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United States Surface Disinfectant & Cleaning Wipes Market Report 2022: $698 Million Sales and 28.1 Billion Units in 2021 - Forecasts to 2026 -

The "US Surface Disinfectant & Cleaning Wipes Market 2022-2026" report has been added to's offering.

This industry study analyzes the US market for surface disinfectant and cleaning wipes, which totaled $698 million on sales of 28.1 billion units in 2021.

The study presents historical demand data in both US dollar and unit terms for 2011, 2016, and 2021, and forecasts for 2026 and 2031 by function and market.

Demand for surface disinfectant and cleaning wipes is expected to advance 1.1% per year off a relatively high 2021 base to $736 million in 2026. While this growth rate is relatively slow compared to historical norms, it stems from elevated market levels spurred by pandemic-related sales hikes in 2020.

Due to their significant market penetration over these two years, demand will remain well above pre-pandemic levels throughout the forecast period.

Demand for Surface Disinfectant Wipes to Remain Elevated

Efforts to prevent transmission of COVID-19 in 2020 led many to abruptly adopt the use of wipes, and all users - new or established - used wipes in large quantities that year, as they adopted behaviors such as wiping down all purchases. Though this extreme usage was unsustainable over the long term, demand for surface disinfectant wipes remained quite elevated in 2021 as more was learned about the pandemic and new variants swept through the population.

As a result of these elevated sales levels, major wipes suppliers have made significant investments to expand domestic production capacities for surface disinfectant wipes, in some cases enlisting contract manufacturers to help supplement their own lines.

While consumer use of surface disinfectant wipes has toned down in 2022, changes in behavior patterns and increases in commercial usage will sustain the market. Cleaning regimens in industrial, commercial, and institutional settings - which are meant to address healthcare associated infections (HAIs), foodborne illnesses, and other potential viruses - remain rigorous.

Growth in Non-Household Markets Supports Overall Gains

Surface disinfectant and cleaning wipe demand in non-household markets rebounded in 2021 following a depressed 2020, which was directly attributable to the COVID-19 pandemic. The foodservice market was negatively impacted by restaurant closures, while hospitals cancelled non-emergent procedures and focused more on telehealth.

Surface disinfectant and cleaning wipe sales will also be supported by:

  • Consistent increases in the industrial and institutional market, with both healthcare and foodservice returning to pre-pandemic levels of operation and usage
  • Product development that improves the functionality and environmental profile of available cleaning wipes, thereby increasing adoption among consumers

Going forward, both markets will continue to grow as:

  • Foodservice revenues rise and the number of restaurants and other foodservice establishments increases
  • Healthcare spending increases due to an aging population and an uptick in surgical procedures

Key Topics Covered:

1. Executive Summary

2. About This Report

  • Report Details
  • Study Scope & Product Description
  • Impact of COVID-19 Pandemic

3. Overview

  • Historical Market Trends
  • Pricing Trends
  • Competitive Products
  • Sustainability
  • Private Label Premiumization & Diversification
  • Raw Materials
  • Supply Chain
  • Wipes Regulations

4. Consumer Insights

  • Demographic Trends
  • Consumer Purchasing Patterns
  • Types of Wipes Purchased
  • Wipes Purchased More than Once in 12 Months
  • Attitudes of Wipes Buyers
  • Convenience & Price
  • Usage Preferences
  • Hygiene Perspectives
  • Environment

5. Functions

  • Demand by Function
  • Surface Disinfectant Wipes
  • Demand by Market
  • Market Share
  • General Purpose Cleaning Wipes
  • Specialty Cleaning Wipes

6. Markets

  • Demand by Market
  • Household
  • Healthcare
  • Foodservice
  • Other Markets

7. Key Suppliers & Market Share

  • Industry Composition
  • Key Suppliers
  • Mergers & Acquisitions
  • Competitive Strategies
  • New Product Development
  • Product Line Extension
  • Low-Cost Position
  • Product Placement
  • Cooperative Agreements
  • Manufacturing
  • Contract Manufacturing
  • Packaging Trends
  • Marketing Strategies: Portability, Convenience, Eco-Friendliness, & New Demographics
  • Distribution Channels

8. Appendix

For more information about this report visit


Laura Wood, Senior Press Manager

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