SugarCRM Named Leading Vendor in Constellation ShortList Evaluations for Sales Force Automation and Sales Engagement Platforms

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced that Sugar Sell was named to the Constellation ShortList™ evaluations for Sales Force Automation for Small to Medium Business (SMB) solutions and Sales Engagement Platforms for Q3 2024.

Constellation ShortLists are determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research with a goal to provide technology buyers with an offering list to guide their digital transformation journey.

Sugar is named as a Leading Vendor from a field of over 70 sales force automation solutions, and more than 20 solutions categorized in the sales engagement platform market.

In these ShortLists, Constellation Research Vice President and Principal Analyst Martin Schneider underscores the critical importance of sales automation software to support revenue growth and account management, and sales engagement tools to drive more effective interactions with prospective buyers.

“Today, a well deployed, data-rich sales automation solution can provide insights to sellers that they could not surface themselves – optimizing both their daily sales actions as well as highlighting paths to quota with the least amount of effort, identifying deals most likely to close using AI/ML analytics,” said Schneider. “Sales Engagement Platforms focus on the mechanics of a seller crafting profitable one-to-one customer engagements: what to say, when to say it, where to send it, and how to focus on the impact of lasting relationships.”

Continuing to be recognized for excellence, Sugar’s flagship sales automation solution, Sugar Sell, serves millions of customers worldwide with advanced features that drive sales success such as robust forecasting, 360-degree customer views, and built-in artificial intelligence (AI). Sugar’s investments in AI, machine learning, and generative AI reflect the company’s commitment to unlocking the full potential of business intelligence to revolutionize sales, marketing, and customer service.

Revenue intelligence capabilities have been added to the platform to enhance customer sales profitability and drive intelligent account management via Sugar’s recent acquisition of sales-i. End-users are also benefiting from Sugar’s dedication to supporting deeper enterprise resource planning (ERP) and CRM data integration through a single platform that gives teams the ability to do “whitespace analysis” and discover hidden up-sell, cross-sell, link-sell and switch-sell products and services more effectively.

“We are honored to have once again been acknowledged by Constellation for our intelligence-driven sales automation platform and sales engagement tools,” said Paul Farrell, Chief Product Officer for SugarCRM. “Many sales representatives feel forced to use CRM solutions that don’t serve them. Sugar Sell’s integrated AI-powered sales engagement and revenue intelligence tools go beyond mere data entry and reporting, automating routine tasks and surfacing valuable insights to help sales reps sell smarter. Sugar Sell anticipates customer needs, accelerates deal closure, and predicts what’s next, to build stronger, more personalized relationships – such that CRM is transformed into a strategic copilot that drives sales success and business growth.”

Click here to learn more about Sugar’s AI-driven solutions for CRM.

About the Constellation ShortList

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.

Disclaimer: Constellation Research does not endorse any solution or service named in its research.

About SugarCRM

SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: www.sugarcrm.com.

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