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NetworkNewsAudio – The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) Making Waves in Enhanced Water Megatrend Space

After a sluggish start to 2020, merger and acquisition activity in the food and beverage industry survived COVID-19 and picked up in H2, with 136 of the year’s 222 transactions closing after June last year. Total transaction value for the year was $13.8 billion, only slightly lower than 2019. Despite the lingering pandemic, consolidation continues in the industry and deal flow has returned to a torrid pace, creating an exceptionally attractive market climate for The Alkaline Water Company Inc. (NASDAQ: WTER)(CSE: WTER) (Profile), the U.S.’s largest independent alkaline water company, and its Alkaline88(R) brand, which is now endorsed by Shaquille O’Neal, NBA Hall of Famer and Papa John’s International (NASDAQ: PZZA) board member. Last years’ action included growth equity investor PowerPlant Ventures buying ZICO coconut water from Coca-Cola Company (NYSE: KO) and Nestle SA (OTC: NSRGY) acquiring Essentia Water for an estimated $1 billion, a strategic move to strengthen its value-added water business to compete with brands like PepsiCo Inc. (NASDAQ: PEP), which bolstered its water portfolio with the acquisition of SodaStream in 2018. Only slightly stunted by the pandemic in 2020, M&A in the food and beverage industry should accelerate as competition among majors intensifies and suitable targets dwindle.

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About The Alkaline Water Company

Founded in 2012, The Alkaline Water Company is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH-balanced alkaline drinking water with trace minerals and electrolytes and boasts its trademarked label: Clean Beverage. Quickly being recognized as a growing lifestyle brand, Alkaline88 launched A88 Infused in 2019 to meet consumer demand for flavor-infused products. A88 Infused flavored water is available in six unique, all-natural flavors with new flavors coming soon. Additionally, in 2020, the company launched A88 Infused Beverage Division Inc., which includes the company’s CBD water and flavor-infused water. For the company’s topical and ingestible offerings, A88 Infused Products Inc. includes both the company’s lab-tested, full-spectrum hemp salves, balms, lotions, essential oils, and bath salts, along with broad-spectrum hemp, powder packs, oil tinctures, capsules, and gummies. To purchase Alkaline88 and A88 Infused products online and to learn more about the company, visit www.TheAlkalineWaterCo.com.

NOTE TO INVESTORS: The latest news and updates relating to WTER are available in the company’s newsroom at http://nnw.fm/WTER

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