Global Social Media Management Market Report to 2031 - Featuring Adobe, Google, Hootsuite and IBM Among Others - ResearchAndMarkets.com

The "Social Media Management Market By Component, By Deployment Model, By Enterprise Size, By Application, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031" report has been added to ResearchAndMarkets.com's offering.

According to this report the social media management market size was valued at $15.24 billion in 2021, and is estimated to reach $118.03 billion by 2031, growing at a CAGR of 22.8% from 2022 to 2031.

The practice of managing an organization's (or a person's) online presence on social media platforms such as Facebook, Instagram, and Twitter, by producing, posting, and evaluating the material they upload is known as social media management. Engaging and communicating with social media users is also part of managing social media. Businesses can manage their social media using tools, services, and social media managers.

The rise in demand for work from home and remote working policies during the period of the COVID-19 pandemic aided in propelling the growth of the global social media market, hence empowering the demand for social media management solutions.

Moreover, the growing demand for easily accessible and shorter forms of entertainment and media is positively impacting the growth of the social media management market. However, data privacy and sharing challenges on social media management platforms can hamper the social media management market forecast. On the contrary, the integration of advanced tools such as machine learning and data analytics with social media management solutions suites are expected to offer remunerative opportunities for expansion of the social media management market during the forecast period.

The global social media management market is segmented on the basis of component, deployment mode, enterprise size, application, industry vertical, and region. On the basis of component, the industry is divided into solution and service. Depending on deployment mode, the market is classified into on-premise and cloud. Based on enterprise size, the market is bifurcated into large enterprises and SMEs.

Key Benefits

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the social media management market analysis from 2021 to 2031 to identify the prevailing social media management market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the social media management market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global social media management market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Component

• Solution
• Service

By Deployment Model

• On Premise
• Cloud

By Enterprise Size

• Large Enterprises
• SMEs

By Application

• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Risk Management and Fraud Detection
• Others

By Industry Vertical

• BFSI
• Retail and E Commerce
• Government and Public Sector
• Healthcare and Life Science
• IT and Telecom
• Media and Entertainment
• Manufacturing
• Others

By Region

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Italy
• Spain
• Rest of Europe
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Rest of Asia-Pacific
• LAMEA
• Brazil
• Mexico
• UAE
• Saudi Arabia
• South Africa
• Rest of LAMEA

Key Market Players

• Adobe
• BrandWatch Technologies Ltd
• Clarabridge
• Digimind
• Falcon.io
• Google
• Hootsuite Inc.
• HubSpot, Inc.
• IBM Corporation
• Khoros, LLC
• Meltwater
• NetBase Quid, Inc.
• Oracle Corporation
• Salesforece Inc.
• Sprinklr, Inc.
• Sprout Social Inc.
• Talkwalker Inc.
• Zoho Corporation Pvt. Ltd.

For more information about this report visit https://www.researchandmarkets.com/r/4wvofs

View source version on businesswire.com: https://www.businesswire.com/news/home/20221207005542/en/