dgly_10q.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2012.
or
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from  _________to __________.
 
Commission File Number:  001-33899
 
Digital Ally, Inc.
(Exact name of registrant as specified in its charter)
 
Nevada
 
20-0064269
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)
 
8000 W. 110th Street, Suite 200, Overland Park, KS 66210
(Address of principal executive offices) (Zip Code)
 
(913) 814-7774
(Registrant’s telephone number, including area code)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes þ    No ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ    No ¨
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of Exchange Act.
 
Large accelerated filer o Accelerated filer o
       
Non-accelerated filer  o    (Do not check if a smaller reporting company)    Smaller reporting company þ
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ¨    No þ
 
Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date:
 
Class
 
Outstanding at October 29, 2012
Common Stock, $0.001 par value
 
2,099,082



 
 

 
FORM 10-Q
DIGITAL ALLY, INC.
SEPTEMBER 30, 2012
(Unaudited)
 
TABLE OF CONTENTS   Page(s)  
       
PART I – FINANCIAL INFORMATION
     
       
Item 1.   Financial Statements.
    3  
         
Condensed Consolidated Balance Sheets – September, 2012 and December 31, 2011 (Unaudited)                                                                                                                
    3  
         
Condensed Consolidated  Statements of Operations for the Three and Nine Months Ended September 30, 2012 and 2011 (Unaudited) 
    4  
         
Condensed Consolidated Statements of Stockholders’ Equity for the Nine Months Ended September 30, 2012 (Unaudited)
    5  
         
Condensed Consolidated  Statements of Cash Flows for the Nine Months Ended September 30, 2012 and 2011 (Unaudited) 
    6  
         
Notes to the Condensed Consolidated Financial Statements (Unaudited)
    7-22  
         
Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations.
    23-51  
         
Item 3.   Quantitative and Qualitative Disclosures About Market Risk.
    51  
         
Item 4.   Controls and Procedures.
    51  
         
PART II - OTHER INFORMATION
       
         
Item 1.   Legal Proceedings.
    52  
         
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds.
    53  
         
Item 3.   Defaults Upon Senior Securities
    54  
         
Item 4.   Mine Safety Disclosures 
    54  
         
Item 5.   Other Information.
    54  
         
Item 6.   Exhibits.
    54  
         
SIGNATURES
    55  
         
EXHIBITS
    56  
         
CERTIFICATIONS
       

 
2

 

PART I – FINANCIAL INFORMATION
 
ITEM 1 – FINANCIAL STATEMENTS.
 
DIGITAL ALLY, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
SEPTEMBER 30, 2012 AND DECEMBER 31, 2011
(Unaudited)
 
   
September 30,
2012
   
December 31,
2011
 
Assets
           
Current assets:
 
 
   
 
 
Cash and cash equivalents
  $ 460,115     $ 2,270,393  
Accounts receivable-trade, less allowance for doubtful accounts of $89,253 – 2012 and $125,000 – 2011
    2,565,138       2,853,049  
Accounts receivable-other
    688,746       104,318  
Inventories
    7,152,992       6,683,289  
Prepaid expenses
    360,443       302,318  
 
               
Total current assets
    11,227,434       12,213,367  
 
               
Furniture, fixtures and equipment
    4,321,014       4,073,713  
Less accumulated depreciation and amortization
    3,633,697       3,212,827  
 
               
 
               
 
    687,317       860,886  
 
               
Restricted cash
    662,500        
Intangible assets, net
    215,882       226,802  
Other assets
    218,668       97,854  
 
               
Total assets
  $ 13,011,801     $ 13,398,909  
 
               
Liabilities and Stockholders’ Equity
               
Current liabilities:
               
Accounts payable
  $ 1,087,826     $ 847,036  
Accrued expenses
    664,891       833,260  
Capital lease obligation-current
    29,692        
Income taxes payable
    4,076       21,046  
Customer deposits
    1,878       31,899  
 
               
Total current liabilities
    1,788,363       1,733,241  
 
               
Long-term liabilities:                
      Subordinated notes payable-long-term, net of discount of $113,386 and $142,711
    2,386,614       2,357,289  
      Litigation accrual –long term
    530,000        
      Capital lease obligation –long term
    58,007        
 
               
Total long term liabilities
    2,974,621       2,357,289  
 
               
Commitments and contingencies
               
Stockholders’ equity:
               
Common stock, $0.001 par value; 9,375,000 shares authorized; shares issued: 2,099,082 – 2012 and 2,082,832 – 2011
    2,099       2,083  
Additional paid in capital
    23,164,406       22,740,094  
Treasury stock, at cost (shares: 63,518 – 2012 and 63,518 - 2011)
    (2,157,226 )     (2,157,226 )
Accumulated deficit
    (12,760,462 )     (11,276,572 )
 
               
Total stockholders’ equity
    8,248,817       9,308,379  
 
               
Total liabilities and stockholders’ equity
  $ 13,011,801     $ 13,398,909  
 
See Notes to Condensed Consolidated Financial Statements.
 
 
3

 
 
DIGITAL ALLY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
FOR THE THREE AND NINE MONTHS ENDED
SEPTEMBER 30, 2012 AND 2011
(Unaudited)
 
   
Three months ended
September 30,
   
Nine months ended
September 30,
 
   
2012
   
2011
   
2012
   
2011
 
                         
   Product revenue
  $ 4,357,023     $ 5,620,823     $ 12,337,709     $ 14,817,639  
   Other revenue
    239,745       197,070       642,312       473,200  
                                 
   Total revenue
    4,596,768       5,817,893       12,980,021       15,290,839  
   Cost of revenue
    1,979,458       2,828,397       5,890,431       8,360,013  
                                 
Gross profit
    2,617,310       2,989,496       7,089,590       6,930,826  
   Selling, general and administrative expenses:
                               
Research and development expense
    627,146       719,773       1,804,932       2,139,277  
Selling, advertising and promotional expense
    716,996       655,267       1,990,138       1,664,584  
Stock-based compensation expense
    139,995       192,221       381,432       636,069  
Litigation charge (credit) and related expenses
    (365,065 )           289,017        
General and administrative expense
    1,162,222       1,514,675       3,895,765       4,813,453  
                                 
   Total selling, general and administrative expenses
    2,281,294       3,081,936       8,361,284       9,253,383  
                                 
   Operating income (loss)
    336,016       (92,440 )     (1,271,694 )     (2,322,557 )
                                 
     Interest income
    2,247       5,703       7,026       12,464  
     Interest expense
    (68,223 )     (76,181 )     (219,222 )     (135,017 )
                                 
   Income (loss) before income tax benefit
    270,040       (162,918 )     (1,483,890 )     (2,445,110 )
   Income tax expense (benefit)
                       
                                 
   Net income (loss)
  $ 270,040     $ (162,918 )   $ (1,483,890 )   $ (2,445,110 )
                                 
   Net income (loss) per share information:
                               
Basic
  $ 0.13     $ (0.08 )   $ (0.73 )   $ (1.21 )
Diluted
  $ 0.13     $ (0.08 )   $ (0.73 )   $ (1.21 )
                                 
   Weighted average shares outstanding:
                               
Basic
    2,035,564       2,018,824       2,026,993       2,018,693  
Diluted
    2,035,564       2,018,824       2,026,993       2,018,693  
 
See Notes to Condensed Financial Statements.
 
 
4

 

DIGITAL ALLY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2012
(Unaudited)

   
Common Stock
    Additional
Paid In
                   
   
Shares
   
Amount
   
Capital
   
Treasury stock
   
Accumulated deficit
   
Total
 
Balance, January 1, 2012
    2,082,832     $ 2,083     $ 22,740,094     $ (2,157,226 )   $ (11,276,572 )   $ 9,308,379  
                                                 
Stock-based compensation
                381,432                   381,432  
                                                 
Restricted common stock grant
    16,250       16       (16 )                  
Issuance of common stock purchase warrants related to issuance of subordinated note payable
                38,052                   38,052  
Issuance of common stock purchase warrants related to consulting agreement
                4,844                   4,844  
Net loss
                            (1,483,890 )     (1,483,890 )
 
                                               
Balance, September 30, 2012
    2,099,082     $ 2,099     $ 23,164,406     $ (2,157,226 )   $ (12,760,462 )   $ 8,248,817  
 
See Notes to Condensed Consolidated Financial Statements.
 
 
5

 
 
DIGITAL ALLY, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2012 AND 2011
(Unaudited)
 
   
Nine months ended September 30,
 
   
2012
   
2011
 
Cash Flows From Operating Activities:
           
Net loss
  $ (1,483,890 )   $ (2,445,110 )
Adjustments to reconcile net loss to net cash flows (used in) provided by operating activities:
               
Depreciation and amortization
    522,574       760,284  
Stock based compensation
    381,432       636,069  
Provision for inventory obsolescence
    (190,444 )     13,662  
Provision for doubtful accounts receivable
    (35,747 )     4,700  
                 
Change in assets and liabilities:
               
(Increase) decrease in:
               
Accounts receivable - trade
    323,658       817,490  
Accounts receivable - other
    (584,428 )     159,805  
Inventories
    (279,259 )     2,925,403  
Prepaid expenses
    (54,135 )     17,950  
Other assets
    (120,814 )     (9,265 )
Increase (decrease) in:                
Accounts payable
    240,790       (1,892,863 )
Accrued expenses
    (168,369 )     36,336  
Litigation accrual
    530,000        
Income taxes payable
    (16,970 )     (14,350 )
Customer deposits
    (30,021 )     (764 )
 
               
Net cash (used in) provided by operating activities
    (965,623 )     1,009,347  
 
               
Cash Flows from Investing Activities:
               
Purchases of furniture, fixtures and equipment
    (152,541 )     (229,555 )
Additions to intangible assets
    (22,553 )     (23,977 )
    Restricted cash for appealed litigation     (662,500 )     -  
 
               
Net cash used in investing activities
    (837,594 )     (253,532 )
 
               
Cash Flows from Financing Activities:
               
        Proceeds from issuance of subordinated note payable
          1,500,000  
        Change in line of credit
          (1,500,000 )
        Deferred issuance costs for subordinated note payable
          (75,000 )
        Payments on capital lease obligation
    (7,061 )      
 
               
Net cash used in financing activities
    (7,061 )     (75,000 )
 
               
Net increase (decrease) in cash and cash equivalents
    (1,810,278 )     680,815  
Cash and cash equivalents, beginning of period
    2,270,393       623,475  
                 
Cash and cash equivalents, end of period
  $ 460,115     $ 1,304,290  
 
               
Supplemental disclosures of cash flow information:
               
Cash payments for interest
  $ 151,846     $ 60,109  
 
               
Cash payments for income taxes
  $ 16,970     $  
 
               
Supplemental disclosures of non-cash investing and financing activities:
               
                 
       Restricted common stock grant
  $ 16     $ 10  
                 
       Capital expenditures financed by capital lease obligations
  $ 94,760     $  
 
               
       Transfer of demonstration equipment from inventory to equipment
  $     $ 434,317  
 
See Notes to Condensed Consolidated Financial Statements.
 
 
6

 
 
DIGITAL ALLY, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

NOTE 1. NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
Nature of Business:
 
Digital Ally, Inc. (the “Digital Ally”) and its subsidiary (collectively, the “Company”) produces digital video imaging, audio recording and related storage products for use in law enforcement and security applications.  Its current products are an in-car digital video/audio recorder contained in a rear-view mirror for use in law enforcement and commercial fleets; a weather-resistant mobile digital video recording system for use on motorcycles, ATV’s and boats; a miniature digital video system designed to be worn on an individual’s body; a digital video/audio recorder contained in a flashlight sold to law enforcement agencies and other security organizations; and a hand-held laser speed detection device and hand-held thermal imaging camera that it is offering primarily to law enforcement agencies. The Company has active research and development programs to adapt its technologies to other applications.  The Company has the ability to integrate electronic, radio, computer, mechanical, and multi-media technologies to create unique solutions to address needs in a variety of other industries and markets, including mass transit, school bus, taxi cab and the military.
 
The Company was originally incorporated in Nevada on December 13, 2000 as Vegas Petra, Inc. and had no operations until 2004.  On November 30, 2004, Vegas Petra, Inc. entered into a Plan of Merger with Digital Ally, Inc., at which time the merged entity was renamed Digital Ally, Inc.
 
The following is a summary of the Company’s Significant Accounting Policies:
 
Basis of Consolidation:
 
The accompanying financial statements include the consolidated accounts of Digital Ally and its wholly-owned subsidiary, Digital Ally International, Inc.  All intercompany balances and transactions have been eliminated during consolidation.
 
Digital Ally formed Digital Ally International, Inc. as a wholly owned subsidiary during August 2009 to facilitate the export sales of its products.
 
Fair Value of Financial Instruments:
 
The fair value of cash and cash equivalents approximates carrying value.
 
The carrying amounts of financial instruments, including accounts receivable, accounts payable and subordinated note payable, approximate fair value because of the short-term nature of these items. If measured at fair value in the financial statements, these financial instruments would be classified as Level 3 in the fair value hierarchy.
 
Revenue Recognition:
 
Revenues from the sale of products are recorded when the product is shipped, title and risk of loss have transferred to the purchaser, payment terms are fixed or determinable and payment is reasonably assured.   Customers do not have a right to return the product other than for warranty reasons for which they would only receive repair services or replacement product.
 
The Company sells its products and services to law enforcement and commercial customers in the following manner:
 
  
Sales to domestic and international customers are made direct to the end customer (typically a law enforcement agency or a commercial customer) through commissioned third-party sales agents or employee sales personnel.  Revenue is recorded when the product is shipped to the end customer.
 
 
7

 
 
  
Sales to domestic and international customers are made through independent distributors who purchase products from the Company at a wholesale price and sell to the end user (typically law enforcement agencies or a commercial customer) at a retail price.  The distributor retains the margin as its compensation for its role in the transaction.  The distributor generally maintains product inventory, customer receivables and all related risks and rewards of ownership.  Revenue is recorded when the product is shipped to the distributor consistent with the terms of the distribution agreement.
 
