Technavio analysts forecast the digital English language learning market in APAC to grow at a CAGR of close to 26% during the forecast period, according to their latest market research report.
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Technavio has published a new market research report on the digital English language learning market in APAC for the period 2018-2022. (Graphic: Business Wire)
The cognitive approach to English language learning is one of the major trends being witnessed in the digital English language learning market in APAC 2018-2022. The cognitive approach is a mental process that involves mental manipulation or transformation of materials or tasks with the aim of enhancing comprehension, acquisition, or retention. English language learners can use cognitive strategies to learn the language more effectively. These include summarizing the meaning, repetition and using images for memorizing.
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According to Technavio analysts, one of the key factors contributing to the growth of the digital English language learning market in APAC is the adoption of English as a global business language:
Digital English language learning market in APAC: Adoption of English as a global business language
English has become a global language. Several companies across the globe are choosing a single language as their official language to facilitate corporate performance and communication. The use of English is not limited to a certain region, in fact, it is an official language in almost 39 countries and a co-official language in approximately 34 countries. Many renowned universities demand students with fluent English, owing to the growing use and importance of the language in global business.
According to a senior analyst at Technavio for research on education technology, “Since MNCs have set up their branches in many parts of the world, the use of different languages can lead to information bottlenecks in such organizations. Thus, it is easier for such companies to use a single language as an official language. The use of a single language is also important when the companies opt for M&A. Many multinational companies such as Airbus, Daimler-Chrysler, Renault, and Samsung have made English their official language.”
Digital English language learning market in APAC: Segmentation analysis
The digital English language learning market in APAC research report provides market segmentation by deployment (on-premise deployment and cloud-based deployment), by end-user (non-academic learners and academic learners), and by region (China, India, and others). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
China, followed by India, experienced the highest incremental growth in the market in 2017, accounting for close to 40% share.
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Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
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Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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