NEW YORK, NY / ACCESS Newswire / November 11, 2025 / Lemieux et Cie recently unveiled its latest holiday wrapping paper collection, "The Art of the Gift." Inspired by Japanese furoshiki and Korean bojagi fabric wraps, Lemieux et Cie reimagines wrapping paper as more than just a one-time use product, but a gift in and of itself. Unlike traditional rolls, "The Art of the Gift" collection is designed not for the landfill, but to hang on the wall.

A Unique Inspiration

Lemieux et Cie was not founded as a paper manufacturer, but as a furniture and home decor company. However, when its founder experienced a different kind of gift-giving practice through Japanese and Korean fabric wraps, they were inspired to change the market. Rather than being torn apart and discarded, wraps serve as reusable vessels for presenting gifts; now, Lemieux et Cie introduces a similar concept.

"The Art of the Gift" collection is a Christmas gift wrapping collection priced at $20 for a six-foot roll, but it's nothing like retail wrapping paper. Innovating in a category that has remained essentially unchanged since Hallmark introduced its products in 1917, Lemieux et Cie introduces designer wrapping paper printed with historical artworks. Wrap a gift with it once, then keep the wrapping as a piece of art.

A Gift Wrapped in Art

Each design is based on historical artwork, printed with museum-grade detail on heavyweight stock suitable for framing. With pieces ranging from Byzantine icons, Florentine hand-painted papers, medieval tapestries, Renaissance illuminations, arts and crafts textiles by William Morris, baroque damask patterns, and more, there's a piece of art suited for any gift-giver or recipient to enjoy this holiday season.

Approaching the Christmas season, Lemieux et Cie's "The Art of the Gift" collection incorporates several holiday-oriented designs. From the Renaissance-inspired "Archangels" wrapping paper to the "Holly Berries" wrapping paper, the company ensures that a gift as appealing on the outside as it is on the inside could be a real possibility.

Finding a Role in the Gift Wrapping Space

While it may seem challenging for a furniture brand to support a wrapping paper business on the side, Lemieux et Cie already has the infrastructure in place to expand into this area. For years, the brand has produced high-end printed textiles using water-free digital printing techniques, in conjunction with on-demand manufacturing processes and direct-to-consumer fulfillment. By printing its wrapping paper to order and drop-shipping from its production facilities, it virtually eliminates inventory risk.

As the market moves toward environmental consciousness, Lemieux et Cie expertly joins sustainability with craft. By using water-free, non-hazardous vegan inks, the company further caters to an environmentally friendly customer base. In paper production and printing, Lemieux et Cie ensures that disposability is never a part of the process and pushes for change in a "throw-away" space.

The Value of Presentation

Lemieux et Cie's "The Art of the Gift" collection is undoubtedly unique, and in an era where presentation matters as much as the results, this packaging has real potential. More than wrapping paper, "The Art of the Gift" collection is a second gift in the form of artwork, contributing to the luxury feel of any celebration.

About Lemieux et Cie

Founded in 2020 by designer and home furnishings entrepreneur Christane Lemieux, Lemieux et Cie is building a global community of artisans through interior craft. Each piece of home decor or furniture is carefully designed by hand in small batches, aiming to make every home a place of inspiration. With "The Art of the Gift" collection, the brand expands into gift wrapping paper that doubles as art.

Media Contact:

Lemieux et Cie
Christiane Lemieux
(646) 276-3016
New York, New York

SOURCE: Lemieux et Cie