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3 Unpopular Stocks That Fall Short

BF.B Cover Image

Wall Street has issued downbeat forecasts for the stocks in this article. These predictions are rare - financial institutions typically hesitate to say bad things about a company because it can jeopardize their other revenue-generating business lines like M&A advisory.

Accurately determining a company’s long-term prospects isn’t easy, especially when sentiment is weak. That’s where StockStory comes in - to help you find attractive investment candidates backed by unbiased research. That said, here are three stocks where the outlook is warranted and some alternatives with better fundamentals.

Brown-Forman (BF.B)

Consensus Price Target: $31.28 (7% implied return)

Best known for its Jack Daniel’s whiskey, Brown-Forman (NYSE: BF.B) is an alcoholic beverage company with a broad portfolio of brands in wines and spirits.

Why Is BF.B Not Exciting?

  1. Organic revenue growth fell short of our benchmarks over the past two years and implies it may need to improve its products, pricing, or go-to-market strategy
  2. Estimated sales decline of 3% for the next 12 months implies an even more challenging demand environment
  3. Day-to-day expenses have swelled relative to revenue over the last year as its operating margin fell by 6 percentage points

Brown-Forman is trading at $29.25 per share, or 15.3x forward P/E. Dive into our free research report to see why there are better opportunities than BF.B.

Hilton Grand Vacations (HGV)

Consensus Price Target: $53.33 (20.5% implied return)

Spun off from Hilton Worldwide in 2017, Hilton Grand Vacations (NYSE: HGV) is a global timeshare company that provides travel experiences for its customers through its timeshare resorts and club membership programs.

Why Are We Wary of HGV?

  1. 11.2% annual revenue growth over the last two years was slower than its consumer discretionary peers
  2. Low returns on capital reflect management’s struggle to allocate funds effectively
  3. High net-debt-to-EBITDA ratio could force the company to raise capital at unfavorable terms if market conditions deteriorate

At $44.26 per share, Hilton Grand Vacations trades at 12x forward P/E. Read our free research report to see why you should think twice about including HGV in your portfolio.

Acuity Brands (AYI)

Consensus Price Target: $333.38 (7.4% implied return)

One of the pioneers of smart lights, Acuity (NYSE: AYI) designs and manufactures light fixtures and building management systems used in various industries.

Why Does AYI Give Us Pause?

  1. Sales trends were unexciting over the last two years as its 1.4% annual growth was below the typical industrials company
  2. Organic sales performance over the past two years indicates the company may need to make strategic adjustments or rely on M&A to catalyze faster growth

Acuity Brands’s stock price of $310.35 implies a valuation ratio of 16.7x forward P/E. If you’re considering AYI for your portfolio, see our FREE research report to learn more.

High-Quality Stocks for All Market Conditions

Trump’s April 2024 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today for free.

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