  
Repair parts and services for domestic and international customers are generally handled by the Company’s inside customer service employees.  Revenue is recognized upon shipment of the repair parts and acceptance of the service or materials by the end customer.
 
Sales taxes collected on products sold are excluded from revenues and are reported as an accrued expense in the accompanying balance sheets until payments are remitted.
 
Other revenue is comprised of revenues from repair services and the sale of scrap and excess raw material and component parts.  Revenue is recognized upon shipment of the product and acceptance of the service or materials by the end customer.
 
Sales returns and allowances aggregated $173,565 and $216,988 for the three months ended September 30, 2012 and 2011, respectively, and $352,182 and $663,375 for the nine months ended September 30, 2012 and 2011, respectively.
 
Use of Estimates:
 
The preparation of the consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reporting period.  Actual results could differ from those estimates.
 
Cash and cash equivalents:
 
Cash and cash equivalents include funds on hand and in bank and short-term investments with original maturities of ninety (90) days or less.
 
Accounts Receivable:
 
Accounts receivable are carried at original invoice amount less an estimate made for doubtful receivables based on a review of all outstanding amounts on a weekly basis.  The Company determines the allowance for doubtful accounts by regularly evaluating individual customer receivables and considering a customer’s financial condition, credit history, and current economic conditions.  Trade receivables are written off when deemed uncollectible.  Recoveries of trade receivables previously written off are recorded when received.
 
A trade receivable is considered to be past due if any portion of the receivable balance is outstanding for more than thirty (30) days beyond terms.  No interest is charged on overdue trade receivables.
 
Inventories:
 
Inventories consist of electronic parts, circuitry boards, camera parts and ancillary parts (collectively, “components”), work-in-process and finished goods, and are carried at the lower of cost (First-in, First-out Method) or market value.  The Company determines the estimate for the reserve for slow moving or obsolete inventories by regularly evaluating individual inventory levels, projected sales and current economic conditions.
 
 
8

 
 
Furniture, fixtures and equipment:
 
Furniture, fixtures and equipment is stated at cost net of accumulated depreciation.  Additions and improvements are capitalized while ordinary maintenance and repair expenditures are charged to expense as incurred.  Depreciation is recorded by the straight-line method over the estimated useful life of the asset, which ranges from 3 to 10 years.
 
Intangible assets:
 
Intangible assets include deferred patent costs and license agreements.  Legal expenses incurred in preparation of patent application have been deferred and will be amortized over the useful life of granted patents.  Costs incurred in preparation of applications that are not granted will be charged to expense at that time.  The Company has entered into several sublicense agreements whereby it has been assigned the exclusive rights to certain licensed materials used in its products.  These sublicense agreements generally require upfront payments to obtain the exclusive rights to such material.  The Company capitalizes the upfront payments as intangible assets and amortizes such costs over their estimated useful life.
 
Long-Lived Assets:
 
Long-lived assets, such as property, plant and equipment and purchased intangible assets subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.  If circumstances require a long-lived asset or asset group be tested for possible impairment, the Company first compares undiscounted cash flows expected to be generated by that asset or asset group to its carrying value.  If the carrying value of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, an impairment is recognized to the extent that the carrying value exceeds its fair value.  Fair value is determined through various valuation techniques, including discounted cash flow models, quoted market values and third-party appraisals, as considered necessary.  These measurements would be Level 3 fair value measurements.  As of September 30, 2012 and December 31, 2011, there were no impairment indicators that required the Company to test for impairment in the carrying value of long-lived assets.
 
Warranties:
 
The Company’s products carry explicit product warranties that extend one or two years from the date of shipment depending on the specific product.  The Company records a provision for estimated warranty costs based upon historical warranty loss experience and periodically adjusts these provisions to reflect actual experience.  Accrued warranty costs are included in accrued expenses.
 
Customer Deposits:
 
The Company requires deposits in advance of shipment for certain customer sales orders, in particular when accepting orders from foreign customers for which the Company does not have a payment history.  Customer deposits are reflected as a current liability in the accompanying consolidated balance sheets.
 
Shipping and Handling Costs:
 
Shipping and handling costs for outbound sales orders totaled $20,934 and $19,169 for the three months ended September 30, 2012 and 2011, respectively, and $50,895 and $63,494 for the nine months ended September 30, 2012 and 2011, respectively.  Such costs are included in selling, general and administrative expenses in the statements of operations.
 
Advertising Costs:
 
Advertising expense includes costs related to trade shows and conventions, promotional material and supplies, and media costs. Advertising costs are expensed in the period in which they are incurred.  The Company incurred total advertising expense of approximately $159,139 and $87,472 for the three months ended September 30, 2012 and 2011, respectively, and $394,086 and $211,452 for the nine months ended September 30, 2012 and 2011, respectively.  Such costs are included in selling, general and administrative expenses in the consolidated statements of operations.
 
 
9

 
 
Income Taxes:
 
Deferred taxes are provided for by the liability method wherein deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carryforwards and deferred tax liabilities are recognized for taxable temporary differences.  Temporary differences are the differences between the reported amounts of assets and liabilities and their tax basis. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized.  Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment.
 
  The Company applies the provisions of the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) No. 740 - Income Taxes that provides a framework for accounting for uncertainty in income taxes and provided a comprehensive model to recognize, measure, present, and disclose in its financial statements uncertain tax positions taken or expected to be taken on a tax return. It initially recognizes tax positions in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions are initially and subsequently measured as the largest amount of tax benefit that is greater than 50% likely of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and all relevant facts. Application requires numerous estimates based on available information. The Company considers many factors when evaluating and estimating its tax positions and tax benefits, and it recognized tax positions and tax benefits may not accurately anticipate actual outcomes. As it obtains additional information, the Company may need to periodically adjust its recognized tax positions and tax benefits. These periodic adjustments may have a material impact on its consolidated statements of operations.
 
 The Company’s policy is to record estimated interest and penalties related to the underpayment of income taxes as income tax expense in the consolidated statements of operations.  There was no interest expense related to the underpayment of estimated taxes during the nine months ended September 30, 2012 and 2011.  There have been no penalties in 2012 and 2011.
 
Research and Development Expenses:
 
The Company expenses all research and development costs as incurred.
 
Stock-Based Compensation:
 
The Company grants stock-based compensation to its employees, board of directors and certain third party contractors.  Share-based compensation arrangements may include the issuance of options to purchase common stock in the future or the issuance of restricted stock, which generally are subject to vesting requirements.  The Company records stock-based compensation expense for all stock-based compensation granted after January 1, 2006 based on the grant-date fair value. The Company recognizes these compensation costs on a straight-line basis over the requisite service period of the award.
 
The Company estimates the grant-date fair value of stock-based compensation using the Black-Scholes valuation model. Assumptions used to estimate compensation expense are determined as follows:
 
 
Expected term is determined using the contractual term and vesting period of the award;
 
 
Expected volatility of award grants made in the Company’s plan is measured using the weighted average of historical daily changes in the market price of the Company’s common stock over the period equal to the expected term of the award;
 
 
Expected dividend rate is determined based on expected dividends to be declared;
 
 
Risk-free interest rate is equivalent to the implied yield on zero-coupon U.S. Treasury bonds with a maturity equal to the expected term of the awards; and
 
 
Forfeitures are based on the history of cancellations of awards granted and management’s analysis of potential forfeitures.
 
 
10

 
 
Income (loss) per Common Share:
 
Basic income (loss) per share is computed by dividing net income (loss) by the weighted average number of common shares outstanding during the period.  Diluted income (loss) per shares is computed by adjusting outstanding shares assuming any dilutive effects of options, warrants and the restricted stack calculated using the treasury stock method. Under the treasury stock method, an increase in the fair market value of our common stock in excess of the exercise price of our outstanding options, warrants and restricted stock results in a greater dilutive effect from outstanding options, warrants and restricted stock. Additionally, the exercise of employee stock options, warrants, and the vesting of restricted stock results in a greater dilutive effect on net earnings per share. Whenever the Company incurs net losses and/or the fair market value of our common stock is less than the exercise price on outstanding options, warrants and restricted stock the dilutive effect is disregarded as it is considered antidilutive to the calculation of diluted income (loss) per share.
 
Segments of Business:
 
Management has determined that its operations are comprised of one reportable segment:  the sale of digital audio and video recording and speed detection devices.  For the three and nine months ended September 30, 2012 and 2011, sales by geographic area were as follows:
 
   
Three Months Ended September 30,
   
Nine Months Ended September 30,
 
   
2012
   
2011
   
2012
   
2011
 
Sales by geographic area:
                       
United States of America
  $ 4,420,178     $ 4,600,178     $ 12,583,316     $ 13,504,198  
Foreign
    176,590       1,217,715       396,705       1,786,641  
    $ 4,596,768     $ 5,817,893     $ 12,980,021     $ 15,290,839  

Sales to customers outside of the United States are denominated in U.S. dollars.  All Company assets are physically located within the United States.

Accounting Developments:
 
In May 2011, the FASB issued an update to the authoritative guidance which establishes the common requirements for measuring fair value and for disclosing information about fair value measurements in accordance with US GAAP and International Financial Reporting Standards (IFRS). The Company adopted this guidance effective January 1, 2012. The adoption of this guideline did not have a material effect on the Company’s financial statements.
 
NOTE 2.  BASIS OF PRESENTATION
 
The condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X.  Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles in the United States for complete financial statements.  In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included.  Operating results for the three and nine month periods ended September 30, 2012 are not necessarily indicative of the results that may be expected for the year ending December 31, 2012.
 
The balance sheet at December 31, 2011 has been derived from the audited financial statements at that date, but does not include all of the information and footnotes required by generally accepted accounting principles in the United States for complete financial statements.
 
For further information, refer to the financial statements and footnotes included in the Company’s annual report on Form 10-K for the year ended December 31, 2011.
 
 
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NOTE 3.   CONCENTRATION OF CREDIT RISK AND MAJOR CUSTOMERS
 
Financial instruments that potentially subject the Company to concentrations of credit risk consist of accounts receivable.  Sales to domestic customers are typically made on credit and the Company generally does not require collateral.  The Company performs ongoing credit evaluations of its customers’ financial condition and maintains an allowance for estimated losses.  Accounts are written off when deemed uncollectible and accounts receivable are presented net of an allowance for doubtful accounts.  The allowance for doubtful accounts totaled $89,253 and $125,000 as of September 30, 2012, and December 31, 2011, respectively.
 
The Company sells through a network of unaffiliated distributors for international sales and both employee-based and independent sales agents for domestic sales.  One domestic distributor/agent individually exceeded 10% and represented $1,697,412, or 13% of total revenues, for the nine months ended September 30, 2012.   One customer receivable balance exceeded 10% of total accounts receivable as of September 30, 2012, which totaled $558,765, or 22% of total accounts receivable.   Two domestic distributor/agents individually exceeded 10% and in the aggregate represented $4,495,325, or 29% of total revenues, for the nine months ended September 30, 2011.  One individual customer receivable balance totaled $515,828 (13%) as of September 30, 2011, which represented the only customer balance that exceeded 10% of total accounts receivable as of September 30, 2011. The following is a summary of domestic distributor/agents identified which individually exceeded 10% of total revenues for the nine months ended September 30, 2012 and 2011:
 
   
Nine Months ended September 30,
 
Distributor/Agent
 
2012
   
2011
 
   Number 1
  $ 1,697,412     $ 2,900,372  
   Number 2
  $ 1,126,905     $ 1,594,953  
 
    The Company purchases finished circuit boards and other proprietary component parts from suppliers located in the United States and on a limited basis from Asia.  Although the Company obtains certain of these components from single source suppliers, management has located or is in process of locating alternative suppliers to reduce the risk in most cases to supplier problems that could result in significant production delays.  The Company has not historically experienced any significant supply disruptions from any of its principal vendors, and does not anticipate future supply disruptions.  The Company acquires most of its components on a purchase order basis and does not have long-term contracts with its suppliers.
 
The Company has entered into agreements with two unaffiliated companies (“Manufacturers”) to develop, license and manufacture certain products that the Company offers for sale to its customers.  Currently, these products represent less than 14% of the Company’s total revenue; however, revenue generated by these products is expected to increase in the future to the extent that they may represent a significant portion of the Company’s total revenue.  These products can only be manufactured by the Manufacturers except in situations where the Manufacturers are unable for any reason to supply the products.  Backup proprietary documentation for each product is required to be maintained offsite by each Manufacturer thereby allowing the Company to continue production in such cases where the Manufacturers are unable to supply the product.  The Manufacturers are located in the United States and in Asia.  Natural disasters, financial stress, bankruptcy and other factors may cause conditions that would disrupt either Manufacturer’s ability to supply such products in quantities needed by the Company.  It would take time for management to locate and activate alternative suppliers to replace the Manufacturers should it become necessary, which could result in significant production delays.
 
NOTE 4.   INVENTORIES
 
Inventories consisted of the following at September 30, 2012 and December 31, 2011:
 
   
September 30,
 2012
   
December 31,
 2011
 
Raw material and component parts
  $ 2,178,676     $ 2,168,761  
Work-in-process
    52,882       217,264  
    Finished goods                                                                
    5,278,171       4,844,446  
 
               
            Subtotal                                                                
    7,509,729       7,230,471  
    Reserve for excess and obsolete inventory
    (356,737 )     (547,182 )
 
               
        Total
  $ 7,152,992     $ 6,683,289  
 
 
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Finished goods inventory includes units held by potential customers and sales agents for test and evaluation purposes.  The cost of such units totaled $304,187 and $339,981 as of September 30, 2012 and December 31, 2011, respectively.
 
