10-Q
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended March 31, 2016

OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from              to             
 
Commission file number 001-35339
 
ANGIE’S LIST, INC.
(Exact name of registrant as specified in its charter)
 

Delaware
 
27-2440197
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification Number)
1030 E. Washington Street Indianapolis, IN
 
46202
(Address of principal executive offices)
 
(Zip Code)
 
(888) 888-5478
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No   ¨
 
Indicate by check mark whether the registrant has submitted electronically and posted to its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  x    No  ¨
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. 
Large accelerated filer
¨
Accelerated filer
x
Non-accelerated filer
¨ (Do not check if a smaller reporting company)
Smaller reporting company
¨
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ¨    No  x
 
The number of shares of registrant’s common stock outstanding as of April 18, 2016 was 58,634,118.




Table of Contents
 
 
Page No.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 




Table of Contents

PART I – FINANCIAL INFORMATION

ITEM 1.     CONDENSED FINANCIAL STATEMENTS
 
Angie’s List, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share data) 
 
 
March 31,
2016
 
December 31,
2015
 
 
 
 
 
 
 
(Unaudited)
Assets
 
 
 
 
Cash and cash equivalents
 
$
35,352

 
$
32,599

Short-term investments
 
23,718

 
23,976

Accounts receivable, net of allowance for doubtful accounts of $1,894 and $1,658 at March 31, 2016 and December 31, 2015, respectively
 
16,212

 
17,019

Prepaid expenses and other current assets
 
22,106

 
19,026

Total current assets
 
97,388

 
92,620

Property, equipment and software, net
 
81,970

 
77,635

Goodwill
 
1,145

 
1,145

Amortizable intangible assets, net
 
1,857

 
2,011

Total assets
 
$
182,360

 
$
173,411

 
 
 
 
 
Liabilities and stockholders’ deficit
 
 
 
 
Accounts payable
 
$
9,556

 
$
10,525

Accrued liabilities
 
34,926

 
20,287

Deferred membership revenue
 
29,965

 
32,702

Deferred advertising revenue
 
48,480

 
48,930

Current maturities of long-term debt
 
2,250

 
1,500

Total current liabilities
 
125,177

 
113,944

Long-term debt, net
 
55,542

 
56,134

Deferred membership revenue, noncurrent
 
3,424

 
3,742

Deferred advertising revenue, noncurrent
 
482

 
640

Other liabilities, noncurrent
 
1,218

 
1,332

Total liabilities
 
185,843

 
175,792

Commitments and contingencies (Note 9)
 
 
Stockholders’ deficit:
 
 
 
 
Preferred stock, $0.001 par value: 10,000,000 shares authorized, no shares issued or outstanding at March 31, 2016 and December 31, 2015
 

 

Common stock, $0.001 par value: 300,000,000 shares authorized, 67,192,376 and 67,162,990 shares issued and 58,633,664 and 58,604,278 shares outstanding at March 31, 2016 and December 31, 2015, respectively
 
67

 
67

Additional paid-in-capital
 
278,347

 
275,445

Treasury stock, at cost: 8,558,712 shares of common stock at March 31, 2016 and December 31, 2015
 
(23,719
)
 
(23,719
)
Accumulated deficit
 
(258,178
)
 
(254,174
)
Total stockholders’ deficit
 
(3,483
)
 
(2,381
)
Total liabilities and stockholders’ deficit
 
$
182,360

 
$
173,411

 
See accompanying notes.

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Table of Contents

Angie’s List, Inc.
Condensed Consolidated Statements of Operations
(in thousands, except share and per share data) 
 
 
Three Months Ended 
 March 31,
 
 
2016
 
2015
 
 
 
 
 
 
 
(Unaudited)
Revenue
 
 
 
 
Membership
 
$
16,334

 
$
17,339

Service provider
 
67,522

 
66,204

Total revenue
 
83,856

 
83,543

Operating expenses
 
 
 
 
Operations and support
 
12,209

 
13,998

Selling
 
27,832

 
28,292

Marketing
 
19,115

 
18,829

Product and technology
 
10,034

 
8,416

General and administrative
 
18,047

 
8,726

Operating income (loss)
 
(3,381
)
 
5,282

Interest expense, net
 
616

 
912

Income (loss) before income taxes
 
(3,997
)
 
4,370

Income tax expense
 
7

 
10

Net income (loss)
 
$
(4,004
)
 
$
4,360

 
 
 
 
 
Net income (loss) per common share — basic and diluted
 
$
(0.07
)
 
$
0.07

 
 
 
 
 
Weighted-average number of common shares outstanding — basic and diluted
 
58,613,879

 
58,516,677

 
See accompanying notes.

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Table of Contents

Angie’s List, Inc.
Condensed Consolidated Statements of Cash Flows
(in thousands)
 
 
Three Months Ended 
 March 31,
 
 
2016
 
2015
 
 
 
 
 
 
 
(Unaudited)
Operating activities
 
 
 
 
Net income (loss)
 
$
(4,004
)
 
$
4,360

Adjustments to reconcile net income (loss) to net cash provided by operating activities:
 
 
 
 
Depreciation and amortization
 
1,675

 
1,590

Amortization of debt discount, deferred financing fees and bond premium
 
167

 
171

Non-cash stock-based compensation
 
3,027

 
2,256

Non-cash loss on disposal of long-lived assets
 
153

 

Changes in certain assets:
 
 
 
 
Accounts receivable
 
807

 
(700
)
Prepaid expenses and other current assets
 
(3,080
)
 
(4,117
)
Changes in certain liabilities:
 
 
 
 
Accounts payable
 
(490
)
 
