchase Price. If the proposed sale to DRCI is consummated, DRCI will pay us
$2.75 million in cash at the closing. DRCI will also pay an additional $250,000
six months later and another $1,000,000 one year after closing after the
Nutripure 2000 Countertop water purifier products reach certain agreed upon
volume and sales projections in connection with a rollout program with a large
general merchandise retailer. $250,000.00 will be paid six months after closing
of the proposed sale provided the Nutripure 2000 Countertop has been in at least
2000 stores, and has generated approximately $2.33 million in sales.
$1,000,000.00 will be paid after closing of the proposed sale provided the
Nutripure 2000 Countertop has been in at least 2000 stores for an additional six
months, and has generated approximately $4.6 million in sales. In the event the
sales of Nutripure products do not achieve the projected levels the additional
payment amounts will be reduced on a pro rata basis. See "Description of Asset
Sale - Consideration to be Received in the Asset Sale" on Page 10.

Also at closing DRCI has agreed to deposit an additional $2.0 million into
escrow to purchase the Company's Trust Deed receivable at face value. We will
incur no gain or loss on this portion of the agreement.



                                       5


Conditions to the Transaction. DRCI has the right to terminate the sale if
certain conditions are not satisfied prior to closing, including the following.

     o    no injunctions;
     o    our representations and warranties and those of DCRI remain true at
          closings;
     o    performance by us and by DCRI to deliver all documents required and
          perform all obligations required by the Agreement for the Purchase and
          Sale of Assets;
     o    the water treatment division shall not have suffered a material
          adverse effect
     o    delivery of legal opinions of our counsel and that of DCRI; and
     o    PURE Bioscience stockholder approval of the sale.

See "Other Material Terms of the Agreement for the Purchase and Sale of Assets -
Conditions to the Closing" on Page 11.

Representations and Warranties. The Agreement for the Purchase and Sale of
Assets contains customary representations, warranties and covenants. Most
representations and warranties will survive the closing for one year with some
customary exceptions. See "Other Material Terms of the Agreement for the
Purchase and Sale of Assets -- Representations and Warranties," on Page 11.

Indemnification. We have agreed to indemnify DRCI for any losses and claims
against it arising from our breach of any covenants or any representations or
warranties in the Agreement for the Purchase and Sale of Assets as well as any
liabilities we have agreed to retain, any of the assets DRCI did not purchase,
some claims arising out of conduct that occurred prior to the closing, taxes,
and bulk transfer laws. . See "Other Material Terms of the Agreement for the
Purchase and Sale of Assets - Indemnification" on Page 11.

Post-Closing Agreements. DRCI will also pay an additional $250,000 six months
following the closing and an additional $1,000,000 one year after closing after
the Nutripure 2000 Countertop water purifier products reach certain agreed upon
volume and sales projections in connection with a rollout program with a large
general merchandise retailer: $250,000.00 will be paid six months after the
closing of the proposed sale provided the Nutripure 2000 Countertop has been in
at least 2000 stores, and has generated approximately $2.33 million in sales;
$1,000,000.00 will be paid after the closing of the proposed sale provided the
Nutripure 2000 Countertop has been in at least 2000 stores for an additional six
months, and has generated approximately $4.6 million in sales. In the event the
sales of Nutripure products do not achieve the projected levels the additional
payment amounts will be reduced on a pro rata basis. In addition, we have agreed
that we will not, for a period of five years following the closing date, enter
into product markets with water filtration equipment that competes with the
water treatment division anywhere in the world.

QUESTIONS AND ANSWERS ABOUT THE PROPOSAL
----------------------------------------

What am I being asked to vote upon?
Each stockholder is being asked to vote in favor of a transaction in which we
will sell substantially all of the assets of our water treatment division, other
than accounts receivable, to DCRI for $2.75 million in cash plus up to $1.25
million in deferred payments over the next year.

Why has the Board decided to sell the water treatment division?
Our Board of Directors unanimously decided that it is in the best interest of
PURE Bioscience to sell the water treatment division assets. Currently, we are
devoting our funds and efforts to pursue two lines of business: selling
commercial and consumer water treatment equipment and selling and further
developing our bioscience technologies. We believe we should focus our efforts
solely and specifically on marketing, selling and further developing the
bioscience technologies because we believe that products derived from our
bioscience technologies will return significantly higher margins in
significantly larger markets than those of the water treatment division. We
believe that the sale of our water treatment division will generate sufficient
capital to fund marketing, selling and further development of our bioscience
technologies until products from the bioscience division result in positive cash
flow. See "Proposal to Approve the Sale of the Water Treatment Division -
Reasons for Engaging in the Asset Sale" on Page 11.

What will PURE Bioscience receive in exchange for the water treatment division
assets?
DRCI will pay us $2.75 million in cash plus up to $1.25 million in deferred
payments over the next year and will assume current liabilities other than trade
payables. In addition to funds received in exchange for the water treatment
division, we will receive $2.0 million in the same escrow transaction in
exchange for our Note and Deed of Trust asset.



What will the stockholders receive if the asset sale is approved and closes?
There will be no distributions made to the stockholders as a result of the sale
of the water treatment division assets. Rather, we will use the proceeds from
the sale primarily to fund the marketing, selling and further development of our
bioscience technologies, especially our Axenohl antimicrobial technology.

                                       6

What was the process by which PURE Bioscience chose to sell the water treatment
division assets to DRCI?
We explored a variety of strategic alternatives including continued funding of
our bioscience division in part through revenue generated by our existing water
treatment division and/or through capital generated through private sales of our
common stock or issuance of debt. After reviewing our available alternatives,
our Board of Directors decided to pursue an asset sale of our water treatment
division, and our financial advisors introduced us to an interested potential
buyer, DRCI. We have negotiated with DRCI during the past two months to develop
terms of the sale that represented the best value for selling the water
treatment division.

What will be the management structure of PURE Bioscience after the sale?
Michael L. Krall, President and CEO of PURE Bioscience will stay with PURE
Bioscience as will the other Officers and Directors. Those employees who are
currently involved with the bioscience division will remain with PURE Bioscience
after the sale.

What are the risks of the proposed asset sale?
If the stockholders approve the sale of the water treatment division assets and
the sale is consummated, we will be selling our main revenue producing business
and we will become less diversified. We will become a bioscience company.
Although we have commercialized two pesticide products based on our
Triglycylboride technology as well as the first product derived from our Axenohl
antimicrobial technology, further product development will require additional
investment and will likely be subject to US Environmental Protection Agency
(EPA) or US Food and Drug Administration (FDA) governmental regulatory
approvals, but high profit potentials in large markets are possible if
additional products are developed and are granted appropriate regulatory
approvals.

What will occur if the sale transaction is not approved?
If the sale transaction is not approved, we will not consummate the sale. We
will continue to operate our ongoing business and re-evaluate our strategic
alternatives.

What are the federal tax consequences of the asset sale to PURE Bioscience?
We believe we will be able to apply our approximately $12.1 million tax loss
carry forward to offset most of the taxable gain from the sale of the water
treatment division.

Am I entitled to appraisal or dissenter's rights?
Stockholders are not entitled to any dissenter's or appraisal rights with
respect to the sale of the water treatment division assets under California law
or our Articles of Incorporation.

Where and when is the special meeting?
The special meeting will be held on Friday, February XX, 2004 at 10:30 a.m.
local time, at our offices at 1725 Gillespie Way, El Cajon, California 92020.

Who may vote?
Holders of our common stock at the close of business on January 2, 2004, the
record date, may vote at the meeting or any adjournment or postponement of the
meeting. On January 2, 2004, 13,454,088 shares of our common stock were issued
and outstanding. Each stockholder is entitled to one vote per share.

How do I vote?
You may vote by proxy or in person at the meeting. To vote by proxy, please
complete, sign, date and return your proxy card in the postage-prepaid envelope
provided.

How do proxies work?
Giving your proxy means that you authorize us to vote your shares at the special
meeting in the manner you direct. If you sign, date and return the enclosed
proxy card but do not specify how to vote, we will vote your shares FOR the sale
of the assets of the water treatment business and FOR Proposal No. 2,
Authorization for a Reverse Split.



How do I revoke my proxy?
You may revoke your proxy before it is voted by submitting a new proxy with a
later date, or by provided written notice of such revocation to the Secretary of
PURE Bioscience at our offices at 1725 Gillespie Way, El Cajon, California
92020, or by voting in person at the meeting.

What happens if I chose not to submit a proxy or to vote?
If you do not submit a proxy and do not vote at the special meeting, your shares
will not be counted toward the quorum.



                                       7




What is a "quorum"?
To vote on proposals at the special meeting, a quorum must be present. A quorum
requires the presence, in person or by proxy, of the holders of at least a
majority of the votes entitled to be cast at the meeting. Abstentions and broker
non-votes are counted as present and entitled to vote for purposes of
determining a quorum. A broker non-vote occurs when you fail to provide voting
instructions to your broker for shares that your broker holds on your behalf in
a nominee name, which is commonly referred to as holding your shares in "street
name." Under those circumstances, your broker may be authorized to vote for you
on some routine items but is prohibited from voting on other items. Those items
for which your broker cannot vote result in broker non-votes.

How many votes are required to approve the sale of the water treatment division?
The affirmative vote of a majority of the votes casts is necessary for approval
of the sale of the water treatment division assets.

Who pays for this proxy solicitation?
Our Board of Directors is soliciting your proxy. We will pay the expenses of
preparing and distributing this proxy statement and soliciting proxies,
including the reasonable expenses of brokerages houses and other custodians,
nominees and fiduciaries for forwarding solicitation materials to beneficial
owners.

Where can I find more information about PURE Bioscience and this proposal?
You can get more information about us by inspecting our annual, quarterly and
other reports which we file with the US Securities and Exchange Commission
(SEC), by copying them at the SEC's Public Reference Room at 450 Fifth Street,
N.W., Washington D.C. 20549 or by calling the SEC at 1-800-SEC-0330. You can
obtain these reports from the SEC website at www.sec.gov through the EDGAR
system or by contacting us directly at the address and telephone number below.

If you have other questions about the proposal or the special meeting you can
contact us at the following address:

                                        PURE Bioscience
                                        ATTN:  Investor Relations
                                        1725 Gillespie Way
                                        El Cajon, California  92020
                                        (619) 596-8600

The information contained or incorporated in this proxy statement constitutes
the information we believe you should rely on in deciding how to vote on the
proposal. We have not authorized anyone to provide you with information that is
different from what is contained or incorporated in this proxy statement. This
proxy statement is dated November 25, 2003. You should not assume that the
information contained in this proxy statement is accurate as of any date other
than this date.

RISK FACTORS
------------

Risks if the Asset Sale is Approved

The sale might not be consummated even though the stockholders approve the sale.
Stockholder approval is only one of the closing conditions. If the remaining
closing conditions are not satisfied or waived, the sale might not be
consummated, even if the stockholders approve the sale.

By completing the asset sale, we lose our historical revenue stream and become
less diversified.
By selling our water treatment division assets, we will be selling approximately
95% of our current source of revenue generation (based upon results from the
July 31, 2003 fiscal year end). We will become a bioscience company focused on
the marketing, selling and continued development of our Axenohl antimicrobial
technology and our Triglycylboride pesticide technology. We may invest in other
complementary technologies in the future, but we have no current specific plans
to do so at this time. This transaction would increase our business risk because
we will be less diversified than before the sale of the water treatment division
assets and because our remaining business is in the relatively high-risk, but
potentially hi reward, field of applied biotechnology.

After the sale, we will become a biotechnology company in a highly regulated
field with high investment costs and high risks.
After the sale, we will be a biotechnology company. We currently have two
pesticide products, RoachX and AntX and one antimicrobial product, Axen-30 hard
surface disinfectant, being sold or ready for sale. We intend to fund and manage
additional EPA regulated product development internally and in conjunction with
current regulatory consultants, and we do not expect to be able to introduce
additional EPA regulated antimicrobial products for several months. It may be
several years before we are able to introduce any FDA regulated antimicrobial
pharmaceutical products. To that end, we have partnered with Therapeutics, Inc.,
a California based drug development company, which has assumed responsibility
for funding and managing the testing and regulatory process for potential FDA
regulated Axenohl-based pharmaceutical products. The FDA and comparable agencies
in many foreign countries impose substantial limitations on the introduction of
new products through costly and time-consuming laboratory and clinical testing
and other procedures. The process of obtaining FDA and other required regulatory
approvals is lengthy, expensive and uncertain.

                                       8

Even after we have invested substantial funds in further development of our
Axenohl-based products and related technology, and even if the results of our
efforts are favorable, there can be no guarantee that we will be granted
necessary regulatory approvals.

If we successfully bring additional EPA or FDA regulated products to market,
there is no assurance that we will be able to successfully manufacture or market
the products or that potential customers will buy them, if for example, a
competitive product has greater efficacy or is deemed more cost effective. In
addition, the market in which we will sell any such products is dominated by a
number of large, well-capitalized corporations, which may impact our ability to
successfully market our products or maintain any technological advantage we
might develop. We also would be subject to changes in regulations governing the
manufacture and marketing of our products, which could increase our costs,
reduce any competitive advantage we may have and/or adversely affect our
marketing effectiveness.

FORWARD LOOKING STATEMENTS
--------------------------
When used in this proxy statement, the words "estimate," "project," "intend,"
"expect" and similar expressions are intended to identify forward-looking
statements. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this proxy
statement. Actual results may differ materially from those contemplated in
forward-looking statements and projections. Risks and uncertainties that may
cause such differences include, but are not limited to, our ability to close the
sale of the water treatment division assets, the effects on PURE Bioscience if
the sale is not completed, and other risk factors detailed under "Risk Factors,"
above and in our Securities and Exchange Commission filings, including our Form
10-K for the year ended July 31, 2003.


                                       9




PROPOSAL TO APPROVE THE SALE OF THE WATER TREATMENT DIVISION, INCLUDINGG OUR
NOTE AND DEED OF TRUST If the sale of the water treatment division is approved
by our stockholders, we intend to complete the sale of substantially all of the
assets of the water treatment division as well as our Note and Deed of Trust to
DCRI pursuant to the terms of the Agreement for the Purchase and Sale of Assets.
We expect to use the net proceeds of the sale to fund the marketing, selling and
continued development of our bioscience technologies, especially our Axenohl
antimicrobial technology. A detailed description of the asset sale and related
information is included in this proxy statement. The Agreement for the Purchase
and Sale of Assets is attached to this proxy statement as an exhibit.
Stockholders are encouraged to read the Agreement for the Purchase and Sale of
Assets in its entirety.

PURE Bioscience
PURE Bioscience (formerly Innovative Medical Services) began as a provider of
pharmaceutical water purification products. Although our current revenues are
still primarily from the pharmacy industry, we have expanded from our niche
pharmacy market into other, broader markets with new products, including
residential and commercial water filtration systems, and bioscience products
based upon our silver ion bioscience technologies and boric acid based pesticide
technologies. Because of this business development evolution, in September 2003,
shareholders approved a name change from Innovative Medical Services to PURE
Bioscience.

Water Treatment Division The Fillmaster(R) pharmaceutical water purification,
dispensing and measuring products include the Pharmapure(R) water purification
system, the FMD 550 dispenser, the patented Fillmaster 1000e computerized
dispenser and the patented Scanmaster(TM) bar code reader. We also market
proprietary National Sanitation Foundation certified replacement filters for the
Fillmaster Systems.

Our Nutripure(R) line of water treatment and filtration systems includes the
Nutripure 3000S-Series whole-house water softening systems, the Nutripure Elite
reverse osmosis point-of-use systems, the Nutripure 2000 countertop water
filtration system and the Nutripure Sport filtered sport bottle.

Bioscience Division Our bioscience division features a liquid disinfectant
called Axenohl(R). A patented new molecule, silver dihydrogen citrate, Axenohl
is an electrolytically generated source of stabilized ionic silver that can
serve as the basis for a broad range of products in diverse markets. Axenohl is
colorless, odorless, tasteless, non-caustic and formulates well with other
compounds. Axenohl-based antimicrobial technology is distinguished from
competitors in the marketplace because of its superior efficacy and reduced
toxicity.

In March 2003, we obtained Environmental Protection Agency (EPA) registration
for our Axen-30(TM) hard surface disinfectant. Axen-30 is a 30-part per million
use dilution formula of Axenohl. Efficacy claims for Axen-30 include a 30-second
kill time and 24-hour residual kill on standard indicator bacteria; a 2-minute
kill time on the resistant strains of bacteria, MRSA and VRE; a 10-minute kill
time on fungi; a 30-second kill time on HIV Type I; and a 10-minute kill time on
certain other viruses. These claims distinguish the efficacy of Axen-30 from
many leading commercial and consumer products currently on the market. In
addition, Axen-30 has the lowest toxicity ratings. PURE Bioscience plans to
pursue EPA approvals for additional applications including disinfecting wipes,
food contact surface sanitization and water treatment. In September 2003, we
announced the first significant commercialization of our hard surface
disinfectant.

We plan to pursue additional regulatory approvals for other applications.
Additional possible uses for this product include wound care, topical infection
care, personal disinfecting retail products, food processing, and food safety
applications which may require FDA approvals, as well as municipal water
treatment and point-of-use/point-of-entry water treatment products, which may
require additional EPA approvals.

In September 2003 we announced an agreement with Therapeutics, Inc., a drug
development company based in La Jolla, California, for the development and
commercialization of Food and Drug Administration (FDA) regulated Axenohl-based
products. Therapeutics, Inc. will fund and direct all development activities and
FDA regulatory filings and will initially focus on development of Axenohl-based
products for the treatment of bacterial, viral and fungal mediated diseases and
conditions.

The bioscience division also includes a patent-pending pesticide technology,
Triglycylboride(TM) which, like Axenohl, provides effective results without
human toxicity and is an alternative to traditional poisons. Triglycylboride has
been formulated into EPA approved RoachX(TM) and AntX(TM), the key products in
the Company's Innovex(TM) line of pest control products. In addition, the
Innovex line features two formulas of EPA-exempt non-toxic TrapX rodent lure,
Pro's Choice(TM) caulk for pest control operators, and EPA approved
CleanKill(TM), the Axen-based hard surface disinfectant for the pest control
industry. The pest control products are being marketed to both commercial pest
control and consumer products companies.

                                       10

United States Department of Agriculture testing confirms that RoachX is over 96%
effective in three to four days with one application for indoor and outdoor
eradication of cockroaches, and can be used near children and food preparation
areas. Boric acid is a well-known and effective deterrent of cockroaches and
will kill them on contact, but cockroaches do not naturally eat the repellent.
Although many pesticide products contain boric acid as the listed active
ingredient, we believe RoachX to be new because of the endothermic reaction
caused by the combination of boric acid and polyglycol that produces three
unique results: 1) The formula protects the boric acid from water and humidity,
2) When combined with an attractant, the cockroaches perceive the formulation as
food and will actually eat the polyglycol-encapsulated boric acid, and 3) The
formula acts as a time-released pesticide, allowing the cockroach to return to
the nest before it dies and then becomes a "bait station" for other roaches in
the colony. We believe the product line, containing particular formulas and
attractants for specific pests, is effective against cockroaches, ants, palmetto
bugs, silverfish, waterbugs, ticks, fleas, lice and garden pests.

We are currently maintaining our initial strategy of marketing our Innovex pest
control product line to industry wholesalers, and we are in the process of
significantly expanding our marketing reach. We have taken a high level,
executive-to-executive approach with leading national pest control companies,
including the two largest companies in this sector which, as of the date of this
report, are both evaluating the product line. We have also launched an
aggressive marketing program to directly target individual pest control
operators to either sell directly or create a grass roots demand from pest
control professionals for the products to be carried by their distributors. As a
final measure to maximize market reach, we plan to offer a private label program
which should fortify sales to pest control professionals as well as provide a
cost-effective entry into the consumer retail marketplace. We believe the
competitive advantages of these products should allow favorable outcomes from
both of the additional marketing strategies.

History
PURE Bioscience was incorporated in the State of California on August 24, 1992,
to pursue the immediate business of manufacturing and marketing the Fillmaster
and subsequently a broadly based business of delivering advanced technology,
equipment and supplies to not only the pharmacy industry, but also other
healthcare markets and to retail consumers.