NOTE 5.   SUBORDINATED NOTES PAYABLE

   
September 30,
2012
   
December 31,
 2011
 
Subordinated notes payable, at par
  $ 2,500,000     $ 2,500,000  
Unamortized discount
    (113,386 )     (142,711 )
 
               
Total notes payable
    2,386,614       2,357,289  
Less: Current maturities of long-term debt
           
 
               
Subordinated notes payable, long-term
  $ 2,386,614     $ 2,357,289  
 
During the year ended December 31, 2011, the Company, in two separate transactions, borrowed an aggregate of $2.5 million under two unsecured notes payable to a private, third-party lender.  The loans were funded in May and November 2011 and both are represented by promissory notes (the "Notes") that bear interest at the rate of 8% per annum and are payable interest only on a monthly basis.  The maturity date of the original Note in the principal amount of $1,500,000 was extended from May 30, 2012 to May 30, 2013 in conjunction with the issuance of the second Note during November 2011. Both Notes were due and payable in full on May 30, 2013 and could be prepaid without penalty at any time.  The Notes are subordinated to all existing and future senior indebtedness, as such term is defined in the Notes.
 
The Company used a portion of the Notes proceeds to pay the outstanding borrowings under its line of credit with a bank and such bank line of credit has been retired as of June 30, 2011.  The remaining proceeds were used for working capital purposes.
 
The Company granted the lender warrants (the "Warrants") exercisable to purchase a total of 56,250 shares of its common stock at an exercise price of $8.00 per share (as modified) until November 30, 2013.  The exercise price for the Warrants exercisable to purchase 37,500 shares issued with the first Note was reduced from $12.00 per share to $8.00 per share in consideration for the extension of the first Note’s maturity date.  The Company paid fees totaling $147,500 to an unaffiliated entity and issued warrants exercisable to purchase 13,750 shares of its Common Stock on the same terms and conditions as the Warrants for its services relating to the transactions, including the modification of the warrants issued pursuant to the first Note.
 
The Company allocated $236,726 of the proceeds of the Notes to additional paid-in-capital, which represented the grant date fair value of the Warrant for 56,250 common shares issued  to the lender and the warrant for 13,750 shares issued to the unaffiliated third party who arranged the transactions.  In addition, the cash fees paid to the unaffiliated third party totaling $147,500 is included in the discount on the Notes.  The modification of the original Note that occurred during November 2011 was treated as an early extinguishment of the debt.  Accordingly, the remaining unamortized discount as of the date of modification $131,093 was charged off and reflected as a loss on extinguishment of debt in the Consolidated Statement of Operations in 2011.
 
On July 24, 2012, the Company entered into an agreement with the third party lender that extended the maturity date of the Notes from May 30, 2013 to May 30, 2014. In connection with the extension, the Company reduced the exercise price for the Warrants exercisable to purchase 56,250 shares previously granted to the lender from $8.00 to $4.00 and extended their expiration date from November 30, 2013 to November 30, 2015. The Company issued an unaffiliated third party a warrant exercisable to purchase 6,250 shares of Common Stock at a price of $4.00 per share through November 30, 2015 for its services in connection with the extension of the maturity dates of the Notes. Additionally, the Company reduced the exercise price of warrants it had issued to such firm in May and November 2011 from $8.00 per share to $4.00 per share and extended their maturity dates to November 30, 2015. Such warrants are exercisable to purchase 13,750 shares of Common Stock.  The Company allocated $38,052 to additional paid in capital, which represented the grant date fair value of the new warrants issued to the independent third party in July 2012 and the modification of the warrants for reducing the exercise price from $8.00 to $4.00 associated with extending the maturity date of the Note from May 30, 2013 to May 30, 2014. The restructuring of the Note that occurred in July 2012 was treated as a modification of the debt and the remaining unamortized discount of the note payable will be amortized to interest expense ratably over the modified terms of the Notes. The discount amortized to interest expense totaled $17,008 and $67,377 for the three and nine months ended September 30, 2012.
 
 
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NOTE 6.   ACCRUED EXPENSES
 
Accrued expenses consisted of the following at September 30, 2012 and December 31, 2011:
 
   
September 30,
2012
   
December 31,
 2011
 
Accrued warranty expense
  $ 167,299     $ 211,421  
Accrued sales commissions
    25,000       64,782  
Accrued payroll and related fringes
    206,799       305,328  
Accrued insurance
    114,161       61,355  
Employee separation agreement
     —       3,366  
Other
    151,632       187,008  
 
               
    $ 664,891     $ 833,260  
 
Accrued warranty expense was comprised of the following for the nine months ended September 30, 2012:
 
   
2012
 
Beginning balance
  $ 211,421  
Provision for warranty expense
    100,342  
Charges applied to warranty reserve
    (144,464 )
 
       
Ending balance
  $ 167,299  
 
NOTE 7.   INCOME TAXES
 
The effective tax rate for the nine months ended September 30, 2012 and 2011 varied from the expected statutory rate as a result of the Company’s decision to provide a 100% valuation allowance on net deferred tax assets.  The Company has further determined that it would be appropriate to continue providing a full valuation allowance on net deferred tax assets as of September 30, 2012 because of the operating losses incurred.
 
The valuation allowance on deferred tax assets totaled $6,320,000 and $5,830,000 as of September 30, 2012 and December 31, 2011, respectively. We record the benefit we will derive in future accounting periods from tax losses and credits and deductible temporary differences as “deferred tax assets,” which are included in the caption “Deferred income taxes, net” on our consolidated balance sheets.  In accordance with Accounting Standards Codification (ASC) 740, “Income Taxes,” we record a valuation allowance to reduce the carrying value of our deferred tax assets if, based on all available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized.
 
The economic recession and its effect on state and local governmental budgets in particular remained weak in 2011 and the Company incurred operating losses during this period. Law enforcement agencies are our primary customer and are typically funded through state and local taxes.  The economy showed improvement in the second half of 2011, but the impact on the state and local budgets is still uncertain at best. Despite the improvement in general economic conditions and our ongoing cost containment efforts, we incurred additional losses in 2012 that kept us in a three-year cumulative loss position at September 30, 2012. Accordingly, we determined there was not sufficient positive evidence regarding our potential for future profits to outweigh the negative evidence of our three-year cumulative loss position under the guidance provided in ASC 740.  Therefore, we determined that our valuation allowance should be increased by $490,000 to continue to fully reserve our deferred tax assets at September 30, 2012.  We expect to continue to maintain a full valuation allowance until we determine that we can sustain a level of profitability that demonstrates our ability to realize these assets. To the extent we determine that the realization of some or all of these benefits is more likely than not based upon expected future taxable income, a portion or all of the valuation allowance will be reversed.  Such a reversal would be recorded as an income tax benefit and, for some portion related to deductions for stock option exercises, an increase in shareholders' equity.
 
 
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At September 30, 2012, the Company had available approximately $7,530,000 of net operating loss carryforwards available to offset future taxable income generated.  Such tax net operating loss carryforwards expire between 2024 and 2032.  In addition, the Company had research and development tax credit carryforwards approximating $1,135,000 available as of September 30, 2012, which expire between 2023 and 2032.
 
The Internal Revenue Code contains provisions under Section 382 which limit a company's ability to utilize net operating loss carry-forwards in the event that it has experienced a more than 50% change in ownership over a three-year period.  Current estimates prepared by the Company indicate that due to ownership changes which have occurred, approximately $765,000 of its net operating loss and $175,000 of its research and development tax credit carryforwards are currently subject to an annual limitation of approximately $1,151,000, but may be further limited by additional ownership changes which may occur in the future.  As stated above, the net operating loss and research and development credit carryforwards expire between 2024 and 2032, allowing the Company to potentially utilize all of the limited net operating loss carry-forwards during the carryforward period.
 
As discussed in Note 1, "Summary of Significant Accounting Policies," tax positions are evaluated in a two-step process. We first determine whether it is more likely than not that a tax position will be sustained upon examination. If a tax position meets the more-likely-than-not recognition threshold, it is then measured to determine the amount of benefit to recognize in the financial statements. The tax position is measured as the largest amount of benefit that is greater than 50% likely of being realized upon ultimate settlement. Management has identified no tax positions taken that would meet or exceed these thresholds and therefore there are no gross interest, penalties and unrecognized tax expense/benefits that are not expected to ultimately result in payment or receipt of cash in the consolidated financial statements.
 
The Company’s federal and state income tax returns are closed for examination purposes by relevant statute and by examination for 2008 and all prior tax years.  The Company recently underwent an examination of its 2008 federal income tax return by the Internal Revenue Service.  The examination process has been concluded with no proposed adjustments.
 
NOTE 8.   COMMITMENTS AND CONTINGENCIES
 
Lease commitments.  The Company has several non-cancelable long-term operating lease agreements for office space and warehouse space that expire at various dates through April 2020. In September 2012, the Company entered into a non-cancelable long-term facility lease to combine all of its operations into one location commencing in November 2012. The Company has also entered into month-to-month leases for equipment and facilities.  Rent expense related to these leases were $88,565 and $85,049, respectively for the three months ended September 30, 2012 and 2011, and $265,715 and $298,481, respectively for the nine months ended September 30, 2012 and 2011.
 
The future minimum amounts due under the leases are as follows:
 
Year ending December 31:
 
 
 
2012 (period from October 1, 2012 to December 31, 2012)
  $ 46,085  
2013
    172,595  
2014
    428,505  
2015
    433,965  
2016 and thereafter
    1,947,861  
 
       
 
  $ 3,029,011  
 
License agreements.  The Company has several license agreements under which it has been assigned the rights to certain materials used in its products.  Certain of these agreements require the Company to pay ongoing royalties based on the number of products shipped containing the licensed material on a quarterly basis.  Royalty expense related to these agreements aggregated $8,332 and $7,250 for the three months ended September 30, 2012 and 2011, respectively and $27,596 and $23,802 for the nine months ended September 30, 2012 and 2011, respectively.
 
 
15

 
 
Following is a summary of the Company’s licenses as of September 30, 2012:
 
 
License Type
Effective
Date
Expiration
Date
 
Terms
Production software license agreement
April 2005
April 2013
Automatically renews for one year periods unless terminated by either party.
Software sublicense agreement
October 2007
October 2012
Automatically renews for one year periods unless terminated by either party.
Technology license agreement
July 2007
July 2013
Automatically renews for one year periods unless terminated by either party.
Development, license and manufacturing agreement
July 2011
July 2016
Company has option to renew for three successive options to renew for three years periods unless terminated by either party.
Limited license agreement
August 2008
Perpetual
May be terminated by either party.
 
Supply and distribution agreement.  The Company entered into a supply and distribution agreement on May 1, 2010 under which it was granted the exclusive worldwide right to sell and distribute a proprietary law enforcement speed measurement device and derivatives to its customers.   The term of the agreement was 42 months after the date the supplier began full scale production of the product which commenced in August 2010 and final certification of the product was obtained.   The agreement had minimum purchase requirements of 1,000 units per period over three commitment periods.   On January 31, 2012, the supply and distribution agreement was amended to reduce the minimum purchase commitment during the second and third years by 52% compared to the original commitment.  The Company agreed to release its world wide right to exclusively market the product to the law enforcement community in exchange for the reduction in the purchase commitment.
 
 After the initial term has expired, the parties may continue on a month-to-month basis and is terminable by either party upon 30 days advance notice.   The contract may be terminated earlier in case of material breach by either party that is not cured within thirty days of notice of the breach.
 
The agreement contains required minimum order quantities and fixed prices per unit according to the following schedule:
 
   
Minimum order commitment amount ($)
 
Commitment time period
 
 
 Commitment
   
 
Purchases
   
Remaining Commitment
 
March 2012 through February 2013
  $ 846,240     $ 598,804     $ 247,436  
March 2013 through February 2014
    846,240             846,240  
                         
 
  $ 1,692,480     $ 598,804     $ 1,093,676  
 
The above table reflects the modified terms of the amended supply and distribution agreement. The supplier is responsible for all warranty, damage or other claims, losses or liabilities related to the product and is obligated to defend and indemnify the Company against such risks.  The Company held approximately $1,415,000 of such products in finished goods inventory at September 30, 2012.
 
 
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Litigation.  The Company is subject to various legal proceedings arising from normal business operations.  Although there can be no assurances, based on the information currently available, management believes that it is probable that the ultimate outcome of each of the actions will not have a material adverse effect on the consolidated financial statements of the Company.  However, an adverse outcome in the litigation against Z3 Technologies LLC (“Z3”) described below would have a material adverse effect on the financial results of the Company in the period in which it is recorded.
 
On June 8, 2009, the Company filed suit against Z3 in the U.S. District Court for the District of Kansas claiming breach of a production software license agreement entered into during October 2008 and the rescission of a second limited license agreement entered into during January 2009. Among other claims, the Company asserted that Z3 failed to deliver the material required under the contracts; that the product that was delivered by Z3 was defective and/or unusable; and that the January 2009 contract should be rescinded and declared void, unenforceable and of no force or effect. The Company paid license fees and made other payments to Z3 totaling $265,000 to-date under these contracts. Z3 denied the Company’s claims and filed counterclaims that allege the Company did not have the right to terminate the contracts and therefore that it was damaged for loss of profits and related damages. In those counterclaims, Z3 sought to recover approximately $4.5 million from the Company exclusive of “prejudgment interest.” The Company’s insurance carrier settled a portion of the counterclaims under the director and officer liability insurance policy. The counterclaims that were not resolved by that settlement remained in controversy.

The trial of those claims began on June 25, 2012 and concluded with a jury verdict on July 3, 2012. The principal parts of the verdict were (i) an award of $30,000 to the Company on grounds that Z3 had breached its 2008 contract with the Company; (ii) an award of $15,000 in favor of Z3 by finding that the Company had breached the 2008 contract by failing to pay the balance of certain engineering fees; and (iii) an award of $100,000 also in favor of Z3 based on the Court’s finding that the Company breached the 2009 contract by failing to place an initial order for so-called “DM-365 modules” from Z3. As a result, the net judgment against the Company was $85,000. Further, despite the Company’s arguments at trial, the court also refused to reconsider the interlocutory summary judgment rulings rendered against the Company prior to trial in the amount of $445,000, which became final upon conclusion of the trial. Accordingly, the total judgment entered against the Company was $530,000 and no prejudgment interest on that sum was awarded.

