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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                  SCHEDULE 13G

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)*



                         A.C. MOORE ARTS & CRAFTS, INC.
                         ------------------------------
                                (Name of Issuer)



                           Common Stock, no par value
                           --------------------------
                         (Title of Class of Securities)



                                   00086T 10 3
                                   -----------
                                 (CUSIP Number)

                                December 31, 2003
                                -----------------
             (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

              [ ]    Rule 13d-1(b)
              [ ]    Rule 13d-1(c)
              [X]    Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



      Persons who respond to the collection of information contained in this
      form are not required to respond unless the form displays a currently
      valid OMB control number.

SEC 1745 (12-02)               Page 1 of 5 pages

-------------------------------                    -----------------------------
CUSIP NO.   00086T 10 3             Schedule 13G              Page 2 of 5 Pages
          ---------------
-------------------------------                    -----------------------------

--------------------------------------------------------------------------------
   1       NAME OF REPORTING PERSONS.
           I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (entities only).

           William Kaplan
--------------------------------------------------------------------------------
   2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP            (a)  [ ]
           (See Instructions)                                          (b)  [ ]

--------------------------------------------------------------------------------
   3       SEC USE ONLY


--------------------------------------------------------------------------------
   4       CITIZENSHIP OR PLACE OF ORGANIZATION

           United States of America
--------------------------------------------------------------------------------
                             5      SOLE VOTING POWER

                                    2,500,162 shares (See Item 4)
        NUMBER OF           ----------------------------------------------------
         SHARES              6      SHARED VOTING POWER
      BENEFICIALLY
        OWNED BY                    0 shares
          EACH              ----------------------------------------------------
        REPORTING           7      SOLE DISPOSITIVE POWER
         PERSON
          WITH:                    2,500,162 shares (See Item 4)
                            ----------------------------------------------------
                             8     SHARED DISPOSITIVE POWER

                                   0 shares
--------------------------------------------------------------------------------
   9       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           2,500,162 shares (See Item 4)
--------------------------------------------------------------------------------
   10      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
           SHARES (See Instructions)
                                                                            [ ]

--------------------------------------------------------------------------------
   11      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

           12.9% (See Item 4)
--------------------------------------------------------------------------------
   12      TYPE OF REPORTING PERSON (See Instructions)

           IN
--------------------------------------------------------------------------------



                                                                     Page 3 of 5

Item 1(a)         Name of Issuer:
                  --------------

                  A.C. Moore Arts & Crafts, Inc. (the "Issuer")

Item 1(b)         Address of Issuer's Principal Executive Offices:
                  -----------------------------------------------

                  500 University Court, Blackwood, NJ 08012

Item 2(a)         Name of Person Filing:
                  ---------------------

                  William Kaplan

Item 2(b)         Address of Principal Business Office or, if none, Residence:
                  -----------------------------------------------------------

                  c/o A.C. Moore Arts & Crafts, Inc., 500 University Court,
                  Blackwood, NJ 08012

Item 2(c)         Citizenship:
                  -----------

                  United States of America

Item 2(d)         Title of Class of Securities:
                  -----------------------------

                  Common Stock, no par value

Item 2(e)         CUSIP Number:
                  ------------

                  00086T 10 3

Item 3            Not Applicable

Item 4            Ownership:
                  ---------

                  (a)      Amount beneficially owned: As of December 31, 2003,
                           William Kaplan beneficially owned 2,500,162 shares of
                           common stock of the Issuer.

                           The filing of this Schedule 13G shall not be
                           construed as an admission that (a) William Kaplan is,
                           for purposes of Section 13(d) or 13(g) of the
                           Securities Exchange Act of 1934, as amended, the
                           beneficial owner of any equity securities covered by
                           this Schedule 13G or (b) that this Schedule 13G is
                           legally required to be filed by William Kaplan.

                  (b)      Percent of class: 12.9%. (Based on 19,357,541 shares
                           outstanding as of December 31, 2003.)

                  (c)      Number of shares as to which William Kaplan has:

                           (i)      sole power to vote or to direct the vote:
                                    2,500,162 shares of common stock of the
                                    Issuer;

                           (ii)     shared power to vote or to direct the vote:
                                    0 shares of common stock of the Issuer;



                                                                     Page 4 of 5

                           (iii)    sole power to dispose or to direct the
                                    disposition of: 2,500,162 shares of common
                                    stock of the Issuer; and

                           (iv)     shared power to dispose or to direct the
                                    disposition of: 0 shares of common stock of
                                    the Issuer.

Item 5          Ownership of Five Percent or Less of a Class:
                ---------------------------------------------

                Not Applicable

Item 6          Ownership of More Than Five Percent on Behalf of Another Person:
                ---------------------------------------------------------------

                Not Applicable

Item 7          Identification and Classification of the Subsidiary Which
                ---------------------------------------------------------
                Acquired the Security Being Reported on by the Parent Holding
                -------------------------------------------------------------
                Company:
                --------

                Not Applicable

Item 8          Identification and Classification of Members of the Group:
                ---------------------------------------------------------

                Not Applicable

Item 9          Notice of Dissolution of Group:
                ------------------------------

                Not Applicable

Item 10         Certification
                -------------

                Not Applicable





                                                                     Page 5 of 5


                                    Signature

         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date:   February 10, 2004               By:  /s/ William Kaplan
        -----------------                    ---------------------------
                                             Name:  William Kaplan