In the past five years, PURE Bioscience transitioned from a one-product company
supplying a niche market to a multi-division company managing new products and
programs. In addition to expanding the Fillmaster product line with the
Fillmaster 1000e and the Scanmaster, we launched a line of residential water
treatment and filtration products. In 1997, we developed and launched the
now-patented Fillmaster 1000e computerized, electronic dispenser as an upgrade
dispenser to the Fillmaster pharmaceutical water purification and dispensing
system. In 1997 and 1998 we developed our entry-level residential water system,
Nutripure(R) NP2000CT. After 18 months of extensive market research, PURE
Bioscience completed development of this carbon countertop system and released
the product in June 1998. In 1999 we developed and launched yet another
enhancement to our Fillmaster pharmaceutical water purification and dispensing
system, the Scanmaster bar code reader.

Through acquisition, we have also expanded into the bioscience arena with our
Axenohl antimicrobial products and our Innovex pesticide products.

In 2001 we acquired the marketing rights and patent to our boric acid pesticide
technologies. The first of these products developed, RoachX, launched in October
2001. In mid-2002 we expanded our Innovex line of pesticides to include RoachX,
AntX75, two formulas of TrapX, Pro's Choice silicone caulk and CleanKill, a hard
surface disinfectant for use in the pest control industry that uses Axenohl
disinfecting technology.

In 1999, we began investigating marketing opportunities for a silver-ion based
technology called Axenohl. The Axenohl patent was owned at the time by NVID
International.

Early in 2000, after concluding that we wished to pursue development and
marketing of the Axenohl technology, we engaged in a marketing and licensing
agreement with NVID International for Axenohl for specific market segments in
specific geographic areas. In late 2001, as part of a litigation settlement with
NVID regarding the marketing rights to Axenohl, we acquired the patent to the
Axenohl technology.

In March 2003, we received Environmental Protection Agency (EPA) registration
for the first commercialized Axenohl-based product: new Axen-30 formulated
Category IV hard surface disinfectant product for commercial, industrial and
consumer applications. Axen-30 is a 30-part per million (ppm) use-dilution
formula of our patented antimicrobial technology, Axenohl. The additional EPA
approval allows us to expand the existing Axen efficacy claims as a hard surface
disinfectant to include a 30 second kill time on standard indicator bacteria, a
24 hour residual kill on standard indicator bacteria, a 2 minute kill time on
some resistant strains of bacteria, 10 minute kill time on fungi, 30 second kill
time on HIV Type I, and 10 minute kill time on other viruses. These claims
distinguish the efficacy of Axen-30 from many of the leading commercial and
consumer products currently on the market, while maintaining lower toxicity
ratings.

In July 2003 we received a second United States patent granted for the unique
disinfectant Axenohl. U.S. patent 6,583,176 was issued on June 24, 2003 and
covers the formulation of the Axenohl aqueous disinfectant in combination with
ethyl alcohol. U.S. patent 6,583,176 is a division of the first U.S. patent
6,197,814 issued on March 6, 2001 covering the basic Axenohl formulation and the
method of making.

In September 2003, PURE Bioscience announced the first significant
commercialization of its hard surface disinfectant, Axen-30(R), which is sold by
EnvirOx L.L.C. of Danville, Illinois, as Critical Care(TM), a new commercial
disinfectant-fungicide-virucide. Also in September, the Company announced an
agreement with Therapeutics, Inc., a drug development company based in La Jolla,
California, for the development and commercialization of FDA regulated
Axenohl-based products. Therapeutics, Inc. will fund and direct all development
activities and FDA regulatory filings and will initially focus on development of
Axenohl-based products for the treatment of bacterial, viral and fungal mediated
diseases and conditions.

                                       11


Data Recovery Continuum, Inc.
Data Recovery Continuum, Inc. is a privately held California-based holding
company that is involved with various high tech business opportunities,
including a fully redundant Internet data center providing complete managed
services, back-up data processing, regional business continuity services, and
disaster recovery services in the Bay Area and an independent media
infrastructure and service provider for broadcasters and enterprises in the Bay
Area, offering video content origination, capture, and distribution services.
These activities include the origination and transmission of 24-hour television
programming for a variety of broadcasts and cable clients via satellite, fiber,
and Internet from in-house studios and from dedicated remote origination
locations. Lee Brukman is the president of Data Recover Continuum, Inc. Mr.
Brukman is also a Managing Member of Next9 LLC which holds 2 million shares, or
approximately 15%, of our common stock.

Description of the Asset Sale
On October 29, 2003, we announced that we signed a term sheet to sell our water
treatment business to Data Recovery Continuum, Inc., for $2.75 million in cash
plus an additional $250,000 six months following the closing and an additional
$1,000,000 one year after closing after the Nutripure 2000 Countertop water
purifier reaches certain agreed upon volume and sales projections in connection
with a rollout program with a large general merchandise retailer: $250,000.00
will be paid six months after the closing of the proposed sale provided the
Nutripure 2000 Countertop has been in at least 2000 stores, and has generated
approximately $2.33 million in sales; $1,000,000.00 will be paid after the
closing of the proposed sale provided the Nutripure 2000 Countertop has been in
at least 2000 stores for an additional six months, and has generated
approximately $4.6 million in sales. Upon the closing of the asset sale, we will
assign and DRCI will assume and agree to perform those obligations outstanding
on or arising after the closing date relating to the operation of the water
treatment division (including various liabilities related to our employees).

Included in this transaction is our $2.0 million Note and Deed of Trust asset to
DRCI for face value ($2.0 million trust deed plus accrued interest less $435,000
due to Next9 LLC). The Trust Deed was acquired in August of 2003 from Next9 LLC
in exchange for 2,000,000 shares of our common stock. The Maker of the Note is
Yosemite Gateway Partners, L.P., a California limited partnership. The interest
on the Note accrues at 10% per annum, compounded annually. The principal and
interest on the Note is payable on or before July 12, 2004. In addition, in the
event the Note is not fully repaid on or before June 12, 2004, the Maker shall
be obligated to pay a late charge of $300 per day for each day after July 12,
2004 until the date all principal and accrued interest is paid in full. The Note
is secured by a third lien deed of trust against approximately 33 acres of real
property owned by Yosemite Gateway Partners, L.P. in Toulumne County,
California. We have agreed to subordinate the lien of the Deed of Trust to a new
deed or deeds of trust securing not more than $4,000,000 of new debt financing.
In the event new debt is secured by the property, the Makre will tender a
principal reduction equal to fifty (50%) percent of the net proceeds from the
new financing after payment of the existing obligations secured by the first
deed of trust and by the second deed of trust. The payment on this Note shall be
applied first to the outstanding accrued interest and then to the principle
balance.

Consideration to be Received in the Asset Sale. In exchange for the water
treatment division assets, DRCI will pay us $2.75 million in cash at closing
plus up to $1.25 million in deferred payments over the next year and assume
current liabilities other than trade payables related to the water treatment
division. In addition to funds received in exchange for the water treatment
division, we will receive $2.0 million in the same escrow transaction in
exchange for our Note and Deed of Trust asset.

Assets Transferred and Liabilities Assumed. We are selling and transferring
substantially all of the assets of our water treatment division (other than
accounts receivable), which includes substantially all of the water treatment
equipment, work-in-process, inventory, licenses, customer lists and some
contracts and agreements. DRCI will assume our obligations under the assumed
contracts. DRCI also is hiring substantially all of the water treatment
division's staff and assuming or otherwise relieving us of related employee
obligations. However, any obligation not expressly assumed by DRCI pursuant to
the Agreement for the Purchase and Sale of Assets will remain our
responsibility, which will include obligations related to any employee severance
payments, change-in-control severance payments, worker's compensation claims,
stock options, taxes, liabilities related to excluded assets and undisclosed or
contingent liabilities, if any. In addition, in the same escrow transaction, we
are transferring our Note and Deed of Trust to DRCI.

                                       12




Other Material Terms of the Agreement for the Purchase and Sale of Assets
Representations and Warranties. The Agreement for the Purchase and Sale of
Assets contains customary representations and warranties from us to DRCI
relating to, among other things:

     o    due organization and qualification;
     o    authorization;
     o    non-contravention;
     o    title to property, principal equipment, sufficiency of assets;
     o    lease and sublease;
     o    compliance with laws;
     o    absence of litigation;
     o    business employees of the water treatment division;
     o    matters related to contracts;
     o    environmental matters;
     o    intellectual property;
     o    brokers;
     o    taxes;
     o    product liability and recalls;
     o    customers and suppliers;
     o    restrictions on the business;

DRCI has made representations and warranties to us regarding its legal capacity
and authority to enter into and perform its obligations under the Agreement for
the Purchase and Sale of Assets as well as sufficiency of funds available to pay
the purchase price and expenses incurred by DRCI in connection with the
transaction.

Most of our and DRCI's representations and warranties expire at the one year
anniversary of the closing. Some, related to title matters survive indefinitely
and others, related principally with environmental liabilities expire 90 days
after the respective statute of limitations for such claims expire.

Conditions to the Closing. The closing of the sale will be held promptly after
approval by our stockholders and the satisfaction of all other conditions to
closing. The obligation of DRCI to purchase the assets of the water treatment
division is subject to various conditions, which must be satisfied prior to
January 31, 2004, including the following:

     o    no injunctions;
     o    our representations and warranties and those of DCRI remain true at
          closings;
     o    performance by us and by DCRI to deliver all documents required and
          perform all obligations required by the Agreement for the Purchase and
          Sale of Assets;
     o    the water treatment division shall not have suffered a material
          adverse effect
     o    delivery of legal opinions of our counsel and that of DCRI; and
     o    approval by our stockholders of the sale of the water treatment
          division assets.

Indemnification. We have agreed to indemnify DRCI for any losses and claims
against it arising from: o our breach of any covenants or any representations or
warranties in the Agreement for the Purchase and Sale of Assets

     o    any liabilities we have agreed to retain;
     o    any of the assets DRCI did not purchase;
     o    some claims arising out of conduct that occurred prior to the closing;
     o    taxes; and
     o    bulk transfer laws.

DRCI has agreed to indemnify us for any of our losses resulting from any
inaccuracy in or breach or nonperformance of any of DRCI's representations,
warranties, covenants or agreements, its conduct and operation of the water
treatment division after the closing and its failure to pay, perform or
otherwise discharge the liabilities it agreed to assume as part of its purchase
of the water treatment division.

Noncompetition. We have agreed that for a period of five years immediately
following the closing date we will not directly or indirectly operate, perform
or have any ownership interest in a business that develops, manufactures, sells,
installs and point-of-use water filtration equipment.

Reasons for Engaging in the Asset Sale
Our Board of Directors believes that the proposed sale of the water treatment
division assets to DRCI under the terms of the Agreement for the Purchase and
Sale of Assets is in our best interests and the best interests of our
stockholders. The Board believes that the sale positions us to accelerate the
continued development and commercialization of our bioscience technologies
because products derived from these technologies have potentially higher profit
margins in potentially significantly larger markets. In particular, the current
strategy focuses on marketing, selling and continued development of our Axenohl
antimicrobial technology. The sale of the water treatment division allows us to
focus all resources exclusively on our bioscience technologies without the
distraction of simultaneously managing two different businesses.


                                       13

In addition, the sale of the water treatment division assets relieves the need
to raise capital through sales of common stock, reducing potential future
dilution, or the need to take on debt in order to execute the bioscience
business plan. The proceeds from this transaction should allow us to be self
sufficient until our bioscience technologies result in positive cash flow.

The proceeds from the transaction will be used to eliminate our debt and provide
the necessary bulk capital infusion to advance the commercialization and
regulatory approval of existing products while allowing us to conduct research
and development of new products based on our bioscience technologies.
Simultaneous with continued testing and regulatory work, we will apply proceeds
from the sale of the water treatment division toward expanding our sales and
marketing of our currently commercialized products, our Axen-30 hard surface
disinfectant and the pesticide products.

Background, Past Contracts and Negotiations
In August of 2003 the Company completed a financing arrangement with Next9 LLC,
of which Lee Brukman is a Managing Director, which included the acquisition of a
$2,000,000 Trust Deed receivable and $35,000 related accrued interest and
issuing a $435,000 note payable resulting in a net increase of $1,600,000 in
equity during the period. This note receivable was in exchange for the issuance
of 2,000,000 shares of the Company's common stock to Next9 LLP, a party
previously unrelated to the Company, and that is fully secured by specific
assets other than the equity instruments granted. Lee Brukman is also the
president of DRCI.

We were introduced to Next9 LLC by our financial advisors, GunnAllen Financial,
who were helping us obtain assets sufficient to regain compliance with the
Nasdaq listing requirement. Next9 LLC was interested in taking a stock ownership
position in PURE Bioscience and proposed the sale of an asset that met our needs
in exchange for common stock. We negotiated a premium price ($0.80 per share)
for 2 million shares of stock in exchange for a $2,000,000 Trust Deed receivable
and $35,000 related accrued interest. We sought to net only $1.6 million from
the transaction, so we issued a $435,000 unsecured note payable back to Next9
LLC.

On November 24, 2003, we issued a Promissory Note to DRCI in consideration of
$4.75 million and is being held in escrow pending funding of the $4.75 million.
We entered into this agreement to provide interim financing so that we could
continue to move forward with development and commercialization of existing and
new bioscience products. Under the terms of the Agreement for the Purchase and
Sale of Assets, the Promissory Note will be forgiven upon the closing of the
transaction. Otherwise, the Promissory Note is due and payable 120 days from the
funding of the $4.75 million. Upon funding, the Note shall accrue interest at
the rate of 10% per annum to and through the due date. In the event the Note is
not repaid on or before the due date, the Note shall accrue interest from the
due date at the rate at 12% per annum. The Note is secured by 100% of the common
stock of a newly formed Nevada corporation, Innovative Medical Services, Inc.
and our $2 million Note and Deed of Trust.

Recommendation of the Board of Directors to Stockholders
Our Board of Directors has unanimously approved the sale of the water treatment
division assets, including the Note and Deed of Trust, and the Agreement for the
Purchase and Sale of Assets. Our Board of Directors believes that the sale of
the water treatment division assets, including the Note and Deed of Trust, is in
the best interests of PURE Bioscience and our stockholders and recommends that
stockholders vote in favor of the sale of the water treatment division assets
pursuant to the Agreement for the Purchase and Sale of Assets

Vote Required for Approval
The affirmative vote of a majority of the votes duly cast by the holders of
common stock is required to adopt this proposal.


INTERESTS OF CERTAIN PERSONS IN MATTERS TO BE ACTED UPON
--------------------------------------------------------
In August of 2003 the Company completed a financing arrangement with Next9 LLC,
of which Lee Brukman is a Managing Director, which included the acquisition of a
$2,000,000 Trust Deed receivable and $35,000 related accrued interest and
issuing a $435,000 note payable resulting in a net increase of $1,600,000 in
equity during the period. This note receivable was in exchange for the issuance
of 2,000,000 shares of the Company's common stock to Next9 LLP, a party
previously unrelated to the Company, and that is fully secured by specific
assets other than the equity instruments granted. Lee Brukman is also the
president of DRCI. On November 24, 2003, we issued a Promissory Note to DRCI in
consideration of $4.75 million. Under the terms of the Agreement for the
Purchase and Sale of Assets, the Promissory Note will be forgiven upon the
closing of the transaction. Otherwise, the Promissory Note is due and payable
120 days from the funding of the $4.75 million. See "Security Ownership of
Certain Beneficial Owners and of Management" on Page 20.


                                       14

ACCOUNTING TREATMENT OF THE ASSET SALE
--------------------------------------
Under generally accepted accounting principles, upon consummation of the sale of
our water treatment division assets, we will remove the net assets sold from our
consolidated balance sheet and record the gain on the sale, net of transaction
costs, severance and other related costs, including applicable state and federal
income taxes, in our consolidated statement of income.

MATERIAL TAX CONSEQUENCES OF THE ASSET SALE
-------------------------------------------
The following is a summary of the principal material United States federal and
California income tax consequences relating to the proposed sale of our water
treatment division assets to Data Recovery Continuum, Inc. (DRCI). The following
summary is based on the current provisions of the Internal Revenue Code,
existing, temporary, and proposed Treasury regulations there under, and current
administrative rulings and court decisions. Future legislative, judicial or
administrative actions or decisions, which may be retroactive in effect, may
affect the accuracy of any statements in this summary with respect to the
transactions entered into or contemplated prior to the effective date of those
changes.

The proposed sale of our water treatment division assets to DRCI will be a
transaction taxable to us for United States federal and California income tax
purposes. We will recognize taxable income equal to the amount realized on the
sale in excess of our tax basis in the assets sold. The amount realized on the
sale will consist of the cash we receive in exchange for the assets sold, plus
the amount of related liabilities assumed by DRCI.

Although the sale of our water treatment division assets to DRCI will result in
a taxable gain to us, a portion of the taxable gain will be offset to the extent
of current year losses from operations plus available net operating loss carry
forwards, as currently reflected on our consolidated federal and California
income tax returns. The taxable gain will differ from the gain to be reported in
the PURE Bioscience financial statements due to temporary tax differences and
certain other differences between the tax laws and generally accepted accounting
principles.

We believe we will be able to apply our approximately $12.1 million tax loss
carry forward without limitation against the taxable gain from the sale of the
water treatment division assets. However, due to the limitation of net operating
loss carry forwards under the federal alternative minimum tax system, a portion
of the taxable gain reduced by our net operating loss carry forwards is subject
to the federal alternative minimum income tax. The availability and amount of
net operating loss carry forwards are subject to audit and adjustment by the
Internal Revenue Service. In the event that the Internal Revenue Service adjusts
the net operating loss carry forwards, we may incur an increased tax liability.

Our stockholders will experience no federal income tax consequences as a result
of the consummation of the proposed sale of our water treatment division assets
to DRCI.

REGULATORY APPROVALS
--------------------
We are not required to comply with any federal or state regulatory requirements
or obtain approval from any federal or state agency in connection with the asset
sale.

INCORPORATION BY REFERENCE
--------------------------
Our financial statements for the Fiscal Year Ended July 31, 2003 and the Three
Months Ended October 31, 2003 are incorporated by reference from our Amended
Annual Report on Form 10KSB filed on December 24, 2003 and the Form 10QSB filed
on December 15, 2003. This information is being delivered to shareholders with
this proxy statement.



                                       15


UNAUDITED PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS
-----------------------------------------------------
The following unaudited pro forma condensed consolidated financial statements
are based on the historical consolidated financial statements of PURE Bioscience
and subsidiaries incorporated by reference into this proxy statement, adjusted
to give effect to the disposition of the Water treatment division in accordance
with the Agreement for the Purchase and Sale of Assets dated November 24, 2003
between us and DRCI.

The unaudited pro forma consolidated balance sheets give effect to the proposed
transaction as if it occurred on the date of the balance sheet. The cash
proceeds and resulting gain are included in the July 31, 2003 balance sheet. The
unaudited pro forma consolidated statements of operations for the years ended
July 31, 2003 and July 31, 2002 give effect to the transaction as if it had
occurred as of August 1, 2001.

The pro forma consolidated financial information is presented for illustrative
purposes only, and is not necessarily indicative of the operating results or
financial position that would have occurred if all of the events as described
above had occurred on the first day of the respective periods presented, nor is
it necessarily indicative of our future operating results or financial position.
The unaudited pro forma condensed consolidated financial statements should be
read in conjunction with the historical consolidated financial statements for
PURE Bioscience included or incorporated by reference in this proxy statement.



