West Los Angeles, CA - February 19, 2026 - On Valentine’s Day, Jack’d, a prominent queer dating app, conducted a unique community engagement event in West Los Angeles. The initiative focused on challenging traditional norms surrounding romance by providing men with flowers, a gesture often overlooked in public displays of affection.
Recent studies show that nearly 88% of men report never having received flowers in their lifetime. This activation aimed to address this gap and promote inclusivity in romantic gestures. Jack’d, in collaboration with models dressed as florists, distributed handcrafted bouquets to unsuspecting men in a busy West LA corridor, sparking candid conversations and encouraging participants to reflect on their experiences with acts of kindness.
The central question posed during the activation was: “Have you ever been given flowers?” For many participants, the answer was no.
The goal of the initiative was not just about giving flowers but about fostering a greater sense of recognition and appreciation for men. By encouraging men to receive flowers, the event also aimed to promote emotional openness and visibility, inviting individuals to reflect on and embrace gestures of tenderness.
As a platform dedicated to fostering connection and celebrating queer identity, Jack’d continues to break free from traditional dating app stereotypes. This activation reaffirms the company’s commitment to inclusivity, offering a space that values authenticity, self-expression, and the celebration of queer joy.
A spokesperson for Jack’d commented, “Valentine’s Day is traditionally centered around romantic gestures, but we wanted to extend that narrative by reminding men that they too deserve tenderness and public affirmation. Flowers represent more than just a romantic gesture—they’re a recognition of worth.”
The activation was shared across Jack’d’s social media platforms to amplify the message and encourage further engagement, with the call to action: “Who’s On Jack’d?” By blending real-world experiences with online presence, Jack’d emphasized its ongoing commitment to uplifting the queer community in both digital and physical spaces.
Jack’d’s Valentine’s Day activation in West Los Angeles marks another significant step in the platform’s efforts to normalize broader expressions of affection and support the visibility of all men, particularly within the queer community.
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Company Name: Jack'd
Contact Person: Chris Parker
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Country: United States
Website: https://jackd.app.link/WebArticles
