The "CitraNatal 2017 U.S. Promotional Audit Report" report has been added to ResearchAndMarkets.com's offering.
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by CitraNatal through reportable promotional activity in 2017 and how does this compare to its peer set in the Prenatal Vitamin market?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity?
- How does Mission's depth of coverage vary within key specialties (e.g., Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for CitraNatal throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most frequent meal recipients and top paid speakers for CitraNatal in 2017?
Data Sources and Methodology:
- The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals.
- Over 6,000 paid interactions across 3,400 physicians made on behalf of CitraNatal were carefully examined to support our analysis.
For more information about this report visit https://www.researchandmarkets.com/research/qgmn2n/citranatal_2017_u?w=4
View source version on businesswire.com: https://www.businesswire.com/news/home/20180912006090/en/
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Related
Topics: Vitamins
and Dietary Supplements