                                       16



CONSOLIDATED BALANCE SHEETS (Unaudited)
-----------------------------------------------------------------------------------------------------------------------------------
                                               July 31                   July 31              July 31                    July 31
                                                2003                      2003                 2003                        2003
                               ----------------------------------------------------------------------------------------------------
                                                           Acquition                Sale                      Sale
                                                              of                  of Trust                  of Water
                                              Historical  Trust Deed  Sub-Total     Deed      Sub-Total     Division     Proforma
                                             -----------  ----------  ---------- -----------  ---------   -----------   -----------
                                                                                                    
ASSETS
Current Assets
  Cash and cash equivalents                  $ 251,087  $       -     $ 251,087  $ 1,600,000  1,851,087(2)$ 2,505,000(2) $4,356,087

  Accounts receivable, net of allowance for
    doubtful accounts of $63,500 at
    July 31, 2003 and $111,000 at
    July 31, 2002                              163,895          -       163,895            -    163,895             -       163,895
  Due from officers and employees                   61          -            61            -         61             -            61
  Inventories                                  287,940          -       287,940            -    287,940      (168,703)(1)   119,237
  Trust Deed Receivable                      2,035,000   2,035,000(3)(2,035,000)           -
  Prepaid expenses and other current assets      6,655          -         6,655            -      6,655             -         6,655
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

    Total current assets                       709,638   2,035,000    2,744,638     (435,000) 2,309,638     2,336,297     4,645,935
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

Property, Plant and Equipment
  Property, plant and equipment                432,744          -       432,744            -    432,744      (183,074)   (1)249,670
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

    Total property, plant and equipment        432,744          -       432,744            -    432,744      (183,074)      249,670
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

Noncurrent Assets
  Deposits                                       9,341          -         9,341            -      9,341             -         9,341
  Patents and licenses                       2,475,280          -     2,475,280            -  2,475,280             -     2,475,280
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

    Total noncurrent assets                  2,484,621          -     2,484,621            -  2,484,621             -     2,484,621
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

  Total assets                             $ 3,627,002 $ 2,035,000  $ 5,662,002   $ (435,000)$5,227,002   $ 2,153,223   $ 7,380,225
                                           =========== =========== ============   ========== ==========   ==========-   ===========

LIABILITIES AND STOCKHOLDERS EQUITY
Current Liabilities
  Accounts payable                         $ 1,079,128 $        -   $ 1,079,128   $        - $ 1,079,128  $         -   $ 1,079,128
  Accrued liabilities                          150,688          -       150,688            -     150,688            -       150,688
  Income taxes payable                               -          -            -             -          -       120,000(2)    120,000
  Notes payable                                180,513     435,000      615,513     (435,000)    180,513            -       180,513
  Loans from shareholders                      600,000          -       600,000            -     600,000            -       600,000
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

    Total current liabilities                2,010,329     435,000    2,445,329     (435,000)  2,010,329      120,000     2,130,329
                                             ---------   ---------   ----------   ----------  ---------    ----------    ----------

Stockholders' Equity
  Class A common stock, no par value:
    authorized 50,000,000 shares,
    issued and outstanding 13,604,088
    at October 31, 2003 and
    10,594,088 at July 31, 2003             14,758,203   1,600,000(3)16,358,203           -   16,358,203(2)         -(2) 16,358,203
  Warrants: issued and outstanding
    1,037,429 warrants                         788,473          -       788,473           -      788,473            -       788,473
  Accumulated deficit                      (13,930,003)         -   (13,930,003)          -  (13,930,003)   2,033,223(1)(11,896,780)
                                           -----------   ---------  -----------   ---------- ----------    ----------    ----------

    Total stockholders' equity               1,616,673   1,600,000    3,216,673           -    3,216,673    2,033,223     5,249,896
                                           -----------   ---------  -----------   ---------- ----------    ----------    ----------

  Total liabilities and stockholders
    equity                                 $ 3,627,002  $2,035,000 $ 5,662,002    $ (435,000)$5,227,002   $ 2,153,223  $  7,380,225
                                           ===========  ========== ============   ========== ==========   ===========  ============







    The accompanying notes are an integral part of these financial statements

                                       15






CONSOLIDATED STATEMENTS OF OPERATIONS
---------------------------------------------------------------------------------------------------------------------------------
                                                             For the Year Ended                       For the Year Ended
                                                                  July 31                                     July 31
                                                                   2003                                        2002
                                               -------------------------------------------- -------------------------------------
                                                              Sale of  Water                            Sale of  Water
                                                  Historical     Division       Proforma    Historical     Division      Proforma
                                                 -----------  --------------   ---------   -----------  -------------- ----------
                                                                                                     
Net revenues                                     $ 2,589,496  $ (2,473,756)    $ 115,740   $ 3,206,448  $ (2,188,965)  $1,017,483
Cost of sales                                      1,533,970    (1,447,548)       86,422     1,598,553    (1,261,747)     336,806
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Gross profit                                       1,055,526    (1,026,208)       29,318     1,607,895      (927,218)     680,677
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Selling expenses                                     466,198             -       466,198       749,348             -      749,348
General and administrative expenses                2,182,097      (407,105)    1,774,992     2,027,875      (404,867)   1,623,008
Research and development                             981,493             -       981,493       780,510             -      780,510
Start-up costs                                       635,376             -       635,376        47,831             -       47,831
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Total operating costs                              4,265,164      (407,105)    3,858,059     3,605,564      (404,867)   3,200,697
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Loss from operations                              (3,209,638)     (619,103)   (3,828,741)   (1,997,669)     (522,351)  (2,520,020)
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Other income and (expense):
  Interest income                                      1,333             -         1,333         9,999             -        9,999
  Interest Expense                                   (98,765)            -       (98,765)      (39,024)            -      (39,024)
  Other                                               23,081             -        23,081        (2,400)         (800)      (3,200)
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Total other income (expense)                         (74,351)            -       (74,351)      (31,425)         (800)     (32,225)
                                                 -----------  --------------   ---------   -----------  -------------- ----------

Loss from continuing operations                 $ (3,283,989)   $ (619,103)  $(3,903,092)  $(2,029,094)    $(523,151) $(2,552,245)
                                                ============    ===========  ============= =============   =========== ===========


Net loss per common share, basic and diluted
  Continuing operations                         $      (0.36)   $    (0.07)  $     (0.43)  $     (0.27)    $   (0.07)  $    (0.34)
  Discontinued operations                                  -             -             -         (0.02)            -        (0.02)
                                                 -----------    -----------  -----------   -----------     ----------  -----------
  Net loss                                      $      (0.36)   $    (0.07)  $     (0.43)  $     (0.29)    $   (0.07)  $    (0.36)
                                                ============    ===========  ===========   ===========     ==========  ===========






    The accompanying notes are an integral part of these financial statements


                                       16


NOTES TO UNAUDITED PRO FORMA BALANCE SHEETS
-------------------------------------------

Divestiture
-----------
On October 29, 2003, PURE Bioscience and subsidiaries ("PURE") announced that it
had entered into an agreement (the "Agreement For The Purchase and Sale of
Assets") to sell substantially all of the assets and certain related liabilities
of the Water treatment division, including substantially all of the related
machinery, equipment, inventory, work in process, licenses, customer lists and
certain intellectual property and certain agreements and contracts to Data
Recovery Continuum, Inc. (DRCI). The sale will be accounted for by PURE
Bioscience as a discontinued operation.

The Board of Directors unanimously decided that it is in the best interest of
PURE Bioscience to sell the water treatment division assets. Currently, the
Company is devoting funds and efforts to pursue two lines of business: selling
commercial and consumer water treatment equipment and selling and further
developing our bioscience technologies. Management believes that the Company
should focus its efforts solely and specifically on marketing, selling and
further developing the bioscience technologies because products derived from our
bioscience technologies should return significantly higher margins in
significantly larger markets than those of the water treatment division. The
Board of Directors believes that the proposed sale of the water treatment
division assets to DRCI under the terms of the Agreement for the Purchase and
Sale of Assets is in the best interests of the Company and its shareholders. The
Board believes that the sale positions the Company to accelerate the continued
development and commercialization of its bioscience technologies because
products derived from these technologies have potentially higher profit margins
in potentially significantly larger markets. In particular, the current strategy
focuses on marketing, selling and continued development of the Axenohl
antimicrobial technology. The sale of the water treatment division allows the
Company to focus all resources exclusively on its bioscience technologies
without the distraction of simultaneously managing two different businesses. In
addition, the sale of the water treatment division assets relieves the need to
raise capital through sales of common stock, reducing potential future dilution,
or the need to take on debt in order to execute the bioscience business plan.
The proceeds from this transaction should allow the Company to be self
sufficient until our bioscience technologies result in positive cash flow.
Although an independent appraisal of the water treatment division was not
obtained, in the past. Management had received and turned down previous lower
offers for the asset. Furthermore, Management determined that the selling price
that was ultimately negotiated with DRCI, which equals approximately four times
EBITA (Earnings Before Interest Taxes Amortization), was a reasonable and fair
value for the asset.

If the proposed transaction is consummated, DRCI will pay $2.75 million in cash
at the closing. DRCI will also pay an additional $250,000 six months later and
another $1,000,000 one year after closing after the Nutripure 2000 Countertop
water purifier reaches certain agreed upon volume and sales projections in
connection with a rollout program with a large general merchandise retailer:
$250,000.00 six months after the Nutripure 2000 Countertop has been in at least
2000 stores, and has generated approximately $2.33 million in sales;
$1,000,000.00 after the Nutripure 2000 Countertop has been in at least 2000
stores for an additional six months, and has generated approximately $4.6
million in sales. In the event the sales of Nutripure products do not achieve
the projected levels the additional payment amounts will be reduced on a pro
rata basis. Also at closing DRCI has agreed to deposit an additional $1.6
million into escrow to purchase the Company's Trust Deed receivable at face
value ($2.0 million trust deed plus accrued interest less $435,000 due to Next9
LLC), PURE Bioscience will incur no gain or loss on this portion of the
agreement. The Trust Deed was acquired in August of 2003. The Company negotiated
a premium price ($0.80 per share) for 2 million shares of stock in exchange for
the $2,000,000 Trust Deed receivable and $35,000 related accrued interest. The
Company desired only $1.6 million from the transaction, so it issued a $435,000
unsecured note payable back to Next9 LLC. The Maker of the Note is Yosemite
Gateway Partners, L.P., a California limited partnership. The interest on the
Note accrues at 10% per annum, compounded annually. The principal and interest
on the Note is payable on or before July 12, 2004. In addition, in the event the
Note is not fully repaid on or before June 12, 2004, the Maker shall be
obligated to pay a late charge of $300 per day for each day after July 12, 2004
until the date all principal and accrued interest is paid in full. The Note is
secured by a third lien deed of trust against approximately 33 acres of real
property owned by Yosemite Gateway Partners, L.P. in Toulumne County,
California. We have agreed to subordinate the lien of the Deed of Trust to a new
deed or deeds of trust securing not more than $4,000,000 of new debt financing.
In the event new debt is secured by the property, the Makre will tender a
principal reduction equal to fifty (50%) percent of the net proceeds from the
new financing after payment of the existing obligations secured by the first
deed of trust and by the second deed of trust. The payment on this Note shall be
applied first to the outstanding accrued interest and then to the principle
balance.


(1) To give effect to the disposition of the Water treatment division as of the
balance sheet date presented. Pursuant to the Agreement for the Purchase and
Sale of Assets, PURE Bioscience will sell substantially all of the assets of the
Water treatment division, including substantially all of the related machinery,
equipment, inventory, work in process, licenses, customer lists and certain
intellectual property and certain agreements and contracts to DRCI. Therefore,
the adjustment removes the related historical assets and liabilities of the
Water treatment division that will not be retained by PURE Bioscience.

                                       17


(2) To give effect to the net cash proceeds, gain on disposition and related
taxes as a result of the sale of the Water treatment division as if it occurred
on July 31, 2003. The cash amount reflects the $2.75 million payment from DRCI;
direct costs of the transaction of $245,000, including $160,000 in investment
banking fees. $60,000 in legal fees and $25,000 in audit and accounting fees,
plus the net $1.6 million for the sale of the $2.0 million Trust Deed, for net
proceeds of $4.105 million. The gain reflected in accumulated deficit is
composed primarily of the cash proceeds, net of the net assets sold, direct
costs, and taxes payable. In the Agreement for the Purchase and Sale of Assets,
dated November 24, 2003, the buyer represented that it has funds available to
pay the Purchase Price and any expenses incurred by buyer in connection with the
transaction contemplated by the Agreement.

(3) In August of 2003 the Company completed a financing arrangement which
included the acquisition of a $2,000,000 Trust Deed receivable and $35,000
related accrued interest and issuing a $435,000 note payable resulting in a net
increase of $1,600,000 in equity during the period. This note receivable is in
exchange for the issuance of 2,000,000 shares of the Company's common stock to a
party previously unrelated to the Company and is fully secured by specific
assets other than the equity instruments granted.

On August 25, 2003, 60,000 shares were issued in exchange for attorney fees
related to the acquisition of the Axenohl patent. The shares were issued at fair
value of $0.75 per share. Also during the quarter ended October 31, 2003 the
Company conducted three private placements in which it issued 950,000 shares of
common stock at prices that range from $0.50 to $0.75 per share for a total of
$545,000 with a weighted average price of $0.57 per share.

Income Taxes
The proposed sale of our water treatment division assets to DRCI will be a
transaction taxable to us for United States federal and California income tax
purposes. We will recognize taxable income equal to the amount realized on the
sale in excess of our tax basis in the assets sold. The amount realized on the
sale will consist of the cash we receive in exchange for the assets sold, plus
the amount of related liabilities assumed by DRCI.

Although the sale of our water treatment division assets to DRCI will result in
a taxable gain to us, a portion of the taxable gain will be offset to the extent
of current year losses from operations plus available net operating loss carry
forwards, as currently reflected on our consolidated federal and California
income tax returns. The taxable gain will differ from the gain to be reported in
PURE Bioscience financial statements due to temporary tax differences and
certain other differences between the tax laws and generally accepted accounting
principles.

We believe we will be able to apply our approximately $12.1 million tax loss
carry forward without limitation against the taxable gain from the sale of the
water treatment division assets. However, due to the limitation of net operating
loss carry forwards under the federal alternative minimum tax system, a portion
of the taxable gain reduced by our net operating loss carry forwards is subject
to the federal alternative minimum income tax. The availability and amount of
net operating loss carry forwards are subject to audit and adjustment by the
Internal Revenue Service. In the event that the Internal Revenue Service adjusts
the net operating loss carry forwards, we may incur an increased tax liability.

Our stockholders will experience no federal income tax consequences as a result
of the consummation of the proposed sale of our water treatment division assets
to DRCI.

Use of Funds
With the proceeds of the sale the Company intends to immediately payoff the
following current liabilities:

         Loan to shareholder of $600,000
         Notes payable of $ 180,513
         Account payable and accrued liabilities of approximately $750,000

The Company will use the remaining funds to advance the commercialization,
regulatory approval, sales and marketing of existing products. The Company also
plans to pursue research and development, including testing and regulatory
processes, of new products based on its bioscience technologies.

The remaining funds will be invested in high liquidity low risk instruments.

                                       18


PROPOSAL NO. 2      AUTHORIZATION FOR THE BOARD OF DIRECTORS TO DECLARE A
                    REVERSE SPLIT OF THE OUTSTANDING COMMON STOCK ONLY AND AS
                    WHEN DEEMED NECESSARY BY THE BOARD TO MAINTAIN THE LISTING
                    OF THE COMPANY'S COMMON STOCK ON THE NASDAQ SMALLCAP MARKET
                    ON OR BEFORE FEBRUARY XX, 2004 ON THE BASIS OF UP TO ONE
                    SHARE OF COMMON STOCK FOR EVERY THREE SHARES OUTSTANDING ON
                    THE EFFECTIVE DATE WITH EACH RESULTING FRACTIONAL SHARE
                    ROUNDED UP TO THE NEXT WHOLE SHARE.

On October 30, 2003 the Board of Directors approved submitting a reverse stock
split of the Company's Common Stock to the Company's shareholders if the Board
subsequently determines that a reverse split would be necessary to keep the
Common Stock eligible to be quoted on The Nasdaq SmallCap Market ("Nasdaq"). It
is recommended that the shareholders approve giving the Board the authority to
subsequently declare an up to 3-to-1 reverse stock split of the Company's Common
Stock on or before February XX, 2004. Assuming that a reverse stock split would
cause the trading price of the Company's Common Stock to increase in the same
proportion as the amount of the split, a reverse stock split may be necessary if
the quoted bid price of the Common Stock remains below $1.00 per share thereby
maintaining Nasdaq eligibility of a bid price of not less than $1.00. The
effective date for any subsequently declared reverse stock split will be
approximately ten days following notice to Nasdaq that a reverse split has been
declared. No fractional shares will be issued and no cash will be paid for
fractional shares. Instead, each fractional share would be rounded up to a whole
share.

The Board of Directors does not believe that a reverse split will be necessary
because we believe the recent stock price trend indicates that we will regain
the $1 minimum bid price requirement without implementing a reverse split.
However, as the Board believes that maintenance of the NASDAQ listing is
critical to the Company's ability to raise capital and to maintaining
shareholder liquidity, the Board believes it is in the best interest of the
Company and its shareholders that the Board have the authority to act promptly
to maintain the NASDAQ listing.

Effect of Reverse Split on Holders of Odd Lots of Shares
If authorized by the shareholders and subsequently declared by the Board, a
reverse split may result in shareholders having an "odd lot" of less than 100
shares if their resulting total number of shares is not a multiple of 100. A
securities transaction of 100 or more shares is a "round lot" transaction of
shares for securities trading purposes and a transaction of less than 100 shares
is an "odd lot" transaction. Round lot transaction are the standard size
requirements for securities transactions and odd lot transactions may result in
higher transaction costs to the odd lot seller.

Vote Required for Approval
The affirmative vote of a majority of the votes duly cast by the holders of
common stock is required to adopt this proposal.

                                       19




SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND OF MANAGEMENT
-----------------------------------------------------------------
The following table sets forth the number of shares of the Company's Common
Stock beneficially owned as of December 23, 2003 by individual directors and
executive officers and by all directors and executive officers of the Company as
a group. Based upon a review of the Company's shareholders list as of December
23, 2003, there are two other registered holders of five percent or more of the
Company's Common Stock. As of December 23, 2003 there were 13,454,088 shares
outstanding.



Name and Address of                                 Common Stock     Percentage of Shares
  Beneficial Owner              Title                 Ownership          Outstanding (%)
-------------------------  ---------------------    ---------------- ------------------------
                                                                   
Dennis Atchley             Secretary                    243,860 (1)            1.81
Gene Auerbach              Chief Operating Officer      175,000 (2)            1.30
Gregory Barnhill           Director                     425,000 (3)            3.16
Dennis Brovarone           Director                     506,483 (4)            3.76
Gary Brownell              Treasurer, CFO/Director      450,321 (5)            3.35
Patrick Galuska            Director                     420,690 (6)            3.13
Michael L. Krall           President, CEO/Chairman    1,353,560 (7)           10.06
Eugene Peiser              Director                     476,136 (8)            3.54
Donna Singer               Executive VP, Director       403,356 (9)            3.00

Directors and Officers as a Group
      1725 Gillespie Way
      El Cajon, CA  92020
(9 individuals)                                      4,454,406 (10)           33.11

Next9 LLC                                            2,000,000 (11)           14.87
      850 State Street
      San Diego, CA  92101

Jeffery P. Dauenhauer                                  700,000                 5.20
      800 5th Ave., Suite 4100
      Seattle WA, 98104


     (1)  Includes presently exercisable options to acquire up to 200,000
          shares.
     (2)  Includes presently exercisable options to acquire up to 150,000
          shares.
     (3)  Includes presently exercisable options to acquire up to 250,000
          shares.
     (4)  Includes presently exercisable options to acquire up to 435,000
          shares.
     (5)  Includes presently exercisable options to acquire up to 400,000
          shares.
     (6)  Includes presently exercisable options to acquire up to 350,000
          shares.
     (7)  Includes presently exercisable options to acquire up to 731,250
          shares.
     (8)  Includes presently exercisable options to acquire up to 400,000
          shares.
     (9)  Includes presently exercisable options to acquire up to 375,000
          shares.
     (10) Includes presently exercisable options held by all of the above
          officers and directors to acquire up to 3,291,250 shares.
     (11) Lee Brukman is a control person of Next9 LLC

REQUEST FOR MORE INFORMATION
----------------------------
Shareholders may obtain more information by means of the internet through the
SEC's EDGAR system at www.sec.gov. Documents incorporated by reference are also
available, without charge, excluding exhibits unless they have been specifically
incorporated by reference in this proxy statement, upon written or oral request
by contacting:

                                            PURE Bioscience
                                            1725 Gillespie Way
                                            El Cajon, CA  92020
                                            (619) 596-8600

DATE FOR RECEIPT OF SHAREHOLDER PROPOSALS
-----------------------------------------
Pursuant to Rule 14a-8 under the Exchange Act, shareholders may present proper
proposals for inclusion in the Company's proxy statement and for consideration
at the next annual meeting of its shareholders by submitting their proposals to
the Company in a timely manner. In order to be so included for the 2004 Annual
Meeting, shareholder proposals must be received by the Company no later than
March 31, 2004, and must otherwise comply with the requirements of Rule 14a-8.
If the date of the annual meeting is more than 30 days earlier or more than 60
days later than the date of last year's meeting, notice must be received not
earlier than the 120th day prior to such annual meeting and not later than the
close of business on the later of the 90th day prior to such annual meeting or
the 10th day following the day on which public announcement of the date of such
meeting is first made. If a shareholder who has notified the Company of his
intention to present a proposal at an annual meeting does not appear or send a
qualified representative to present his proposal at such meeting, the Company
need not present the proposal for a vote at such meeting. All notices of
proposals by shareholders should be sent to the office of the Company, 1725
Gillespie Way, El Cajon, California 92020.