Management believes there are a number of errors in the court’s rulings and the judgment entered on July 3, 2012 and is appealing them. The Company accrued the $530,000 judgment entered against the Company as a long term liability as of September 30, 2012 due to the expected time required to conclude the appeal process. The Company charged $103,813 and $757,895, respectively to operations during the three and nine months ended September 30, 2012 as litigation charge and related expenses. Such charge includes the $530,000 judgment and all related legal fees and expenses incurred and accrued during the nine months ended September 30, 2012. The charge includes the accrual of legal fees expected to be incurred during the appeal process. In order to stay the execution of judgment during the appeal process, the Company was required to post a supersedeas bond in the amount of $662,500 during July 2012 and the respective funds are reflected as restricted cash in the balance sheets. The funds will continue to be reflected as restricted cash in future balance sheets until such time as the bond is no longer required.

On October 23, 2009, the Circuit Court of Jackson County, Missouri awarded the Company an interlocutory judgment against a former contract manufacturer.  The Company had filed for and received a temporary restraining order in June 2009 that forbids the supplier from engaging in certain actions involving the Company.   The interlocutory judgment was entered in favor of the Company against the supplier that in effect cancelled all purchase orders and confirmed that the Company has no further obligations, whether monetary or otherwise, to the supplier. The Company received a notice of the filing of bankruptcy under Chapter 7 effective October 26, 2009 by this supplier.  In the bankruptcy court, the Company sought and received relief from the automatic stay in order to liquidate and obtain a final judgment against the Supplier. On May 28, 2010, the court granted a default judgment awarding the Company damages and legal fees totaling $11,166,686.
 
The Company filed a garnishment claim against all insurance proceeds from policies issued and in force covering the supplier when these actions occurred. The trial relating to this claim commenced on September 24, 2012. The parties agreed to settle the lawsuit on September 25, 2012. The insurance company involved agreed to pay $610,000 to settle the litigation relating to the garnishment claim and the Company received the settlement payment on October 16, 2012. The Company recorded the $610,000 settlement in the statement of operations as a litigation charge (credit) and related expenses and all legal fees incurred for the lawsuit were offset against the settlement as of September 30, 2012. The net amount included for this lawsuit in litigation charge (credit) and related expenses for the three and nine months ended September 30, 2012 was $(468,878).
 
 
17

 
 
 The Company is also involved as a plaintiff and defendant in ordinary, routine litigation and administrative proceedings incidental to its business from time to time, including customer collections, vendor and employment-related matters.  The Company believes the likely outcome of any other pending cases and proceedings will not be material to its business or its financial condition.
 
401 (k) Plan.  In July 2008, the Company amended and restated its 401(k) retirement savings plan.  The amended plan requires the Company to provide 100% matching contributions for employees who elect to contribute up to 3% of their compensation to the plan and 50% matching contributions for employee’s elective deferrals on the next 2% of their contributions. The Company has made matching contributions totaling $28,167 and $29,397 for the three months ended September 30, 2012 and 2011, respectively, and $82,867 and $97,555 for the nine months ended September 30, 2012 and 2011, respectively. Each participant is 100% vested at all times in employee and employer matching contributions.
 
Stock Repurchase Program.  During June 2008, the Board of Directors approved a program that authorized the repurchase of up to $10 million of the Company’s common stock in the open market, or in privately negotiated transactions, through July 1, 2010.  The Board of Directors approved an extension of this program to July 1, 2012.  The Company made no purchases under this program during the three months ended September 30, 2012.  The Company has repurchased 63,518 shares at a total cost of $2,157,226 (average cost of $33.96 per share) under this program from inception to September 30, 2012. This program was not extended and is now terminated.
 
NASDAQ Listing. On September 10, 2012, The Nasdaq Stock Market notified the company that it had regained compliance with Nasdaq Listing Rule 5550(a)(2). Accordingly, the Company’s Common Stock will remain listed on the Nasdaq Capital Market and continue to trade under the symbol DGLY.  On September 13, 2011, Nasdaq had notified the Company that its Common Stock failed to maintain a minimum bid price of $1.00 over the previous 30 consecutive business days as required by such Listing Rule.  Nasdaq then gave the Company two 180-periods to achieve compliance with the Listing Rule.  Nasdaq has determined that for the ten days from August 24, 2012 to September 7, 2012, the closing bid price was at $1.00 per share or greater and thus the Company had achieved compliance with the Listing Rule.
 
NOTE 9.   STOCKHOLDER’S EQUITY
 
Reverse Stock Split.  The Company filed a Certificate of Change with the Nevada Secretary of State under which the Company affected a one for eight reverse split of its issued and outstanding shares of common stock effective August 24, 2012. As a result of the reverse stock split, every eight shares of the Company’s issued and common stock were combined into one share of common stock. The reverse stock split reduced the number of authorized shares of the Company’s common stock from 75,000,000 to 9,375,000 shares.
 
Immediately before the effectiveness of the reverse stock split the Company had 16,792,218 shares of common stock issued and outstanding.  Following the reverse split, the Company had 2,099,082 shares of common stock issued and outstanding. The reverse stock split affects all shares of the Company’s common stock, including common stock underlying stock options and warrants that are outstanding on the effective date of the reverse stock split.
 
All references to shares and exercise prices of our common stock, warrants, stock options and restricted stock (and associated dollar amounts) in the accompanying condensed consolidated financial statements have been restated to present such information on a post reverse split basis.
 
NOTE 10.   STOCK-BASED COMPENSATION
 
The Company recorded pretax compensation expense related to the grant of stock options and restricted stock issued of $139,995 and $192,221 for the three months ended September 30, 2012 and 2011, respectively, and $381,432 and $636,069 for the nine months ended September 30, 2012 and 2011, respectively.
 
 
18

 
 
As of September 30, 2012, the Company had adopted five separate stock option and restricted stock plans: (i) the 2005 Stock Option and Restricted Stock Plan (the “2005 Plan”), (ii) the 2006 Stock Option and Restricted Stock Plan (the “2006 Plan”), (iii) the 2007 Stock Option and Restricted Stock Plan (the “2007 Plan”), (iv) the 2008 Stock Option and Restricted Stock Plan (the “2008 Plan”) and (v) the 2011 Stock Option and Restricted Stock Plan (the “2011 Plan”). These Plans permit the grant of stock options or restricted stock to its employees, non-employee directors and others for up to a total of 875,000 shares of common stock.  The Company believes that such awards better align the interests of its employees with those of its shareholders.  Option awards have been granted with an exercise price equal to the market price of the Company’s stock at the date of grant with such option awards generally vesting based on the completion of continuous service and having  ten-year contractual terms. These option awards provide for accelerated vesting if there is a change in control (as defined in the Plans).  The Company has registered all shares of common stock that are issuable under its Plans with the SEC.  A total of 57,044 options remain available for grant under the various Plans as of September 30, 2012.
 
In addition to the Stock Option and Restricted Stock Plans described above, the Company has issued other options outside of these Plans to non-employees for services rendered that are subject to the same general terms as the Plans, of which 2,500 options are fully vested and remain outstanding as of September 30, 2012.
 
The fair value of each option award is estimated on the date of grant using a Black-Scholes option valuation model.  The assumptions used for determining the grant-date fair value of options granted during the nine months ended September 30, 2012 are reflected in the following table:
 
   
2012
 
Expected term of the options in years
 
2-5 years
 
Expected volatility of Company stock
    66%-73 %
Expected dividends
 
None
 
Forfeiture rate
    5%-75 %
 
The following is a summary of stock options outstanding:
 
Options
 
Shares
   
Weighted
Average
Exercise Price
 
Outstanding at January 1, 2012
    505,663     $ 20.72  
Granted
    141,375       3.83  
Exercised
           
Exercised and surrendered/cancelled (cashless exercise)
           
Forfeited
    (62,075 )     16.49  
 
               
Outstanding at September 30, 2012
    584,963     $ 17.07  
 
               
Exercisable at September 30, 2012
    331,475     $ 24.42  
 
               
Weighted-average fair value for options granted during the period at fair value
    141,375     $ 1.32  
 
The Plan’s allow for the cashless exercise of stock options.  This provision allows the option holder to surrender/cancel options with an intrinsic value equivalent to the purchase/exercise price of other options exercised.  There were no cashless exercises during the three and nine months ended September 30, 2012.
 
At September 30, 2012, the aggregate intrinsic value of options outstanding was approximately $10,050, the aggregate intrinsic value of options exercisable was approximately $-0-, and there were no options exercised during the nine months ended September 30, 2012.
 
 
19

 
 
As of September 30, 2012, the unamortized portion of stock compensation expense on all existing stock options was $407,016, which will be recognized over the next forty-five months.
 
The following table summarizes the range of exercise prices and weighted average remaining contractual life for outstanding and exercisable options under the Company’s option plans as of September 30, 2012:
 
     
Outstanding options
 
Exercisable options
 
Exercise price range
   
Number of options
 
Weighted average remaining contractual life
 
Number of options
   
Weighted average remaining contractual life
 
                       
$ 0.01 to $3.99       94,500  
9.7 years
           
$ 4.00 to $6.99       51,250  
9.3 years
           
$ 7.00 to $9.99       141,584  
4.4 years
    114,178    
3.2 years
 
$ 10.00 to $12.99       77,629  
4.9 years
    70,335    
4.7 years
 
$ 13.00 to $15.99       90,000  
7.8 years
    21,187    
7.2 years
 
$ 16.00 to $18.99       1,375  
   4.5 years
    1,375    
4.5 years
 
$ 19.00 to $29.99       10,500  
6.4 years
    6,275    
6.1 years
 
$ 30.00 to $55.00       118,125  
5.2 years
    118,125    
5.2 years
 
                               
          584,963  
6.5 years
    331,475    
4.6 years
 
 
Restricted stock grants. The Board of Directors has granted restricted stock awards under the Plans.  Restricted stock awards are valued on the date of grant and have no purchase price for the recipient. Restricted stock awards typically vest over one to four years corresponding to anniversaries of the grant date. Under the Plans, unvested shares of restricted stock awards may be forfeited upon the termination of service to or employment with the Company, depending upon the circumstances of termination. Except for restrictions placed on the transferability of restricted stock, holders of unvested restricted stock have full stockholder’s rights, including voting rights and the right to receive cash dividends.
 
A summary of all restricted stock activity under the equity compensation plans for the nine months ended September 30, 2012 is as follows:
 
   
Restricted stock
   
Weighted average grant date fair value
 
Nonvested balance, January 1, 2012                                                                
    2,813     $ 16.72  
Granted                                                                
    16,250       3.52  
Vested                                                                
    (1,563 )     15.12  
Forfeited                                                                
           
                 
Nonvested balance, September 30 2012                                                                
    17,500     $ 4.64  
 
The Company estimated the fair market value of these restricted stock grants based on the closing market price on the date of grant As of September 30, 2012, there were $33,260 of total unrecognized compensation costs related to all remaining non-vested restricted stock grants, which will be amortized over the next forty-five months in accordance with the graduated vesting scale.
 
The nonvested balance of restricted stock vests as follows:
 
Year ended December 31,
 
Number of shares
 
2012 (October 1, 2012 to December 31, 2012)
    6,563  
2013                                                                
    8,125  
2014                                                                
    625  
2015                                                                
    937  
2016                                                                
    1,250  
 
 
20

 
 
NOTE 11. COMMON STOCK PURCHASE WARRANTS
 
The Company issued common stock purchase warrants (the “Warrants”) in conjunction with the issuance of the Notes (see Note 5).  The Warrants are immediately exercisable and allow the holders to purchase up to 81,250 shares of common stock at $4.00 to $4.40 per share after modification.  The Warrants expire on September 15, 2014 through November 30, 2015, allow for cashless exercise; however, the holder does not have registration rights.
 
The fair value of the Warrants was estimated on the date of grant using a Black-Scholes option valuation model.  The assumptions used for determining the grant-date fair value of the Warrants granted are reflected in the following table:
 
A summary of all Warrant activity for the nine months ended September 30, 2012 is as follows:
 
Expected term of the Warrants                                                                                
 
23-30 months
 
Expected volatility of Company stock                                                                                
    66% - 68 %
Expected dividends                                                                                
 
None
 
Risk-free interest rate                                                                                
    0.25% - 0.62 %
Forfeiture rate                                                                                
    0 %
 
   
Warrants
   
Weighted average exercise price
 
Vested Balance, January 1, 2012                                                                             
    70,000     $ 4.00  
Granted                                                                             
    11,250     $ 4.11  
Exercised                                                                             
           
Forfeited                                                                             
           
                 
Vested Balance, September 30, 2012                                                                             
    81,250     $ 4.02  
 
The remaining unamortized grant date fair value of the Warrants to purchase 81,250 common shares aggregated $113,386 as of September 30, 2012, which is amortized ratably to interest expense over the term of the Notes.
 
 
21

 
 
NOTE 12. NET INCOME (LOSS) PER SHARE
 
The calculation of the weighted average number of shares outstanding and loss per share outstanding for the three and nine months ended September 30, 2012 and 2011 are as follows:
 
   
Three Months Ended
September 30,
   
Nine Months Ended
September 30,
 
   
2012
   
2011
   
2012
   
2011
 
Numerator for basic and diluted income per share – Net income (loss)
  $ 270,040     $ (162,918 )   $ (1,483,890 )   $ (2,445,110 )
                                 
Denominator for basic loss per share – weighted average shares outstanding
    2,035,564       2,018,824       2,026,933       2,018,693  
Dilutive effect of shares issuable under stock options and warrants outstanding
                       
                                 
Denominator for diluted loss per share – adjusted weighted average shares outstanding
    2,035,564       2,018,824       2,026,933       2,018,693  
                                 
Net loss per share:
                               
Basic
  $ 0.13     $ (0.08 )   $ (0.73 )   $ (1.21 )
Diluted
  $ 0.13     $ (0.08 )   $ (0.73 )   $ (1.21 )
 
Basic loss per share is based upon the weighted average number of common shares outstanding during the period.  For the three and nine months ended September 30, 2012 and 2011, all outstanding stock options to purchase common stock were antidilutive, and, therefore, not included in the computation of diluted income (loss) per share.
 
