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FabFitFun Launches Chic & Tonic, a Barware Line Created for Women by Women

Raise your glasses, leading women’s lifestyle brand, FabFitFun, announced the launch of a new brand, Chic & Tonic, that includes bar and kitchen products designed with women in mind. Launched at the company’s fall box celebration, Chic & Tonic is an accessible line of products for the bar and kitchen with a cheeky and retro cool vibe, designed to make entertaining a truly happy hour. Chic & Tonic challenges the norm of masculine barware products that cater to a mostly male audience by bringing women products with a classy and feminine edge.

Current Chic & Tonic products include:

  • Bangle Flask - A stylish, oversized stainless steel copper bangle bracelet that packs more than a fashion punch. It can pack an actual punch with a 3.5 oz shot of your favorite spirit.
  • Stemless Wine Tumblers (Set of 4) - A chic copper-colored set of stemless glasses gives any wine a rosey shine. They are made of stainless steel, and plated with a gorgeous glossy, copper-colored finish. The absence of a stem also makes for fewer spills.
  • Cocktail Shaker - This cocktail shaker is made of copper-colored stainless steel and is the perfect item to add to your barware collection. Whether you’re shaking up a cocktail for your girlfriends or placing it on your bar cart, this shaker will definitely catch people’s eyes.

“We have thought about launching products in the barware category for years and when we started seriously taking a look at the market we noticed that the vast majority of products catered to a mostly male audience,” said Gina Kohler, head of product development, FabFitFun. “We saw a huge opportunity to fill that gap and create something that was both functional and feminine, which is how Chic & Tonic was born. This is in our DNA, so we are uniquely positioned to develop and deliver products that we know women will love, and we think Chic & Tonic will be a must have for anyone looking to expand their home bar, or find a great holiday gift for the cocktail enthusiasts on their list.”

Additional FabFitFun brands include ISH (I’m Smoking Hot), a makeup artistry brand committed to creating fresh and innovative makeup products that celebrate your beauty from the inside out. Founded in 2016, ISH now includes brand ambassador and resident makeup artist Amy Nadine, a celebrity makeup artist and co-founder of thebeautydepartment.com. Her clientele includes Rachel Bilson, Lauren Conrad, Emmy Rossum, Kate Bosworth, Nina Dobrev, Susan Sarandon & many more. Amy is known for her intuitive ability to define and enhance the natural beauty of every face she touches. Summer & Rose, FabFitFun’s Venice Beach inspired fashion and accessories line, includes everything from sunglasses to totes, candles, hats and more. Summer & Rose and ISH products have been featured in seasonal boxes and FabFitFun Edit and Add-On sales, and ISH is now available on UrbanOutfitters.com and QVC.com.

A new assortment of Chic & Tonic products will be available on October 28 on chicandtonic.com and beginning November 1 in the winter add-ons sale, an exclusive sale for members that takes place prior to the seasonal boxes shipping. New products include:

  • Drink Tac-Toe Set - The sparkling mid-century shot glasses serve as your X's and O's and put an adult spin on the classic game.
  • Stemless Champagne Flutes - These stemless flutes add sparkle to any celebration. They have the perfect touch of retro flare for the modern host.
  • Decanter Set - This mid-century glass decanter and matching glassware will give your bar a vintage flair. Cheer the end of the day with a glass of your favorite spirit—straight up or on the rocks.
  • Diamond Glasses - Raise a glass and spirits with this chic set of diamond cut glassware. The faceted design allows the glasses to sit at an angle to rotate your drink for perfect aeration and taste. A gold starburst motif gives a beautiful accent to your most beloved beverage.
  • Round Canteen - A vintage inspired, gold-plated, stainless steel flask that fits perfectly in a purse or a loose pocket to take your favorite spirit on-the-go.
  • Bar Towel Set (Set of 3) - Make a splash (and wipe it up) with the bar towel trio. Handy for drying your hands or cleaning up spills, these plush cotton towels feature fun cocktail-inspired prints.
  • Metal Straw - These reusable gold metal straws are eco-friendly and stylish. Made of sleek stainless steel, the straws elevate the look of your drink and make reusing a no-brainer. Complete with its own cleaning brush, this metallic set gives an old-time touch to every sip you take.

About FabFitFun:

Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online Community and year-round exclusive sales and shopping experiences. Join FabFitFun by visiting fabfitfun.com.

Contacts:

FabFitFun
Michelle Kim
michellek@fabfitfun.com
214.277.3244

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