                                       20


OTHER MATTERS
-------------
We know of no other matters to be submitted at the Special meeting. If any other
matter properly comes before the Special Meeting, it is the intention of the
persons named in the enclosed proxy card to vote the shares they represent as
our Board of Directors may recommend.



                                       21




UNAUDITED FINANCIAL STATEMENTS OF THE WATER TREATMENT BUSINESS
--------------------------------------------------------------
The following tables present the unaudited financial statements of the water
treatment business. The unaudited balance sheet data is as of July 31, 2003 and
July 31, 2002. The unaudited statements of income data are for the year ended
July 31, 2002 and July 31, 2003. These financial statements, in the opinion of
management, include all adjustments, consisting only of normal recurring
accruals that are necessary for a fair presentation of the financial position
and results of operations for these periods. The historical financial
information may not be indicative of future performance and does not reflect
what the water treatment division's financial position and results of operations
would have been had it operated as a separate, stand-alone entity during the
periods presents.




                                       22




WATER DIVISION BALANCE SHEET (Unaudited)
------------------------------------------------------------------------------
                                                           July 31    July 31
                                                             2003       2002
                                                          ---------- ---------
                                                             Water      Water
                                                           Division   Division
                                                        -----------  ----------
ASSETS
                                                                  
Current Assets
  Accounts receivable, net of allowance for doubtful
      accounts of $36,000 at July 31, 2003
      and $62,500 at July 31, 2002                      $   121,913  $  124,951
  Inventories                                               168,703     345,141
                                                        -----------  ----------

      Total current assets                                  290,616     470,092
                                                        -----------  ----------

Property, Plant and Equipment

  Property, plant and equipment                             183,074     209,042
                                                        -----------  ----------

     Total property, plant and equipment                    183,074     209,042
                                                        -----------  ----------

Noncurrent Assets

  Patents and licenses                                       60,603      64,931
                                                        -----------  ----------

     Total noncurrent assets                                 60,603      64,931
                                                        -----------  ----------

      Total assets                                      $   534,293  $  744,065
                                                        ===========  ==========

LIABILITIES AND STOCKHOLDERS EQUITY
Current Liabilities
  Accounts payable                                      $   356,754  $  283,695
  Accrued liabilities                                        45,206      53,539
                                                        -----------  ----------

      Total current liabilities                             401,960     337,234
                                                        -----------  ----------

Stockholders' net investment                                132,333     406,831
                                                        -----------  ----------

     Total stockholders' equity                             132,333     406,831
                                                        -----------  ----------

  Total liabilities and stockholders' net investment    $   534,293 $   744,065
                                                        =========== ===========







   The accompanying notes are an integral part of these financial statements


                                       23




WATER DIVISION STATEMENT OF OPERATIONS (Unaudited)
-----------------------------------------------------------------------------------------

                                                 For the Year Ended    For the Year Ended
                                                       July 31              July 31
                                                        2003                  2002
                                                        ----                  ----
                                                        Water                 Water
                                                      Division              Division
                                                      ----------          -----------
                                                                    
Net revenues                                         $ 2,473,756          $ 2,188,965
Cost of sales                                          1,447,548            1,261,747
                                                      ----------          -----------

Gross profit                                           1,026,208              927,218
                                                      ----------          -----------

General and administrative expenses                      407,105              404,867
                                                      ----------          -----------

Total operating costs                                    407,105              404,867
                                                      ----------          -----------

Income from operations                                   619,103              522,351
                                                      ----------          -----------

Other income and (expense):
      Other                                                   -                  (800)
                                                      ----------          -----------

Total other income (expense)                                  -                  (800)
                                                      ----------          -----------

Net income                                            $  619,103          $   521,551
                                                      ==========          ===========




   The accompanying notes are an integral part of these financial statements




                                       24


WATER DIVISION STATEMENT OF STOCKHOLDERS' INVESTMENT (Unaudited)
-------------------------------------------------------------------------




Balance at July 31, 2001                                        $ 389,766

       Net income                                                 521,551
       Net change due to allocations and
           intercompany balances with PURE Biosciense            (504,486)
                                                                ---------

Balance at July 31, 2002                                          406,831

       Net income                                                 619,103
       Net change due to allocations and
           intercompany balances with PURE Biosciense            (893,601)
                                                                ---------


Balance at July 31, 2003                                        $ 132,333
                                                                =========




    The accompanying notes are an integral part of these financial statements


                                       25



WATER DIVISION STATEMENT OF CASH FLOWS (Unaudited)
---------------------------------------------------------------------------------------------
                                                                       For the Year Ended
                                                                           July 31
                                                                -----------------------------
                                                                     2003             2002
                                                                     ----             ----
                                                                            
Cash flows from operating activities
   Net income                                                    $ 619,103        $ 521,551

   Adjustments to reconcile net income to net
   cash provided by operating activities:
        Amortization                                                 4,329            4,330
        Depreciation                                                68,033           74,836
   Changes in assets and liabilities:
        (Increase) decrease in accounts receivable                   3,038          403,356
        (Increase) decrease in inventory                           176,438          138,761
        Increase (decrease) in accounts payable                     73,059           93,124
        Increase (decrease) in accrued liabilities                  (8,333)           4,532
                                                                 ---------        ----------

              Net cash provided by operating
                   activities                                      935,667        1,240,490
                                                                 ---------        ----------

Cash flows from investing activities
   Purchase of property, plant and equipment                          (532)         (12,168)
                                                                 ---------        ----------

Cash flows from financing activities
   Settlement of intercompany balances                            (935,135)      (1,228,322)
                                                                 ---------        ----------

Net increase (decrease) in cash and cash equivalents                     -                -

Cash and cash equivalents at beginning of period                         -                -
                                                                 ---------        ----------

Cash and cash equivalents at end of period                       $       -       $        -
                                                                 =========       ===========






    The accompanying notes are an integral part of these financial statements



                                       26




                        PURE Bioscience - Water Division
                          Notes to Financial Statements

Note 1.  Organization and Summary of Significant Accounting Policies
On October 29, 2003, PURE Bioscience and subsidiaries ("PURE") announced that it
had entered into an agreement (the "Agreement For The Purchase and Sale of
Assets") to sell substantially all of the assets and certain related liabilities
of the Water treatment division, including substantially all of the related
machinery, equipment, inventory, work in process, licenses, customer lists and
certain intellectual property and certain agreements and contracts to Data
Recovery Continuum, Inc. (DRCI). The sale will be accounted for by PURE
Bioscience as a discontinued operation.

If the proposed transaction is consummated, DRCI will pay $2.75 million in cash
at the closing. DRCI will also pay an additional $250,000 six months later and
another $1,000,000 one year after closing after the Nutripure 2000 Countertop
water purifier reaches certain agreed upon volume and sales projections in
connection with a rollout program with a large general merchandise retailer. In
the event the sales of Nutripure products do not achieve the projected levels
the additional payment amounts will be reduced on a pro rata basis. Also at
closing DRCI has agreed to deposit an additional $1.6 million into escrow to
purchase the Company's Trust Deed receivable at face value ($2.0 million trust
deed plus accrued interest less $435,000 due to Next9 LLC), PURE Bioscience will
incur no gain or loss on this portion of the agreement. The Trust Deed was
acquired in August of 2003 in exchange for 2,000,000 shares of PURE common
stock.

This summary of significant accounting policies of PURE Bioscience Water
Division is presented to assist in understanding the Company's financial
statements. The financial statements and notes are representations of the
Company's management who is responsible for their integrity and objectivity.
These accounting policies conform to generally accepted accounting principles in
the United States of America and have been consistently applied in the
preparation of the financial statements. The financial statements are stated in
United States of America dollars.

Organization and Business Activity
PURE Bioscience was incorporated in San Diego, California on August 24, 1992 as
a provider of pharmaceutical water purification products. Based on revenues, the
Company's primary business is the sale and manufacture of residential and
commercial water filtration systems.

Basis of Presentation and Principles of Consolidation
The accompanying financial statements include the consolidated accounts of PURE
Bioscience Water Division only.

Revenue Recognition
Generally, the company recognizes income based upon concluded arrangements with
customers and when all events have occurred by delivery or performance. Certain
income is recognized upon shipment where the sale is made f.o.b. shipping point
including sales to dealers and pharmacies. Customer acceptance provisions and
installation procedures accompanying delivery are minor in nature, and the
Company has not experienced any material expense in satisfying warranties and
returns.

The Company has a program of providing financing to independent dealers for
equipment of other manufacturers and not the Company's products. The Company
receives funds from its primary lender and disperses the funds to the dealer,
less a commission charged by the Company, upon completion of the contract. The
Company records the commissions earned as revenues when received.

Most of the Company's chain customers have entered into multi-year contracts for
the Customer Service Plan 2000. The CSP 2000 provides an extended warranty on
PURE Bioscience's Fillmaster pharmacy products; significant discounts on
maintenance item costs; free software upgrades for the Fillmaster 1000e and
Scanmaster; automatic replacement filter shipments; and simplified, annual
invoicing. When the customer buys a dispenser on the Customer Service Plan 2000
it agrees to pay a fixed annual fee that covers replacement filters and parts.
The filters should be replaced once a year. In order to match income with
related costs, and for simplicity in accounting and billing, the Company bills
the customer the annual fee and recognizes the revenue in the same month that it
ships the replacement filters to the store. This is done one year after the
store is added to the Plan and each year thereafter. Future warranty costs
associated with the CSP 2000 Plan are discussed in Note 18.

Accounts Receivable
The Company sells on terms of cash or net 30 days. Invoices not paid within
stated terms are considered delinquent. The Company analyzes its accounts
receivable periodically and recognizes an allowance for doubtful accounts based
on estimated collectibility. Individual accounts deemed uncollectible are
charged to the allowance. At July 31, 2003, $20,000 was considered past due,
determined by 90 day after invoice date.

Depreciation Method
The cost of property, plant and equipment is depreciated on a straight-line
basis over the estimated useful lives of the related assets. The useful lives of
property, plant, and equipment for purposes of computing depreciation are:

    Computers and equipment                                     7.0 years
    Furniture and fixtures                                     10.0 years

Leasehold improvements are being depreciated over the life of the lease, which
is equal to 120 months.

Amortization of Intangible Assets
The cost of patents acquired is amortized on a straight-line basis over the
remaining lives of the patents. The estimated amortization expense over each of
the next five years is $21,600.


                                       27

Amortization expense for the years ended July 31, 2003 and July 31, 2002 was
$4,300 and $4,300, respectively.

Long-Lived Assets
In accordance with Financial Accounting Standards Board ("FASB") Statement of
Financial Accounting Standards ("SFAS") No. 121, Accounting for Impairment of
Long-Lived Assets, and for Long-Lived Assets to be Disposed, the Company
periodically analyzes its intangible assets and long-lived assets for potential
impairment, assessing the appropriateness of lives and recoverability of
unamortized balances through measurement of undiscounted operation cash flows on
a basis consistent with accounting principles generally accepted in the United
States of America.

Inventory
Inventories are stated at the lower of cost or net realizable value using the
average cost method. Inventories at July 31 consisted of:



                                                             2003           2002
                                                        -----------    -----------
                                                                 
                  Finished Goods                        $    66,300    $   142,300
                  Work in Progress                                0              0
                  Raw Materials                             102,400        202,900
                                                        -----------    -----------
                                                        $   168,700    $   345,100
                                                        -----------    -----------


Use of Estimates
The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

Fair Value of Financial Instruments
The carrying amounts for cash equivalents, receivables, and payables approximate
fair value because of the short maturity, generally less than three months, of
these instruments. The carrying value of the Company's line of credit
approximates fair value since the current borrowing rates available for
financing are similar in terms.

Other
The Company's fiscal year end is July 31.

The Company paid no cash dividends during the periods presented.

Shipping and handling costs payable by the Company are charged to cost of sales.

All of the Company's assets are located in the United States.

Note 2. Property, Plant and Equipment
The following is a summary of property, plant, and equipment - at cost, less
accumulated depreciation:



                                                              July 31, 2003        July 31, 2002
                                                          ------------------    -----------------
                                                                           
    Computers and equipment                                $        439,200      $       400,300
    Furniture and fixtures                                           21,600               17,800
    Leasehold improvements                                           77,500               77,500
                                                          ------------------    -----------------
                                                                    538,300              495,600
    Less: accumulated depreciation and amortization                 354,600              286,600
                                                          ------------------    -----------------
             Total                                         $        183,700      $       209,000
                                                          ------------------    -----------------


Depreciation expense charged to general and administrative expense for the years
ended July 31, 2003 and July 31, 2002 was $68,000 and $74,800, respectively.

Note 3.       Warranty Liability
In November 2002, the FASB issued Interpretation No. 45, "Guarantor's Accounting
and Disclosure Requirements for Guarantees, Including Indirect Guarantees of
Indebtedness of Others". Interpretation 45 is effective for financial statements
of interim or annual periods fiscal years ending after December 15, 2002 and
requires the following disclosures of the Company's product warranties:

The Company provides a standard warranty of two years for replacement parts on
all Fillmaster systems sold. Most of the Company's chain customers have entered
into multi-year contracts for the Customer Service Plan 2000. The CSP 2000
provides an extended unlimited warranty on all PURE Bioscience pharmacy
products; significant discounts on maintenance item costs; free software
upgrades for the Fillmaster 1000e and Scanmaster; automatic replacement filter
shipments; and simplified, annual invoicing. When the customer buys a dispenser
on the Customer Service Plan 2000 it agrees to pay a fixed annual fee that
covers replacement filters and parts. The Company monitors the costs of
providing replacement parts other than filters. This cost has remained steady
and is computed as a percentage of related revenues. The following is a summary
of changes in the Company's product warranty liability.



                                Beginning         Expense       Warranty       Ending
                                Liability        Incurred       Payments       Liability
                                -----------      ----------     ----------     --------
                                                                  
   Year ended July 31, 2002    $    33,791      $   39,602     $   31,948     $ 41,445
                               ------------     -----------    -----------    ---------

   Year ended July 31, 2003    $    41,445      $   33,692     $   32,707     $ 42,430
                               ------------     -----------    -----------    ---------





                                       28




Note 4. Commitments
On May 14, 1996, the Company entered into an operating lease agreement for its
home office which expires (under extension) in October 2006. The lease includes
a yearly increase of 4%. The rental expense recorded in general and
administrative expenses for the years ended July 31, 2003 and July 31, 2002 was
$128,100 and $114,000, respectively. Future minimum rental payments required for
each of the 5 succeeding years assuming exercise of the option are as follows:

                     Year Ended July 31            Amount
                   -----------------------    -----------------
                            2004                $      133,300
                            2005                $      138,600
                            2006                $      144,100
                            2007                $      149,900
                            2008                $      155,900

Note 5. Income Taxes
The operating results Water Division are included in the consolidated income tax
return of PURE Bioscience. The proposed sale of our water treatment division
assets to DRCI will be a transaction taxable to PURE Bioscience for United
States federal and California income tax purposes. PURE Bioscience will
recognize taxable income equal to the amount realized on the sale in excess of
our tax basis in the assets sold. The amount realized on the sale will consist
of the cash received in exchange for the assets sold, plus the amount of related
liabilities assumed by DRCI.

Although the sale of our water treatment division assets to DRCI will result in
a taxable gain to PURE Bioscience, a portion of the taxable gain will be offset
to the extent of current year losses from operations plus available net
operating loss carry forwards, as currently reflected on our consolidated
federal and California income tax returns. The taxable gain will differ from the
gain to be reported in PURE Bioscience financial statements due to temporary tax
differences and certain other differences between the tax laws and generally
accepted accounting principles.

We believe we will be able to apply our approximately $12.1 million tax loss
carry forward without limitation against the taxable gain from the sale of the
water treatment division assets. However, due to the limitation of net operating
loss carry forwards under the federal alternative minimum tax system, a portion
of the taxable gain reduced by our net operating loss carry forwards may be
subject to the federal alternative minimum income tax. The availability and
amount of net operating loss carry forwards are subject to audit and adjustment
by the Internal Revenue Service. In the event that the Internal Revenue Service
adjusts the net operating loss carry forwards, we may incur an increased tax
liability.

Our stockholders will experience no federal income tax consequences as a result
of the consummation of the proposed sale of our water treatment division assets
to DRCI.

At July 31, 2003, PURE Bioscience had federal, and California tax net operating
loss carryforwards of approximately $12,030,000 and $4,945,700 respectively. At
July 31, 2001, the Company had federal, and California tax net operating loss
carryforwards of approximately $9,796,900 and $3,717,500 respectively. The
difference between the financial reporting and the federal tax loss
carryforwards is primarily due to accrued expenses and valuation allowances
reported in the financials but not deductible for tax purposes. The difference
between federal and California tax loss carryforwards is primarily due to the
limitation on California loss carryforwards. The federal tax loss carryforwards
will begin expiring in the fiscal year ended July 31, 2011, unless previously
utilized and will completely expire in fiscal year ended July 31, 2023. The
California tax loss carryforwards will begin to expiring in fiscal year ended
July 31, 2011, unless previously utilized and will completely expire in fiscal
year ended July 31, 2023.

PURE Bioscience has total deferred tax assets of approximately $4,726,000 and
$3,325,700 for the fiscal years ended July 31, 2003 and 2002, respectively.
Realization of these deferred tax assets, which relate to operating loss
carryforwards and timing differences, is dependant on future earnings. The
timing and amount of future earnings are uncertain and therefore, the valuation
allowance had been established. The increase in the valuation allowance on the
deferred tax asset during the fiscal year ended July 31, 2003 was $950,300.

Significant components of PURE Bioscience deferred tax assets are as follows:



                                                                July 31, 2003      July 31, 2002
                                                               ---------------    ---------------
                                                                            
                  Net operating loss carryforward              $    4,551,000     $    3,547,800
                  Depreciation and amortization                       124,600             90,500
                  Calculation allowances                             (292,800)          (292,100)
                  Stock options and warrants                          385,400             29,800
                  Other                                               (42,200)           (50,300)
                                                               ---------------    ---------------
                  Total deferred tax assets                         4,276,000          3,325,700
                  Valuation allowance for deferred tax assets      (4,276,000)        (3,325,700)
                                                               ---------------    ---------------
                       Net deferred tax assets                 $            -     $            -
                                                               ---------------    ---------------



A reconciliation of income taxes computed using the statutory income tax
compared to the effective tax rate is as follows:

                                                           2003         2002
                                                        ---------    --------
   Federal tax benefit at the expected statutory rate        34%         34%
   State income tax, net of federal tax benefit               9           9
   Valuation allowance                                      (43)        (43)
                                                        ---------    --------

   Income tax benefit - effective rate                        0%          0%
                                                        ---------    --------


                                       29


Note 6. Risks and Uncertainties
A significant part of the Company's revenues are from pharmaceutical water
products.

Note 7.       Recent Accounting Pronouncements
In June 2001, the Financial Accounting Standards Board ("FASB") issued SFAS No.
141 "Business Combinations." The Statement is to be adopted for all business
combinations initiated after June 30, 2001. The adoption of this statement did
not impact the Company's financial position, results of operations, or cash
flows.

In June 2001, the FASB issued SFAS No. 142 "Accounting for Goodwill and
Intangible Assets." In accordance with certain provisions of the Statement,
goodwill acquired after June 30, 2001 is not amortized. All provisions of the
Statement are required to be applied in the fiscal year beginning after December
15, 2001. The adoption of this statement did not impact the Company's financial
position, results of operations, or cash flows.