NOTE 13. SUBSEQUENT EVENTS
 
On October 16, 2012, the Company received net proceeds of $512,533 related to a litigation settlement against a former contract manufacturer and its insurer. The gross settlement was for $610,000 and $97,467 was paid directly to our attorney for legal fees incurred on the lawsuit. The Company recorded the $610,000 settlement in the Statement of Operations as a litigation charge (credit) and related expenses and all legal fees incurred for the lawsuit were offset against the settlement as of September 30, 2012.
 
 
22

 

ITEM 2.   MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION.
 
This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The words “believe,” “expect,” “anticipate,” “intend,” “estimate,” “may,” “should,” “could,” “will,” “plan,” “future,” “continue,” and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements.  These forward-looking statements are based largely on our expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond our control.  Therefore, actual results could differ materially from the forward-looking statements contained in this document, and readers are cautioned not to place undue reliance on such forward-looking statements.  We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.  A wide variety of factors could cause or contribute to such differences and could adversely impact revenues, profitability, cash flows and capital needs.  There can be no assurance that the forward-looking statements contained in this document will, in fact, transpire or prove to be accurate.
 
Factors that could cause or contribute to our actual results differing materially from those discussed herein or for our stock price to be adversely affected include, but are not limited to:  (1) our losses from fiscal 2009 through the third quarter of 2012; (2) macro-economic risks from the economic downturn and decrease in budgets for the law-enforcement community; (3) our ability to increase revenues and return to profitability in the current economic environment; (4) our operation in a developing market and uncertainty as to market acceptance of our technology and new products; (5) the impact of the federal government’s stimulus program on the budgets of law enforcement agencies, including the timing, amount and restrictions on funding; (6) our ability to deliver our new product offerings as scheduled, including the DVM-250, DVM-250 Plus and DVM-100, and to have such new products perform as planned or advertised; (7) whether there will be commercial markets, domestically and internationally, for one or more of our new products, including our DVM-250 and DVM-250 Plus for the commercial fleet and mass transit markets, and the degree to which the interest shown in our new products will translate into sales in the future;  (8) our ability to maintain or expand our share of the market for our products in the domestic and international markets in which we compete, including increasing our international revenues; (9) our ability to produce our products in a cost-effective manner; (10) competition from larger, more established companies with far greater economic and human resources; (11) our ability to attract and retain quality employees; (12) risks related to dealing with governmental entities as customers; (13) our expenditure of significant resources in anticipation of a sale due to our lengthy sales cycle and the potential to receive no revenue in return; (14) characterization of our market by new products and rapid technological change; (15) our dependence on sales of our DVM-750 and DVM-500 Plus products; (16) the potential that stockholders may lose all or part of their investment if we are unable to compete in our markets and return to profitability; (17) any defects in our products that could impair our ability to sell our products or could result in litigation and other significant costs; (18) our dependence on key personnel; (19) our reliance on third party distributors and representatives for our marketing capability; (20) our dependence on a few manufacturers and suppliers for components of our products and our dependence on domestic and foreign manufacturers for certain of our products; (21) our ability to protect technology through patents; (22) our ability to protect our proprietary technology and information as trade secrets and through other similar means; (23) risks related to our license arrangements; (24) our revenues and operating results may fluctuate unexpectedly from quarter to quarter; (25) sufficient voting power by coalitions of a few of our larger stockholders to make corporate governance decisions that could have significant effect on us and the other stockholders; (26) sale of substantial amounts of our common stock that may have a depressive effect on the market price of the outstanding shares of our common stock; (27) possible issuance of common stock subject to options and warrants that may dilute the interest of stockholders; (28) our ability to comply with Sarbanes-Oxley Act of 2002 Section 404, as it may be required; (29) our nonpayment of dividends and lack of plans to pay dividends in the future; (30) future sale of a substantial number of shares of our common stock that could depress the trading price of our common stock, lower our value and make it more difficult for us to raise capital; (31) our additional securities available for issuance, which, if issued, could adversely affect the rights of the holders of our common stock; (32) our stock price is likely to be highly volatile due to a number of factors, including a relatively limited public float; (33) indemnification of our officers and directors; and (34) the ultimate result of our appeal of the judgment against us in the Z3 litigation and the cash contributed and now restricted for the supersedeas bond posted for the appeal.
 
 
23

 
 
Current Trends and Recent Developments for the Company
 
Overview
 
We supply technology-based products utilizing our portable digital video and audio recording capabilities for the law enforcement and security industries and for the commercial fleet and mass transit markets.  We have the ability to integrate electronic, radio, computer, mechanical, and multi-media technologies to create unique solutions for our customers’ requests.  We began shipping our flagship digital video mirror product in March 2006.  We have developed additional products to complement our DVM-500 and DVM-750 in-car video products, including lower priced, in-car video mirrors (the DVM-100 and DVM-400), speed detection (Laser Ally), and body-worn camera (FirstVU) products designed for law enforcement usage. Furthermore, we have launched a new line of digital video mirrors (the DVM-250 and DVM-250 Plus) that serve as “event recorders” for the commercial fleet and mass transit markets and expand our customer base beyond the traditional law enforcement agencies.  We have additional research and development projects that we anticipate will result in several new product launches during the balance of 2012.  We believe that the launch of these new products will help to diversify and increase our product offerings and anticipate that such new products will result in increased revenues in the future.
 
We experienced a negative trend in our operating results for most of 2012 and 2011, but generated operating income in the most recent quarter. We had reported operating losses in the previous ten fiscal quarters. The following is a summary of our recent operating results on a quarterly basis:
 
 
September 30,
June 30,
March 31,
December 31,
September 30,
June 30,
March 31,
2012
2012
2012
2011
2011
2011
2011
Total revenue
$4,596,768
$4,600,797
$3,782,456
$4,286,314
$5,817,893
$4,743,253
$4,729,693
Gross profit
2,617,310
2,475,663
1,996,617
1,841,104
2,989,496
1,964,557
1,976,773
Gross profit margin percentage
56.9%
53.8%
52.8%
43.0%
51.4%
41.4%
41.8%
Total selling, general and administrative expenses
2,281,294
3,351,193
2,728,797
3,143,348
3,081,936
3,064,005
3,107,442
Operating income (loss)
336,016
(875,530)
(732,180)
(1,302,244)
(92,440)
(1,099,448)
(1,130,669)
Operating margin percentage
7.3%
(19.0)%
(19.4)%
(30.4)%
(1.6)%
(23.2)%
(23.9)%
Net income (loss)
$270,040
($949,201)
($804,729)
($1,517,136)
($162,918)
($1,134,903)
($1,147,289)

Our business is subject to substantial fluctuations on a quarterly basis as reflected in the significant variations in revenues and operating results in the above table.  These variations result from the timing of large individual orders, particularly from international customers, and our new products, such as the DVM-100, DVM-400, DVM-250 and DVM-250 Plus.  We reported operating income of $336,016 during third quarter 2012 on revenues of $4,596,768 compared to an operating loss during second quarter 2012 of $875,530 on revenues of $4,600,797. Our operating income in third quarter 2012 was our first profitable quarter since fourth quarter 2009 when we reported operating income of $341,167. The operating income reported in third quarter 2012 reflected the positive effect of a litigation settlement recorded in September 2012 (See Note 8 to the Condensed Consolidated Financial Statements).  Our gross margin percentage in third quarter 2012 improved to 56.9% from 53.8% in second quarter 2012, 52.8% in first quarter 2012, 43.0% in fourth quarter 2011, 51.4% in third quarter 2011, 41.4% in second quarter 2011 and 41.8% in first quarter 2011 due to the lower component costs resulting from our supplier cost reduction initiative begun in 2011.  Our selling, general and administrative (SG&A expenses) expenses decreased in third quarter 2012 compared to second quarter 2012 and compared to the five prior quarters due to the litigation settlements and charges reported in third quarter 2012 and second quarter 2012 noted above and the continuing benefits of our SG&A cost reduction program begun in 2011. Our international revenues during third quarter 2012 improved to $176,590 compared to $11,681 during second quarter 2012.
 
 
24

 
 
We expect to continue to experience significant fluctuations in revenues for the balance of 2012 and beyond due to the timing of larger orders, particularly from international customers.  For the balance of 2012, we are focusing on increasing revenues and improving gross margins on sales in addition to continuing our SG&A cost reduction and containment measures.  We plan, however, to continue to invest in research and development and our sales and marketing resources on a prudent basis.  There have been a number of factors and trends affecting our recent performance, which include:
 
  
Revenues decreased slightly in third quarter 2012 to $4,596,768 from $4,600,797 during second quarter 2012 but were still the highest achieved since third quarter 2011, when revenues aggregated $5,817,893.  We attribute the revenue increases in third quarter 2012 and second quarter 2012 to the successful reorganization of our law enforcement sales force which was started in late 2011 and continued through the first and second quarters of 2012. We are moving to an employee-based sales force, as opposed to our historical usage of independent sales agents. Management believes the sales force reorganization will continue to have a positive impact in the future, but recognizes that the economic climate will continue to depress certain state and local tax bases and continue to make 2012 a challenging business environment.
 
  
We have developed additional products to complement our DVM-500 and DVM-750 in-car video products. In that respect, we launched the Laser Ally speed detection system in third quarter 2010, the DVM-250 event recorder during first quarter 2011, the DVM-100 in-car video system in third quarter 2011 and the DVM-400 in-car video system in fourth quarter 2011. We are hopeful that our expanded product line will help generate incremental revenues to supplement our traditional DVM-500 Plus and DVM-750 revenues.  In addition, the DVM-250 and DVM-250 Plus event recorders are designed for commercial fleet operators, which will allow us to seek new customers outside of law enforcement.  Our recently released products, including the DVM 100, the DVM 400, the DVM 250, the DVM 250 Plus, and the Laser Ally, contributed 17% of the total sales for third quarter 2012 compared to 11% for second quarter 2012 and 5% for the comparable third quarter 2011.
 
  
Our total selling, general and administrative expenses decreased $1,069,899 during third quarter 2012 compared to second quarter 2012. The primary factor that contributed to the lower SG&A expenses during third quarter 2012 was the litigation settlement recorded in September 2012 and the Z3 litigation charge and related expenses reported in June 2012. We reported a net litigation settlement credit of ($365,065) during third quarter 2012 compared to a litigation charge of $654,082 to SG&A expenses during second quarter 2012 related to the Z3 litigation. Therefore, SG&A expenses decreased during third quarter 2012 compared to second quarter 2012, excluding the litigation settlement and charge and continued the positive trend of lower SG&A expenses from our SG&A cost containment initiative. We expect the favorable trend in SG&A expense will continue during the balance of 2012.
 
  
Our gross profit margin as a percent of sales increased to 56.9% during third quarter 2012 from 53.8% in second quarter 2012 and built on the positive momentum from first quarter 2012 gross profit margin of 52.8%. Our gross profit was 51.4% in third quarter 2011. The third quarter 2012 gross margin improvement was attributable to the results of our supply chain improvement plan as we continued producing and shipping both DVM-500 Plus and DVM-750 units containing the lower cost components, and our ability to transition sales volume to our recently added products which have higher margins than our DVM 500 and DVM 750 in car video products.  During 2011, we implemented our supply chain plan to improve gross margins through better outsourcing of our component parts in the future, including from foreign sources, which allowed us to reduce our production overhead costs through headcount and other cost reductions.  Our goal is to continue to improve margins during the balance of 2012 through our supply chain initiative, reduced manufacturing overhead, increases in sales volume and improved product mix.  We continue to focus on reducing the costs of our products through changes to our supply chain, whereby we are emphasizing outsourcing of component part production and changing our supply chain vendors to lower cost alternatives suppliers throughout the world. However, we are experiencing increased price competition and pressure from certain of our competitors that has led to pricing discounts on larger contract opportunities.  We believe this pricing pressure will continue as our competitors attempt to regain market share and revive sales and expect it to have a negative impact on our gross margins to some degree during the balance of 2012.
 
 
25

 
 
  
We believe that current and potential customers may be delaying or reducing the size of orders due to a number of factors, including budget reductions, in order to preserve their currently available funding and budgets. Many of the existing Federal funding programs require matching funds from the local agencies that continues to be difficult, given the budget restrictions faced by many agencies.  We cannot predict whether such funding on a matching basis will have a positive impact on our revenues in the future.
 
  
Our international revenues were substantially less than expected for the nine months ended September 30, 2012 and 2011, with total international revenues of $396,705 (3% of total revenues) for the nine months ended September 30, 2012, compared to $1,786,641 (12% of total revenues) for the nine months ended September 30, 2011. During second quarter 2012, we replaced our international sales manager who was responsible for our international distributors and believe this will eventually result in positive changes.  We have made a number of bids for international customers; however, international sale cycles generally take longer than domestic business.  We also believe that our new products may appeal to international customers, in particular the DVM-100, DVM-400, DVM-250 and DVM 250 Plus. We have built in the capability to install a variety of language packs into our DVM-750 system, which currently includes English, Spanish, Turkish and Arabic, with additional languages to become available during the balance of 2012.  This language flexibility may be a positive factor in our efforts to improve future international sales.
 
  
We have reorganized our production and manufacturing operations by placing a greater emphasis on contract manufacturers.  Uncertainties regarding the size and timing of large international orders make it difficult for us to maintain efficient production and staffing levels if all orders are processed through our manufacturing facility.  By outsourcing more of our production requirements to contract manufacturers, we believe that we can benefit from greater volume purchasing and production efficiencies, while at the same time reducing our fixed and semi-fixed overhead costs.  It is, of course, important that selected contract manufacturers be able to ramp up production quickly in order to meet the varying demands of our international customers.
 
  
Our recent operating losses caused deterioration in our cash and liquidity in 2012 and 2011.  We borrowed $2,500,000 under two unsecured subordinated notes (the "Notes") payable to a private, third party lender. The notes are due and payable in full on May 30, 2014 and may be prepaid without penalty at any time. We utilized the proceeds to retire our bank line of credit and provide cash for operations.  We had no institutional credit lines available to provide additional working capital as of September 30, 2012.  At September 30, 2012, we had available cash balances of $460,115 and approximately $9,400,000 of working capital, primarily in the form of inventory and accounts receivable.
 
