Quickly Benicia, now under the ownership of brothers Paul Andre de Vera and Lloyd de Vera, is celebrating a wildly successful grand opening that drew crowds, cars, and culture to Southampton Plaza and set the tone for a new kind of community hub in Benicia.
With years of experience in entrepreneurship, branding, and digital marketing, the De Vera brothers are on a mission:
“Our goal is to put Benicia, CA, on the map for the best eats and community events.”
Their first significant milestone? An opening day that felt more like a festival than a ribbon-cutting.
Grand Opening Delivers an Epic Turnout and All-Day Energy
The grand opening of Quickly Benicia was nothing short of epic, transforming Southampton Plaza into an all-day destination for food lovers, car enthusiasts, families, and culture seekers.
Grand opening highlights included:
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Over 500 people are coming in and out throughout the day
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300+ plates served
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200+ boba drinks sipped and enjoyed
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200+ Ilocos empanadas crunched on
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50+ supercars, classics, and bikes showcased at the “Boba & Cars” meet
What many online doubters predicted would be an event “shut down immediately” instead ran strong all day, powered by a live DJ set from legendary 106 KMEL DJ The Dragon Rick Lee, and a steady flow of food, boba, music, and positive energy.
The result: Quickly, Benicia didn’t just open its doors; it announced itself as a destination.
Veteran Corporate Marketer Paul Andre de Vera Bets on Himself, and on Benicia
New co-owner Paul Andre de Vera isn’t just a small business owner. He’s a veteran corporate marketer with 20+ years of experience in SEO, branding, paid media, and video content for major companies, including SAP, Workday, Anaplan, Dropbox, and Stripe, as well as multiple startups.
Now, he’s bringing that whole toolkit home, not just to Quickly Benicia, but to the city of Benicia as a whole.
“There’s no better feeling than taking all the marketing skills I’ve used for years on clients and employers... and applying them to my own business.
From SEO to branding to paid ads to video content to building a network of strong connections… seeing everything come together and actually WORK is one of the biggest reminders that your skills aren’t just for getting paid, they can help you build your own success story.
It hits different when the wins are yours.
It feels good. It feels earned. And it feels like just the beginning.
If you’ve got skills you’ve built over the years… don’t be afraid to bet on yourself.”
- Paul Andre de Vera, Co-Owner, Quickly Benicia & Boba Halo LLC
By applying enterprise-level marketing strategies to a neighborhood boba shop, the De Vera brothers are demonstrating that local businesses can be both community-driven and brand-savvy, and that a single store can attract customers from across a region, not just a zip code.
De Vera Brothers Bring Bay Area Filipino & Hip-Hop Culture to Benicia
The De Vera brothers are no strangers to bringing the hype. Long before Quickly Benicia, they were credited with launching one of the Bay Area’s earliest and most influential streetwear brands: Filthy Dripped.
Their streetwear roots span:
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A flagship presence on Telegraph Ave in Berkeley
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A location in Hilltop Mall in Richmond
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A store in Sunvalley Mall in Concord
With deep ties to the Bay Area hip-hop scene and the Filipino community, the brothers are now channeling that same energy into Benicia.
Benefits of Bringing Filipino & Hip-Hop Culture to Benicia
Bringing this cultural fusion to Benicia creates tangible benefits:
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More reasons to visit Southampton Plaza – Events, food, and music that turn a quick boba run into a destination outing.
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Cultural diversity and representation – Filipino flavors, hip-hop sounds, and Bay Area style help reflect the broader culture of Northern California.
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Youth inspiration and entrepreneurship – Young people see relatable role models who built brands from scratch and stayed connected to their roots.
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Creative collaboration – A new platform for DJs, artists, dancers, cooks, and creators to showcase their talents locally.
The De Vera brothers view Quickly Benicia not just as a boba shop, but as a cultural bridge, bringing the Bay to Benicia in an authentic, welcoming, community-first way.
Quickly Benicia Redefines the Boba Lifestyle
Quickly Benicia is not your typical Quickly. It’s a whole lifestyle experience that blends:
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Boba & specialty drinks
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Filipino and Hawaiian comfort food
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Streetwear and culture
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Car meets and live musical talent
Instead of a simple grab-and-go drink spot, the shop is evolving into a community clubhouse where people come to eat, hang out, connect, and create memories.
You’ll find:
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Clothing and lifestyle elements that nod to Bay Area streetwear culture
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“Boba & Cars” meetups featuring supercars, classics, and bikes
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A rotating lineup of local chefs, bakers, and pop-up concepts
Quickly Benicia is proving that a boba shop can do more than serve drinks; it can anchor a scene.
