ImageKit, a unified image and video API platform with integrated digital asset management (DAM), announced a groundbreaking expansion of its AI-powered image editing capabilities, equipping businesses to streamline repetitive design tasks, reduce production costs, and speed up product time-to-market. Powered by simple URL-based transformation parameters, these enhancements bring scalable automation, intuitive workflows for developers and designers, and real-time delivery of brand-consistent visuals.

“AI is redefining what’s possible in creative production,” said Manu Chaudhary, co-founder & CTO, ImageKit. “With our latest AI image editing features, we’re empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools. This is about creative freedom at scale, where performance, brand consistency, and speed no longer compete with one another; they converge.”

A standout feature in this release is AI generative fill, which intelligently extends any image to a new width or height by painting missing pixels contextually, with the added flexibility to control what gets filled. Whether transforming a vertical product shot into a panoramic hero banner or adapting visuals for multiple screen sizes, generative fill replaces traditional reshoots and redesigns with intelligent automation, cutting both time and costs.

AI background change makes it possible to instantly replace an image’s background. ImageKit's AI composes different scenes behind the subject with photo-realistic precision. This removes production bottlenecks tied to manual editing and repeated shoots, helping creative teams to generate diverse photography variations from a single source image. Businesses can swiftly respond to evolving seasonal, regional, or thematic demands, streamlining production, accelerating localization, and delivering cohesive brand experiences at scale.

ImageKit also introduces AI background removal with realistic shadow generation, using advanced AI models to isolate subjects and apply natural drop shadows. This ensures studio-quality output for product catalogs, marketplace listings, and advertising creatives, without manual retouching. Companies can now deliver consistent, polished visuals across entire product lines with a fraction of the traditional effort and cost.

Prompt-based image editing enables users to transform visuals simply by describing the changes they want in natural language. Whether it’s garnishing a vanilla cake with strawberries or turning a bright daytime scene into a moonlit setting, AI edits are rendered with lifelike precision and contextual accuracy.

Another key enhancement is AI image upscaling, which intelligently enhances the resolution of low-quality visuals. Ideal for repurposing legacy or user-generated content and delivering crisp display on high-resolution screens, this tool ensures that brands no longer need to reshoot or abandon older assets, preserving creative investments and expanding reuse opportunities across channels.

ImageKit’s smart and object-aware cropping intelligently detects focal points like faces, products, or any of 80+ supported objects to deliver perfectly framed thumbnails and banners from a single master image. With simple URL parameters like “fo-auto” or “fo-<object name>”, teams can automate cropping at scale, allowing them to shift focus from repetitive production tasks to high-impact creative work.

These AI enhancements are designed to work effortlessly with users’ existing storage (S3, Google Cloud Storage, Azure Blob, etc.) and media delivery pipelines, making it easy for teams to adopt ImageKit AI with plug-and-play simplicity.

About ImageKit

ImageKit.io is a unified Image and Video API combined with an AI-powered Digital Asset Management (DAM) platform. It empowers developers and marketers to deliver flawless visual experiences across the web. Offering automatic media optimization, over 50 real-time transformations, and superfast content delivery via a global CDN, ImageKit simplifies how you handle and deliver images and videos. Its integrated DAM further enhances asset management, visual search, and team collaboration. Trusted by over 250,000 developers and 2,000+ businesses globally, ImageKit enables developers to ship faster, marketers to iterate freely, and your users to enjoy flawless visuals everywhere.

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ImageKit is empowering teams to go from concept to production-ready visuals in seconds without the need for reshoots, manual editing, or complex tools.