Priority Designs & SENIX Tools Recognized with a Green Industry Pros 2024 Editor’s Choice Award

Awarded for work on the SENIX X6 Cordless series

Green Industry Pros, the nationally recognized magazine serving landscape professionals, has named full-service product development and innovation firm, Priority Designs, a Green Industry Pros 2024 Editor’s Choice Award winner for its execution of a branding and design strategy for the SENIX X6 Cordless series. This prestigious award highlights Priority Designs' innovative contributions to the industry, alongside the notable impact of the SENIX X6 Cordless series.

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Priority Designs & SENIX Tools were selected to receive a Green Industry Pros 2024 Editor’s Choice Award for their work on the SENIX X6 Cordless Series. The award recognizes the landscape industry’s best products. (Graphic: Business Wire)

The 2024 Green Industry Pros Editor’s Choice Awards represents the landscape industry’s best products gaining interest from end-users and landscape professionals. The awarded products, exhibiting innovation and utility, were chosen based on submitted nominations and audience engagement during a 12-month period on GreenIndustryPros.com and narrowed down by the editorial team and advisory board.

“We’re excited to highlight the winners of the 2024 Editor’s Choice Awards,” said Green Industry Pros Editor Sarah Webb. “The green industry and the manufacturers that comprise it are in a constantly innovative state in order to keep up with the needs of busy landscape contractors. This year’s Editor’s Choice roundup represents the very best of the best suited to meet those demands.”

Distinctive Branding and Design for Superior Tools

In a landscape inundated with claims of 'pro' tools, few meet the standards of professionals. SENIX’s X6 Cordless series stands out as one that earns the trust and preference of professionals. With its robust 60-volt performance, the new lineup offers heightened power for mowers and trimmers, as well as best-in-class blowers and chainsaws.

The X6 series introduces a range of features designed to enhance user experience and push the boundaries of outdoor power equipment technology. These include LED battery power indicators directly on the tool, ECO mode for improved efficiency, interchangeable batteries, and quiet brushless motors.

SENIX partnered with esteemed product development and innovation firm, Priority Designs, to execute the branding and design strategy for the X6 series line of products and introduce a unique feel and presentation to the marketplace. The objective was to visually set the products apart and attract consumer attention amidst a crowded marketplace.

“Priority Designs emphasizes practical functionality and a cohesive Visual Brand Language (VBL), which guided us in creating SENIX’s new X6 lineup,” said Chris Daniels, Sr. Industrial Designer at Priority Designs. “Drawing on our over 30 years of experience, we designed a product with a professional and robust aesthetic, focusing on reliability, power, and attention to detail in features like the user focused 60V battery with its shock-absorbing outer shell, high-visibility LED status bar, and a soft pull handle. We’re honored to receive this recognition.”

Uncompromised Quality, Performance, and Cost Savings for Professionals and DIYers

The quality and performance meets or exceeds the specs of the professional tools in the market but at a price point that the DIYer can enjoy and the pro can use without compromising their margins. The X6 Blower will be the market leader at 810CFM’s highest in its class.

The X6 Series offers users significant advantages in both time and cost savings. As a battery-powered tool with no reliance on gas, it eliminates the need for fuel purchases or refills, saving both money and time, while also reducing maintenance costs and downtime for repairs.

“Working with Priority Designs on this project has been an outstanding experience,” said Gustavo Alvarado, Marketing Director – North America at SENIX Tools. “Their expertise in product design was instrumental in developing a strategy that truly resonates with our vision. The collaborative process between the SENIX team and Priority Designs led to a design that not only reflects our core identity but also positions us competitively in the market. We are thrilled with the results and confident that this partnership has set us up for continued success.”

Additional information can be found in the July/August issue of Green Industry Pros and at GreenIndustryPros.com.

About Priority Designs:

Priority Designs is a full-service product development and innovation firm with a collective of 85+ specialists across functions. Its depth of services which include research, brand, design, UX+UI, engineering, prototyping, and soft goods provide tailored solutions to meet client needs at every stage of the development process. Since its inception in 1991, Priority Designs has built its reputation by helping others build theirs, working with some of the most well-known names across a range of industries including commercial, electronics, hardware, home, medical, sports, and others. More at prioritydesigns.com.

About SENIX:

At SENIX, we break barriers and shatter expectations by redefining outdoor power equipment and power tools with cutting-edge innovation and unwavering passion. Whether you're an arborist, landscaper, or DIY enthusiast, SENIX tools are designed with you in mind. Our state-of-the-art technology, top-notch performance, and eco-friendly options empower you to tackle any task effortlessly. Discover more at senixtools.com.

About Green Industry Pros:

Green Industry Pros magazine is a leading voice that keeps landscape contractors and equipment dealers on top of the latest products, trends, technologies, and business strategies that help with growth, productivity, and profitability for their operations. More at greenindustrypros.com.

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