Weekly Experiences: From Silog Sundays to Pop-Up Saturdays
To keep energy flowing well beyond opening day, the De Vera brothers have built out recurring experiences that are already drawing regulars and road-trippers.
Signature Weekly & Monthly Highlights
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Silog Sundays (Filipino Breakfast, 9 AM–3 PM)
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Authentic Filipino “silog” plates are served every Sunday.
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Patrons are driving in from Napa, Vacaville, and even San Francisco.
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A family-friendly environment where Filipino food and culture take center stage
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Ilocos Empanada Weekends
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The viral Ilocos empanada is served on Saturdays and Sundays.
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Crispy, craveable, and quickly becoming a must-try Solano County staple.
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Saturday Pop-Up Events with Local Chefs
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Exclusive pop-ups from local culinary talent
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A platform for emerging cooks and bakers to showcase their craft
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New flavors and limited-time dishes that keep the menu exciting
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Monthly “Boba & Cars” Meets
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Supercars, classics, and bikes lining the plaza
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A chill vibe where car enthusiasts and boba lovers intersect
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Substantial spillover to neighboring businesses and increased plaza foot traffic
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These events don’t just fill seats inside Quickly Benicia, they activate the entire shopping center.
Elevated Menu: Filipino & Hawaiian Dishes Made with Love
Quickly Benicia takes pride in expanding the traditional Quickly menu to highlight Filipino and Hawaiian-inspired dishes, while still honoring the classics boba fans love.
Daily favorites include:
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Hurricane Fries
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Lumpia
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Spam fries
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Mozzarella sticks
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Crispy chicken skins
All served, as the team proudly notes, “with love.”
The philosophy is simple:
“We understand that we are not a high-volume establishment, so everything is made with love, including every boba drink.”
In addition, Quickly Benicia is one of the few establishments in Solano County serving authentic ceremonial Uji matcha green tea, offering a premium tea experience for serious matcha lovers.
Driving Foot Traffic and Energy to Southampton Plaza
The impact of Quickly Benicia’s presence is already being felt beyond its front door.
Local reports include:
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Starbucks employees note that Sunday Quickly events have brought more business than ever before
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Requests from neighboring staff to get a heads-up before the next big “Boba & Cars” so they can staff up to handle the increased traffic
By blending food, culture, cars, and music, Quickly Benicia is helping turn Southampton Plaza into a weekend destination rather than just a routine errand stop.
Building a Platform for Local Artists, Cooks, and Young Entrepreneurs
Beyond food and drinks, the De Vera brothers are focused on community building and mentorship. Their goals include:
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Promoting local artists and musical talent
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Showcasing local cooks and chefs through recurring pop-ups
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Mentoring young entrepreneurs who want to build something of their own
With a personal network that includes multiple influencers with millions of followers, the brothers plan to gradually bring that reach and spotlight to the city of Benicia, introducing new audiences to the shop, the plaza, and the wider community.
Quickly Benicia is just one business under the De Vera brothers’ parent company, Boba Halo LLC, with plans to expand its footprint and continue investing in Benicia and beyond.
About Quickly Benicia
Quickly Benicia is a community-focused boba and comfort food spot located in Southampton Plaza in Benicia, CA. Under the leadership of brothers Paul Andre and Lloyd De Vera, the shop offers fresh boba drinks, Filipino and Hawaiian-inspired dishes, and a calendar full of events, from Silog Sundays and Ilocos empanada weekends to monthly Boba & Cars meets and pop-ups featuring local chefs, artists, and creators. Quickly, Benicia is redefining the boba lifestyle by blending great eats, authentic culture, and unforgettable community experiences.
About Boba Halo LLC
Boba Halo LLC is the parent company behind Quickly Benicia and future food, culture, and lifestyle ventures from the De Vera brothers. With roots in Bay Area streetwear, hip-hop culture, and Filipino community-building, dating back to their Filthy Dripped retail days on Telegraph Ave, Hilltop Mall, and Sunvalley Mall, Boba Halo LLC is dedicated to creating spaces where entrepreneurship, culture, and community come together.
Media Contact
Company Name: Quickly Benicia - Boba Bubble Tea Drinks, Snacks & Filipino Food
Contact Person: Paul Andre de Vera
Email: Send Email
Address:822 Southampton Rd
City: Benicia
State: CA
Country: United States
Website: https://maps.app.goo.gl/oHoePzJ9QvYTcy1D6
