Joel Bradley appointed to lead Thunderbird’s Kids & Family Division as President of Atomic Cartoons

Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”) is pleased to announce Joel Bradley has been promoted to the role of President of Atomic Cartoons (“Atomic”), the animation arm of the Company, effective as of July 1. As President of Atomic, Bradley will report to Jennifer Twiner McCarron, who will continue to serve as CEO of Atomic and Thunderbird Entertainment, as well as Chair of Thunderbird’s Board of Directors.

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Joel Bradley has been appointed to lead Thunderbird’s Kids & Family Division as President of Atomic Cartoons

In his new role, Bradley will lead the business development and production departments across Atomic, and play a central role in the executive leadership team to support the vision, mission, and values of Atomic's people-first culture. In addition to his new responsibilities, Bradley will continue to be responsible for the day-to-day operations and strategic management of Atomic, including the advancement of a strong technical and creative production pipeline that delivers against the Company's business strategy. This includes overseeing a team of close to 1,000 creative and production staff to ensure a consistent flow of high volume, high quality projects to partners around the world.

“Joel is a highly respected leader who brings a great mix of creativity, production expertise, and unwavering dedication to our teams,” says Ms. Twiner McCarron. “He’s been instrumental in growing our kids and family business, and his passion for supporting and uplifting team members is an invaluable asset. Joel embodies all of the key attributes we value at Atomic, including leading with kindness, compassion, and empathy. Over the years, he has helped elevate our studio creatively to build the artist-friendly, collaborative culture we are proud to be known for. This is a well-deserved promotion and I’m excited to see what the future holds for our Company as a result of Joel’s promotion.”

An accomplished industry veteran with two decades of industry experience, Bradley first joined Atomic in 2013 from Pixar Canada as a production coordinator. Over the years, he has served in every production role in the studio, including production manager, line producer, supervising producer, and most recently, head of production. He has amassed a number of award-winning producing credits to his name since joining Atomic, including the BAFTA Award-winning Hilda and the Daytime Emmy Award-winning The Last Kids on Earth. Additional notable credits include Legend of Three Caballeros, 101 Dalmatian Street and the Peabody Award-winning Molly of Denali.

“I'm lucky to work with an extremely talented group of artists, creators and producers, all of whom inspire me every day,” says Bradley. “It is a true privilege to take on the role of President of Atomic and I look forward to building on its already great legacy. Atomic’s people-first culture and drive to make excellent cartoons is what originally attracted me to the studio. I want to continue to help our teams learn, grow and be curious, and am very excited to be part of what's to come.”

Investor Relations Update

Bristol Capital’s investor relations contract with Thunderbird concluded on June 30, 2025, and will not be renewed. Thunderbird extends its sincere thanks to the team at Bristol Capital for their dedication and support over the past five years.

For information on Atomic, visit https://www.atomiccartoons.com. For more information on Thunderbird Entertainment Group and to subscribe to the Company’s investor list for news updates, go to www.thunderbird.tv.

About Atomic Cartoons

Atomic Cartoons is an internationally renowned, award-winning animation studio with offices located in Vancouver, Ottawa and Los Angeles. Known for an artist-driven culture that attracts, retains and promotes the best talent in the business, Atomic develops and produces high-end animated content that spans preschool, comedy, action-adventure, adult and commercial genres, and everything in between. The animation studio has developed a stellar global reputation for its ability to translate big brands like LEGO, Star Wars, My Little Pony, Cocomelon and many more into top-notch animation, while also developing high-quality original Atomic productions like The Last Kids on Earth, Rocket Saves the Day and Mermicorno: Starfall. Atomic is B Corp certified and a BC Benefit Company. For more information, visit www.atomiccartoons.com.

About Thunderbird Entertainment Group

Thunderbird Entertainment Group is a global award-winning, full-service production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include Mermicorno: Starfall, Super Team Canada, Molly of Denali, Kim’s Convenience, Highway Thru Hell, Boot Camp and Sidelined: The QB and Me. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, X, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

Cautionary Statement Regarding Forward-Looking Information

This news release includes statements containing “forward-looking information” for purposes of applicable securities laws (“forward-looking statements”). Forward-looking statements are indicated by the use of words such as “anticipate”, “continue”, “estimate”, “expect”, “forecast”, “may”, “will”, “plan”, “project”, “should”, “believe”, “intend”, or similar expressions.

Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; legislative, environmental and other judicial, regulatory, political and competitive developments; product capability and acceptance; and other factors set out in the “Risks and Uncertainty” section of the Company’s management discussion and analysis for the period ended March 31, 2024. The foregoing is not an exhaustive list. Additional risks and uncertainties not presently known to Thunderbird or that management believes to be less significant may also adversely affect the Company and the assumptions and estimates relied upon in connection with making the forward-looking statements contemplated herein.

The forward-looking statements or information contained in this news release represent the Company’s views as of the date hereof and as such information should not be relied upon as representing our views as of any date subsequent to the date of this news release. The Company undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws.

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