Grand View Research, Inc. - Market Research And Consulting.The global internet protocol television (IPTV) market size is expected to reach USD 117.07 billion by 2025, according to report by Grand View Research, Inc.Increasing demand for application-based services based on the internet would be the key factor driving the industry growth.
According to a report published by Grand View Research, Inc.; the global internet protocol television (IPTV) market is projected to reach a valuation of around USD 117.07 billion by 2025. Growing demand for internet and application-based services and favorable government policies can propel market growth over the forecast period (2014 to 2025).
Establishment of better internet infrastructure has led to transformation of telecom operators into Complement Digital Service Providers (CDSP). Telcom operators are extensively adding internet protocol to their service offerings due to improvements in compression and transmission techniques. Internet-based TV includes services such as video games, HD video calls/conferencing, and smart home. Increasing demand for Over-The-Top (OTT) services is expected to have positive impact on market growth in the forthcoming years.
Rapid expansion of digital broadcasting ecosystem has transformed consumer demands and has created business opportunities for service providers. Attractive schemes offer by telecom companies such as pay-tv services at affordable prices are the major trends fueling growth of the market for internet protocol television. Launch of innovative services such as 4K UHD IPTV set-top-boxes that provide better picture quality is also expected to contribute to market expansion over the forecast period.
Full Research Report On Internet Protocol Television (IPTV) Market Analysis: www.grandviewresearch.com/industry-analysis/internet-protocol-television-iptv-market
The worldwide internet protocol television (IPTV) market can be segmented on the basis of type and region. Based on type, the market can be classified into subscription-based IPTV and subscription free IPTV. The subscription-based segment is anticipated to display the highest CAGR of around 11.1% during the projected period due to rising demand for Video on Demand (VoD) services. In 2016, the subscription-free IPTV segment captured over 50% of total subscriber-base. Increasing offering of triple play services that combine broadband, telephone, and television services is expected to attract more customers as they will get access to all three services in a single package.
Geographically, the market for internet protocol television can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa (MEA). In 2016, Asia Pacific held major market share in terms of revenue. The region is expected to dominate the market in terms of subscribers and is expected to exhibit a CAGR of over 8.0% through 2025. Rising use of internet and consumer awareness regarding internet-based TV are the major factors contributing to regional expansion.
Development of fiber optics networks in countries such as Malaysia, China, Indonesia, and India are likely to drive growth of the IPTV market over the forecast period. This has led to establishment of fixed broadband to achieve better connectivity. In addition, increasing adoption of internet in rural and urban regions in China and India is also expected to create more growth opportunities. Supportive government efforts in India such as digitization of cable TV and Direct-to-Home (DTH) services are likely to create more opportunities. In China, fixed-line operators are looking at IPTV as a profitable service encouraging service providers to introduce new tariff plans.
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In 2016, Europe held significant market share due to high adoption from major counties such as France, U.K., and Germany. Factors such as increasing investments in fixed-line-based telecommunication services and increasing popularity of VoD are anticipated to propel regional market over the forecast period. Latin America is considered as the most promising region as far the adoption of IPTV is concerned. The region is expected to expand at a CAGR of over 21.0% during the forecast period. Shifting focus form digital terrestrial broadcasting to IPTV and cable networks is expected to propel regional demand in near future.
Major players operating in the global internet protocol television (IPTV) market include Century Link, Inc.; MatrixStream Technologies, Inc.; Verizon Communications Inc.; Cisco Systems, Inc.; and MatrixStream Technologies, Inc. Most companies are trying to offer premium content through Fiber to the Home (FTTH) services to offer better user experience. The companies also hold ability to provide customized services as per client requirements.
Service providers have improved their bandwidth capacity by replacing copper wire with fiber optic lines. This has helped them establish high-capacity network to offer clear video quality and a disruption-free content delivery. Additionally, telecom operators are collaborating with TV manufacturers to develop TV units with built-in set-top-boxes. Formation of a joint marketing agreements between telecom operators and TV manufacturers is anticipated to promote IPTV services in the forthcoming years.
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