LOS ANGELES, July 20, 2023 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (NASDAQ: VS) announced today that it has entered a strategic partnership with game creator Maestro Media to expand Versus’ product portfolio and support Maestro Media’s upcoming gaming campaigns.
Versus’ proprietary digital marketing platform will leverage existing Maestro Media campaigns and products to enhance both brand and consumer experiences as well as in-content rewards. Players will soon be able to earn in-game prizes related to Maestro Media games and merchandise. Winfinite technology will also be used to promote future campaigns for Maestro Media’s tabletop games featuring globally renowned and beloved characters and creators.
Led by marketing and gaming mogul Javon Frazier, Maestro Media offers best-in-class single and multiplayer games, merchandise and IP that Versus can integrate into its comprehensive advertising tools. Frazier currently serves as the CEO of Maestro Media but previously launched many hugely successful games and campaigns for Studio 71 and Marvel Entertainment.
“We are thrilled to work with tabletop gaming, IP and crowdfunding juggernaut Javon Frazier and his company to further develop the Winfinite platform and promote future Maestro Media products,” said Matthew Pierce, Founder and CEO of Versus Systems. “Partnering with Maestro Media is a testament to the capabilities of Versus’ marketing technology as Frazier has experience leading advertisement campaigns for legendary entertainment companies. Combining Winfinite’s technology with Maestro Media’s existing portfolio will allow brands to create marketing campaigns that are more engaging and rewarding than ever.”
Javon Frazier, CEO of Maestro Media, commented, “Maestro Media is excited to partner with Versus Systems to deliver the most interactive and effective campaigns we have launched yet. Versus’ Winfinite platform offers top notch technology allowing streamlined campaign creation with optimized consumer engagement. We look forward to working with Versus and using the Winfinite platform to promote our future products.”
About Versus Systems
Versus Systems Inc. is an engagement and rewards company that makes live events, games, shows, and apps more fun to watch and play. Versus adds interactive games, polling, trivia, predictive elements, and other win conditions to existing entertainment - whether in-venue or online - making the content more contextual, personal, and rewarding. Versus works with Fortune 100 brands as well as NFL, NBA, MLB, NHL, NCAA, and other content creators to make engaging, rewarding experiences for fans all over the world. For more information, please visit www.versussystems.com or visit the official Versus Systems YouTube channel.
About Maestro Media
Maestro Media is an innovative full service strategic and business development firm specializing in adapting original IP and pop culture franchises into a wide range of physical experiences and products through a meaningful community-first approach. Having been instrumental in converting beloved video game franchises such as The Binding of Isaac and Sally Face into hugely successful board games and other product areas, Maestro Media looks to expand the ways fans interact with their favorite franchise or creator, collaborating directly with consumers to develop products and further retaining lifelong fans for its partners. Founded in 2015 by veteran digital strategist and serial entrepreneur Javon Frazier and led by a genuine passion for gaming, fan communities and experiential customer experiences, Maestro Media works with its partners to meaningfully connect with consumers on an ongoing basis to generate positive brand sentiment. For more information, visit maestromedia.com.
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