Holiday promotion highlights the importance of quality rest amid the busiest and most stressful time of the year

The Inactive Company, a sleep performance brand dedicated to improving rest and recovery, today announced its Black Friday and Cyber Monday deal on its flagship product, the Inactivators™ performance sleep mask. From November 28 to December 1, customers can get 30% off plus free shipping when they use the code HOLIDAY30 at checkout.

As the holidays bring excitement and often stress, The Inactive Company reminds consumers that quality sleep is essential to fully enjoy the season. The brand’s patented Inactivators sleep mask offers a scientifically supported solution to help individuals rest more deeply, recharge fully, and wake up ready to take on the holidays.

“During the holiday season, our minds can race with to-do lists, travel plans, and endless responsibilities,” said Jill MacRae, co-founder of The Inactive Company. “The Inactivators mask helps calm that chaos by supporting deeper, restorative sleep so you can be more present and energized for the moments that matter most.”

Perfect for wellness enthusiasts, jetsetters, new parents, and college students, the Inactivators sleep mask makes a great stocking stuffer for everyone on your holiday shopping list. Designed to address common stress-related sleep problems like restlessness and temperature issues, Inactivators provide 100% light blocking, a cooling sensation, and a customizable ergonomic fit for maximum comfort.

The five-layer Inactivators mask features:

• 100% blackout technology using high-performance fabrics
• Built-in cooling for temperature regulation
• Ergonomic design with customizable nose sculpting
• Self-adjusting, no-hardware strap for a free and flexible fit
• Roomy eye pockets for maximum comfort
• Airlight™ construction for a breathable, barely-there feel

“Our goal is to help people improve how they rest and recover, whether that’s a hectic workday, a grueling workout, or a time zone shift during travel,” said Lori Oliver, co-founder of The Inactive Company. “The Inactivators mask combines thoughtful design and science-backed technology to make high-quality sleep more accessible, especially during the busiest and most stressful time of the year.”

The Inactive Company’s Black Friday and Cyber Monday sale runs from November 28 to December 1 at https://inactiveco.com. Customers must use code HOLIDAY30 at checkout to get 30% off and free shipping.

About The Inactive Company

The Inactive Company is a sleep performance brand dedicated to creating technology and tools that improve rest and recovery for everyone. Its innovative sleep mask, Inactivators™, is a scientifically supported solution to enhance sleep and is trusted by professional and college sports organizations. By focusing on the science of sleep and the power of thoughtful design, the company aims to build a world of well-rested individuals.

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"The Inactivators mask combines thoughtful design and science-backed technology to make high-quality sleep more accessible, especially during the busiest and most stressful time of the year.”