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New CBD Sparkling Water Company takes the Beverage World by Storm

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Tags: #Food&Beverage, #Start-Ups, #Cannabis



Los Angeles, CA - TheNewswire - December 5, 2019 - Infuzed Brands, a new sparkling water company that launched its hero product "INFUZED THIRST" this summer, has taken the CBD beverage market by storm.


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The product - a zero sugar, zero calorie, all-natural CBD-infused sparkling water launched to a rave celebrity and influencer response at the Maxim Hot 100 party in Miami in summer 2019, and has become a viral social media sensation on the social media platform Instagram. Within a few short months, the product is now on shelves in over 100 independent retailers across the United States, and is quickly growing its reach in the convenience store category, which is considered the "make or break" sector for emerging beverage brands.


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"We are overwhelmed by the positive consumer and social media response to our brand," said Infuzed Brands President Jigme Love. "We worked incredibly hard to formulate a clean, pure, and refreshing tasting CBD beverage that would appeal to a mass audience, and we feel validated and encouraged by the enthusiastic welcome the product has received on the market."

Infuzed THIRST is a 10 mg nano-encapsulated CBD-infused sparkling water in five flavor offerings: Lemon, Lime, Grapefruit, Mango-Peach, and Berry. In contrast to other brands, Infuzed is committed to flavor palates with mass-market appeal, and is staunchly against the use of artificial colors, sugars, or syrups.


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Bolstered by its initial reception in the USA, the company intends to launch Infuzed THIRST in Canada in early 2020, as well as introduce its next line of CBD-infused beverages - Infuzed ESSENCE - a line of flat waters enhanced with natural fruit essences that will be served in 100% biodegradable Tetra Paks with innovative biodegradable sugarcane caps.

"Sustainability is a top priority for Infuzed Brands," said Ms. Love. "All of our beverage packaging is either recyclable or biodegradable, and we intend to set an example of what a beverage company can achieve while completely veering away from the use of plastic."

"We intentionally entered the market with 10mg of hemp-derived CBD to cater to a wide audience of consumers new to CBD," said Infuzed Brands CEO Roop Mundi. "CBD soda water is a brand new category in a brand new market with untapped potential, and we wanted to appeal to mainstream America as an entry-level brand with approachable appeal. Furthermore, with THIRST, we are tapping into the unstoppable upward trends of sparkling water, sustainability, and plant-derived ingredients."

"Because we intend to distribute to big box grocers and retailers and thus have stuck with the "hemp" identifier on our labels so as not to alienate ourselves from those opportunities in this exciting, ever-changing regulatory environment," said Mr. Mundi.

According to BDS Analytics and Arcview Market Research, CBD sales will surpass $20 billion by 2024, outpacing the projected growth of THC products. According to Zenith Global, the U.S. cannabis-infused drinks market will reach an estimated $1.4 billion by 2023.

Infuzed Brands intends to be an exciting market leader in this powerful new space.


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About Infuzed Brands

Infuzed Brands is a CBD-infused beverage company that is committed to health and wellness, the way nature intended. The company's entire line of functional health beverages contain zero calories, zero sugar, all-natural flavors and full spectrum hemp complex - the non-psychoactive component of the hemp plant.

www.infuzedbrands.com

facebook.com/infuzedbrands/

twitter.com/infuzedbrands

instagram.com/infuzedbrands/

Contact Information:

Infuzed Brands Inc.

Ashley Dowd

1-236-521-6499

ashley@infuzedbrands.com

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