UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

 
Washington, D.C. 20549  




_________________________ 





FORM 8-K  





CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934 





Date of Report (Date of earliest event reported):


August 2, 2005  




EMERGING VISION, INC.
 
(Exact name of registrant as specified in charter) 







     
     
     

     New York  
     No.001-14128  
     No.11-3096941  

     

     

     (State or other jurisdiction  
     (Commission File Number)  
     (IRS Employer Identification No.) 

     of incorporation)  

      






100 Quentin Roosevelt
Boulevard 
Garden City, New York 11530
(Address of Principal Executive Offices) (Zip Code) 




Registrant's telephone number, including area code:
(516) 390-2100  




Former name or former address, if changed
since last report: N/A  




Check the appropriate box below if
the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions (see General Instructions A.2.): 




   Written communications
pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
    Soliciting materail 
pursuant
to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
    Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

   Pre-commencement communications pursuant to Rule 13e-4(c) 
under the Exchange Act (17 CFR 240.13e-4(c))











Item 8.01 Other Events  




On
August 2, 2005, Emerging Vision, Inc. (the “Company”) (OTCBB – ISEE.OB)
announced that it has retained Financial Dynamics for strategic business communications
and investor relations counsel in order to increase visibility within the investment
community. Financial Dynamics will enhance Emerging Vision’s communications with
investors and media and will work to increase awareness of the Company’s corporate
focus and growth strategy. The press release issued in connection with
this underwritten transaction is attached hereto as Exhibit 99.1 and is incorporated
herein by reference. 




Exhibit No.  




99.1   Press Release, dated August 2, 2005, 
issued by Emerging Vision, Inc.






[Signature on following page] 















SIGNATURE 




Pursuant to the requirements of the
Securities Exchange Act of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized. 






EMERGING VISION INC.     
                   
      




     
     

     
     
      
     

     
     
     By:  
       /s/ Christopher G. Payan  

     
     
     Name:  
       Christopher G. Payan  

     
     
     Title:  
       Chief Executive Officer  












Date: August 11, 2005