6,075

Accrued liabilities
 
14,609

 
10,732

Deferred advertising revenue
 
(608
)
 
2,991

Deferred membership revenue
 
(3,055
)
 
(2,112
)
Net cash provided by operating activities
 
9,201

 
21,246

 
 
 
 
 
Investing activities
 
 
 
 
Purchases of investments
 
(4,071
)
 
(3,120
)
Sales of investments
 
4,320

 
2,835

Property, equipment and software
 
(904
)
 
(1,116
)
Capitalized website and software development costs
 
(5,489
)
 
(6,754
)
Intangible assets
 
(122
)
 
(93
)
Net cash (used in) investing activities
 
(6,266
)
 
(8,248
)
 
 
 
 
 
Financing activities
 
 
 
 
Proceeds from exercise of stock options
 
2

 

Taxes paid on behalf of employees related to net share settlement
 
(127
)
 

Payments on capital lease obligation
 
(57
)
 
(54
)
Net cash (used in) financing activities
 
(182
)
 
(54
)
Net increase in cash and cash equivalents
 
$
2,753

 
$
12,944

Cash and cash equivalents, beginning of period
 
32,599

 
39,991

Cash and cash equivalents, end of period
 
$
35,352

 
$
52,935

 
 
 
 
 
Supplemental cash flow disclosures
 
 
 
 
Capital expenditures incurred but not yet paid
 
$
1,010

 
$
2,080


See accompanying notes.

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Table of Contents

Angie’s List, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
(in thousands, except share and per share data)

1. Description of Business, Basis of Presentation and Summary of Significant Accounting Policies
 
Angie’s List, Inc. (collectively with its wholly owned subsidiaries, the “Company”, “we”, “us” or “our”) operates a national local services consumer review service and marketplace where consumers can research, shop for and purchase local services for critical needs, such as home, health and automotive services, as well as rate and review the providers of these services. Ratings and reviews, which are available only to the Company's members, assist members in identifying and hiring a highly-rated provider for their local service needs. The Company's services are provided in markets located across the continental United States.

Basis of Presentation
 
The accompanying unaudited condensed consolidated financial statements were prepared in conformity with accounting principles generally accepted in the United States (“U.S. GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X of the Securities Exchange Act of 1934. Certain information and footnote disclosures normally included in financial statements prepared in accordance with U.S. GAAP were condensed or omitted pursuant to such rules and regulations. Accordingly, the accompanying unaudited condensed consolidated financial statements do not include all information and footnotes necessary for fair presentation of financial position, results of operations and cash flows in conformity with U.S. GAAP and should be read in conjunction with the audited consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2015. The accompanying unaudited condensed consolidated balance sheet as of December 31, 2015 was derived from the audited consolidated financial statements as of that date but does not include all disclosures required by U.S. GAAP, including certain notes thereto.

The condensed consolidated financial statements reflect all adjustments of a normal recurring nature considered, in the opinion of management, necessary to fairly present the results for the periods presented. Operating results from interim periods are not necessarily indicative of results that may be expected for the fiscal year as a whole.

For additional information, including a discussion of the Company’s significant accounting policies, refer to the audited consolidated financial statements and the notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2015.

Operating Segments
 
Operating segments are defined as components of an enterprise engaging in business activities for which discrete financial information is available and regularly reviewed by the chief operating decision maker in deciding how to allocate resources and in assessing performance. The Company manages its business on the basis of one operating segment.
 
Principles of Consolidation
 
The condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany accounts and transactions are eliminated in consolidation.

Estimates

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect amounts reported in the condensed consolidated financial statements and accompanying notes as well as the disclosure of contingent assets and liabilities and reported revenue and expenses. Actual results could differ from those estimates.

Reclassification of Prior Year Presentation

Certain prior year amounts were reclassified for consistency with the current period presentation, including the marketing compensation and personnel-related costs and general marketing operating expenditures that were moved from general and administrative expense and selling expense to marketing expense within the consolidated statements of operations. These reclassifications did not materially impact the consolidated financial statements.
 

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Table of Contents

Significant Accounting Policies

As of January 1, 2016, the Company adopted the Financial Accounting Standards Board (the “FASB”) Accounting Standards Update No. 2015-03: Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs, resulting in the Company reclassifying the deferred financing fees previously recorded in other noncurrent assets, including $1,462 as of December 31, 2015, to net long-term debt in the consolidated balance sheets. There were no other material changes to the Company's significant accounting policies from those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2015.

Income Taxes - Valuation Allowance

The Company evaluates whether it will realize the benefits of its net deferred tax assets and establishes a valuation allowance to reduce the carrying value of its deferred tax assets to the amount considered more likely than not to be recognized. Deferred tax assets arise as a result of tax loss carryforwards and various differences between the book basis and the tax basis of such assets. The Company periodically reviews the deferred tax assets for recoverability based on historical taxable income, projected future taxable income and the expected timing of the reversals of existing temporary differences. Should there be a change in the ability to recover deferred tax assets, the tax provision would be adjusted in the period in which the assessment is changed. There was no change to the Company's assessment during the three month period ended March 31, 2016.

Contractual Obligations

The Company's contractual obligations primarily consist of long-term noncancellable operating leases expiring through 2021 and long-term debt comprised of a $60,000 term loan scheduled to mature on September 26, 2019. There have been no significant changes in the Company's contractual obligations from those disclosed in the Company's Annual Report on Form 10-K for the year ended December 31, 2015. Total combined future minimum payment obligations under long-term noncancellable operating leases amounted to approximately $8,613 as of March 31, 2016, and the Company had $57,792 in outstanding borrowings, net of unamortized deferred financing fees and unamortized fees paid to the lender, under the term loan as of the same date.

