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Nature’s Truth Continues to Drive Elderberry Trend into 2021

The highly regarded wellness manufacturer will expand its product line to promote the paint’s year-round benefits for all.

January 20, 2021 / /

Ronkonkoma, NY (January 13, 2021) – Nature’s Truth®, a leading manufacturer of high-quality wellness products is growing its successful line of Sambucus Black Elderberry products to satisfy retailer and consumer demand. In addition to its popular Elderberry liquid, capsules and adult gummies, Nature’s Truth introduced a new Elderberry chewable tablet in fall 2020 and will release its new children’s Elderberry gummy supplement this spring.

“Elderberry is no longer a seasonal item – it’s being used year-round as people are becoming more focused on a proactive approach to their health,” said Kimberly Vigliante, SVP of Wholesale Sales and Marketing at Nature’s Truth. “The expansion of our family of Elderberry products is a direct reflection of the needs and desires of our consumers.”

Consumer response to the brand’s diverse Elderberry product lineup has been substantial. Nature’s Truth Elderberry has shown triple digit growth for the last 52 weeks, a growth rate that is more than twice the rate of the Total Elderberry category.*

Nature’s Truth Elderberry is sourced from designated mountainous regions where the soil is dense with essential minerals and provides the best landscape for the superfruit to grow. Every Nature’s Truth Elderberry formula is Non-GMO, gluten free and dairy free, and all are vegetarian or vegan except the capsules.

“Our customers care about where their vitamins are coming from and they trust Nature’s Truth because they know they’re getting the best possible quality,” said Vigliante. “From our easy-to-swallow capsules, to great-tasting liquid, chewable and gummy formulas for kids and adults alike, there’s an Elderberry for everyone in the family.”

Nature’s Truth is investing in manufacturing and facility expansion to increase its capacity, to continue to bring its best-in-class products to market quickly and effectively serve their retail partners and consumers. The company is focused on shaping its offerings for the future and is launching over a dozen new innovative, power-packed items this spring, including its delicious children’s Elderberry gummies.

*Source: Nielsen Data Ending 10/31/2020.

About Nature’s Truth®
Founded in 2014 and based in Ronkonkoma, NY, Nature’s Truth is a wholesale division of Piping Rock® Health Products and a leading manufacturer of superior quality nutritional supplements. Backed by a team of experts with over 40 years of experience in the industry, Nature’s Truth continuously innovates, develops and delivers the best quality supplements and wellness products to retailers and consumers.

For more information, please visit www.naturestruthproducts.com. Alternatively, Nature’s Truth press contact Nicholas Senande can be reached at 631-542-5112 or nsenande@pipingrock.com. Postal queries may be addressed to Ronkonkoma, NY 11779 USA.

Contact Info:
Name: Nicholas Senande
Email: Send Email
Organization: Nature’s Truth®
Phone: 631-542-5112
Website: http://www.naturestruthproducts.com

Source:

Release ID: 88993699

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