Personal care company Edgewell Personal Care (NYSE: EPC) announced better-than-expected revenue in Q3 CY2025, with sales up 3.8% year on year to $537.2 million. Its non-GAAP profit of $0.68 per share was 15.6% below analysts’ consensus estimates.

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StockStory’s Take

Edgewell Personal Care’s third quarter results reflected solid top-line momentum, with organic net sales growth driven by international markets and modest recovery in core North America segments. Management highlighted that improved market share in key brands and categories, together with ongoing innovation and supply chain productivity efforts, helped offset weaker performance in sun care and tariff-related cost pressures. CEO Rod Little acknowledged the external and internal challenges faced during the quarter, stating, “We faced significant external pressures: tariffs, foreign exchange volatility, geopolitical tensions, and consumer uncertainty that impacted our financial performance and stressed our global supply chain.”

Looking forward, Edgewell’s guidance is shaped by a transition year focused on stabilizing North America, investing in core brands, and navigating ongoing tariff and promotional headwinds. Management expects international markets to remain the growth engine, with brand investments and supply chain optimization positioned to support gradual margin recovery. CFO Fran Weissman noted, “Our expectations include a return to organic top-line growth, gross margin accretion, as well as a step up in investments through higher A&P spend, where we are leaning into focused brand activation.”

Key Insights from Management’s Remarks

Management attributed the quarter’s results to international growth, brand innovation, and productivity initiatives, while noting margin erosion from transient costs and tariffs.

• International market resilience: Edgewell’s international business, representing about 40% of sales, delivered mid-single-digit growth, with Europe and Greater China highlighted as strong performers. Management cited market share gains in shave and sun care categories and expects similar momentum in the upcoming year.
• Brand innovation and expansion: The company expanded core brands such as Billy in Australia and Bulldog in Europe, and launched new premium offerings like Schick Progista in Japan. These initiatives drove sales growth and strengthened brand awareness globally.
• Supply chain optimization: Edgewell achieved over 270 basis points in gross savings through operational efficiency, with further gains targeted via automation and footprint consolidation. The planned closure and consolidation of North American manufacturing aims to streamline operations and enhance responsiveness.
• Sun care promotional intensity: The North American sun care segment faced a highly promotional environment and unfavorable weather, resulting in lower margins and higher inventory adjustments. Management implemented inventory clean-up and plans a conservative approach for the next season, prioritizing new campaigns for Hawaiian Tropic and Banana Boat.
• Divestiture of feminine care: The announced sale of the feminine care business is expected to sharpen Edgewell’s focus on core shave, sun, skin, and grooming categories, provide financial flexibility, and enable reinvestment in higher-growth brands.

Drivers of Future Performance

Edgewell’s outlook centers on international expansion, brand investments, and ongoing tariff and cost headwinds impacting margins and profitability.

• International growth as engine: Management expects international markets, particularly Europe and Asia, to drive mid-single-digit growth, supported by new product launches, increased distribution, and focused marketing, while North America is expected to remain stable to slightly down.
• Margin recovery and productivity: Gross margin improvements hinge on productivity savings, automation, and tariff mitigation. Management cautions that full offset of tariff impacts is challenging, particularly as U.S. markets remain resistant to price increases, and that most margin gains are anticipated in the second half of the year as new supply chain initiatives reach full effect.
• Increased brand and A&P investment: The company plans to boost advertising and promotional spend behind priority brands like Schick, Billy, Hawaiian Tropic, Banana Boat, and Cremo. While these investments are expected to support market share and brand equity, they will partially offset productivity-driven margin gains in the near term.

Catalysts in Upcoming Quarters

In the quarters ahead, our team will monitor (1) the pace of international sales and market share gains, especially in Europe and Asia, (2) evidence of margin stabilization as productivity and tariff mitigation efforts take hold, and (3) the impact of increased marketing investment on brand performance and household penetration. Additionally, we will track the execution of the feminine care divestiture and supply chain consolidation initiatives as key markers for future profitability.

Edgewell Personal Care currently trades at $18.71, down from $18.91 just before the earnings. Is there an opportunity in the stock?The answer lies in our full research report (it’s free for active Edge members).

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