Recent Accounting Pronouncements

In March 2016, the FASB issued Accounting Standards Update No. 2016-09: Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting (“ASU 2016-09”). The amendments in this update simplify several aspects of the accounting for employee share-based payment transactions, including the accounting for income taxes, forfeitures and statutory tax withholding requirements, as well as classification in the statement of cash flows. ASU 2016-09 will be effective for the Company in fiscal year 2017, but early adoption is permitted. The Company is currently evaluating the impact of this update on the consolidated financial statements.

In February 2016, the FASB issued Accounting Standards Update No. 2016-02: Leases (Topic 842) (“ASU 2016-02”). The amendments in this update require lessees, among other things, to recognize lease assets and lease liabilities on the balance sheet for those leases classified as operating leases under previous authoritative guidance. This update also introduces new disclosure requirements for leasing arrangements. ASU 2016-02 will be effective for the Company in fiscal year 2019, but early adoption is permitted. The Company is currently evaluating the impact of this update on the consolidated financial statements.

In January 2016, the FASB issued Accounting Standards Update No. 2016-01: Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities (“ASU 2016-01”). The amendments in this update address certain aspects of recognition, measurement, presentation and disclosure of financial instruments. In particular, the amendments in this update supersede, for public business entities, the requirement to disclose the methods and significant assumptions used in calculating the fair value of financial instruments required to be disclosed for financial instruments measured at amortized cost on the balance sheet. ASU 2016-01 will be effective for the Company in fiscal year 2018, but early adoption is permitted. The Company does not believe that the adoption of the guidance set forth in this update will have a material impact on the consolidated financial statements.


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Table of Contents

In April 2015, the FASB issued Accounting Standards Update No. 2015-05: Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40): Customer's Accounting for Fees Paid in a Cloud Computing Arrangement (“ASU 2015-05”). The amendments in this update provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the update specifies that the customer should account for the software license element of the arrangement consistent with the acquisition of other software licenses. The update further specifies that the customer should account for a cloud computing arrangement as a service contract if the arrangement does not include a software license. ASU 2015-05 is effective for the Company in fiscal year 2016. The Company adopted ASU 2015-05 as of January 1, 2016 on a prospective basis, noting no material impact to the consolidated financial statements.

In August 2014, the FASB issued Accounting Standards Update No. 2014-15: Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern (“ASU 2014-15”). This update sets forth a requirement for management to evaluate whether there are conditions and events that raise substantial doubt about an entity's ability to continue as a going concern, a responsibility that did not previously exist in U.S. GAAP. The amendments included in this update require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period, including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). ASU 2014-15 is effective for the Company in fiscal year 2016. The Company adopted ASU 2014-15 as of January 1, 2016, noting no material impact to the consolidated financial statements.

In May 2014, the FASB issued Accounting Standards Update No. 2014-09: Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”). This update outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific guidance. The core principle of the revenue model is that “an entity recognizes revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.” This update also requires significantly expanded disclosures related to revenue recognition. ASU 2014-09 will be effective for the Company in fiscal year 2018 following the issuance of Accounting Standards Update No. 2015-14: Deferral of the Effective Date in August 2015, which deferred the effective date of ASU 2014-09 by one year. In March 2016, the FASB issued Accounting Standards Update No. 2016-08: Principal versus Agent Considerations (Reporting Revenue Gross versus Net) (“ASU 2016-08”), amending the principal-versus-agent implementation guidance set forth in ASU 2014-09. Among other things, ASU 2016-08 clarifies that an entity should evaluate whether it is the principal or the agent for each specified good or service promised in a contract with a customer. In April 2016, the FASB issued Accounting Standards Update No. 2016-10: Identifying Performance Obligations and Licensing (“ASU 2016-10”), which amends certain aspects of the guidance set forth in the FASB's new revenue standard related to identifying performance obligations and licensing implementation. The Company is currently evaluating the future impact and method of adoption of these updates with respect to the consolidated financial statements.


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Table of Contents

2. Net Income (Loss) Per Common Share
 
Basic and diluted net income (loss) per common share is computed by dividing consolidated net income (loss) by the weighted-average number of common shares outstanding for the period. Basic and diluted net income (loss) per common share was $(0.07) and $0.07 for the three months ended March 31, 2016 and 2015, respectively.
 
The following potentially dilutive equity awards are not included in the diluted net income (loss) per common share calculation as they would have an antidilutive effect for the periods presented:
 
 
March 31,
2016
 
March 31,
2015
Stock options
 
7,394,111

 
7,053,887

Restricted stock units
 
1,290,502

 
416,155

Performance awards of restricted stock units
 
232,208

 


3. Fair Value Measurements
 
Whenever possible, quoted prices in active markets are used to determine the fair value of the Company's financial instruments. The Company's financial instruments are not held for trading or other speculative purposes. The estimated fair value of financial instruments was determined using available market information and appropriate valuation methodologies. However, considerable judgment is required in interpreting market data to develop the estimates of fair value. Accordingly, the estimates presented herein are not necessarily indicative of the amounts the Company could realize in a current market exchange. The use of different market assumptions and/or estimation methodologies may materially impact the estimated fair value amounts.
 
Fair Value Hierarchy
 
Fair value is based on the price that would be received upon sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. In accordance with Accounting Standards Codification (“ASC”) 820, Fair Value Measurement, the Company categorized the financial assets and liabilities that are adjusted to fair value based on the priority of the inputs to the valuation technique, following the three-level fair value hierarchy prescribed by ASC 820, as follows:
 
Level 1: Quoted prices (unadjusted) in active markets that are accessible at the measurement date for assets or liabilities.
 
Level 2: Observable prices that are based on inputs not quoted on active markets but corroborated by market data.
 
