SimpleTire Launches SimpleScore™ Rating System to Simplify Online Tire Buying

SimpleTire, a leading online tire retailer based in Philadelphia and part of the Dealer Tire Family of Companies, launches SimpleScore™, its proprietary tire rating system designed for the modern tire buyer.

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SimpleTire introduces SimpleScore™, its proprietary tire rating system on SimpleTire.com. (Graphic: Business Wire)

Featured on SimpleTire’s website, SimpleScore presents a simplified tire-buying experience by transforming complex data into a user-friendly rating system. Drawing upon tire manufacturer data and customer insights, SimpleTire combines this information with the expertise of its in-house tire experts to offer customers an easy-to-understand score for each tire. Customers can then click on a tire’s score to see a score breakdown that offers valuable guidance on performance across various categories, including longevity, handling, durability, and traction.

A survey by SimpleTire with Wakefield Research found that 52% of individuals rely on online research and customer reviews to gather information on the best tires for their vehicles. Nearly half of U.S. tire consumers (49%) consider replacing and buying new tires to be a hassle, with 21% of respondents identifying research as a primary challenge in this process.

"Our mission has always revolved around simplifying the tire-buying process. SimpleScore™ is a game-changer, helping customers cut through the noise of the overwhelming data and information to enable swift and intuitive decision-making," said Kenny Pratt, Chief Digital Officer and co-founder of SimpleTire.

SimpleScore goes beyond conventional tire rating systems, serving as both a tire rating and a comprehensive buying guide, allowing SimpleTire's customers to discover the ideal tires within their budget. Customers can conveniently filter tires by their SimpleScore™ ratings in tire size or vehicle searches. Additionally, they can quickly assess the ratings of tires featured in categories such as Top 5, Best Rated, Expert Picks, Most Popular, Great Deals, and more. The ultimate choice remains with the customer, who can further refine their selection or confidently pick the perfect tire to meet their unique needs from the recommended options.

"SimpleScore reflects our ongoing commitment to innovation and consumer-centric service," stated Karthik Iyer, President and CEO of SimpleTire. "By providing a tool that transcends basic ratings and delves into performance metrics, we empower customers to prioritize the tire features that matter most when making a purchase."

SimpleTire believes that implementing this new rating system will streamline the tire-buying process for drivers at all levels of tire knowledge. While a new feature, the team at SimpleTire is currently working hard to further enhance SimpleScore to create a more personalized experience for its valued customers.

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About SimpleTire

Based in Philadelphia, SimpleTire is an online tire retailer committed to relentlessly reinventing tire replacement to make it "way simple, way better." The company's business model links independent tire distributors and 25,000 installation partners across the country into one seamless e-commerce network, providing customers access to an unparalleled inventory of tires from hundreds of brands and an all-in-one tire replacement experience. SimpleTire sells tires in all categories, including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various specialties. For more information, visit www.simpletire.com.

SimpleTire Awards & Accolades

• 2024 Newsweek Best Online Shops
• 2023 Newsweek Best Online Shops
• 2022 Philadelphia Inquirer Top Workplaces (Midsize Companies)
• 2022 Tire Business Best Places to Work Finalist
• 2020 Tire Business Best Places to Work Winner
• 2020 Philadelphia Inquirer Top Workplaces (Small Companies)
• 2019, 2018 Inc. Magazine Fastest-Growing Companies in America

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