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U.S Duavee Promotional Report 2016-2017 - Research and Markets

The "Duavee 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Duavee through personal promotion in 2016 and how does this compare to its peer set in the Osteoporosis and Vasomotor Symptoms markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Pfizer's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology, Family Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Duavee throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers for Duavee in 2016?

Data Sources and Methodology:

  • We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
  • Over 1,600 paid interactions across 900 physicians made on behalf of Duavee were carefully examined to support our analysis. In addition, interaction data from 8 peer products (e.g. Binosto, Brisdelle, Divigel, EstroGel, Evamist, Forteo, Premarin, and Prolia ) was leveraged to provide benchmarking and market insights.

For more information about this report visit https://www.researchandmarkets.com/research/mgb8z2/u_s_duavee?w=4

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Related Topics: Endocrine and Metabolic Disorders Drugs, Musculoskeletal Disorders Drugs

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