Level 3: Unobservable inputs that are used when little or no market data is available.

Valuation Techniques
 
The Company’s money market fund investments, the maturities for which are less than 90 days, are classified as cash equivalents within Level 1 of the fair value hierarchy on the basis of valuations using quoted market prices. Short-term investments consist of certificates of deposit, corporate bonds and U.S. Treasury securities with maturities of more than 90 days but less than one year. As many fixed income securities do not trade daily, fair values are often derived using recent trades of securities with similar features and characteristics. When recent trades are not available, pricing models are used to determine these prices. These models calculate fair values by discounting future cash flows at estimated market interest rates. Such market rates are derived by calculating the appropriate spreads over comparable U.S. Treasury securities, based on the credit quality, industry and structure of the asset. Typical inputs and assumptions to pricing models include, but are not limited to, a combination of benchmark yields, reported trades, issuer spreads, liquidity, benchmark securities, bids, offers, reference data and industry and economic events. The Company’s fixed income certificates of deposit, U.S. Treasury securities and corporate bond investments with fixed maturities are valued using recent trades or pricing models and are therefore classified within Level 2 of the fair value hierarchy.

Recurring Fair Value Measurements
  
There were no movements between fair value measurement levels for the Company’s cash equivalents and investments to date during 2016 or in 2015, and there were no material unrealized gains or losses as of March 31, 2016 or December 31, 2015.  


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The following tables summarize the Company's financial instruments at fair value based on the fair value hierarchy for each class of instrument as of March 31, 2016 and December 31, 2015:
 
 
 
 
 
Fair Value Measurement at March 31, 2016 Using
 
 
Carrying Value at
March 31, 2016
 
Quoted Prices in Active Markets
for Identical Assets
(Level 1)
 
Significant Other
Observable Inputs
(Level 2)
 
Significant
Unobservable Inputs
(Level 3)
Cash equivalents:
 
 
 
 
 
 
 
 
Money market funds
 
$
1,264

 
$
1,264

 
$

 
$

Investments:
 
 
 
 
 
 
 
 
Certificates of deposit
 
16,910

 

 
16,911

 

U.S. Treasury securities
 
5,802

 

 
5,806

 

Corporate bonds
 
1,006

 

 
1,006

 

Total assets
 
$
24,982

 
$
1,264

 
$
23,723

 
$

 
 
 
 
Fair Value Measurement at December 31, 2015 Using
 
 
Carrying Value at
December 31, 2015
 
Quoted Prices in Active Markets
for Identical Assets
(Level 1)
 
Significant Other
Observable Inputs
(Level 2)
 
Significant
Unobservable Inputs
(Level 3)
Cash equivalents:
 
 
 
 
 
 
 
 
Money market funds
 
$
970

 
$
970

 
$

 
$

Investments:
 
 
 
 
 
 
 
 
Certificates of deposit
 
19,310

 

 
19,292

 

U.S. Treasury securities
 
3,652

 

 
3,649

 

Corporate bonds
 
1,014

 

 
1,013

 

Total assets
 
$
24,946

 
$
970

 
$
23,954

 
$

 
The Company reviews its investment portfolio for other-than-temporary impairment whenever events or changes in circumstances indicate that the carrying amount of the investment may be impaired, considering such factors as the duration, severity and reason for the decline in value as well as the potential recovery period. During the three months ended March 31, 2016 and 2015, the Company did not recognize any other-than-temporary impairment losses.

The carrying amount of the term loan approximates fair value, using Level 2 inputs, as this borrowing bears interest at a variable (market) rate at March 31, 2016 and December 31, 2015.

Non-Recurring Fair Value Measurements

The Company has certain assets that are measured at fair value on a non-recurring basis under circumstances and events, including those described in Note 6, “Goodwill and Amortizable Intangible Assets,” that are adjusted to fair value in certain circumstances when the carrying values are more than the fair values. The categorization of the framework used to price the assets in the event of an impairment is considered a Level 3 measurement due to the subjective nature of the unobservable inputs used to determine the fair value.

Assets and liabilities acquired in business combinations are recorded at their fair value as of the date of acquisition using Level 2 and Level 3 inputs.

The carrying amounts of accounts receivable and accounts payable reported in the condensed consolidated balance sheets approximate fair value.

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4. Prepaid Expenses and Other Current Assets
 
Prepaid expenses and other current assets was comprised of the following as of March 31, 2016 and December 31, 2015:
 
 
March 31,
2016
 
December 31,
2015
Prepaid and deferred commissions
 
$
8,268

 
$
8,573

Other prepaid expenses and current assets
 
13,838

 
10,453

Total prepaid expenses and other current assets
 
$
22,106

 
$
19,026


5. Property, Equipment and Software
 
Property, equipment and software was comprised of the following as of March 31, 2016 and December 31, 2015:
 
 
March 31,
2016
 
December 31,
2015
Furniture and equipment
 
$
14,533

 
$
14,179

Land
 
3,448

 
3,392

Buildings and improvements
 
19,217

 
19,035

Software
 
5,665

 
5,814

Capitalized website and software development costs
 
53,115

 
47,877

Total property, equipment and software
 
95,978

 
90,297

Less accumulated depreciation
 
(14,008
)
 
(12,662
)
Total property, equipment and software, net
 
$
81,970

 
$
77,635

 


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6. Goodwill and Amortizable Intangible Assets

The Company has goodwill as well as certain amortizable intangible assets consisting of data acquisition costs, a member list, content, core technology and other intangible assets related to the purchase of a website domain name. Amortization of the intangible assets is computed using the straight-line method over the estimated lives of the assets, which are six years for the member list and three years for the content, core technology, data acquisition costs and other intangible assets.

