NEW YORK - July 13, 2021 - (Newswire.com)
Nueva Network, with offices in New York and Los Angeles, announced today that industry veteran Elena Mejido de la Paz has been appointed to the position of Network Sales Manager to spearhead advertising and brand partnerships for its audio, digital and music platforms. Mejido de la Paz will be based in Miami, Florida, reporting to Chief Executive Officer Jose Villafane.
For the past 25+ years, Mejido de la Paz, a well-known industry name, has specialized in multicultural advertising, television, content, and the global music industry. Mejido de la Paz previously worked for Publicis Groupe, Univision, Fremantle Media, Bertelsmann, and Sony Music in multiple senior roles. Throughout her career, she has had an incredible track record and has been known for her client relationship management, innovative work, and the creation of award-winning content partnerships. "I have gotten to know Elena the past few weeks and she will most definitely strengthen our team and help us with our short- and long-term growth," said Villafane. "Her agency, client background, combined with her network sales experience and knowledge is an asset to our current strategy as we gear up to annual negotiations with major brands and agencies."
"I've always looked at audio as an important medium to tell stories and authentically connect with consumers. I am glad that, today, radio continues to be an integral part of the industry. I'm very excited to join Nueva Network and become part of their growing organization," said Mejido de la Paz.
Nueva Network launched in March 2021 targeting U.S. Latinos with 80% coverage of Hispanic adults 18+ with 350 radio stations in 150 DMAs. The company's mission is to service advertisers and brands first, providing efficient cost of entry into the Spanish Language national audio space while providing premium commercial and customized content production to clients. The network was originally founded to compete in the network arena and provide brands with alternative syndicated programming with digital extension through innovative cross-platform campaigns.
Contact:
Jose Villafane - CEO - Nueva Network jose@nuevanetwork.com
Elena Mejido de la Paz - Network Sales Manager - Nueva Network. elena@nuevanetwork.com
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Original Source: Elena Mejido de la Paz Joins Nueva Network as Network Sales Manager