During the year ended December 31, 2011, we borrowed an aggregate of $2.5 million in two separate transactions under the Notes payable to a private, third-party lender.  The loans are represented by two Notes in the principal amounts of $1,500,000 and $1,000,000, respectively, that bear interest at the rate of 8% per annum and are payable interest-only on a monthly basis.  In July 2012, we extended the maturity date of both Notes from May 30, 2013 to May 30, 2014.  They may be prepaid without penalty at any time and are subordinated to all existing and future senior indebtedness; as such term is defined in the Notes.
 
We do not consider raising capital through an equity offering to be a viable alternative to supplement working capital needs, given our current public equity valuation.  However, we may find it necessary to raise additional capital if we do not regain profitability during the balance of 2012, are unable to improve liquidity through a reduction in our inventory levels in the near term and do not have other means to support our planned operating activities.
 
 
26

 
 
Off-Balance Sheet Arrangements
 
We do not have any off-balance sheet debt nor did we have any transactions, arrangements, obligations (including contingent obligations) or other relationships with any unconsolidated entities or other persons that may have material current or future effect on financial conditions, changes in the financial conditions, results of operations, liquidity, capital expenditures, capital resources, or significant components of revenue or expenses.
 
We are a party to operating leases and license agreements that represent commitments for future payments (described in Note 8 to our condensed consolidated financial statements) and we have issued purchase orders in the ordinary course of business that represent commitments to future payments for goods and services.
 
The Company entered into a supply and distribution agreement on May 1, 2010 under which it was granted the exclusive worldwide right to sell and distribute a proprietary law enforcement speed measurement device and derivatives to its customers.   The term of the agreement was 42 months after the date the supplier began full scale production of the product which commenced in August 2010 and final certification of the product was obtained.   The agreement had minimum purchase requirements of 1,000 units per period over three commitment periods.   On January 31, 2012, the supply and distribution agreement was amended to reduce the minimum purchase commitment over the second and third years by 52% compared to the original commitment.  The Company agreed to release its world-wide right to exclusively market the product to the law enforcement community in exchange for the reduction in the purchase commitment. After the initial term has expired, the parties may continue on a month-to-month basis and is terminable by either party upon 30 days advance notice.   The contract may be terminated earlier in case of material breach by either party that is not cured within thirty days of notice of the breach.
 
The agreement contains required minimum order quantities and fixed prices per unit according to the following schedule:
 
   
Minimum order commitment amount ($)
 
 
Commitment time period
 
 
 Commitment
   
 
Purchases
   
Remaining Commitment
 
March 2012 through February 2013
  $ 846,240     $ 598,804     $ 247,436  
March 2013 through February 2014
    846,240             846,240  
                         
 
  $ 1,692,480     $ 598,804     $ 1,093,676  
 
The above table reflects the modified terms of the amended supply and distribution agreement. The supplier is responsible for all warranty, damage or other claims, losses or liabilities related to the product and is obligated to defend and indemnify the Company against such risks.  The Company held approximately $1,415,000 of such products in finished goods inventory as of September 30, 2012.
 
 
27

 

For the Three Months Ended September 30, 2012 and 2011
 
Results of Operations
 
Summarized immediately below and discussed in more detail in the subsequent sub-sections is an analysis of our operating results for the three months ended September 30, 2012 and 2011, represented as a percentage of total revenues for each respective year:
 
   
Three Months Ended September 30,
 
   
2012
   
2011
 
Revenue
    100 %     100 %
Cost of revenue
    43 %     49 %
                 
Gross profit                                                                           
    57 %     51 %
Selling, general and administrative expenses:
               
           Research and development expense
    14 %     13 %
           Selling, advertising and promotional expense
    16 %     11 %
           Stock-based compensation expense
    3 %     3 %
           Litigation charge (credit) and related expenses
    (8 %)     %
           General and administrative expense
    25 %     26 %
 
               
Total selling, general and administrative expenses
    50 %     53 %
 
               
Operating income  (loss)                                                                           
    7 %     (2 %)
Interest income (expense)
    (1 %)     (1 )%
 
               
Income (loss) before income tax benefit
    6 %     (3 %)
Income tax benefit
    %     %
 
               
Net income (loss)
    6 %     (3 %)
Net income (loss) per share information:
               
Basic                                                                           
  $ .13     $ (0.08 )
Diluted                                                                           
  $ .13     $ (0.08 )
 
Revenues
 
Our current product offerings include the following:
 
Product
Description
Retail Price
DVM-500 Plus
An in-car digital audio/video system that is integrated into a rear view mirror primarily designed for law enforcement customers.
$4,295
DVM-500 Ultra
An all-weather mobile digital audio/video system that is designed for motorcycle, ATV and boat users mirror primarily for law enforcement customers.
$4,495
DVM-750
An in-car digital audio/video system that is integrated into a rear view mirror primarily designed for law enforcement customers.
$4,995
DVF-500
A digital audio/video system that is integrated into a law-enforcement style flashlight primarily designed for law enforcement customers.
$    695
DVM-100
An in-car digital audio/video system that is integrated into a rear view mirror primarily designed for law enforcement customers. This system uses an integrated fixed focus camera.
$ 1,895
DVM-400
An in-car digital audio/video system that is integrated into a rear view mirror primarily designed for law enforcement customers.  This system uses an external zoom camera.
$ 2,795
DVM-250
An in-car digital audio/video system that is integrated into a rear view mirror primarily designed for commercial fleet customers.  We also offer the DVM-250 Plus which has additional features and retails for $1,295.
$    995
Laser Ally
A hand-held mobile speed detection and measurement device that uses light beams rather than sound waves to measure the speed of vehicles.
$2,495
FirstVU
A body-worn digital audio/video camera system primarily designed for law enforcement customers.
$   695
 
 
28

 
 
We sell our products and services to law enforcement and commercial customers in the following manner:
 
  
Sales to domestic and international customers are made direct to the end customer (typically a law enforcement agency or a commercial customer) through our direct sales force employees and commissioned third-party sales agents.  Revenue is recorded when the product is shipped to the end customer.
 
  
Sales to domestic and international customers are made through independent distributors who purchase products from us at a wholesale price and sell to the end user (typically law enforcement agencies or a commercial customer) at a retail price.  The distributor retains the margin as its compensation for its role in the transaction.  The distributor generally maintains product inventory, customer receivables and all related risks and rewards of ownership.  Revenue is recorded when the product is shipped to the distributor consistent with the terms of the distribution agreement.
 
  
Repair parts and services for domestic and international customers are generally handled by our inside customer service employees.  Revenue is recognized upon shipment of the repair parts and acceptance of the service or materials by the end customer.
 
We may discount our prices on specific orders when considering the size of the order, the specific customer and the competitive landscape.   We believe that our systems are cost competitive compared to our primary competition and generally are lower priced when considering comparable features and capabilities.
 
Revenues for third quarter 2012 and third quarter 2011 were derived from the following sources:
 
   
Three months ended
September 30,
 
   
2012
   
2011
 
DVM-550 Plus
    44 %     48 %
DVM-750
    20 %     25 %
DVM-100 & 400
    9 %     2 %
Laser Ally
    5 %     2 %
DVM-250 & DVM- 250 Plus
    3 %     1 %
Repair and service
    3 %     1 %
FirstVu
    1 %     1 %
Accessories and other revenues
    15 %     20 %
      100 %     100 %
 
We experienced a change in the sales mix of our products for the three months ended September 30, 2012 compared to the three-months ended September 30, 2011. Our recently released products, including the DVM-100, the DVM-400, the DVM-250, the DVM-250 Plus, and the Laser Ally, contributed 17% of our total sales for the three months ended September 30, 2012, compared to 5% for the comparable period ending September 30, 2011. We expect that the sales mix will continue to transition from the DVM-550 Plus and DVM-750 to our newer products.
 
 
29

 
 
Revenues for the three months ended September 30, 2012 and 2011 were $4,596,768 and $5,817,893, respectively, a decrease of $1,221,125 (21%), due to the following factors:
 
  
Our revenues decreased due to the challenging economy that continued to negatively impact state, county and municipal budgets which fund our law enforcement customers.  We believe that current and potential customers may have delayed or reduced the size of their orders due to a number of factors, including their local budget reductions and anticipation of receiving the federal government’s stimulus funds in order to preserve their currently available funding and budgets.   Our average order size decreased from approximately $3,600 in third quarter 2011 to $2,500 during third quarter 2012.  We shipped three individual orders in excess of $100,000, for a total of $787,000 in revenue, in third quarter 2012 compared to five orders individually in excess of $100,000, for total revenue of approximately $1,530,000 in third quarter 2011.  We believe that this reflects reduced law enforcement budgets where the customers are covering only the minimum required needs rather than full fleet deployments.  In addition, the new products we introduced in 2010 and 2011 (FirstVU, Laser Ally, DVM-250, DVM-250 Plus, DVM-100 and DVM-400) all have lower average selling prices than our legacy digital video mirror lines. Repair orders at lower average invoice amounts have also increased significantly as our installed base continues to come off of warranty.  These repair orders are at lower average price levels and are impacting our overall average invoice size. We are hopeful that we will see an easing of such budgetary constraints and that purchasing patterns will resume at their former, higher levels in the future, although we can make no assurances in this regard. We maintained consistent retail pricing on our law enforcement mirror models during 2012 and do not plan any material changes in pricing during the balance of 2012, including the new products recently introduced.  Our newer mirror-based products include the DVM-100, DVM-250 and DVM-250 Plus and the DVM-400, which will be sold at lower retail pricing levels compared to our legacy products during the balance of 2012 due to fewer features.  We are experiencing some price competition and discounting from our competitors as they attempt to regain market share.  For certain opportunities that involve multiple units and/or multi-year contracts we have occasionally discounted our products to gain or retain market share and revenues.
 
  
We have reorganized our domestic sales force and organization for our law enforcement channel. Historically, we primarily used third party sales agents to market our law enforcement products domestically.    We have changed principally to an employee-based direct sales force that provides us with more control and monitoring of our sales force and their daily activities. In addition, we have reduced the size of certain sales territories and consequently increased the overall number of domestic sales territories and sales personnel from 15 at the beginning of 2012 to 21 currently in order to better penetrate the market.  We performed extensive evaluations of all existing sales agents during late 2011 and 2012 which prompted us to undertake the complete reorganization of our domestic sales force.  During 2012, we retained one sales agent as an independent sales agent in its previous territory because of its past performance, converted another to be an employee-based direct sales person and replaced the remaining sales agents with new employee sales personnel. Our objective with this new employee-based model, including the replacement of many sales agents, is to encourage our sales personnel in lower performing territories to improve their efforts and consequently their sales results.  We believe that a portion of the revenue decrease experienced in 2011 and 2012 revenues resulted from third party sales agents reducing their sales efforts because they did not have the financial resources to travel, meet and market directly to their customers as a result of the difficult economic conditions. We think that our reorganization has addressed these concerns.  We believe that the transition to the employee-based direct sales force model resulting in a number of new territories and sales personnel during 2012 and the training of new sales personnel that replaced underperforming salesmen in certain existing territories have caused temporary disruptions and contributed to the lower revenues in third quarter 2012 compared to 2011. In conjunction with the sales force reorganization, we have identified, hired and trained 13 new sales personnel in 2012 that principally replaced underperforming sales agents.  We hope that this transition will result in improved revenues from these historically underperforming territories in the future.
 
  
Our international revenues decreased to $176,590 (4% of total revenues) during third quarter 2012, compared to $1,217,715 (21% of total revenues) during third quarter 2011. We have made a number of bids for international customers; however, international sale cycles generally take longer than domestic business. We also believe that our new products may appeal to international customers, in particular the DVM-100, DVM-250 and DVM-250 Plus. We have built in the capability to install a variety of language packs into our DVM-750 system, which currently includes English, Spanish, Turkish and Arabic, with additional languages to become available during the balance of 2012.  This language flexibility may be a positive factor in our efforts to improve future international sales.
 
 
30

 
 
Cost of Revenue
 
Cost of revenue on units sold for the three months ended September 30, 2012 and 2011 was $1,979,458 and $2,828,397, respectively, a decrease of $848,939 (30%).  The decrease in cost of goods sold is primarily due to the 21% decrease in revenues and improvement in cost of goods sold as a percent of revenues during third quarter 2012.  Cost of sales as a percentage of revenues decreased to 43% during the three months ended September 30, 2012 compared to 49% for the three months ended September 30, 2011.  Our goal is to continue to reduce cost of sales as a percentage of revenues during 2012 and beyond.  Improving gross margins through reductions in conversion costs (engineering changes and rework) and manufacturing inefficiencies related to our base products, such as the DVM-750 and DVM-500 Plus, are main focuses of management and engineering at the current time.  In addition, we continue to reorganize our production and manufacturing operations by placing a greater emphasis upon contract manufacturers, including those located offshore.  Uncertainties regarding the size and timing of large international orders make it difficult for us to maintain efficient production and staffing levels if all orders are processed through our manufacturing facility.  By outsourcing more of our production requirements to contract manufacturers, we believe that we can benefit from greater volume purchasing and production efficiencies, while at the same time reducing our fixed and semi-fixed overhead costs.  We believe that the selected contract manufacturers will be able to ramp up production quickly in order to meet the varying demands of our international customers if and when required. We expect that our newer product offerings, in particular the DVM-100, DVM-400, DVM-250 and DVM-250 Plus, should improve our cost of goods sold as a percentage of sales. We do not expect to incur significant capital expenditures to ramp up production of the new products because our internal process is largely assembling subcomponents, testing and shipping of completed products or we use contract manufacturers.  We rely on our subcontractors to produce finished circuit boards that represent the primary components of our products, thereby reducing our need to purchase capital equipment.
 