Amortizable intangible assets as of March 31, 2016 and December 31, 2015 were as follows:
 
Cost
 
Accumulated
Amortization
 
Net Carrying
Amount
 
Weighted-Average Remaining
Amortization Period (in years)
March 31, 2016
 
 
 
 
 
 
 
Member list
$
1,670

 
$
742

 
$
928

 
3.3
Content
140

 
124

 
16

 
0.3
Core technology
110

 
98

 
12

 
0.3
Data acquisition costs
1,824

 
1,015

 
809

 
1.5
Other intangible assets
300

 
208

 
92

 
0.9
Total amortizable intangible assets
$
4,044

 
$
2,187

 
$
1,857

 
 
 
Cost
 
Accumulated
Amortization
 
Net Carrying
Amount
 
Weighted-Average Remaining
Amortization Period (in years)
December 31, 2015
 
 
 
 
 
 
 
Member list
$
1,670

 
$
673

 
$
997

 
3.6
Content
140

 
113

 
27

 
0.6
Core technology
110

 
88

 
22

 
0.6
Data acquisition costs
1,920

 
1,072

 
848

 
1.5
Other intangible assets
300

 
183

 
117

 
1.2
Total amortizable intangible assets
$
4,140

 
$
2,129

 
$
2,011

 
 

The Company’s recorded goodwill balance as of both March 31, 2016 and December 31, 2015 was $1,145.

7. Accrued Liabilities
 
Accrued liabilities was comprised of the following as of March 31, 2016 and December 31, 2015:
 
 
March 31,
2016
 
December 31,
2015
Accrued sales commissions
 
$
1,600

 
$
1,461

Sales and use tax
 
4,409

 
4,307

Accrued compensation
 
10,372

 
6,826

Uninvoiced accounts payable
 
8,406

 
2,384

Contingent legal liability
 
3,500

 

Other accrued liabilities
 
6,639

 
5,309

Total accrued liabilities
 
$
34,926

 
$
20,287


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8. Debt and Credit Arrangements
 
Long-term debt, net, was comprised of the following as of March 31, 2016 and December 31, 2015
 
 
March 31,
2016
 
December 31,
2015
Term loan
 
$
60,000

 
$
60,000

Unamortized deferred financing fees
 
(1,364
)
 
(1,462
)
Unamortized fees paid to lender
 
(844
)
 
(904
)
Total debt, net
 
57,792

 
57,634

Less current maturities
 
(2,250
)
 
(1,500
)
Total long-term debt, net
 
$
55,542

 
$
56,134

 
On September 26, 2014, the Company entered into a financing agreement for a $60,000 term loan and a $25,000 delayed draw term loan.

Amounts outstanding under the financing agreement bear interest at a per annum rate, at the option of the Company, equal to (i) the LIBOR rate for the interest period in effect, subject to a floor of 0.5%, plus 6.75% or (ii) the reference rate, which is based on the prime rate as published by the Wall Street Journal, subject to a floor of 3.25%, plus 5.75%. The financing agreement requires monthly interest payments on the first business day of each month until maturity on any principal amounts outstanding under either debt facility. The financing agreement obligates the Company to make quarterly principal payments on the term loan of $750 on the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining balance of the term loan at maturity. The Company is required to make principal payments on the outstanding balance of the delayed draw term loan equal to 1.25% of the amount of such loan funded at or prior to the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining outstanding balance of the delayed draw term loan at maturity. From the effective date of the financing agreement through September 26, 2017, the Company is also required to pay a commitment fee equal to 0.75% per annum of the unborrowed amounts of the delayed draw term loan.

The Company may prepay the amounts outstanding under the financing agreement at any time and is required to prepay the loans with (i) the net proceeds of certain asset sales, issuances of debt or equity, and certain casualty events, and (ii) up to 50% of consolidated excess cash flow, as defined in the financing agreement, for each fiscal year during the term of the financing agreement, commencing with the year ended December 31, 2015. The Company’s obligations under the financing agreement are guaranteed by each of its subsidiaries and are secured by first priority security interests in all of their respective assets and a pledge of the equity interests of the Company’s subsidiaries. The term loan and the delayed draw term loan mature on September 26, 2019. As of March 31, 2016, the Company had $57,792 in outstanding borrowings, net of unamortized deferred financing fees of $1,364 and unamortized fees paid to the lender of $844, under the term loan and availability of $25,000 under the delayed draw term loan.

The financing agreement contains various restrictive covenants, including restrictions on the Company's ability to dispose of assets, make acquisitions or investments, incur debt or liens, make distributions to stockholders or repurchase outstanding stock, enter into related-party transactions and make capital expenditures, other than upon satisfaction of the conditions set forth in the financing agreement. The Company is also required to comply with certain financial covenants, including minimum consolidated EBITDA as defined in the financing agreement, minimum liquidity, maximum consolidated capital expenditures and minimum membership revenue. Upon an event of default, which includes certain customary events such as, among other things, a failure to make required payments when due, a failure to comply with covenants, certain bankruptcy and insolvency events, defaults under other material indebtedness, or a change in control, the lenders may accelerate amounts outstanding, terminate the agreement and foreclose on all collateral. The Company was in compliance with all financial and non-financial covenants at March 31, 2016.