In August 2001, the FASB issued SFAS No. 143, "Accounting for Asset Retirement
Obligations." SFAS No. 143 establishes accounting standards for recognition and
measurement of a liability for an asset retirement obligation and the associated
asset retirement cost. The Company adopted this statement for the year ending
December 31, 2002. The adoption of this statement did not impact the Company's
financial position, results of operations, or cash flows.

In July 2001, the FASB issued SFAS No. 144, Accounting for the Impairment or
Disposal of Long-Lived Assets which is effective for fiscal years beginning
after December 15, 2001. SFAS 144 addresses financial accounting and reporting
for the impairment or disposal of long-lived assets and establishes a single
accounting model, based on the framework established in SFAS 121, for long lived
assets to be disposed of by sale. The adoption of this statement did not impact
the Company's financial position, results of operations, or cash flows.

In April 2002, the FASB issued SFAS No. 145, "Rescission of FASB Statements No.
4, 44 and 64, Amendment of FASB Statement No. 13 and Technical Corrections".
SFAS 145, which is effective for fiscal years beginning after May 15, 2002,
provides guidance for income statement classification of gains and losses on
extinguishments of debt and accounting for certain lease modifications that have
economic effects that are similar to sale-leaseback transactions. The adoption
of this statement did not impact the Company's financial position, results of
operations, or cash flows.

In June 2002, the FASB issued SFAS No. 146, "Accounting for Costs Associated
with Exit or Disposal Activities." SFAS 146 nullifies the guidance of the
Emerging Issues Task Force (EITF) Issue No. 94-3, "Liability Recognition for
Certain Employee Termination Benefits and Other Costs to Exit an Activity
(including Certain Costs Incurred in a Restructuring)." SFAS 146 requires that a
liability for a cost that is associated with an exit or disposal activity be
recognized when the liability is incurred. SFAS 146 also establishes that fair
value is the objective for the initial measurement of the liability. The
provisions of SFAS 146 are required for exit or disposal activities that are
initiated after December 31, 2002. The adoption of this statement did not impact
the Company's financial position, results of operations, or cash flows.

In December 2002, the FASB issued SFAS No. 148, "Accounting for Stock-Based
Compensation - Transition and Disclosure". SFAS 148 amends FASB Statement No.
123, "Accounting for Stock-Based Compensation", to provide alternative methods
of transition for a voluntary change to the fair value based method of
accounting for stock-based employee compensation. In addition, this Statement
amends the disclosure requirements of Statement 123 to require prominent
disclosures in both annual and interim financial statements about the method of
accounting for stock-based employee compensation and the effect of the method
used on the reported results. The provisions of SFAS 148 are effective for
financial statements for fiscal years ending after December 15, 2002. The
adoption of this statement did not impact the Company's financial position,
results of operations, or cash flows.

In November 2002, the FASB issued FIN 45, which expands previously issued
accounting guidance and disclosure requirements for certain guarantees. Except
as described in Note 8, the adoption of this statement did not impact the
Company's financial position, results of operations, or cash flows.

In April 2003, the FASB issued SFAS No. 149 "Amendment of Statement 133 on
Derivative Instruments and Hedging Activities", which amends and clarifies the
accounting guidance on certain derivative instruments and hedging activities.
SFAS 149 is generally effective for contracts entered into or modified after
June 30, 2003 and hedging relationships designated after June 30, 2003. The
adoption of this statement did not impact the Company's financial position,
results of operations, or cash flows.

In May 2003, the FASB issued SFAS No. 150, "Accounting for Certain Financial
Instruments with Characteristics of both Liabilities and Equity." SFAS 150
establishes standards for how an issuer of equity (including the equity shares
of any entity whose financial statements are included in the consolidated
financial statements) classifies and measures on its balance sheet certain
financial instruments with characteristics of both liabilities and equity. SFAS
150 is effective for financial instruments entered into or modified after May
31, 2003 and for existing financial instruments after July 1, 2003. The adoption
of this statement did not impact the Company's financial position, results of
operations, or cash flows.

                                       ###

                                       30




PROXY
               PROXY SOLICITED BY THE BOARD OF DIRECTORS OF PROXY
                                 PURE BIOSCIENCE


The undersigned appoints Michael L. Krall (and Donna Singer, if Mr. Krall is
unable to serve), as the undersigned's lawful attorney and proxy, with full
power of substitution and appointment, to act for and in the stead of the
undersigned to attend and vote all of the undersigned's shares of the Common
Stock of PURE BIOSCIENCE, a California corporation, at the Special Meeting of
Shareholders to be held at the Company's corporate office at 1725 Gillespie Way,
El Cajon, California 92020 , at 10:30 am. Pacific Standard Time, on February XX,
2004 and any and all adjournments thereof, for the following purposes:

PROPOSAL NO.1       SALE OF THE WATER TREATMENT DIVISION, INCLUDING NOTE AND
                    DEED OF TRUST. WE ARE SELLING SUBSTANTIALLY ALL OF THE
                    ASSETS OF OUR WATER TREATMENT DIVISION AS WELL AS OUR $2.0
                    MILLION NOTE AND DEED OF TRUST ASSET TO DATA RECOVERY
                    CONTINUUM, INC. (DRCI). DRCI WILL PAY US $2.75 MILLION IN
                    CASH AT THE CLOSING PLUS TO UP TO $1.25 MILLION IN DEFERRED
                    PAYMENTS OVER THE NEXT YEAR FOR THE WATER TREATMENT DIVISION
                    AND $2.0 MILLION FOR THE NOTE AND DEED OF TRUST ASSET.


     [ ] FOR                     [ ] AGAINST               [ ] ABSTAIN

MANAGEMENT INTENDS TO VOTE SHARES FOR PROPOSAL NO. 1 UNLESS OTHERWISE INSTRUCTED
IN THIS PROXY.                    ---



PROPOSAL NO. 2      AUTHORIZATION FOR THE BOARD OF DIRECTORS TO DECLARE A
                    REVERSE SPLIT OF THE OUTSTANDING COMMON STOCK ONLY AND AS
                    WHEN DEEMED NECESSARY BY THE BOARD TO MAINTAIN THE LISTING
                    OF THE COMPANY'S COMMON STOCK ON THE NASDAQ SMALLCAP MARKET
                    ON OR BEFORE FEBRUARY XX, 2004 ON THE BASIS OF UP TO ONE
                    SHARE OF COMMON STOCK FOR EVERY THREE SHARES OUTSTANDING ON
                    THE EFFECTIVE DATE WITH EACH RESULTING FRACTIONAL SHARE
                    ROUNDED UP TO THE NEXT WHOLE SHARE.

     [ ] FOR                    [ ]  AGAINST              [ ]  ABSTAIN

MANAGEMENT INTENDS TO VOTE SHARES FOR PROPOSAL NO. 2 UNLESS OTHERWISE INSTRUCTED
IN THIS PROXY.                    ---





  SHARES REPRESENTED BY THIS PROXY WILL BE VOTED AT THE MEETING IN ACCORDANCE
  WITH THE SHAREHOLDER'S SPECIFICATION ABOVE. THIS PROXY CONFERS DISCRETIONARY
  AUTHORITY IN RESPECT TO MATTERS FOR WHICH THE SHAREHOLDER HAS NOT INDICATED A
  PREFERENCE OR IN RESPECT TO MATTERS NOT KNOWN OR DETERMINED AT THE TIME OF THE
  MAILING OF THE NOTICE OF THE SPECIAL MEETING OF SHAREHOLDERS TO THE
  UNDERSIGNED.

  In the Shareholder's discretion the Proxy is authorized to vote on such other
  business as may properly be brought before the meeting or any adjournment or
  postponement thereof.

  The undersigned revokes any proxies heretofore given by the undersigned and
  acknowledges receipt of the Notice of the Special Meeting of Shareholders and
  Proxy Statement and the Annual Report to Shareholders furnished herewith.

                                 Dated:                         2004
                                       -------------------------


                           -----------------------------------------------------
                                                   Signature

                           -----------------------------------------------------
                                           Signature if held jointly



  Signature(s) should agree with the name(s) hereon. Executors, administrators,
  trustees, guardians and attorneys should indicate when signing. Attorneys
  should submit powers of attorney.

  THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF PURE
  BIOSCIENCE. PLEASE SIGN AND RETURN THIS PROXY TO PURE BIOSCIENCE, C/O
  COMPUTERSHARE INVESTOR SERVICES, P.O. BOX 1596, DENVER, CO 80201. THE GIVING
  OF A PROXY WILL NOT AFFECT YOUR RIGHT TO VOTE IN PERSON IF YOU ATTEND THE
  MEETING.









                  AGREEMENT FOR THE PURCHASE AND SALE OF ASSETS

                                 by and between

                                 PURE BIOSCIENCE

                                    as SELLER

                                       and

                          DATA RECOVERY CONTINUUM, INC.

                                    as BUYER

                          DATED AS OF November 24, 2003







Purchase Agreement                  Page 1 of 37              PURE MK   DRCI LB
PURE and DRCI




                  AGREEMENT FOR THE PURCHASE AND SALE OF ASSETS

     THIS AGREEMENT FOR THE PURCHASE AND SALE OF ASSETS ("AGREEMENT") is made as
of October 30, 2003 by and between PURE BIOSCIENCE, a California corporation
("SELLER" or "PURE"), and DATA RECOVERY CONTINUUM, INC., a Delaware corporation
("BUYER" or "DRCI").

                                 R E C I T A L S

          A. WHEREAS, Seller is, among other things, engaged in the
     manufacturing, marketing, sales and distribution of water purification,
     filtration, measuring and dispensing equipment for use by pharmacies and
     consumers, including Fillmaster, Scanmaster and Pharmapure products, for
     pharmacy use; and Nutripure(R) products for consumer point-of-use water
     filtration and provide technical support related to such water and
     dispensing system products. Seller also owns a Note for Real Estate secured
     by a Deed of Trust (collectively, the "BUSINESS");

          B. WHEREAS, the Business is composed of certain assets and liabilities
     that are currently part of Seller;

          C. WHEREAS, Seller desire to sell, transfer and assign to Buyer, and
     Buyer desires to purchase and assume from Seller, the Purchased Assets (as
     hereinafter defined), and Buyer is willing to assume, the Assumed
     Liabilities (as hereinafter defined), in each case as more fully described
     and upon the terms and subject to the conditions set forth herein; and

          D. WHEREAS, Seller and Buyer desire to enter into each Assignment and
     Bill of Sale for the Purchased Assets, and a Sublease(s) (collectively, the
     "COLLATERAL AGREEMENTS").

     NOW, THEREFORE, in consideration of the mutual agreements and covenants
herein contained and intending to be legally bound hereby, the parties hereto
hereby agree as follows:

1.   DEFINITIONS

     1.1 DEFINED TERMS

     For the purposes of this Agreement, in addition to the words and phrases
that are described throughout the body of this Agreement, the following words
and phrases shall have the following meanings:

     "AFFILIATE" of any Person means any Person that controls, is controlled by,
or is under common control with such Person. As used herein, "CONTROL" means the
possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of such entity, whether through
ownership of voting securities or other interests, by contract or otherwise.

     "PRINCIPAL EQUIPMENT" means the computers, servers, machinery and equipment
(including any related spare parts, dies, molds, tools, and tooling) and other
similar items used by Seller primarily in the conduct of the Business. Principal
Equipment includes rights to the warranties received from the manufacturers and
distributors of said items and to any related claims, credits, rights of
recovery and setoff with respect to said items, but only to the extent such
rights are assignable.

     "PROPRIETARY INFORMATION" means all information (whether or not protectable
by patent, copyright, mask works or trade secret rights) not generally known to
the public (except for patents), including, but not limited to, works of
authorship, inventions, discoveries, patentable


Purchase Agreement                  Page 2 of 37              PURE MK   DRCI  LB
PURE and DRCI

subject matter, patents, patent applications, industrial models, industrial
designs, trade secrets, trade secret rights, software, works, copyrightable
subject matters, copyright rights and registrations, mask works, know-how and
show-how, trademarks, trade names, service marks, emblems, logos, insignia and
related marks and registrations, specifications, technical manuals and data,
libraries, blueprints, drawings, proprietary processes, product information and
development work-in-process.

     "REASONABLE COMMERCIAL EFFORTS" means that the obligated party is required
to make a diligent, reasonable and good faith effort to accomplish the
applicable objective. Such obligation, however, does not require an expenditure
of funds or the incurrence of a liability on the part of the obligated party,
nor does it require that the obligated party act in a manner that would be
contrary to normal commercial practices in order to accomplish the objective.
The fact that the objective is or is not actually accomplished is no indication
that the obligated party did or did not in fact utilize its reasonable
commercial efforts in attempting to accomplish the objective.

2 PURCHASE AND SALE OF THE BUSINESS

     2.1 PURCHASE AND SALE OF ASSETS

     Upon the terms and subject to the conditions of this Agreement and in
reliance on the representations and warranties contained herein, on the Closing
Dates, Seller shall grant, bargain, sell, transfer, assign, convey and deliver
to Buyer, and Buyer shall purchase, acquire and accept from Seller all of the
right, title and interest in, to and under the Purchased Assets that Seller
possesses and has the right to transfer as the same shall exist on the Closing
Date. For purposes of this Agreement, "PURCHASED ASSETS" shall mean all the
assets, properties and rights used by Seller whether tangible or intangible,
real, personal or mixed, set forth or described in Sections 2.1(a) through
2.1(j), inclusive, whether or not any of such assets, properties or rights have
any value for accounting purposes or are carried or reflected on or specifically
referred to in Seller's books or financial statements and as set forth in
Schedule 2.1

          (a)  the Sublease(s);

          (b)  the Principal Equipment and the Purchased Leased Equipment;

          (c)  the Fixtures and Supplies;

          (d)  the Inventory;

          (e)  the Intellectual Property;

          (f)  the Contracts;

          (g)  the Business Records;

          (h)  the accounts receivable that are billed directly by the Business
               for goods or services billed after the date of Second Closing;

          (i)  the Note and Deed of Trust

          (j)  100% of the outstanding Common Stock of the Innovative Medical
               Services, Inc.

     2.2 PURCHASE PRICE

Purchase Agreement                  Page 3 of 37              PURE MK   DRCI LB
PURE and DRCI



          (a)  In consideration of the sale, transfer, assignment, conveyance
               and delivery by Seller of the Purchased Assets to Buyer and in
               addition to assuming the Assumed Liabilities, the Purchase Price
               for the Note receivable and Deed of Trust is $2,000,000.00 plus
               accrued interest and the Purchase Price for the Purchased Assets
               is $2,750,000.00 plus Post Closing payments to Seller of
               $1,250,000.00 set forth in Paragraph 2.2(e).

          (b)  The Purchase Price shall be paid to Seller by Buyer as follows:

               i.   Buyer shall credit to SELLER at the Second Closing, an
                    approximate amount of $2,000,000.00 as the purchase price
                    for the Note pursuant to Escrow instructions attached which
                    sets forth the exact amount accounting for principal and
                    interest to date.

               ii.  The Purchase Price also includes the payment by Seller to
                    NEXT9, LLC. pursuant to its Note to NEXT9, LLC. for
                    $435,000.00, in form set forth in SCHEDULE 2.2(a) and
                    delivered by the SELLER to the Escrow Agent prior to
                    Closing.

               iii. Buyer shall pay to Escrow Agent at the Second Closing, an
                    amount equal to $2,750,000.00 as the purchase price for the
                    Purchased Assets.

          (c)  All deposits of funds shall be in cash by wire transfer of
               immediately available funds to an account designated by the
               Escrow instructions at least two (2) Business Days prior to each
               Closing.

          (d)  Attached hereto as SCHEDULE 2.2(b) is a Valuation of the
               Inventory as of October 31, 2003 (the "10/31/03 INVENTORY
               STATEMENT"). A valuation of Inventory at three business days
               prior to the Second Closing shall be made. The Purchase Price at
               the Second Closing shall be adjusted to reflect any difference in
               Inventory valuation in excess of $1,000.00

          (e)  POST CLOSING PAYMENTS:

               i.   $250,000.00 six months after the Nutripure 2000 Countertop
                    has been in at least 2000 Wal-Mart stores, and has met the
                    projections attached as Exhibit "D"; and

               ii.  $1,000,000.00 after the Nutripure 2000 Countertop has been
                    in at least 2000 Wal-Mart stores for an additional six
                    months, and has met the projections attached as Exhibit "D".

               iii. In the event the sales of Nutripure products do not achieve
                    the projections described in Exhibit "D", then the amounts
                    indicated in 2.2(c)(i) and in 2.2(c)(ii) above shall be
                    reduced on a pro rata basis. For example, if the net sales
                    for the Nutripure 2000 is fifty percent of the projections
                    in Exhibit "D", then the amounts paid by DRCI to PURE shall
                    be fifty percent (i.e., $125,000.00 and $500,000.00
                    respectively).

     2.3 ASSUMED LIABILITIES

     On the second Closing Date, Buyer shall execute and deliver to Seller the
one or more Assumption Agreements and one or more Lease Assignments or Subleases
as needed pursuant to which Buyer or any such Buyer Designee shall accept,
assume and agree to pay, perform or otherwise discharge, in accordance with the
respective terms and subject to the respective conditions thereof, the
liabilities and obligations of Seller pursuant to and under the Assumed
Liabilities. "ASSUMED LIABILITIES" shall mean only those liabilities and
obligations set forth in this Section 2.3, whether or not any such obligation
has a value for accounting purposes or is carried or reflected on or
specifically referred to in either Seller's books or financial statements:


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          (a) the personal days and floating holidays of Transferred Employees;

          (b) the liabilities and obligations arising on or after the Closing
     Date under the Assumed Leases;

          (c) with respect to the Business, any product warranty liabilities
     arising from sales of products in the ordinary course of business;

          (d) All other Encumbrances and other obligations related to the
     Purchased Assets that are specifically identified in this Agreement or the
     Schedules hereto; and

          (e) the obligations and liabilities with respect to the Transferred
     Employees, the Business or the Purchased Assets, known or unknown, absolute
     or contingent, the basis of which arises or accrues on or after the Closing
     Date.

     2.4 FURTHER ASSURANCES; FURTHER CONVEYANCES AND ASSUMPTIONS; CONSENT OF
THIRD PARTIES

          (a) From time to time following the second Closing, Seller agrees to
     make available to Buyer all confidential and non-confidential data in
     personnel records of Transferred Employees as is reasonably necessary for
     Buyer to transition such employees into Buyer's records.

          (b) From time to time following the Closing, Seller and Buyer shall,
     and shall cause their respective Affiliates to, execute, acknowledge and
     deliver all such further conveyances, notices, assumptions, releases and
     acquittances and such other instruments, and shall take such further
     actions, as may be necessary or appropriate to assure fully to Buyer and
     its Affiliates and their respective successors or assigns, all of the
     properties, rights, titles, interests, estates, remedies, powers and
     privileges intended to be conveyed to Buyer and/or its Affiliates under
     this Agreement and the Collateral Agreements and to assure fully to Seller
     and its Affiliates and their successors and assigns, the assumption of the
     liabilities and obligations intended to be assumed by Buyer and/or its
     Affiliates under this Agreement and the Collateral Agreements, and to
     otherwise make effective the transactions contemplated hereby and thereby.

     2.5 NO LICENSES

     No title, right or license of any kind is granted to Buyer pursuant to this
Agreement with respect to Seller's or any of its Affiliate's Proprietary
Information, other than that of the Schedule 2.1 (e) Purchased Assets either
directly or indirectly, by implication, by estoppel or otherwise.

     2.6 BULK SALES LAW

     Buyer hereby waives compliance by Seller with the requirements and
provisions of any "bulk-transfer" Laws of any jurisdiction, that may otherwise
be applicable with respect to the sale of any or all of the Purchased Assets to
Buyer.

     2.7 TAXES

     (a) Other than real estate transfer taxes which shall be paid as set forth
in the last sentence of this Section 2.7(a) Buyer and Seller shall be
independently responsible for the payment of their applicable tax liabilities,
recording and filing fees that may be imposed, assessed or payable by reason of
the operation or as a result of this Agreement including the sales, transfers,
leases, rentals, licenses, and assignments contemplated hereby, except for
Seller's net income and capital gains taxes or franchise or other taxes based on
Seller's net income. Buyer and Seller agree to each pay one-half (1/2) of any
applicable real estate transfer taxes that arise as a result of this Agreement.



