SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of Report: August 1, 2003 (Date of earliest event report): ADVANTAGE MARKETING SYSTEMS, INC. (Exact Name of Registrant as Specified in its Charter) OKLAHOMA 001-13343 73-1323256 (State or Other (Commission File (IRS Employer Jurisdiction of Number) Identification Incorporation or Number) Organization) 2601 N.W. Expressway, Suite 1210W, Oklahoma City, OK 73112 (Address of Principal Executive Offices) (Zip Code) Registrant's telephone number, including area code: (405) 842-0131 Item 7. Financial Statements and Exhibits (a) Exhibits 99.1 Press Release dated August 1, 2003 Item 12. Results of Operations and Financial Condition On August 1, 2003, Advantage Marketing Systems, Inc. (the "Company") issued a press release announcing its financial results for the three months and six months ended June 30, 2003. A copy of the release is included as an exhibit to this report. SIGNATURES Pursuant to the requirements of the Securities and Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereto duly authorized. ADVANTAGE MARKETING SYSTEMS, INC. REGGIE COOK ----------- By: Reggie Cook Chief Financial Officer Date: August 1, 2003 EXHIBIT INDEX EXHIBIT NUMBER DESCRIPTION METHOD OF FILING --- ----------- ---------------- 99.1 Press release dated August 1, 2003 Filed herewith electronically