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9. Commitments and Contingencies
 
The Company is regularly involved in litigation, both as a plaintiff and as a defendant, relating to its business and operations. The Company assesses the likelihood of any judgments or outcomes with respect to these matters and determines loss contingency assessments on a gross basis after assessing the probability of incurrence of a loss and whether a loss is reasonably estimable. In addition, the Company considers other relevant factors that could impact its ability to reasonably estimate a loss. A determination of the amount of reserves required, if any, for these contingencies is made after analyzing each matter. The Company’s reserves may change in the future due to new developments or changes in strategy in handling these matters. Although the results of litigation and claims cannot be predicted with certainty, the Company currently believes that the final outcome of the matters listed below will not have a material adverse effect on its business, consolidated financial position, results of operations or cash flows. Regardless of the outcome, litigation can adversely impact the Company as a result of defense and settlement costs, diversion of management resources and other factors.

Moore v. Angie's List, Inc., 2:15cv-01243-SD. On March 11, 2015, a lawsuit seeking class action status was filed against the Company in the U.S. District Court for the Eastern District of Pennsylvania. The lawsuit alleges claims for breaches of contract and the covenant of good faith and fair dealing, fraud and fraudulent inducement, unjust enrichment and violation of Pennsylvania’s Unfair Trade Practices and Consumer Protection Law premised on the allegations that the Company does not disclose that it accepts advertising payments from service providers or that the payments allegedly will impact the service provider letter grade ratings, the content and availability of reviews about the provider and the provider's place in search result rankings. The Company filed a motion to dismiss on May 13, 2015, which was granted in part on August 7, 2015. In particular, the plaintiff's claims for breach of the covenant of good faith and fair dealing and unjust enrichment were dismissed from the action. The parties proceeded to exchange extensive written and document discovery and have conducted depositions. Pursuant to the court’s recently amended scheduling order, the deadline to complete discovery passed on April 14, 2016 with summary judgment motions due by April 25, 2016. Certain other cases with similar allegations also were filed by some of the same plaintiffs’ counsel in federal court in California and New Jersey. The Company has not been served with the summons and complaint in the California matter, and no action is currently necessary as a result. Following mediation sessions held on April 4, 2016 and April 12, 2016, the parties executed a Memorandum of Understanding (“MOU”) on April 19, 2016 to settle the claims on a class-wide basis. Among other relief, the settlement provides for a cash payment of up to $2,350 to create a fund for the payment of cash to settlement class members and for the payment of attorneys’ fees and costs to plaintiffs’ counsel as approved by the court. Settlement class members will have the option of sharing in the cash fund or selecting a free period of membership of up to four months depending on the date and length of their membership with Angie’s List. The settlement also provides certain prospective relief in the form of enhanced explanations in the Company's Membership Agreement and in responses to Frequently Asked Questions concerning, among other things, the advertising revenue earned from service providers. In accordance with U.S. GAAP, the Company recorded a $3,500 contingent liability related to this matter, and this amount includes the cost of the cash fund described above as well as the payment of reasonable notice and administration costs, attorneys’ fees and an assumption of revenue the Company will forego as a result of certain class members selecting the option for a free period of membership. Pursuant to the MOU, the Company and plaintiffs’ counsel will seek to stay all remaining pending deadlines to allow the parties to confer in drafting a definitive settlement agreement and to facilitate the court-approval process. The California plaintiff also has agreed to contact the California court to seek a further stay of the action pending the anticipated approval proceedings in the Moore litigation. The New Jersey matter is separately addressed below.
 
Glick v. Angie's List, Inc., 2:16-cv-00546. On February 1, 2016, Gary Glick, an Angie's List member, filed a putative class action lawsuit in the United States District Court for the District of New Jersey. The plaintiff alleges that the Company deceives its consumers by representing that service providers “can't pay” or “don't pay” to be on Angie's List, while concealing that service providers pay advertising fees to influence their search result ranking, and further asserts other claims substantially similar to those alleged in the Moore litigation. The plaintiff's complaint includes claims for breach of contract and for a violation of the New Jersey Consumer Fraud Act. Glick served the summons and complaint on February 23, 2016, and the parties have filed a joint stipulation to extend the response deadline by 75 days as the outcome of the Moore litigation could moot further proceedings in the Glick action. The court approved the stipulation on March 9, 2016, setting the Company's response deadline for May 31, 2016. Pursuant to the Memorandum of Understanding to settle these actions, the plaintiff shall seek a further stay of the Glick action pending the anticipated approval proceedings in the Moore litigation.

Williams v. Angie’s List, Inc. 1:16-cv-878; Crabtree v. Angie’s List, Inc. 1:16-cv-877. On April 20, 2016, a group of former sales representatives filed separate lawsuits in the United States District Court for the Southern District of Indiana. The lawsuits allege that we failed to pay (i) wages earned in a timely manner as required under Indiana Wage Payment Statutes and (ii) overtime wages in violation of the Fair Labor Standards Act (29 U.S.C. §§ 206-07) and is requesting payment of all damages, including unpaid wages, interest, attorneys’ fees and other charges. The Company is currently unable to determine the likely outcome or reasonably estimate the amount or range of potential liability, if any, related to these matters, and accordingly, has not established any reserves for these matters.

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ITEM 2.     MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
This Quarterly Report on Form 10-Q (this “Form 10-Q”) contains statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. All statements other than statements of historical fact, including statements regarding market and industry prospects and future results of operations or financial position, made in this Form 10-Q are forward-looking. In many cases, you can identify forward-looking statements by terminology, such as “may”, “should”, “will”, “expects”, “intends”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”, “potential” or “continue” or the negative of such terms and other comparable terminology. The forward-looking information may include, among other information, statements concerning our estimated and projected earnings, revenues, costs, expenditures, cash flows, growth rates, financial results, our plans and objectives for future operations, changes to our business model, growth initiatives or strategies (including, but not limited to, merger and acquisition activity), profitability plans or the expected outcome or impact of pending or threatened litigation. There may also be other statements of expectations, beliefs, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. Risks and uncertainties may affect the accuracy of forward-looking statements, including, without limitation, those set forth in Item 1A. of Part I of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2015 and in other reports we file with the Securities and Exchange Commission (“SEC”).