We had $356,737 and $547,182 in reserves for obsolete and excess inventories at September 30, 2012 and December 31, 2011, respectively.  We had no remaining units of the legacy DVM-500 units in finished goods at September 30, 2012 and have discontinued it. We are maintaining component parts specific to the legacy DVM-500 in inventory at levels reasonably expected to be consumed for future service and repair demands. Total raw materials and component parts were $2,178,676 and $2,168,761 at September 30, 2012 and December 31, 2011, respectively, an increase of $9,915 (less than 1%). We believe that introduction of new parties to our supply chain will continue to help reduce cost of sales as a percent of revenues during the balance of 2012. Finished goods balances were $5,278,171 and $4,844,446 at September 30, 2012 and December 31, 2011, respectively, an increase of $433,725 (9%). The increase in finished goods was primarily in the Laser Ally products, which are subject to minimum purchase requirements and DWM 800 wireless microphones.  Finished goods at September 30, 2012 were primarily the Laser Ally products, the DVM-750, and the DVM-500 Plus products, which will be used to fulfill international and domestic orders during the balance of 2012. Finished goods also included supplies of our other new products, including the FirstVU, DVM-250, DVM-250 Plus, DVM-100 and DVM-400, at September 30, 2012. The reserve for excess and obsolete inventory as a percent of total inventory balances decreased to 4.8% as of September 30, 2012 compared to 7.6% at December 31, 2011.  We believe that our obsolescence risk was less at September 30, 2012 compared to December 31, 2011 because our management team has made a concerted effort in 2012 to scrap unusable parts from older versions of our products. Therefore, previously reserved obsolete parts have been disposed of during 2012 and have been applied to our reserve balance. We believe these reserves are appropriate given our inventory levels at September 30, 2012.
 
 
31

 
 
Gross Profit
 
Gross profit for the three months ended September 30, 2012 and 2011 was $2,617,310 and $2,989,496, respectively, a decrease of $372,186 (12%).  The decrease is commensurate with the 21% decline in revenues offset by the significant improvement in cost of sales as a percent of revenue during third quarter 2012.  Cost of sales as a percentage of revenues decreased to 43% during the three months ended September 30, 2012 compared to 49% for the three months ended September 30, 2011 and our gross profit percentage increased to 57% for the three months ended September 30, 2012 from 51% for the three months ended September 30, 2011.  Our goal is to continue to improve our margins based upon the expected margins of our new products, in particular the DVM-100, DVM-400, DVM-250 and DVM-250 Plus, if we gain traction in the marketplace and increase commercial production during the balance of 2012.  In addition, as revenues increase from these products, we will seek to further improve our margins from these new products through economies of scale and more effectively utilizing fixed manufacturing overhead components.   We plan to continue our initiative on more efficient management of our supply chain through outsourcing production, quantity purchases and more effective purchasing practices.
 
Selling, General and Administrative Expenses
 
Selling, general and administrative expenses were $2,281,294 and $3,081,936 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $800,642 (26%).  Overall selling, general and administrative expenses as a percentage of sales decreased to 50% in 2012 compared to 53% in 2011.  The significant components of selling, general and administrative expenses are as follows:
 
   
Three Months Ended September 30,
 
   
2012
   
2011
 
Research and development expense
  $ 627,146     $ 719,773  
Selling, advertising and promotional expense
    716,996       655,267  
Stock-based compensation expense
    139,995       192,221  
Professional fees and expense
    142,671       145,874  
Executive, sales and administrative staff payroll
    488,003       698,612  
Litigation charge (credit) and related expenses
    (365,065 )      
Other
    531,548       670,189  
Total
  $ 2,281,294     $ 3,081,936  

 Research and development expense.  We continue to focus on bringing new products to market, including updates and improvements to current products.   Our research and development expenses totaled $627,146 and $719,773 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $92,627 (13%) because of our continued cost containment efforts and scrutiny of engineering resources.  We employed  21 engineers at September 30, 2012,  most of whom are dedicated to research and development activities for new products.  Research and development expenses as a percentage of total revenues were 14% for the three months ended September 30, 2012 compared to 13% for the three months ended September 30, 2011,  illustrating our continuing commitment to bring new products to market and expanding our current product line.  We have active research and development projects on several new products, as well as upgrades to our existing product lines.  We purchase and resell the Laser Ally product under our name from the third party who developed it. We consider our research and development capabilities and new product focus to be a competitive advantage and will continue to invest in this area on a prudent basis.
 
 
32

 
 
Selling, advertising and promotional expenses.   Selling, advertising and promotional expense totaled $716,996 and $655,267 for the three months ended September 30, 2012 and 2011, respectively, an increase of $61,729 (9%). The largest component of selling, promotional and advertising expense has  been the commissions paid to our independent agents, who have historically represented our sales force in the domestic market.  These agents generally received a commission on sales ranging from 5% to 12% of the gross sales price to the end customer.  Sales commissions totaled $141,469 and $567,795 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $426,326 (75%).  Sales commissions as a percentage of overall sales decreased to 3.1% during the three months ended September 30, 2012 compared to 9.8% for the three months ended September 30, 2011.  The decrease in our overall sales commissions as a percentage of sales reflects the results of our sales force reorganization initiative that is intended to improve our revenues.
 
As part of such reorganization, we are now principally an employee-based direct sales force model where such sales personnel receive a base salary plus travel expenses and have the opportunity to earn commissions if their respective sales exceed their assigned quotas. During the first nine months of 2012, we did not renew contracts with 11 sales agents, converted one sales agent from a third party representative to an employee-based sales person and increased the number of domestic territories from 15 to 21 territories to improve the coverage of our potential customer base.  We retained one of our third party sales agents under the traditional agent agreement as it has historically been one of our best producers.  Additionally, we are now reimbursing expenses relative to our employee-based direct sales force to travel, meet with, and market directly to our customers. We believe that the recent difficult economic conditions had reduced the efforts of our previous third party sales agents to provide the financial resources to travel and effectively promote our products to potential customers.  The salary component for our law enforcement and commercial sales channel sales force and managers are included in selling, advertising and promotional expenses.  Such salary expenses are becoming a larger component of our overall selling expenses due to the sales force reorganization.  Sales commissions paid to the existing third party sales agent and the salaries, commissions and reimbursed travel expenses paid to our employee-based direct sales force are all components of our selling, advertising and promotional expenses. We expect such selling expenses will continue to trend higher in 2012 in comparison to 2011 based on our commitment to reorganizing our sales force, which we anticipate will result in additional investment in sales and marketing resources.
 
Promotional and advertising expenses totaled $159,139 during the three months ended September 30, 2012 compared to $87,472 during the three months ended September 30, 2011, an increase of $71,667 (82%).   The increase is primarily attributable to media advertising in trade publications and participation in more trade shows. We have decided to invest in significantly more written media advertising for all of our products, as well as attending more trade shows focused on both our commercial and law enforcement sales channels.  Furthermore, we expect increases in expenses for brochures and other marketing initiatives designed to help penetrate new commercial markets for our DVM-250 and DVM-250 Plus event recorders and to introduce our DVM-400 and the DVM-100 to the law enforcement channel during the balance of 2012.
 
Stock-based compensation expense.  Stock based compensation expense totaled $139,995 and $192,221 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $52,226 (27%).  The decrease was primarily attributable to stock options issued in January 2008 to officers and directors becoming fully vested in January 2012 and the associated stock-based compensation expense ceasing in December 2011. We expect this trend to continue throughout 2012.
 
Professional fees and expense.  Professional fees and expenses totaled $142,671 and $145,874 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $3,203 (2%).  Professional fees during 2012 were related primarily to normal public company matters (including the reverse stock split), intellectual property matters and litigation matters.  The decrease in professional fees and expenses in third quarter 2012 compared to third quarter 2011 is primarily attributable to the Company’s cost containment measures coupled with the settlement of certain litigation.  In addition, professional fees associated with the litigation against a former contract manufacturer and Z3 have been classified separately as “Litigation charge (credit) and related expenses” in the statement of operations for the three months ended September 30, 2012. We expect increased legal fees regarding several patents and trademarks that have been or may be filed on the Company’s new products and litigation expense later in 2012.
 
 
33

 
 
Executive, sales and administrative staff payroll.   Executive, sales and administrative staff payroll expenses totaled $488,003 and $698,612 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $210,609 (30%).  In January 2012, the Vice President of Marketing retired and the Vice President of Corporate Development resigned and their responsibilities were assumed by the executive officers for a savings of approximately $65,000 for third quarter 2012. In June 2012, the Vice President of Engineering resigned and his responsibilities were assumed by other engineering management for a savings of approximately $45,000 for third quarter 2012. In addition, we reduced the number of our sales support staff during the first nine months of 2012 in connection with the restructuring of our sales and marketing organization. We anticipate that the reduction in executive, sales and administrative payroll will continue throughout 2012 as the full benefits of the headcount reductions that occurred throughout 2011 and early 2012 are realized.   However, such reductions may be offset partially if we find it necessary to hire additional technical support staff during the balance 2012 to handle field inquiries, wireless download and installation matters as our installed customer base continues to increase and additional technical support is required for our new products, such as the DVM-250, DVM-250 Plus, DVM-400 and DVM-100.
 
Litigation charge (credit) and related expenses.  Litigation charges and expenses totaled $(365,065) and $-0- for the three months ended September 30, 2012 and 2011, respectively, a decrease of $365,065 (100%).  The trial against a former contract manufacturer began on September 24, 2012 and the parties agreed to a settle the lawsuit on September 25, 2012. The insurance company involved agreed to pay $610,000 to settle the litigation.  Legal fees incurred for defense of the lawsuit were offset against the proceeds and the net settlement for this lawsuit was $(468,878) at September 30, 2012. The Z3 trial began on June 25, 2012 and concluded with a jury verdict on July 3, 2012 that resulted in a net judgment against us in the amount of $85,000. Further, despite our arguments at trial, the court also refused to reconsider the interlocutory summary judgment rulings rendered against us prior to trial in the amount of $445,000 which became final upon conclusion of the trial. Accordingly, the total judgment entered against us was $530,000. We believe there were a number of errors in the court's rulings and the judgment entered on July 3, 2012 and are appealing them. We incurred $103,813 of additional legal fees during the three months ended September 30, 2012 to defend the Z3 lawsuit, which was included in litigation charge (credit) and related expenses.
 
 Other.  Other selling, general and administrative expenses totaled $531,548 and $670,189 for the three months ended September 30, 2012 and 2011, respectively, a decrease of $138,641 (21%).  The decrease in 2012 was attributable to our cost containment measures that generally reduced the cost of information technology, telephone and internet services as we negotiated better contracts rates or moved to new service providers.  We plan to continue our cost containment initiatives in 2012 and expect that other selling, general and administrative costs will continue to decline during the balance of 2012.
 
Operating Income (Loss)
 
For the reasons previously stated, our operating income was $336,016 and our operating loss was $(92,440) for the three months ended September 30, 2012 and 2011, respectively, an improvement of $428,456 (463%).  Operating income as a percentage of revenues increased to 7% in 2012 compared to (2)% in 2011.
 
Interest Income
 
Interest income decreased to $2,247 for the three months ended September 30, 2012 from $5,703 in 2011.  The decrease in interest income was a result of our decreased average cash balances and significantly lower average interest rate earned on such balances during the three months ended September 30, 2012 compared to 2011.
 
 
34

 
 
Interest Expense
 
We incurred interest expense of $68,223 and $76,181 during the three months ended September 30, 2012 and 2011, respectively.  Such interest expense is related to the $2.5 million of subordinated debt we have outstanding of which $1.5 million was borrowed in May 2011 and $1.0 million borrowed in November 2011. In July 2012 we extended the maturity dates of the Notes from May 2013 to May 30, 2014. The outstanding principal balance on our Notes was $2.5 million as of September 30, 2012, less the unamortized discount of $113,386.
 
Income (Loss) before Income Tax Benefit
 
As a result of the above, we reported income before income tax benefit of $270,040 and a loss before income tax benefit of $(162,918) for the three months ended September 30, 2012 and 2011, respectively, an improvement of $432,958 (266%).
 
Income Tax Benefit
 
We recorded no income tax benefit related to our income for the three months ended September 30, 2012 due to our net loss position for the nine months ended September 30, 2012 and management’s decision to continue providing a full valuation reserve on our net deferred tax assets as of September 30, 2012.  During 2012, we increased our valuation reserve on deferred tax assets by $490,000 whereby our deferred tax assets continue to be fully reserved due to our recent operating losses.
 
We had approximately $7,530,000 of net operating loss carryforwards and $1,135,000 of research and development tax credit carryforwards as of September 30, 2012 available to offset future net taxable income.
 
Net Income (Loss)
As a result of the above, for the three months ended September 30, 2012 and 2011, we reported net income of $270,040 and a net loss of $(162,918), respectively, an improvement of $432,958 (266%).
 
Basic and Diluted Income (Loss) per Share
 
 
The basic and diluted income and (loss) per share was $0.13 and $(0.08) for the three months ended September 30, 2012 and 2011, respectively, for the reasons previously noted.  All outstanding stock options were considered antidilutive and therefore excluded from the calculation of diluted loss per share for the three months ended September 30, 2012 and 2011.
 
 
35

 
 
For the Nine Months Ended September 30, 2012 and 2011
 
Results of Operations
 
Summarized immediately below and discussed in more detail in the subsequent sub-sections is an analysis of our operating results for the nine months ended September 30, 2012 and 2011, represented as a percentage of total revenues for each respective year:
 
   
Nine Months Ended September 30,
 
   
2012
   
2011
 
Revenue
    100 %     100 %
Cost of revenue
    45 %     55 %
                 
Gross profit                                                                   
    55 %     45 %
Selling, general and administrative expenses:
               
Research and development expense
    14 %     14 %
Selling, advertising and promotional expense
    16 %     11 %
Stock-based compensation expense
    3 %     4 %
 Litigation charge (credit) and related expenses
    2 %     %
                 
General and administrative expense
    30 %     31 %
 
               
Total selling, general and administrative expenses
    65 %     60 %
 
               
Operating loss                                                                   
    (10 %)     (15 %)
Interest income (expense)
    (1 %)     (1 %)
                 
Loss before income tax benefit
    (11 %)     (16 %)
Income tax benefit
    %     %
 
               
Net loss
    (11 %)     (16 %)
 
               
Net loss per share information:
               
Basic                                                                   
  $ (0.73 )   $ (1.21 )
Diluted                                                                   
  $ (0.73 )   $ (1.21 )
 
 
36

 
 
Revenues
 
Revenues for the nine months ended 2012 and 2011, respectively, were derived from the following sources:
 
   
Nine months ended September 30,
 
   
2012
   
2011
 
DVM-550 Plus
    49 %     56 %
DVM-750
    19 %     20 %
DVM-100 & DVM-400
    6 %     1 %
DVM-250 & DVM-250 Plus
    4 %     1 %
Laser Ally
    3 %     3 %
First Vu
    2 %     1 %
Repair and service
    2 %     1 %
DVM-500 Ultra
    %     3 %
Accessories and other revenues
    15 %     14 %
      100 %     100 %
 
We experienced a change in the sales mix of our products for the nine months ended September 30, 2012 compared to the nine-months ended September 30, 2011. Our recently released products, including the DVM-100, the DVM-400, the DVM-250, the DVM-250 Plus, and the Laser Ally, contributed 13% of total sales for the nine months ended September 30, 2012, compared to 5% for the comparable period ending September 30, 2011. Additionally, repair and service revenues doubled from 1% to 2% for the respective periods ended September 30, 2011 and September 30, 2012 as more units came off warranty, which resulted in increased charges for out-of-warranty repair work performed. We expect the sales mix will continue to transition from the DVM-550 Plus and DVM-750 to the newer products we have recently introduced.
 
