SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event report): August 12, 2004 ADVANTAGE MARKETING SYSTEMS, INC. (Exact Name of Registrant as Specified in its Charter) OKLAHOMA 001-13343 73-1323256 (State or Other (Commission File (IRS Employer Jurisdiction of Number) Identification Incorporation or Number) Organization) 711 NE 39th Street, Oklahoma City, OK 73105 (Address of Principal Executive Offices) (Zip Code) Registrant's telephone number, including area code: (405) 842-0131 ITEM 5. Other Events. On August 13, 2004, Advantage Marketing Systems, Inc. filed a press release setting forth additional information regarding AMS's results of operations for the quarter ended June 30, 2004, and AMS guidance for 2005. The press release is attached hereto as exhibit 99.1. Item 7. Financial Statements and Exhibits (a) Exhibits 99.1 Press release dated August 13, 2004 SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereto duly authorized. ADVANTAGE MARKETING SYSTEMS, INC. JOHN W. HAIL By: John W. Hail Chairman and Chief Executive Officer Date: August 13, 2004 EXHIBIT INDEX Exhibit No. Description Method of Filing ------- ----------- ---------------- 99.1 Press release dated August 13, 2004 Filed herewith electronically