The forward-looking statements included in this report are made only as of the date hereof. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
 
Overview
 
We operate a national local services consumer review service and marketplace where consumers can research, shop for and purchase local services for critical needs, such as home, health and automotive services, as well as rate and review the providers of these services across 253 markets in the United States. Our ratings and reviews, which are available only to our members, assist our members in identifying and hiring a highly-rated provider for their local service needs, and our dynamic tools and products provide consumers with multiple ways to get work done while reducing the time and effort required to hire a service provider.
   
We currently generate revenue from both service providers and members, as well as non-member consumers. We derive service provider revenue principally from term-based sales of advertising, including on our website and mobile applications, in our publication and through our call center, to service providers meeting certain eligibility criteria. Our e-commerce solutions, which are available through postings on our website and mobile applications as well as via email promotions, offer consumers the opportunity to purchase services through us from highly-rated service providers and provide us with additional service provider monetization opportunities. Service provider revenue as a percentage of total revenue has continued to increase as we evolve and enhance the value proposition we offer service providers and leverage new service provider monetization strategies. Our primary source of membership revenue is currently subscription fees, which are typically charged in advance. Membership revenue as a percentage of total revenue has continued to decline due to the downward pressure on our membership revenue attributable to tiered membership pricing, a trend we expect to continue as we introduce a free membership tier for consumers for the first time later in the year.

In early 2016, we announced our new long-term profitable growth plan, which will feature a redefined product and service experience for consumers and service providers alike, transforming our legacy business model by removing the ratings and reviews paywall and enabling consumers to access certain aspects of our service for free. In addition to free memberships for consumers, our new model will provide consumers with revamped tiered membership options with an array of premium services at varying price points. Service providers will also be able to take advantage of a tiered value proposition under our new model, offering varying levels of service and tools based on the nature and extent of the service provider's relationship with Angie's List.

Our new long-term profitable growth plan will entail three phases implemented over several years:

Strengthen and Reposition the Core Business - includes redefining the paywall and launching premium consumer services, improving our consumer experience by scaling our new platform and optimizing the service provider sales organization to better monetize consumer traffic;

Leverage the Home Services Platform - includes expanding value-added services provided on our platforms and improving our customer and service provider relationships with personalized offerings; and


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Expand to Adjacencies - includes expanding our consumer and service provider bases and developing partnerships to provide additional value-added services.

Our new model is designed to identify and leverage more ways to attract, engage and ultimately monetize consumer and service provider traffic on our platforms. Once fully implemented, we believe our long-term profitable growth plan will enhance the value of our service and generate accelerated growth, retention and engagement across our platforms, which we, in turn, believe will drive increased market penetration and reignite meaningful revenue growth.
 
Market Cohort Analysis
 
To assist with the evaluation of our performance, we compile certain financial and operating data for our markets, grouped by the years in which the markets transitioned to paid membership status. The table below summarizes this data for the twelve month periods ended March 31, 2016 and March 31, 2015 by each respective cohort. The pre-2003 cohort includes our ten most established markets where we initially built out our business model. The markets in this cohort include several mid-sized urban markets in the Midwest as well as Chicago and Boston. The 2003-2007 cohort is comprised of the first major subset of markets, including many of our largest potential markets, that we targeted in our national expansion strategy. The post-2007 cohort primarily consists of smaller markets that we entered to fill out our national presence. 
 
Pre-2003
2003-2007
Post-2007
Total
 
March 31,
March 31,
March 31,
March 31,
 
2016
2015
2016
2015
2016
2015
2016
2015
Number of Markets
10

10

35

35

208

208

253

253

Average Revenue/Market(1)
$
8,011,151

$
7,696,718

$
6,200,540

$
5,851,214

$
226,773

$
211,270

$
1,360,866

$
1,287,367

Average Marketing Expense/Market (2)
$
1,272,695

$
1,367,509

$
1,339,087

$
1,437,514

$
117,678

$
126,499

$
332,300

$
356,917

 
 
 
 
 
 
 
 
 
Membership Revenue/Paid Member(3)
$
24.42

$
30.89

$
22.71

$
27.83

$
14.47

$
15.66

$
20.89

$
25.18

Service Provider Revenue/Paid Member(4)
105.59

110.87

100.92

103.33

42.04

42.03

86.49

88.47

Total Revenue/Paid Member
$
130.01

$
141.76

$
123.63

$
131.16

$
56.51

$
57.69

$
107.38

$
113.65

 
 
 
 
 
 
 
 
 
Total Paid Memberships(5)
640,384

592,037

1,815,927

1,694,950

852,855

816,380

3,309,166

3,103,367

Estimated Penetration Rate(6)
17
%
16
%
13
%
13
%
12
%
12
%
14
%
13
%
Annual Membership Growth Rate(7)
8
%
20
%
7
%
19
%
4
%
16
%
7
%
18
%
  
(1)
Average revenue per market is calculated by dividing the revenue recognized for the markets in a given cohort by the number of markets in the cohort at period end.

(2)
Average marketing expense per market is calculated by first allocating marketing expense to each cohort based on the percentage of our total target demographic for all markets in each cohort, as determined by third-party data, and then dividing the allocated cohort marketing expense by the number of markets in the cohort at period end. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort. According to demographic studies by Merkle Inc. that we commissioned in December and March of 2015, there were approximately 27 million households in the United States in our target demographic, which consists of homeowners aged 35 to 64 with an annual household income of at least $75,000, including 24 million households located in our markets. These studies also determined that the average number of households per market in our target demographic was 370,000, 390,000 and 30,000 for the pre-2003, 2003-2007 and post-2007 cohorts, respectively.