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     (b) Buyer shall be responsible for all taxes attributable to, levied upon
or incurred in connection with the Purchased Assets pertaining to the period (or
that portion of the period) immediately beginning after the Closing Date. Seller
shall be responsible for all taxes attributable to, levied upon or incurred in
connection with the Purchased Assets pertaining to the period (or that portion
of the period) prior to or on the Closing Date.

3. REPRESENTATIONS AND WARRANTIES OF SELLER

     Seller represents and warrants to Buyer that:

     3.1 ORGANIZATION AND QUALIFICATION

     Seller is a corporation duly organized, validly existing and in good
standing under the Laws of the State of California and has all requisite
corporate power and authority to carry on the Business as currently conducted
and to own or lease and operate the Purchased Assets. Seller is duly qualified
to do business and is in good standing as a foreign corporation (in any
jurisdiction that recognizes such concept) in each jurisdiction where the
ownership or operation of the Purchased Assets or the conduct of the Business
requires such qualification, except for failures to be so qualified or in good
standing, as the case may be, that could not reasonably be expected to have a
Material Adverse Effect.

     3.2 SUBSIDIARY - Innovative Medical Services, Inc.

     Seller has a wholly owned subsidiary, Innovative Medical Services, Inc., a
newly formed Nevada corporation which is duly organized and validly existing
under the Laws of the state of Nevada. The subsidiary has all requisite
corporate or similar power and authority to own, lease and operate the Purchased
Assets owned by it and to carry on its portion of the Business as presently
conducted and is duly qualified to do business and is in good standing as a
foreign corporation or other entity (in any jurisdiction that recognizes such
concept) in each jurisdiction where the ownership or operation of its properties
and assets or the conduct of its business requires such qualification, except
for failures to be so duly organized, validly existing, qualified or in good
standing that could not reasonably be expected to have a Material Adverse
Effect. The Subsidiary is the only Affiliate of Seller that has title to any
Purchased Asset or any obligation that is an Assumed Liability, in each case
related to the Business as currently conducted.

     3.3 AUTHORIZATION; BINDING EFFECT

     (a) Seller has all requisite corporate power and authority to execute and
deliver this Agreement and the Collateral Agreements to which it will be a party
and to effect the transactions contemplated hereby and thereby and has duly
authorized the execution, delivery and performance of this Agreement and the
Collateral Agreements to which it will be a party by all requisite corporate
action.

     (b) This Agreement has been duly executed and delivered by Seller and this
Agreement is, and the Collateral Agreements to which Seller has title to any
asset reasonably expected to be a Purchased Asset or an obligation reasonably
expected to be an Assumed Liability will be a party when duly executed and
delivered by Seller will be, valid and legally binding obligations of Seller
enforceable against Seller as applicable, in accordance with their respective
terms, except to the extent that enforcement of the rights and remedies created
hereby and thereby may be affected by bankruptcy, reorganization, moratorium,
insolvency and similar Laws of general application affecting the rights and
remedies of creditors and by general equity principles.


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     3.4 NON-CONTRAVENTION

     (a) The execution, delivery and performance of this Agreement by Seller and
the Collateral Agreements by Seller and the consummation of the transactions
contemplated hereby and thereby do not and will not: (i) result in a breach or
violation of any provision of Seller's charter, by-laws or similar
organizational document, (ii) violate or result in a breach of or constitute an
occurrence of default under any provision of, result in the acceleration or
cancellation of any obligation under, or give rise to a right by any party to
terminate or amend its obligations under, any mortgage, deed of trust,
conveyance to secure debt, note, loan, indenture, lien, lease, agreement,
instrument, order, judgment, decree or other arrangement or commitment to which
Seller is a party or by which it is bound and which relates to the Business or
the Purchased Assets, which violation, breach or default could be reasonably
expected to have a Material Adverse Effect, or (iii) violate any order,
judgment, decree, rule or regulation of any court or any Governmental Body
having jurisdiction over Seller, the Subsidiary or the Purchased Assets, and
which violation could be reasonably expected to have a Material Adverse Effect.

     3.5 TITLE TO PROPERTY; PRINCIPAL EQUIPMENT; SUFFICIENCY OF ASSETS

     (a) Seller has and at the Closing will have good and valid title to, or a
valid and binding leasehold interest or license in, all real and personal
tangible Purchased Assets free and clear of any Encumbrance except for Permitted
Encumbrances.

     (b) Each material item of Principal Equipment is in good operating
condition, in light of its respective age, for the purposes for which it is
currently being used, but is otherwise being transferred on a "where is" and, as
to condition, "as is" basis.

     3.7 REAL ESTATE

     (a) Exhibit "B" contains a complete and accurate description of the
Premises to be sublet to BUYER by SELLER. Buyer has been provided with a
complete and correct copy of the sublease. Except as set forth in Exhibit "B",
the Lease held by SELLER is in full force and effect and to Seller's knowledge,
Seller has not violated, and the landlord has not waived, any of the material
terms or conditions of the lease and to Seller's knowledge, all the material
covenants to be performed by the Seller and the landlord under the Lease prior
to the date hereof or the Closing Date, as applicable, have been performed in
all material respects.

     (b) The use of the Leased Premises as presently used by the Business, does
not violate any local zoning or similar land use laws or governmental
regulations which violation could reasonably be expected to have a Material
Adverse Effect. Seller is not in violation of or in noncompliance with any
covenant, condition, restriction, order or easement affecting the Leased
Premises where such violation or noncompliance could reasonably be expected to
have a Material Adverse Effect. There is no condemnation or, to the best
knowledge of Seller, threatened condemnation affecting the Leased Premises.

     3.8 COMPLIANCE WITH LAWS; LITIGATION


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     (a) Seller engaged in the conduct of the Business (including the use and
occupation of the Premises) is in compliance in all material respects with all
applicable Laws and all decrees, orders, judgments, permits and licenses of or
from governmental bodies except for failures to comply that could not reasonably
be expected to have a Material Adverse Effect.

     (b) There are no actions, suits, proceedings, arbitrations or governmental
investigations pending or, to Seller's knowledge, threatened against it with
respect to the Business that could be reasonably expected to have a Material
Adverse Effect.

     3.9 BUSINESS EMPLOYEES

     (a) SCHEDULE 3.9(a) contains a complete and accurate list of all the
Business Employees as of October 31, 2003, showing for each Business Employee,
the name, position held, service date, salary or wages and aggregate annual
compensation for Seller's last fiscal year. None of the Business Employees is
covered by any union, collective bargaining or other similar labor agreements.

     (b) Except as set forth in SCHEDULE 3.9(b), with respect to all Business
Employees, Seller does not currently maintain, contribute to or has any
liability under any employee benefit plan.

     (d) As relates to the Business, there is not presently pending or existing,
and to Seller's knowledge there is not threatened, (i) any strike, slowdown,
picketing, or work stoppage, (ii) any application for certification of a
collective bargaining agent, or (iii) except as set forth in SCHEDULE 3.8(b),
any controversies pending, or to Seller's knowledge, threatened between Seller
and its employees that could reasonably be expected to have a Material Adverse
Effect.

     3.10 CONTRACTS

     SCHEDULE 3.10 contains a complete and accurate list of all outstanding
Contracts that would require over the full term thereof payments by or to Seller
of more than $250,000 (the "MATERIAL CONTRACTS"). The Material Contracts include
all existing contracts and commitments of Seller that are (i) primarily related
to the Business, or (ii) by which the Purchased Assets may be bound or affected,
in each case whether written or oral. Each of such Material Contracts is valid,
binding and enforceable against Seller and, to Seller's knowledge, the other
parties thereto in accordance with its terms and is in full force and effect.
Except as set forth on SCHEDULE 3.10, Seller is not in default or breach of or
is otherwise delinquent in performance under any such Material Contracts which
default or breach could reasonably be expected to have a Material Adverse
Effect, and, to Seller's knowledge, each of the other parties thereto has
performed in all material respects all obligations required to be performed by
it under, and is not in default in any material respect under, any of such
Contracts and no event has occurred that, with notice or lapse of time, or both,
would constitute such a default.

     3.11 ENVIRONMENTAL MATTERS

     (a) the operations of the Business and the Premises comply in all material
respects with all applicable environmental protection laws;

     (b) Seller has obtained all environmental, health and safety governmental
permits necessary for its operations, and all such governmental permits are in
good standing and Seller is in compliance with all terms and conditions of such
permits except where the failure to obtain, maintain in good standing or be in
compliance with, such permits could not reasonably be expected to have a
Material Adverse Effect;

     (c) The Seller, or any of the Premises or the operations of the Business,
is not subject to any on-going investigation by, order from or agreement with
any person respecting (i) any environmental protection law, or (ii) any remedial
action arising from the release or threatened release of a hazardous substance
into the environment;


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     (d) Seller is not subject to any judicial or administrative proceeding,
order, judgment, decree or settlement alleging or addressing a violation of or
liability under any environmental protection law;

     (e) Seller has filed all notices required to be filed under any
environmental protection law indicating past or present treatment, storage or
disposal of a hazardous substance or reporting a spill or release of a hazardous
substance into the environment except where the failure to file any such notices
could not reasonably be expected to have a Material Adverse Effect;

     (f) there is not now, nor to Seller's knowledge, has there ever been, on or
in any Premise any underground storage tanks;

     (g) Seller has not received any written notice, or to Seller's knowledge,
other claim to the effect that it is or may be liable to any person as a result
of the release or threatened release of a hazardous substance;

     (h) to Seller's knowledge, there have been no releases, or threatened
releases of any hazardous substances into, on or under any of the Premises, in
any case in such a way as to create any liability (including the costs of
investigation and remediation) under any applicable environmental protection
law; and

          (i) Seller has delivered to Buyer true and complete copies of all
     asbestos and other environmental reports disclosing the presence of
     asbestos or other hazardous materials on any of the Premises.

     3.12 INTELLECTUAL PROPERTY

     (a) Seller owns or has a valid right to grant the licenses in all of the
copyrights, know how, patents, service marks, trademarks, trade secrets and
other proprietary intellectual property rights that it is assigning or licensing
to Buyer collectively, the "INTELLECTUAL PROPERTY").

     (b) To the knowledge of the senior management of the Business and the
members of Seller's intellectual property legal department, none of the products
of the Business manufactured and currently sold by Seller infringe any
intellectual property rights owned by any other Third Party. To Seller's
knowledge, there are no claims or demands of any Third Party pertaining to the
Intellectual Property being assigned or licensed to Buyer, excluding immaterial
assertions of rights which have not been presented in the form of a specific
claim or demand, with respect to the operation of the Business by Seller as of
the date hereof with respect to the Purchased Assets. To the knowledge of the
senior management of the Business and the members of Seller's intellectual
property legal department, no proceedings have been instituted, are pending, or
are threatened which challenge the rights of Seller in respect any of the
Intellectual Property, excluding immaterial assertions of rights which have not
been presented in the form of a specific claim or demand.

     (c) At the Closing, Seller will provide, either by assignment or license to
Buyer all of the Intellectual Property which is necessary for Buyer to conduct
the Business as it is presently conducted and to make, have made, use, lease,
import, offer to sell or sell the products, as such products existed as of the
Closing Date, of the Business. Buyer's sole remedy for breach of this Section
3.12(c) shall be the assignment or licensing by Seller to Buyer of those
components of such Intellectual Property which are required by Buyer to conduct
the Business after the Closing and to make, have made, use, lease, import, offer
to sell or sell any products of the Business as to which ownership or license
rights were not adequately conveyed.


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     3.13 BROKERS

     Other than GunAllen Financial, Inc., the fees and expenses of which will be
paid by Seller, no broker, investment banker, financial advisor or other Person
is entitled to any broker's, finder's, financial advisor's or other similar fee
or commission in connection with the transactions contemplated by this Agreement
based upon arrangements made by or on behalf of Seller or any Affiliate.

     3.14 TAXES

     Seller has paid or will pay when due or finally settled all taxes relating
to the Business or to the Purchased Assets which are or become due and payable
for all periods up to and including the Closing Date. Seller has properly filed
on a timely basis, or so will file, when due, all tax returns relating to the
Business or the Purchased Assets for all periods up to and including the Closing
Date. There are no Encumbrances for taxes (other than Assumed Liabilities) on
the Purchased Assets.

     3.15 PRODUCT LIABILITY AND RECALLS

     (a) Since August 1, 1992, there has been no action, suit, claim, inquiry,
proceeding or investigation in any case by or before any court or governmental
body pending or, to the best knowledge of Seller, threatened, against or
involving the Business relating to any product alleged to have been designed,
manufactured or sold by the Business and alleged to have been defective or
improperly designed or manufactured.

     (b) Since August 1, 1992, there has been no pending, or to the best
knowledge of Seller, threatened recall or investigation of any product sold by
Seller in connection with the Business.

     3.16 CUSTOMER AND SUPPLIERS

     SCHEDULE 3.16 contains a list setting forth the 10 largest customers of the
Business, by dollar amount, over the 12 months ended July 31, 2003, and the 10
largest suppliers of the Business, by dollar amount, over the 12 months ended
July 31, 2003. All purchase and sale orders and other commitments for purchases
and sales made by Seller in connection with the Business have been made in the
ordinary course of business in accordance with past practices, and no payments
have been made to any supplier or customers or any of their respective
representatives other than payments to such suppliers for the payment of the
invoiced price of supplies purchased or goods sold in the ordinary course of
business.

     3.17 RESTRICTIONS ON THE BUSINESS

     Except for this Agreement, to the best knowledge of Seller, there is no
agreement, judgment, injunction, order or decree binding upon Seller or any of
its Affiliates affecting Seller's or its Affiliates' conduct of the Business as
currently conducted.

     3.18 SCHEDULE D PROFORMA

     The Proforma projections set forth in Exhibit D represent the good faith
estimations and stated assumptions of the Seller based upon its experience.
Seller makes no representation or warranty that actual results will meet or
exceed these Proforma projections. The only effect of failure to meet or exceed
said projections being post closing payment adjustment to Seller as per
Paragraph 2.2 (e)

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     3.19 NO OTHER REPRESENTATIONS OR WARRANTIES

     Except for the representations and warranties contained in this Section 3,
and Exhibit "D" not withstanding, neither the Seller, any Affiliate or any other
Person makes any representations or warranties, and Seller hereby disclaims any
other representations or warranties, whether made by Seller or any Affiliate, or
any of their officers, directors, employees, agents or representatives, with
respect to the execution and delivery of this Agreement or any Collateral
Agreement, the transactions contemplated hereby or the Business, notwithstanding
the delivery or disclosure to Buyer or its representatives of any documentation
or other information with respect to any one or more of the foregoing.
Notwithstanding anything to the contrary herein, no representation or warranty
contained in this Section 3 is intended to, or do, cover or otherwise pertain to
any assets that are not included in the Purchased Assets or any liabilities that
are not included in the Assumed Liabilities.

4. REPRESENTATIONS AND WARRANTIES OF BUYER

     Buyer represents and warrants to Seller that:

     4.1 ORGANIZATION AND QUALIFICATION

     Each of Buyer is a corporation duly organized, validly existing and in good
standing under the laws of its jurisdiction of incorporation or organization,
and each of Buyer and any Buyer Designee has all requisite corporate power and
authority to carry on its business as currently conducted and to own or lease
and operate its properties. Buyer is duly qualified to do business and is in
good standing as a foreign corporation (in any jurisdiction that recognizes such
concept) in each jurisdiction where the ownership or operation of its assets or
the conduct of its business requires such qualification, except for failures to
be so qualified or in good standing, as the case may be, that could not
reasonably be expected to have a material adverse effect on Buyer's business
taken as a whole.

     4.2 AUTHORIZATION; BINDING EFFECT

     (a) Each of Buyer has all requisite corporate power and authority to
execute and deliver this Agreement and the Collateral Agreements, as the case
may be, and to effect the transactions contemplated hereby and thereby and has
duly authorized the execution, delivery and performance of this Agreement and
the Collateral Agreements, as the case may be, by all requisite action
(corporate or other).

     (b) This Agreement has been duly executed and delivered by and this
Agreement is, and the Collateral Agreements when duly executed and delivered by
Buyer will be, valid and legally binding obligations of Buyer, enforceable
against it in accordance with their terms, except to the extent that enforcement
of the rights and remedies created hereby and thereby may be affected by
bankruptcy, reorganization, moratorium, insolvency and similar Laws of general
application affecting the rights and remedies of creditors and by general equity
principles.

     4.3 NO VIOLATIONS


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     (a) The execution, delivery and performance of this Agreement and the
Collateral Agreements by Buyer and the consummation of the transactions
contemplated hereby and thereby do not and will not (i) result in a breach or
violation of any provision of Buyer's charter or by-laws or similar
organizational document, (ii) violate or result in a breach of or constitute an
occurrence of default under any provision of, result in the acceleration or
cancellation of any obligation under, or give rise to a right by any party to
terminate or amend its obligations under, any material mortgage, deed of trust,
conveyance to secure debt, note, loan, indenture, lien, lease, agreement,
instrument, order, judgment, decree or other material arrangement or commitment
to which Buyer is a party or by which it or its assets or properties are bound
which violation, breach or default could be reasonably expected to have a
material adverse effect on Buyer or (iii) violate any material order, judgment,
decree, rule or regulation of any court or any Governmental Body having
jurisdiction over Buyer or any of its respective properties which could be
reasonably expected to have a material adverse effect on Buyer.

     4.4 BROKERS

     Other than GunAllen Financial, Inc., the fees and expenses of which will be
paid by Buyer, no broker, investment banker, financial advisor or other Person
is entitled to any broker's, finder's, financial advisor's or other similar fee
or commission in connection with the transactions contemplated by this Agreement
based upon arrangements made by or on behalf of Buyer or any Affiliate.

     4.5 NO OTHER SELLER REPRESENTATIONS AND WARRANTIES

     (a) With respect to the Purchased Assets, the Business, or any other rights
or obligations to be transferred hereunder or under the Collateral Agreements or
pursuant hereto or thereto, Buyer has not been induced by and has not relied
upon any representations, warranties or statements, whether express or implied,
made by Seller, any Affiliate, or any agent, employee, attorney or other
representative of Seller or by any Person representing or purporting to
represent Seller that are not expressly set forth in this Agreement or in the
Collateral Agreements (including the Schedules and Exhibits hereto and thereto),
whether or not any such representations, warranties or statements were made in
writing or orally.

     (b) Buyer acknowledges that it has made its own assessment of the future of
the Business and is sufficiently experienced to make an informed judgment with
respect thereto. Buyer further acknowledges that the Exhibit "D" Pro Forma
notwithstanding, neither Seller nor any Affiliate has made any warranty, express
or implied, as to the future of the Business or its profitability for Buyer, or
with respect to any forecasts, projections or business plans prepared by or on
behalf of Seller and delivered to Buyer in connection with the Business and the
negotiation and the execution of this Agreement.

     (c) To the extent reasonably apparent from its context, disclosure by
Seller on any one Schedule delivered pursuant to this Agreement at or prior to
the Closing shall be disclosure as to all such Schedules and, to the extent such
disclosure conflicts with any representation or warranty of Seller, Seller shall
have no liability for breach of any such representation or warranty relating to
such conflicts.

     4.6 SUFFICIENCY OF FUNDS

     The Buyer (i) has funds available to pay the Purchase Price and any
expenses incurred by Buyer in connection with the transactions contemplated by
this Agreement; (ii) has the resources and capabilities (financial or otherwise)
to perform hereunder and under the Collateral Agreements; and (iii) has not
incurred any obligation, commitment, restriction or liability of any kind,
absolute or contingent, present or future, which would impair or adversely
affect such resources and capabilities.

     4.7 NO OTHER REPRESENTATIONS OR WARRANTIES


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     Except for the representations and warranties contained in this Section 4,
neither the Buyer, any Affiliate or any other Person makes any representations
or warranties, and Buyer hereby disclaims any other representations or
warranties, whether made by Buyer or any Affiliate, or any of their officers,
directors, employees, agents or representatives, with respect to the execution
and delivery of this Agreement or any Collateral Agreement or the transactions
contemplated, notwithstanding the delivery or disclosure to Seller or its
representatives of any documentation or other information with respect to any
one or more of the foregoing.

