all® Laundry Detergent Freshens Up the Detergent Aisle with New Odor-Fighting Laundry Innovations

all®, a leading laundry detergent and trusted family brand, has introduced new additions to its innovative line of laundry products dedicated to providing a trusted clean. From the #1 recommended brand by dermatologists, allergists and pediatricians, new all® free clear Odor Relief attacks odors while being gentle for sensitive skin. Additionally, for your family’s toughest stains & odors, all® has introduced all® mighty pacs® 4-in-1 with Odor Lifter and all® Odor Lifter liquid. From your baby’s soft skin to your family’s toughest stains & odors, all® now covers every laundry need for today’s families.

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all® Laundry Detergent Freshens Up the Detergent Aisle with New Odor-Fighting Laundry Innovations (Photo: Business Wire)

Tapping into consumer insights, the brand found that families want a laundry detergent that not only cleans well and is gentle on skin, but also fights tough odors. In fact, consumers have voiced that the most common and frustrating odor offenders in laundry are sweat (42%) and body odor (39%)*. As a result, the newly expanded free clear line now includes all® free clear Odor Relief, which fights pesky odors and offers a powerful clean, while still being mild enough for sensitive skin, as it is 100% free of dyes and perfumes. Whether you are laundering your baby’s onesie or washing sweaty gym clothes after a rigorous workout, all® free clear Odor Relief is both gentle and effective, helping to make the laundry process effortless.

Now more than ever, families understand the need for an effective and easy solution to tackle the daily laundry struggle of stained and sweaty clothes their kids bring home. Enter all® mighty pacs® 4-in-1 with Odor Lifter, a new offering that combines stain fighting, odor lifting, whitening & brightening in one convenient pac. For those who prefer liquids in your laundry routine, new all® Odor Lifter liquid detergent is an effective solution, developed with odor fighting technology that not only fights tough stains but also fights tough odors – offering families the best of both worlds.

“We are thrilled about our portfolio of innovative new products that tackle one of consumers’ biggest frustrations with laundry, odor!,” said Bridgette Miller, Vice President Marketing for the all® brand. “The valuable insights from our consumers are drivers of all® innovation and our investment in research and development reinforces our commitment to creating laundry products that provide effective solutions for any laundry need. all® is arming parents and caregivers with products that offer solutions to common laundry woes, like odor, giving them peace of mind when it comes to providing the care they need for their loved ones.”

The all® product lineup, including the new all® free clear Odor Relief, all® mighty pacs® 4-in-1 with Odor Lifter and all® Odor Lifter is now available at retailers nationwide. For more information on all® free clear and the brand’s full suite of laundry products, please visit www.all-laundry.com.

*Statistics on consumer laundry odors were conducted by Directions Research & YouGov on behalf of Henkel Corporation

About all® Laundry Detergent

As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family’s needs. The all® brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants. all® laundry detergent is manufactured by Henkel Corporation –For more information, visit http://www.all-laundry.com/ or www.facebook.com/allLaundry.

About Henkel in North America

Henkel operates across its three business units – Adhesive Technologies, Beauty Care and Laundry & Home Care – in North America. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, professional hair care brand Sexy Hair®, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. North America is an important region for Henkel: With sales of around 5.8 billion US dollars (5.2 billion euros) in 2017, North America accounts for 26 percent of the company’s global sales. Henkel employs more than 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www.henkel-northamerica.com.

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2017, Henkel reported sales of 22.6 billion US dollars (20 billion euros) and adjusted operating profit of around 3.9 billion US dollars (3.5 billion euros). Combined sales of the respective top brands of the three business units – Loctite, Schwarzkopf and Persil – amounted to 7.2 billion US dollars (6.4 billion euros). Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

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