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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549
                                -----------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

         Date of report (Date of earliest event reported): May 15, 2006

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                        ADVANCED MARKETING SERVICES, INC.
               (Exact Name of Registrant as Specified in Charter)


            Delaware                   0-16002                   95-3768341
(State or Other Jurisdiction         (Commission               (IRS Employer
      of Incorporation)              File Number)            Identification No.)

5880 Oberlin Drive, San Diego, California                           92121
 (Address of principal executive offices)                        (Zip Code)


                                 (858) 457-2500
               Registrant's telephone number, including area code

                                -----------------

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

|_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

|_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

|_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

|_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))

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Item 1.01 Entry Into a Material Definitive Agreement.

     Effective May 15, 2006, the Company entered into a settlement agreement and
general release (the "CNA/Liberty  Settlement Agreement") with Columbia Casualty
Company,   Continental   Casualty   Company   and  CNA   Financial   Corporation
(collectively,  "CNA") and  Liberty  Mutual  Insurance  Company  ("Liberty"  and
together  with CNA,  the  "Carriers").  Pursuant to the  CNA/Liberty  Settlement
Agreement,  among other  things,  in  consideration  of the  settlement  payment
described  below the  Company  has  agreed to  dismiss a  coverage  action  (the
"Coverage  Action")  that it initiated  against the Carriers for coverage  under
certain policies (the "Policies")  issued by the Carriers for certain securities
lawsuits,  derivative  lawsuits and other  lawsuits  filed  against the Company,
certain  individuals  alleged to be  directors  and  officers of the Company and
certain  directors,  officers and  employees of the Company  (collectively,  the
"Underlying  Matters").  Upon the  dismissals  by the Company  from the Coverage
Action of each of CNA and Liberty,  the Company and each of CNA and Liberty will
release the other from any and all claims  related to the Coverage  Action,  the
Underlying Matters, various matters described in the recitals to the CNA/Liberty
Settlement Agreement, and the Policies.

     Effective May 17, 2006, the Company entered into a settlement agreement and
full mutual  release of all claims (the  "Federal  Settlement  Agreement")  with
Federal  Insurance  Company  ("Federal").  Pursuant  to the  Federal  Settlement
Agreement,  among other  things,  in  consideration  of the  settlement  payment
described  below the  Company  has  agreed to  dismiss a  coverage  action  (the
"Coverage  Action")  that it  initiated  against  Federal for  coverage  under a
certain policy issued by Federal (the "Federal  Policy") for certain  securities
lawsuits,  derivative  lawsuits and other  lawsuits  filed  against the Company,
certain  individuals  alleged to be  directors  and  officers of the Company and
certain  directors,  officers and  employees of the Company  (collectively,  the
"Underlying  Matters").  Effective  as of the  date  of the  Federal  Settlement
Agreement, the Company and Federal have each released the other from any and all
claims related to the Coverage Action and the Underlying Matters.

     The Carriers and Federal paid the Company the aggregate sum of  $10,150,000
in consideration of the above described releases.

     A copy of the  Settlement  Agreement  and  General  Release by and  between
Advanced Marketing  Services,  Inc., and Columbia Casualty Company,  Continental
Casualty  Company and CNA Financial  Corporation  and Liberty  Mutual  Insurance
Company is attached to this report as Exhibit 10.1 and is incorporated herein by
reference.

     A copy of the  Settlement  Agreement  and Full Release of All Claims by and
between Advanced  Marketing  Services,  Inc., and Federal  Insurance  Company is
attached to this report as Exhibit 10.2 and is incorporated herein by reference.



Item 9.01 Financial Statements and Exhibits.

       (c) Exhibits.

               10.1 Settlement Agreement and General Release, by and between
                    Advanced Marketing Services, Inc., Columbia Casualty
                    Company, Continental Casualty Company, CNA Financial
                    Corporation and Liberty Mutual Insurance Company, effective
                    as of May 15, 2006

               10.2 Settlement Agreement and Full Mutual Release of All Claims,
                    by and between Advanced Marketing Services, Inc., and
                    Federal Insurance Company, effective as of May 17, 2006








                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


Dated: May 19, 2006                            Advanced Marketing Services, Inc.


                                                       /s/ Gary Lloyd
                                               ---------------------------------
                                                         Gary Lloyd
                                                  Executive Vice President,
                                                 General Counsel & Secretary








                                  EXHIBIT LIST

Exhibit No.    Exhibit
-----------    -------

   10.1        Settlement Agreement and General Release, by and between
               Advanced Marketing Services, Inc., Columbia Casualty Company,
               Continental Casualty Company, CNA Financial Corporation and
               Liberty Mutual Insurance Company, effective as of May 15, 2006

   10.2        Settlement Agreement and Full Mutual Release of All Claims, by
               and between Advanced Marketing Services, Inc., and Federal
               Insurance Company, effective as of May 17, 2006