5. CERTAIN COVENANTS

     5.1 ACCESS AND INFORMATION

     (a) Seller will give, and cause its Affiliates to give, to Buyer and its
Affiliates and to their respective officers, employees, accountants, counsel and
other representatives reasonable access during Seller's or the applicable
Affiliate's normal business hours throughout the period prior to the Closing to
all of Seller's or the applicable Affiliate's properties, books, contracts,
commitments, reports of examination and records directly relating to the
Business or the Purchased Assets. Seller shall assist, and cause its Affiliates
to assist, Buyer and its Affiliates in making such investigation and shall cause
its counsel, accountants, engineers, consultants and other non-employee
representatives to be reasonably available to Buyer for such purposes; IT BEING
UNDERSTOOD that Buyer shall reimburse Seller or the applicable Affiliate
promptly for reasonable and necessary out of pocket expenses incurred by Seller
or any Affiliate in complying with any such request by or on behalf of Buyer.

     (b) After the Closing Date, Seller and Buyer will provide, and will cause
their respective Affiliates to provide, to each other and to their respective
officers, employees, counsel and other representatives, upon request (subject to
any limitations that are reasonably required to preserve any applicable
attorney-client privilege or Third-Party confidentiality obligation), reasonable
access for inspection and copying of all Business Records, Governmental Permits,
Licenses, Contracts and any other information existing as of the Closing Date
and relating to the Business or the Purchased Assets, and will make their
respective personnel reasonably available for interviews, depositions and
testimony in any legal matter concerning transactions, operations or activities
relating to the Business or the Purchased Assets, and as otherwise may be
necessary or desirable to enable the party requesting such assistance to: (i)
comply with reporting, filing or other requirements imposed by any foreign,
local, state or federal court, agency or regulatory body; (ii) assert or defend
any claims or allegations in any litigation or arbitration or in any
administrative or legal proceeding other than claims or allegations that one
party to this Agreement has asserted against the other; or (iii) subject to
clause (ii) above, perform its obligations under this Agreement. The party
requesting such information or assistance shall reimburse the other party for
all out-of-pocket costs and expenses incurred by such party in providing such
information and in rendering such assistance. The access to files, books and
records contemplated by this Section 5.1(b) shall be during normal business
hours and upon reasonable prior notice and shall be subject to such reasonable
limitations as the party having custody or control thereof may impose to
preserve the confidentiality of information contained therein.

     (c) Buyer agrees to preserve all Business Records, Licenses and
Governmental Permits in accordance with its corporate policies related to
preservation of records. Buyer further agrees that, to the extent Business
Records, Licenses or Governmental Permits are placed in storage, they will be
indexed in such a manner as to make individual document retrieval possible in an
expeditious manner.

     5.2 CONDUCT OF BUSINESS


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     From and after the date of this Agreement and until the Closing Date,
except as otherwise contemplated by this Agreement or the Schedules hereto or as
Buyer shall otherwise consent to in writing, Seller and the Subsidiary, with
respect to the Business:

          (a) will carry on the Business in the ordinary course consistent with
     past practice including taking or refraining from taking any actions likely
     to significantly change its existing relationships with customers,
     suppliers and others having business relationships with the Business;

          (b) will not permit, other than in the ordinary course of business
     consistent with past practice or as may be required by Law or a
     Governmental Body, all or any of the Purchased Assets (real or personal,
     tangible or intangible) presently and actively used in the operation of the
     Business to be sold, licensed or subjected to any Encumbrance (other than a
     Permitted Encumbrance);

          (c) will not acquire, sell, lease, license, transfer or dispose of any
     asset that would otherwise be a Purchased Asset except in the ordinary
     course of business consistent with past practice;

          (d) will not terminate or materially extend or materially modify any
     Material Contract except in the ordinary course of business consistent with
     past practice;

          (e) will not do any other act which would cause any representation or
     warranty of Seller in this Agreement to be or become untrue in any material
     respect or intentionally omit to take any action necessary to prevent any
     such representation or warranty from being untrue in any material respect
     at such time;

          (f) will not increase the compensation payable or to become payable to
     any of the Business Employees, except for increases in the ordinary course
     of business and consistent with past practice, or otherwise enter into or
     alter any employment, consulting, or service agreement, except in the
     ordinary course of business and consistent with past practice, or enter
     into any retention agreements or agreements for enhanced or extraordinary
     severance with any Business Employees other than at the request of Buyer;

          (g) will not commence, enter into, or alter any profit sharing,
     deferred compensation, bonus, stock option, stock purchase, pension,
     retirement, or incentive plan or any fringe benefit plan for employees of
     the Business, except in the ordinary course of business and consistent with
     past practice;

          (h) will not sever or terminate any Business Employees except for
     cause or in the ordinary course of business; or

          (i) will not enter into any agreement or commitment with respect to
     any of the foregoing.

     5.3 TAX REPORTING AND ALLOCATION OF CONSIDERATION

     Seller and Buyer acknowledge and agree that (i) Seller will be responsible
for and will perform all tax withholding, payment and reporting duties with
respect to any wages and other compensation paid by Seller to any Business
Employee in connection with operating the Business prior to or on the Closing
Date, and (ii) Buyer will be responsible for and will perform all tax
withholding, payment and reporting duties with respect to any wages and other
compensation paid by Buyer to any Transferred Employee in connection with
operating the Business after the Closing Date.


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     5.4 BUSINESS EMPLOYEES

          (a) As of the Closing Date, Buyer shall make offers of employment to
     all Business Employees listed on SCHEDULE 3.9(a) (including those absent
     due to vacation, holiday, illness, leave of absence or short-term
     disability, but excluding any Business Employees on long-term disability).
     Seller shall cooperate in facilitating the performance of Buyer's
     obligation to make such offers. Business Employees who accept Buyer's offer
     of employment, as of the effective date of their employment with Buyer,
     shall be referred to as "TRANSFERRED EMPLOYEES".

          (b) As of the Closing Date, Buyer shall provide Transferred Employees,
     until at least December 31, 2003, a total compensation package of salary
     and benefits that, in the aggregate, are substantially similar to that
     offered by Seller or its applicable Subsidiary immediately prior to the
     Closing Date. Except as otherwise agreed to in this Section 5.4, Buyer
     shall be under no obligation to establish any pension plan or any retiree
     medical, dental, or life insurance plans for Business Employees. Except as
     expressly set forth in this Section 5.4, Seller or its designated
     Affiliates shall retain or reimburse Buyer for all liabilities and
     obligations with respect to benefits accrued under all benefit plans or
     arrangements maintained, administered, or contributed to by Seller or its
     Affiliates, including any such plans or arrangements applicable to Business
     Employees, employees, or former employees (including any beneficiary
     thereof). Except as expressly set forth in this Section 5.4, no assets of
     any benefit plan or arrangement maintained, administered, or contributed to
     by Seller or any Affiliate thereof shall be transferred to Buyer or any
     Affiliate thereof. Buyer's benefit plans and policies, including vacation,
     retirement, severance and welfare plans, shall recognize (i) for purposes
     of satisfying any deductibles, co-pays and out-of-pocket maximums during
     the coverage period that includes the Closing Date, any payment made by any
     Transferred Employee towards deductibles, co-pays and out-of-pocket
     maximums in any health or other insurance plan of Seller, and (ii) for
     purposes of determining eligibility to participate, vesting and for any
     schedule of benefits based on service (other than for benefits accrued
     under any defined benefit plan not described in Section 5.4(g)), all
     service with Seller, including service with predecessor employers that was
     recognized by Seller and any prior unbridged service with Seller, provided
     that such service shall not be recognized to the extent such recognition
     would result in a duplication of benefits.

          (c) Employment with Buyer of Transferred Employees shall be effective
     as of the Business Day following the close of business on the Closing Date,
     except that the employment of individuals receiving short-term disability
     benefits or on approved leave of absence on the Closing Date will become
     effective as of the date they present themselves for work with the Buyer.

     5.5 COLLATERAL AGREEMENTS; LEASED EQUIPMENT

          (a) (i) On or prior to the Closing Date, Buyer shall execute and
     deliver to Seller, and Seller or the Subsidiary shall execute and deliver
     to Buyer the Collateral Agreements;(ii) Prior to the Closing Date, Seller
     and Buyer shall negotiate in good faith any required transition services to
     be provided by the Seller.

     5.6 CONTACTS WITH SUPPLIERS, EMPLOYEES AND CUSTOMERS

     Seller and Buyer agree to cooperate in contacting any suppliers to, or
customers of, the Business or any Business Employees in connection with or
pertaining to any subject of this Agreement.

     5.7 NON-COMPETITION


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          (a) Seller agrees that, as part of the consideration for the payment
     of the Purchase Price, for a period of five (5) years immediately following
     the Closing Date, neither Seller nor any of its Affiliates will,(i)
     directly or indirectly, operate, perform or have any ownership interest in
     a business that develops, manufactures, sells, installs any point-of-use
     water filtration equipment, (ii) purchase or otherwise acquire by merger,
     purchase of assets, stock, controlling interest or otherwise any Person or
     business or engage in any similar merger and acquisition activity with any
     Person the primary business of which is not in competition with the
     Business. In addition, for these purposes, ownership of securities of a
     company whose securities are publicly traded under a recognized securities
     exchange not in excess of 10% of any class of such securities shall not be
     considered to be competition with the Business.

          (b) Seller acknowledges that the restrictions set forth in Section 5.7
     constitute a material inducement to Buyer's entering into and performing
     this Agreement. Seller further acknowledges, stipulates and agrees that a
     breach of such obligation could result in irreparable harm and continuing
     damage to Buyer for which there may be no adequate remedy at law and
     further agrees that in the event of any breach of said obligation, Buyer
     may be entitled to injunctive relief and to such other relief as is proper
     under the circumstances.

6. CONFIDENTIAL NATURE OF INFORMATION

     6.1 CONFIDENTIALITY AGREEMENT

     Buyer agrees that the Confidentiality Agreement shall apply to (a) all
documents, materials and other information that it shall have obtained regarding
Seller or its Affiliates during the course of the negotiations leading to the
consummation of the transactions contemplated hereby (whether obtained before or
after the date of this Agreement), any investigations made in connection
therewith and the preparation of this Agreement and related documents and (b)
all analyses, reports, compilations, evaluations and other materials prepared by
Buyer or its counsel, accountants or financial advisors that contain or
otherwise reflect or are based upon, in whole or in part, any of the provided
information; PROVIDED, HOWEVER, that subject to Section 6.2(a), the
Confidentiality Agreement shall terminate as of the Closing with respect to
Buyer's obligations thereunder and shall be of no further force and effect
thereafter with respect to information of Seller or a Subsidiary the ownership
of which is transferred to Buyer.

     6.2 SELLER'S PROPRIETARY INFORMATION

          (a) Except as provided in Section 6.2(b), after the Closing and for a
     period of five (5) years following the Closing Date, Buyer agrees that it
     will keep confidential all of Seller's and its Affiliates' Proprietary
     Information that is received from, or made available by, Seller in the
     course of the transactions contemplated hereby, including, for purposes of
     this Section 6.2, information about Seller's and its Affiliates' business
     plans and strategies, marketing ideas and concepts, especially with respect
     to unannounced products and services, present and future product plans,
     pricing, volume estimates, financial data, product enhancement information,
     business plans, marketing plans, sales strategies, customer information
     (including customers' applications and environments), market testing
     information, development plans, specifications, customer requirements,
     configurations, designs, plans, drawings, apparatus, sketches, software,
     hardware, data, prototypes, connecting requirements or other technical and
     business information, except for such Proprietary Information as is
     conveyed to Buyer as part of the Purchased Assets.

          (b) Notwithstanding the foregoing, such Proprietary Information shall
     not be deemed confidential and Buyer shall have no obligation with respect
     to any such Proprietary Information that: (i) at the time of disclosure was
     already known to Buyer other than through this transaction, free of
     restriction as evidenced by documentation in Buyer's possession; (ii) is or
     becomes publicly known through publication, inspection of a product, or
     otherwise, and through no negligence or other wrongful act of Buyer; (iii)
     is received by Buyer from a Third Party without similar restriction and
     without breach of any agreement; (iv) to the extent it is independently
     developed by Buyer; or (v) is, subject to Section 6.2(c), required to be
     disclosed under applicable Law or judicial process.


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          (c) If Buyer (or any of its Affiliates) is requested or required (by
     oral question, interrogatory, request for information or documents,
     subpoena, civil investigative demand or similar process) to disclose any
     Proprietary Information, Buyer will promptly notify Seller of such request
     or requirement and will cooperate with Seller such that Seller may seek an
     appropriate protective order or other appropriate remedy. If, in the
     absence of a protective order or the receipt of a waiver hereunder, Buyer
     (or any of its Affiliates) is in the opinion of Buyer's counsel compelled
     to disclose the Proprietary Information or else stand liable for contempt
     or suffer other censure or significant penalty, Buyer (or its Affiliate)
     may disclose only so much of the Proprietary Information to the party
     compelling disclosure as is required by Law. Buyer will exercise its (and
     will cause its Affiliates to exercise their) reasonable commercial efforts
     to obtain a protective order or other reliable assurance that confidential
     treatment will be accorded to such Proprietary Information.

     6.3 BUYER'S PROPRIETARY INFORMATION

          (a) Except as provided in Section 6.3(b), after the Closing Date and
     for a period of five (5) years thereafter, Seller agrees that it will keep
     confidential all of Buyer's and its Affiliates' Proprietary Information
     that is conveyed to Buyer or a Buyer Designee as part of the Purchased
     Assets, including, for purposes of this Section 6.3, information about the
     Business' business plans and strategies, marketing ideas and concepts,
     especially with respect to unannounced products and services, present and
     future product plans, pricing, volume estimates, financial data, product
     enhancement information, business plans, marketing plans, sales strategies,
     customer information (including customers' applications and environments),
     market testing information, development plans, specifications, customer
     requirements, configurations, designs, plans, drawings, apparatus,
     sketches, software, hardware, data, prototypes, connecting requirements or
     other technical and business information.

          (b) Notwithstanding the foregoing, such Proprietary Information
     regarding the Business shall not be deemed confidential and Seller shall
     have no obligation with respect to any such Proprietary Information that:
     (i) is or becomes publicly known through publication, inspection of a
     product, or otherwise, and through no negligence or other wrongful act of
     Seller; (ii) is received by Buyer from a Third Party without similar
     restriction and without breach of any agreement; or (iii) is, subject to
     Section 6.3(c), required to be disclosed under applicable Law or judicial
     process.

          (c) If Seller (or any of its Affiliates) is requested or required (by
     oral question, interrogatory, request for information or documents,
     subpoena, civil investigative demand or similar process) to disclose any
     Proprietary Information regarding the Business, Seller will promptly notify
     Buyer of such request or requirement and will cooperate with Buyer such
     that Buyer may seek an appropriate protective order or other appropriate
     remedy. If, in the absence of a protective order or the receipt of a waiver
     hereunder, Seller (or any of its Affiliates) is in the opinion of Seller's
     counsel compelled to disclose the Proprietary Information or else stand
     liable for contempt or suffer other censure or significant penalty, Seller
     (or its Affiliate) may disclose only so much of the Proprietary Information
     to the party compelling disclosure as is required by Law. Seller will
     exercise its (and will cause its Affiliates to exercise their) reasonable
     commercial efforts to obtain a protective order or other reliable assurance
     that confidential treatment will be accorded to such Proprietary
     Information.

     6.4 CONFIDENTIAL NATURE OF AGREEMENT

     Except to the extent that disclosure thereof is required under accounting,
stock exchange or Federal Securities Laws disclosure obligations, or labor
relations law, both parties agree that the terms and conditions of this
Agreement, and all attachments and amendments hereto and thereto shall be
considered Proprietary Information protected under this Article 6.
Notwithstanding anything in this Article 6 to the contrary, in the event that
any such Proprietary Information is also subject to a limitation on disclosure
or use contained in another written agreement between Buyer and Seller or either
of their respective Affiliates that is more restrictive than the limitation
contained in this Article 6, then the limitation in such agreement shall
supersede this Article 6.


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7. CLOSING - ESCROW

     7.1 Closing shall be managed by Allison-McCloskey Escrow Company located at
4820 El Cajon Blvd., San Diego, CA, as Escrow Agent pursuant to the Escrow
Instructions attached. At the Closing, the following transactions shall take
place:

     7.2 CLOSING DATES

     Each Closing shall take place at the offices of the Escrow Agent at 5:00
p.m. local time. The first Closing date shall be November 24, 2003, and the
second Closing date shall be on the first business day following the PURE
Bioscience Shareholders Meeting to be held on or about mid January 2004.

     7.3 PAYMENT OF ESCROW FEES: Buyer and Seller to each pay one-half (1/2) of
the fees and expenses charged by Allison-McCloskey Escrow Company to manage the
escrow closings.

8. CONDITIONS PRECEDENT TO CLOSING

     8.1 GENERAL CONDITIONS

     The respective obligations of Buyer and Seller to effect a Closing of the
transactions contemplated hereby are subject to the fulfillment, prior to or at
each Closing, of each of the following conditions:

          (a) NO INJUNCTIONS. No order of any court or administrative agency
     shall be in effect that enjoins, restrains, conditions or prohibits
     consummation of this Agreement or the Collateral Agreements.

     8.2 CONDITIONS PRECEDENT TO BUYER'S OBLIGATIONS

     The obligations of Buyer to effect the Closing of the transactions
contemplated hereby are subject to the fulfillment, prior to or at the Closings,
of each of the following conditions, any of which may be waived in writing by
Buyer:

          (a) REPRESENTATIONS AND WARRANTIES OF SELLER TRUE AT CLOSINGS. The
     representations and warranties of Seller contained in this Agreement or in
     any schedule, certificate or document delivered pursuant to the provisions
     hereof or in connection with the transactions contemplated hereby shall be
     true and correct in all material respects at and as of the Closing Dates,
     as though such representations and warranties were made at and as of the
     Closing Dates, except to the extent that such representations and
     warranties are made as of a specified date, in which case such
     representations and warranties shall be true in all material respects as of
     the specified date.


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          (b) PERFORMANCE BY SELLER. Seller shall have delivered all of the
     documents required under the Escrow Instructions and shall have otherwise
     performed in all material respects all obligations and agreements and
     complied in all material respects with all covenants and conditions
     required by this Agreement to be performed or complied with by it prior to
     or at the Closings, including executing the Collateral Agreements.

          (c) MATERIAL ADVERSE EFFECT. There shall not have been any Material
     Adverse Effect from the date hereof to the Closing Date.

          (d) LEGAL OPINION. Delivery to Escrow prior to second Closing of an
     opinion or opinions of Counsel for Seller dated the Closing Date with
     respect to the matters described in Sections 3.1, 3.2, 3.3 and 3.4 (other
     than subparagraph (a)(ii)) in a form and subject to such exceptions as are
     customary for transactions similar to those contemplated hereby, which form
     shall be reasonably acceptable to Buyer;

     8.3 CONDITIONS PRECEDENT TO SELLER'S OBLIGATIONS

     The obligations of Seller to effect the Closings of the transactions
contemplated hereby are subject to the fulfillment, prior to or at the Closing
of each of the following conditions, any of which may be waived in writing by
Seller:

          (a) REPRESENTATIONS AND WARRANTIES OF BUYER TRUE AT CLOSINGS. The
     representations and warranties of Buyer contained in this Agreement or in
     any certificate or document delivered pursuant to the provisions hereof or
     in connection with the transactions contemplated hereby shall be true in
     all material respects at and as of the Closing Dates as though such
     representations and warranties were made at and as of the Closing Dates,
     except to the extent that such representations and warranties are made as
     of a specified date, in which case such representations and warranties
     shall be true in all material respects as of the specified date.

          (b) PERFORMANCE BY BUYER. Buyer or a Buyer Designee shall have
     delivered all of the documents required under the Escrow Instructions and
     shall have otherwise performed in all material respects all obligations and
     agreements and complied in all material respects with all covenants and
     conditions required by this Agreement to be performed or complied with by
     it prior to or at the Closings including executing the Collateral
     Agreements.