Revenues for the nine months ended September 30, 2012 and 2011 were $12,980,021 and $15,290,839 respectively, a decrease of $2,310,818 (15%), due to the following factors:
 
  
Our revenues decreased due to the challenging economy that continued to negatively impact state, county and municipal budgets which fund our law enforcement customers.  We believe that current and potential customers may have delayed or reduced the size of their orders due to a number of factors, including their local budget reductions and anticipation of receiving the federal government’s stimulus funds in order to preserve their currently available funding and budgets.   Our average order size decreased from approximately $3,500 for the nine months ended September 30, 2011 to $2,500 for the nine months ended September 30, 2012.  We shipped eleven individual orders in excess of $100,000, for a total of $2,235,000 in revenue in the nine months ended September 30, 2012, compared to eleven orders individually in excess of $100,000, for total revenue of approximately $3,305,000 for the nine months ended September 30, 2011.  We believe that this reflects reduced law enforcement budgets where the customers are covering only the minimum required needs rather than full fleet deployments.  In addition, the new products we introduced in 2010 and 2011 (FirstVU, Laser Ally, DVM-250, DVM-250 Plus, DVM-100 and DVM-400) all have lower average selling prices than our digital video mirror lines. Repair orders at lower average invoice amounts have also increased significantly as our installed base continues to come off of warranty.  These repair orders are at lower average price levels and are impacting our overall average invoice size. We are hopeful that we will see an easing of such budgetary constraints and that purchasing patterns will resume at their former, higher levels in the future, although we can make no assurances in this regard. We maintained consistent retail pricing on our law enforcement mirror models during 2012 and do not plan any material changes in pricing during the balance of 2012, including the new products recently introduced.  Our newer mirror-based products include the DVM-100, DVM-250, DVM-250 Plus and the DVM-400, which will be sold at lower retail pricing levels compared to our legacy products during 2012 due to fewer features.  We are experiencing some price competition and discounting from our competitors as they attempt to regain market share.  For certain opportunities that involve multiple units and/or multi-year contracts we have occasionally discounted our products to gain or retain market share and revenues.
 
 
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We have reorganized our domestic sales force and organization for our law enforcement channel.  Traditionally, we used third party sales agents to market our law enforcement products domestically.    We have changed principally to an employee-based direct sales force that provides us with more control and monitoring of our sales force and their daily activities. In addition, we have reduced the size of certain sales territories and consequently increased the overall number of domestic sales territories and sales personnel from 15 at the beginning of 2012 to 21 currently, in order to better penetrate the market.  We performed extensive evaluations of all existing sales agents during late 2011 and 2012 which prompted us to undertake the complete reorganization of our domestic sales force.  During 2012, we retained one sales agent as independent sales agent in its previous territory because of its good performance in the past, converted another to an employee-based direct sales person and replaced the remaining sales agents with new employee sales personnel.    Our objective with this new employee-based model, including the replacement of many sales agents, is to encourage our sales personnel in lower performing territories to improve their efforts and consequently their sales results.  We believe that a portion of the revenue decrease experienced in 2011 and 2012 revenues resulted from third party sales agents reducing their sales efforts because they did not have the financial resources to travel, meet and market directly to their customers as a result of the difficult economic conditions. We think that our reorganization has addressed these concerns.  We believe that the transition to the employee-based direct sales force model resulting in a number of new territories and sales personnel during 2012 and the training of new sales personnel that replaced underperforming salesmen in certain existing territories caused temporary disruptions and contributed to the lower revenues we experienced in first quarter 2012 compared to 2011. In conjunction with the sales force reorganization, we have identified, hired and trained 13 new sales personnel in 2012 that have principally replaced underperforming sales agents.  We hope that this transition will result in improved revenues from these historically underperforming territories in the future.
 
  
Our international revenues decreased to $396,705 (3% of total revenues) for the nine months ended September 30, 2012, compared to $1,786,641 (12% of total revenues) for the nine months ended September 30, 2011.  During second quarter 2012, we replaced the international sales manager responsible for our international distributors. We have made a number of bids for international customers out presently; however, international sale cycles generally take longer than domestic business. We also believe that our new products may appeal to international customers, in particular the DVM-100 and DVM-250. We have built in the capability to install a variety of language packs into our DVM-750 system, which currently includes English, Spanish, Turkish and Arabic, with additional languages to become available during 2012.  This language flexibility may be a positive factor in our efforts to improve future international sales.
 
Cost of Revenue
 
Cost of revenue on units sold for the nine months ended September 30, 2012 and 2011 was $5,890,431 and $8,360,013, respectively, a decrease of $2,469,582 (30%).  The decrease in cost of goods sold is primarily due to the 15% decrease in revenues and improvement in cost of goods sold as a percent of revenues during the nine months ended September 30, 2012.  Cost of sales as a percentage of revenues decreased to 45% during the nine months ended September 30, 2012 compared to 55% for the nine months ended September 30, 2011.  Our goal is to continue to reduce cost of sales as a percentage of revenues during 2012 and beyond.  Improving gross margins through reductions in conversion costs (engineering changes and rework) and manufacturing inefficiencies related to our base products, such as the DVM-750 and DVM-500 Plus, are main focuses of management and engineering at the current time.  In addition, we continue to reorganize our production and manufacturing operations by placing a greater emphasis upon contract manufacturers, including those located offshore.  Uncertainties regarding the size and timing of large international orders make it difficult for us to maintain efficient production and staffing levels if all orders are processed through our manufacturing facility.  By outsourcing more of our production requirements to contract manufacturers, we believe that we can benefit from greater volume purchasing and production efficiencies, while at the same time reducing our fixed and semi-fixed overhead costs.  We believe that the selected contract manufacturers will be able to ramp up production quickly in order to meet the varying demands of our international customers if and when required.  We expect that our newer product offerings, in particular the DVM-100, DVM-400, DVM-250 and DVM-250 Plus, should improve our cost of goods sold as a percentage of sales. We do not expect to incur significant capital expenditures to ramp up production of the new products because our internal process is largely assembling subcomponents, testing and shipping of completed products or we use contract manufacturers.  We rely on our subcontractors to produce finished circuit boards that represent the primary components of our products, thereby reducing our need to purchase capital equipment.
 
 
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Gross Profit
 
Gross profit for the nine months ended September 30, 2012 and 2011 was $7,089,590 and $6,930,826, respectively, an increase of $158,764 (2%).  The increase is commensurate with the significant improvement in cost of sales as a percent of revenue during the nine months ended September 30, 2012 compared to the same period for 2011 offset by the 15% decline in revenues.  Cost of sales as a percentage of revenues decreased to 45% during the nine months ended September 30, 2012 compared to 55% for the nine months ended September 30, 2011 and our gross profit percentage increased to 55% for the nine months ended September 30, 2012 from 45% for the nine months ended September 30, 2011.  Our goal is to continue to improve our margins based upon the expected margins of our new products, in particular the DVM-100, DVM-400, DVM-250 and DVM-250 Plus, if we gain traction in the marketplace and increase commercial production during the balance of 2012.  In addition, as revenues increase from these products, we will seek to further improve our margins from these new products through economies of scale and more effectively utilizing fixed manufacturing overhead components.   We plan to continue our initiative on more efficient management of our supply chain through outsourcing production, quantity purchases and more effective purchasing practices.
 
Selling, General and Administrative Expenses
 
Selling, general and administrative expenses were $8,361,284 and $9,253,383 for the nine months ended September 30, 2012 and 2011, respectively, a decrease of $892,099 (10%).  Overall selling, general and administrative expenses as a percentage of sales increased to 65% in 2012 compared to 60% in 2011.  The significant components of selling, general and administrative expenses are as follows:
 
   
Nine Months Ended September 30,
 
   
2012
   
2011
 
Research and development expense
  $ 1,804,932     $ 2,139,277  
Selling, advertising and promotional expense
    1,990,138       1,664,584  
Stock-based compensation expense
    381,432       636,069  
Professional fees and expense
    514,096       559,816  
Executive, sales and administrative staff payroll
    1,613,798       2,201,063  
Litigation charge (credit) and related expenses
    289,017        
Other
    1,767,871       2,052,574  
Total
  $ 8,361,284     $ 9,253,383  

 Research and development expense.  We continue to focus on bringing new products to market, including updates and improvements to current products.   Our research and development expenses totaled $1,804,932 and $2,139,277 for the nine months ended September 30, 2012 and 2011, respectively, a decrease of $334,345 (16%) because of our continued cost containment efforts and scrutiny of engineering resources.  We employed 21 engineers at September 30, 2012, most of whom are dedicated to research and development activities for new products.  Research and development expenses as a percentage of total revenues were 14% for the nine months ended September 30, 2012 compared to 14% for the nine months ended September 30, 2011, illustrating our continuing commitment to bring new products to market and expanding our current product line.  We have active research and development projects on several new products, as well as upgrades to our existing product lines.   We purchase and resell the Laser Ally product under our name from the third party who developed it. We consider our research and development capabilities and new product focus to be a competitive advantage and will continue to invest in this area on a prudent basis.
 
 
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Selling, advertising and promotional expenses.   Selling, advertising and promotional expense totaled $1,990,138 and $1,664,584 for the nine months ended September 30, 2012 and 2011, respectively, an increase of $325,554 (20%). The largest component of selling, promotional and advertising expense has been the commissions paid to our independent agents, who have historically represented our sales force in the domestic market.  These agents have generally received a commission on sales ranging from 5% to 12% of the gross sales price to the end customer.  Sales commissions totaled $501,703 and $1,453,042 for the nine months ended September 30, 2012 and 2011, respectively, a decrease of $951,336 (65%).  Sales commissions as a percentage of overall sales decreased to 3.9% during the nine months ended September 30, 2012 compared to 9.5% for the nine months ended September 30, 2011.  The decrease in our overall sales commissions as a percentage of sales reflects the results of our sales force reorganization initiative that is intended to improve our revenues.
 
As part of such reorganization, we are now principally to an employee-based direct sales force model where such sales personnel receive a base salary plus travel expenses and have the opportunity to earn commissions if their respective sales exceed their assigned quotas. During the first nine months of 2012, we terminated 11 sales agents, converted one sales agent from a third party representative to employee-based sales personnel and increased the number of domestic territories from 15 to 21 territories to improve the coverage of our potential customer base.  We retained one of our third party sales agents under the traditional agent agreement as it has historically been one of our best producers.  Additionally, we are now reimbursing expenses relative to our employee-based direct sales force to travel, meet with, and market directly to their customers. We believe that the recent difficult economic conditions reduced the efforts of our previous third party sales agents to provide the financial resources to travel and effectively promote our products to potential customers.  The salary component for our law enforcement and commercial sales channel sales force and managers are included in selling, advertising and promotional expenses.  Such salary expenses are becoming a larger component of our overall selling expenses due to the sales force reorganization.  Sales commissions paid to the existing third party sales agent and the salaries, commissions and reimbursed travel expenses paid to our employee-based direct sales force are all components of our selling, advertising and promotional expenses. We expect such selling expenses will continue to trend higher in 2012 in comparison to 2011 based on our commitment to reorganizing our sales force, which we anticipate will result in additional investment in sales and marketing resources.
 
Promotional and advertising expenses totaled $394,086 during the nine months ended September 30, 2012 compared to $211,542 during the nine months ended September 30, 2011, an increase of $182,544 (86%).   The increase is primarily attributable to media advertising in trade publications and participation in more trade shows. We have decided to invest in significantly more written media advertising for all of our products, as well as attending more trade shows focused on both our commercial and law enforcement sales channels.  Furthermore, we expect increases in expenses for brochures and other marketing initiatives designed to help penetrate new commercial markets for our DVM-250 and DVM-250 Plus event recorders and to introduce our DVM-400 and the DVM-100 to the law enforcement channel during the balance of 2012.
 
Stock-based compensation expense.  Stock based compensation expense totaled $381,432 and $636,069 for the nine months ended September 30, 2012 and 2011, respectively, a decrease of $254,637 (40%).  The decrease was primarily attributable to stock options issued in January 2008 to officers and directors becoming fully vested in January 2012 and the associated stock-based compensation expense ceasing in December 2011. We expect this trend to continue throughout 2012.
 
Professional fees and expense.  Professional fees and expenses totaled $514,096 and $559,816 for the nine months ended September 30, 2012 and 2011, respectively, a decrease of $45,720 (8%).  Professional fees during 2012 were related primarily to normal public company matters, intellectual property matters and litigation matters.  The decrease in professional fees and expenses in such periods in 2012 compared to 2011 is primarily attributable to our cost containment measures coupled with the settlement of certain litigation. In addition, professional fees associated with the litigation against a former contract manufacturer and Z3 have been separately classified as “Litigation charge and related expenses” in the Statement of Operations for the nine months ended September 30, 2012.  We expect increased legal fees regarding several patents and trademar