          (c) LEGAL OPINION. Delivery to Escrow prior to second Closing of an
     opinion or opinions of Counsel for Buyer dated the Closing Date with
     respect to the matters described in Sections 4.1, 4.2 and 4.3 (other than
     subparagraph (a)(ii)) in a form and subject to such exceptions as are
     customary for transactions similar to those contemplated hereby, which form
     shall be reasonably acceptable to Seller;

9. STATUS OF AGREEMENTS

     The rights and obligations of Buyer and Seller under this Agreement shall
be subject to the following terms and conditions:

     9.1 EFFECT OF BREACH

     In the event of a material breach of any representation, certification or
warranty, or agreement or covenant of Seller under this Agreement that is
discovered by the Buyer prior to Closing and that cannot be or is not cured by
Seller upon prior notice and the passage of a reasonable period of time, the
Buyer may elect not to proceed with the Closings hereunder, which shall be the
Buyer's sole remedy for such breach except for retained liquidated damages
portion of the Purchase Price of the Note receivable and Deed of Trust set forth
in Paragraph 2.2.

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     9.2 SURVIVAL OF REPRESENTATIONS AND WARRANTIES

     The representations and warranties of Buyer and Seller contained in this
Agreement shall survive the Closing for twelve (12) months provided, however,
that (i) the representations and warranties in Sections 3.5(a) and 3.12(a)
relating to title matters shall survive the Closings and shall not terminate and
(ii) the representations and warranties in Section 3.11 relating to
environmental matters shall survive the Closing and shall terminate at the close
of business on the 90th day following the expiration of the applicable statute
of limitations with respect to the environmental liabilities in question.
Neither Seller nor Buyer shall have any liability whatsoever with respect to any
such representations or warranties after the survival period for such
representation or warranty expires.

     9.3 GENERAL AGREEMENT TO INDEMNIFY

          (a) Seller and Buyer shall indemnify, defend and hold harmless the
     other party hereto and any director, officer or Affiliate of the other
     party (each an "INDEMNIFIED PARTY") from and against any and all claims,
     actions, suits, proceedings, liabilities, obligations, losses, and damages,
     amounts paid in settlement, interest, costs and expenses (including
     reasonable attorney's fees, court costs and other out-of-pocket expenses
     incurred in investigating, preparing or defending the foregoing)
     (collectively, "LOSSES") incurred or suffered by any Indemnified Party to
     the extent that the Losses arise by reason of, or result from (i) the
     failure of any representation or warranty of such party contained in this
     Agreement to have been true in all material respects when made and as of
     the Closing Date except as expressly provided otherwise in Section 8.2(a)
     or 8.3(a), or (ii) the breach by such party of any covenant or agreement of
     such party contained in this Agreement to the extent not waived by the
     other party.

          (b) Seller further agrees to indemnify and hold harmless Buyer from
     and against any Losses incurred by Buyer arising out of, resulting from, or
     relating to: (i) the Excluded Liabilities; (ii) Buyer's waiver of any
     applicable Bulk Sales Laws; (iii) any claim, demand or liability for the
     Taxes accruing in connection with the Purchased Assets prior to and
     including the Closing Date or Seller's agreement to pay one-half (1/2) of
     the real estate transfer taxes referred to in Section 2.7.

          (c) Buyer further agrees to indemnify and hold harmless Seller with
     respect to: (i) any failure of Buyer to discharge any of the Assumed
     Liabilities; (ii) any claim, demand or liability for the Taxes referred to
     in Section 2.7 other than one-half (1/2) of the real estate transfer taxes
     allocated to Seller; and (iii) any medical, health or disability claims of
     any Transferred Employee, except for claims for expenses incurred on or
     before the close of business on the Closing Date in accordance with the
     terms of the applicable Benefit Plan of Seller.

          (d) Amounts payable in respect of the parties' indemnification
     obligations shall be treated as an adjustment to the Purchase Price. Buyer
     and Seller agree to cooperate in the preparation of a supplemental Asset
     Acquisition Statement as a result of any adjustment to the Purchase Price
     pursuant to the preceding sentence. Whether or not the Indemnifying Party
     (as defined below) chooses to defend or prosecute any Third-Party Claim (as
     defined in Section 9.4(a)), both parties hereto shall cooperate in the
     defense or prosecution thereof and shall furnish such records, information
     and testimony, and attend such conferences, discovery proceedings,
     hearings, trials and appeals, as may be reasonably requested in connection
     therewith or as provided in Section 5.1.

          (e) The amount of the Indemnifying Party's liability under this
     Agreement shall be determined taking into account any applicable insurance
     proceeds actually received by, and other savings, including tax savings,
     that actually reduce the overall impact of the Losses upon, the Indemnified
     Party. The indemnification obligations of each party hereto under this
     Article 9 shall inure to the benefit of the directors, officers and
     Affiliates of the other party hereto on the same terms as are applicable to
     such other party.

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          (f) The Indemnified Party may not make a claim for indemnification
     under Section 9.3(a)(i) for breach by the Indemnifying Party of a
     particular representation or warranty after the expiration of the survival
     period specified in Section 9.2.

          (g) The indemnification provided in this Article 9 shall be the sole
     and exclusive remedy after the Closing Date for damages available to the
     parties to this Agreement for breach of any of the terms, conditions,
     representations or warranties contained herein or any right, claim or
     action arising from the transactions contemplated by this Agreement;
     PROVIDED, HOWEVER, this exclusive remedy for damages does not preclude a
     party from bringing an action for (i) specific performance or other
     equitable remedy to require a party to perform its obligations under this
     Agreement or any Collateral Agreement, or (ii) based on fraud or
     intentional misrepresentation.

          (h) Notwithstanding anything contained in this Agreement to the
     contrary, no party shall be liable to the other party for indirect,
     special, punitive, exemplary or consequential loss or damage (including any
     loss of revenue or profit) arising out of this Agreement, PROVIDED,
     HOWEVER, the foregoing shall not be construed to preclude recovery by the
     Indemnified Party in respect of Losses directly incurred from (i) Third
     Party Claims or (ii) any claim based on fraud or intentional
     misrepresentation. Both parties shall mitigate their damages.

          (i) The rights to indemnification under Section 9.3 shall not be
     subject to set-off for any claim by the Indemnifying Party against any
     Indemnified Party, whether or not arising from the same event giving rise
     to such Indemnified Party's claim for indemnification.

     9.4 GENERAL PROCEDURES FOR INDEMNIFICATION

          (a) The Indemnified Party seeking indemnification under this Agreement
     shall promptly notify the party against whom indemnification is sought (the
     "INDEMNIFYING PARTY") of the assertion of any claim, or the commencement of
     any action, suit or proceeding by any Third Party, in respect of which
     indemnity may be sought hereunder and will give the Indemnifying Party such
     information with respect thereto as the Indemnifying Party may reasonably
     request, but failure to give such notice shall not relieve the Indemnifying
     Party of any liability hereunder (unless and to the extent that the
     Indemnifying Party has suffered material prejudice by such failure). The
     Indemnifying Party shall have the right, but not the obligation,
     exercisable by written notice to the Indemnified Party within thirty (30)
     days of receipt of notice from the Indemnified Party of the commencement of
     or assertion of any claim, action, suit or proceeding by a Third Party in
     respect of which indemnity may be sought hereunder (a "THIRD-PARTY CLAIM"),
     to assume the defense and control the settlement of such Third-Party Claim
     that (i) involves (and continues to involve) solely money damages, or (ii)
     involves (and continues to involve) claims for both money damages and
     equitable relief against the Indemnified Party that cannot be severed,
     where the claims for money damages are the primary claims asserted by the
     Third Party and the claims for equitable relief are incidental to the
     claims for money damages.

          (b) The Indemnifying Party or the Indemnified Party, as the case may
     be, shall have the right to participate in (but not control), at its own
     expense, the defense of any Third-Party Claim that the other is defending,
     as provided in this Agreement.


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          (c) The Indemnifying Party, if it has assumed the defense of any
     Third-Party Claim as provided in this Agreement, shall not consent to a
     settlement of, or the entry of any judgment arising from, any such
     Third-Party Claim without the Indemnified Party's prior written consent
     (which consent shall not be unreasonably withheld or delayed) unless such
     settlement or judgment relates solely to monetary damages. The Indemnifying
     Party shall not, without the Indemnified Party's prior written consent,
     enter into any compromise or settlement that (i) commits the Indemnified
     Party to take, or to forbear to take, any action, or (ii) does not provide
     for a complete release by such Third Party of the Indemnified Party. The
     Indemnified Party shall have the sole and exclusive right to settle any
     Third-Party Claim, on such terms and conditions as it deems reasonably
     appropriate, to the extent such Third-Party Claim involves equitable or
     other non-monetary relief against the Indemnified Party, and shall have the
     right to settle any Third-Party Claim involving money damages for which
     Indemnifying Party has not assumed the defense pursuant to this Section 9.4
     with the written consent of the Indemnifying Party, which consent shall not
     be unreasonably withheld or delayed.

          (d) In the event an Indemnified Party shall claim a right to payment
     pursuant to this Agreement, such Indemnified Party shall send written
     notice of such claim to the Indemnifying Party. Such notice shall specify
     the basis for such claim. As promptly as possible after the Indemnified
     Party has given such notice, and subject to the limitations set forth in
     Section 9.3, the Indemnified Party and the Indemnifying Party shall
     establish the merits and amount of such claim by mutual agreement, or, if
     necessary, by arbitration in a manner reasonably determined by mutual
     agreement of such parties.

10. MISCELLANEOUS PROVISIONS

     10.1 NOTICES

     All notices and other communications hereunder shall be in writing and
shall be deemed to have been duly given upon receipt if (i) mailed by certified
or registered mail, return receipt requested, (ii) sent by Federal Express or
other express carrier, fee prepaid, (iii) sent via facsimile with receipt
confirmed, or (iv) delivered personally, addressed as follows or to such other
address or addresses of which the respective party shall have notified the
other.

              If to Seller, to:        PURE BIOSCIENCE
                        Attn:           Michael L. Krall, President,
                                        1725 Gillespie Way
                                        El Cajon, CA  92020
             Facsimile:                 (619) 596-8791

  With a copy to:                      PURE BIOSCIENCE
                        Attn:           Dennis Atchley, Esq. General Counsel
                                        1725 Gillespie Way
                                        El Cajon, CA  92020
             Facsimile:                 (619) 596-8791

             If to Buyer, to:          DATA RECOVERY CONTINUUM, INC.
                        Attn:           Lee Brukman, President
                                        Post Office Box 105
                                        La Jolla, CA 92038
             Facsimile:                 _______________________

     10.2 EXPENSES

     Except as otherwise provided in this Agreement, each party to this
Agreement will bear all the fees, costs and expenses that are incurred by it in
connection with the transactions contemplated hereby, whether or not such
transactions are consummated.

     10.3 ENTIRE AGREEMENT; MODIFICATION


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     The agreement of the parties, which is comprised of this Agreement, the
Schedules and Exhibits hereto and the documents referred to herein and such
other written agreements between the parties dated the date hereof, sets forth
the entire agreement and understanding between the parties and supersedes any
prior agreement or understanding, written or oral, relating to the subject
matter of this Agreement. With respect to the Purchased Assets, the Business, or
any other rights or obligations to be transferred hereunder or pursuant hereto,
no party has been induced by or has relied upon any representations, warranties,
or statements, whether express or implied, made by any other party, its agents,
employees, attorneys or other representatives or by any Person representing or
purporting to represent the other party that are not expressly set forth in this
Agreement or the Collateral Agreements (including the Schedules and Exhibits
hereto and thereto), whether or not any such representations, warranties or
statements were made in writing or orally. No amendment, supplement,
modification or waiver of this Agreement shall be binding unless executed in
writing by the party to be bound thereby, and in accordance with Section 11.4.

     10.4 ASSIGNMENT; BINDING EFFECT; SEVERABILITY

     This Agreement may not be assigned by any party hereto without the other
party's written consent; provided that, Buyer may transfer or assign in whole or
in part to one or more Buyer Designee its the right to purchase all or a portion
of the Purchased Assets, but no such transfer or assignment will relieve Buyer
of its obligations hereunder. This Agreement shall be binding upon and inure to
the benefit of and be enforceable by the successors, legal representatives and
permitted assigns of each party hereto. The provisions of this Agreement are
severable, and in the event that any one or more provisions are deemed illegal
or unenforceable the remaining provisions shall remain in full force and effect
unless the deletion of such provision shall cause this Agreement to become
materially adverse to either party, in which event the parties shall use
reasonable commercial efforts to arrive at an accommodation that best preserves
for the parties the benefits and obligations of the offending provision.

     10.5 GOVERNING LAW

     This agreement shall be governed by and construed and interpreted in
accordance with the laws of the state of California as to all matters, including
matters of validity, construction, effect, enforceability, performance and
remedies. The parties agree that any action to enforce the terms and conditions
of this agreement shall be brought only in the courts of the State of California
in and for the County of San Diego.

     10.6 EXECUTION IN COUNTERPARTS

     This Agreement may be executed in any number of counterparts, each of which
shall be deemed an original, but all of which together shall constitute one and
the same instrument.

11. TERMINATION AND WAIVER

     11.1 TERMINATION

     This Agreement may be terminated at any time prior to the Closing Date by:

          (a) MUTUAL CONSENT. The mutual written consent of Buyer and Seller;
          (b) COURT OR ADMINISTRATIVE ORDER. Buyer or Seller if there shall be
     in effect a non-appealable order of a court or government administrative
     agency of competent jurisdiction prohibiting the consummation of the
     transactions contemplated hereby.


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          (c) DELAY. Buyer or Seller if the Closing shall not have occurred by
     March 31, 2004, provided that the terminating party is not otherwise in
     material default or breach of this Agreement.

     11.2 EFFECT OF TERMINATION

     In the event of the termination of this Agreement in accordance with
Section 11.1, this Agreement shall become void and have no effect, without any
liability on the part of any party or its directors, officers or stockholders,
except for the obligations of the parties hereto as provided in Article 6,
Sections 10.2 and this Section 11.2.

     11.3 WAIVER OF AGREEMENT

     Any term or condition hereof may be waived at any time prior to the Closing
Date by the party hereto which is entitled to the benefits thereof by action
taken by its Board of Directors or its duly authorized officer or employee,
whether before or after the action of such party; PROVIDED, HOWEVER, that such
action shall be evidenced by a written instrument duly executed on behalf of
such party by its duly authorized officer or employee. The failure of either
party to enforce at any time any provision of this Agreement shall not be
construed to be a waiver of such provision nor shall it in any way affect the
validity of this Agreement or the right of such party thereafter to enforce each
and every such provision. No waiver of any breach of this Agreement shall be
held to constitute a waiver of any other or subsequent breach.

     11.4 AMENDMENT OF AGREEMENT

     This Agreement may be amended with respect to any provision contained
herein at any time prior to the Closing Date by action of the parties hereto
taken by their Boards of Directors or by their duly authorized officers or
employees, whether before or after such party's action; PROVIDED, HOWEVER, that
such amendment shall be evidenced by a written instrument duly executed on
behalf of each party by its duly authorized officer or employee.

     11.5 DISPUTES; WAIVER OF JURY TRIAL

          (a) Prior to initiating any litigation with respect to this Agreement,
     the parties shall first in good faith consult among appropriate officers of
     Buyer and Seller, which shall begin promptly after one party has delivered
     to the other a written request for consultation. At any time thereafter,
     either party may request in writing that the dispute be referred to
     appropriate Senior Executives of Buyer and Seller. Within ten (10) Business
     Days after such request, the Senior Executives (and not their designees)
     shall meet and attempt in good faith to resolve the dispute.

          (b) The parties hereby irrevocably and unconditionally waive trial by
     jury in any legal action or proceeding relating to this Agreement or any
     Collateral Agreement and for any counterclaim therein. IN WITNESS WHEREOF,
     each party has caused this Agreement to be duly executed on its behalf by
     its duly authorized officer as of the date first written above.

         PURE BIOSCIENCE

     By: /s/ Michael L. Krall                    Date:  November 25, 2003
        ------------------------------------          ----------------------
         Michael L. Krall, President

     By: /s/ Dennis B. Atchley                   Date:  November 25, 2003
        ------------------------------------          ----------------------
         Dennis B. Atchley, Esq., Secretary





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         DATA RECOVERY CONTINUUM,INC.

     By: /s/ Lee Brukman                         Date: November 25, 2003
        ------------------------------------          ----------------------
         Lee Brukman, President











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                                    EXHIBIT A
                           ASSIGNMENT And BILL OF SALE

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW



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                                    EXHIBIT B
                               Facilities Sublease

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW











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                                    EXHIBIT D
                            Nutripure CT2000 Proforma





                                                             EXHIBIT D
                                                     Nutripure CT2000 Proforma
                          ------------------------------------------------------------------------------------
                                                           Dec-Apr 2003-2004
                          ------------------------------------------------------------------------------------ -----------
                                                                                        
           Shipment Date         Dec           Jan        Feb        Mar         Apr          May        Jun    Sub-Total
                          ------------- ------------ --------- ---------- ------------- ---------- -----------
Number of Stores                   500          500     2,100      2,100         2,110      2,120       2,140
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------
Counter Tops
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------
      Revenues                  16,000       16,000   403,200    268,800       270,000    339,200     411,200   1,724,400
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------
Filters
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------
      Revenues                  11,000       11,000   138,600     92,400        92,745    116,420     140,900     603,065
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------


                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------
Total Product Revenues          27,000       27,000   541,800    361,200       362,745    455,620     552,100   2,327,465
                          ------------- ------------ --------- ---------- ------------- ---------- ----------- -----------


                          ------------------------------------------------------------------------------------
                                                             Apr-Nov 2004
                          ------------------------------------------------------------------------------------
           Shipment Date          Jul           Aug         Sep        Oct        Nov      Sub-Total   Total
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
Number of Stores                 2,150         2,150        2,150      2,150      2,700
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------

                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
Counter Tops
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
      Revenues                 413,200       413,200      413,200    413,200    523,200    2,176,000 3,900,400
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
Filters
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
      Revenues                 141,475       141,475      141,475    141,475    173,100      739,000 1,342,065
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------

                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------
Total Product Revenues         554,675       554,675      554,675    554,675    696,300    2,915,000 5,242,465
                          ----------------- ------------ ---------- ---------- ---------- ---------- ---------


                          ----------------- ------------ ----------   ----------
                               2004-2005      2005-2006   2006-2007    2007-2008
                          ----------------- ------------ ----------   ----------
           Shipment Date          Yr 2           Yr 3        Yr 4         Yr 5
                          ----------------- ------------ ----------   ----------
Number of Stores                 2,930            3,162       3,395       3,629
                          ----------------- ------------ ----------   ----------
Counter Tops
                          ----------------- ------------ ----------   ----------
      Total Revenues         6,020,800        6,495,920   6,974,316   7,456,152
                          ----------------- ------------ ----------   ----------
Filters
                          ----------------- ------------ ----------   ----------
      Total Revenues         1,995,940        2,155,577   2,316,156   2,477,724
                          ----------------- ------------ ----------   ----------
Total Product Revenues       8,016,740        8,651,497   9,290,472   9,933,875
                          ----------------- ------------ ----------   ----------

a variety of factors could cause a deviation or divergence from the anticipated
results or expectations contained in the forward looking statements and the
Company's actual results.













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                                 PROMISSORY NOTE
                               DUE March __, 2004
                             (120 days from funding)



                        TO BE PROVIDED AT CLOSE OF ESCROW








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                                  SCHEDULE 2.1

                                PURCHASED ASSETS
            Definitive List to be provided prior to November 14, 2003

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW











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                                 SCHEDULE 2.1(a)
                                Assumed Lease(s)

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW













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                            Schedule 2.1 (b) and (c)
                                  Fixed Assets
            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW










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                                 SCHEDULE 2.3(d)
                            VALUATION OF INVENTORIES
                                      as of
                                October 31, 2003

                        TO BE PROVIDED AT CLOSE OF ESCROW










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                                 SCHEDULE 3.7(a)
                                Assumed Lease(s)
            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW











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                                 SCHEDULE 3.9(a)
                    Business Employees as of October 31, 2003

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW











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                                  SCHEDULE 3.10
                              Outstanding Contracts

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW










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                                  SCHEDULE 3.16

                      10 Largest Customers Of The Business,
                      By Dollar Amount, Over The 12 Months
                              Ended July 31, 2003,

            --------------------------------------------------------

                        TO BE PROVIDED AT CLOSE OF ESCROW









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