(3)
Membership revenue per paid membership is calculated as membership revenue in the cohort divided by the average number of paid memberships in the cohort. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort.

(4)
Service provider revenue per paid membership is calculated as service provider revenue in the cohort divided by the average number of paid memberships in the cohort. We calculate this average per market to facilitate comparisons among cohorts, but it is not intended to represent typical characteristics of actual markets within the cohort.

(5)
Total paid memberships in each cohort as of March 31, 2016 and 2015 includes a de minimis number of complimentary memberships in our paid markets.

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(6)
Estimated penetration rate is calculated by dividing the number of paid memberships in a given cohort as of March 31, 2016 and 2015, respectively, by the number of households meeting our target demographic criteria in that cohort.

(7)
Annual membership growth rate represents the rate of increase in the total number of paid memberships in the cohort between March 31, 2016 and 2015 for 2016 and March 31, 2015 and 2014 for 2015.

As a market matures, our penetration rate typically increases. Historically, while the absolute number of paid members has generally grown faster in larger markets, our smaller markets have often achieved greater penetration over a shorter period of time than our larger markets. We believe that a principal reason for our lower penetration rates in larger markets is the manner in which we market Angie’s List to our target demographic in such markets. We spend the majority of our marketing dollars on national advertising, including an increased emphasis on digital marketing platforms, and we believe this marketing strategy provides us the most cost effective and efficient manner of acquiring new memberships and attracting and engaging traffic on our platforms. However, advertising nationally means we deliver the same volume of advertising regardless of the size of the market. Since each market differs in terms of the number of advertising outlets available, the impact of our spending on national advertising varies across markets. In our experience, smaller markets typically provide fewer advertising outlets than larger markets. Therefore, we believe the same volume of advertising in a smaller market is more effective in building brand awareness and generating new memberships and traffic on our platforms than in larger markets.

Our average revenue per market has generally grown with the maturity and corresponding increased penetration of our markets. Total revenue per paid membership fluctuates from period to period, reflecting the impact of a variety of factors, including:

Our average service provider contract term typically approximates one year, and we do not increase rates for a given service provider prior to contract renewal. As such, there is a lag in our ability to leverage increased penetration in a market into increased advertising rates;

On average across all markets, we have utilized lower membership pricing and generated reduced membership revenue per paid member as part of our tiered pricing membership structure for varying levels of service and benefits that was introduced on a national basis during 2014. This trend will likely be further exacerbated by the forthcoming introduction of a free membership tier for consumers later in 2016. As our business evolves, we may again alter or refine our strategy with regard to membership pricing in the future;

Our approach to generating revenue from e-commerce continues to evolve as we refine the value proposition we offer to service providers and, concurrently, our service provider monetization strategies. Accordingly, we have in the past adjusted our approach with respect to e-commerce take rates in order to more effectively monetize our e-commerce offerings, and we may do so again in the future; and

As we implement and scale our new technology platform, we have experienced and may continue to experience near-term revenue losses as a result of temporary disruptions common to significant platform migrations such as this one.

At March 31, 2016, total revenue per paid membership was down across all cohorts and in total as compared to March 31, 2015, reflecting the impacts associated with the continued adoption of tiered membership pricing and, more recently, near-term reductions in average e-commerce take rates in previous periods as well as transitory revenue losses attributable to the migration to our new technology platform. We intend to continue to evaluate and adopt innovative packaging, pricing and monetization strategies, such as our tiered membership offerings, as well as introduce new products and services, in an effort to deliver compelling value to our consumers and service providers and thereby generate growth, retention and engagement across the business. Although the dynamics associated with the introduction of such strategies have caused and may continue to cause revenue per paid membership to decline sequentially in some or all of our cohorts in the near term, we believe that these strategies are critical to driving increased market penetration and reigniting meaningful revenue growth across all cohorts over time.

As our business evolves, the ways in which we measure our performance and understand and evaluate our operations and underlying trends in our business, such as the market cohort analysis, may change.


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Table of Contents

Key Operating Metrics
 
In addition to the line items in our condensed consolidated financial statements, we regularly review a number of other operating metrics related to our membership and service provider bases to evaluate our business, determine the allocation of resources and make decisions regarding business strategies. We believe these metrics are useful for investors and analysts to understand the underlying trends in our business. However, as our business evolves, the metrics we currently identify as critical to the evaluation of our operations and performance may change.

The following table summarizes our key operating metrics, which are unaudited, for the three months ended March 31, 2016 and 2015
 
 
Three Months Ended 
 March 31,
 
 
2016
 
2015
Total paid memberships (end of period)
 
3,309,166

 
3,103,367

Gross paid memberships added (in period)
 
188,242

 
229,987

First-year membership renewal rate (in period)
 
73
%
 
71
%
Average membership renewal rate (in period)
 
75
%
 
75
%
Participating service providers (end of period)
 
54,864

 
54,341

Total service provider contract value (end of period, in thousands)
 
$
267,302

 
$
263,349

Total service provider contract value backlog (end of period, in thousands)
 
$
165,360

 
$
165,600

 
Total paid memberships. Total paid memberships reflects the number of paid memberships at the end of each period presented. Total paid memberships also includes a de minimis number of complimentary memberships in our paid markets for all periods presented. We generally expect that there will be one membership per household and, as such, each membership may actually represent multiple individual consumers.
Gross paid memberships added. Gross paid memberships added, which tends to fluctuate based on our level of investment in advertising as well as the nature of our messaging included in such advertising, reflects the total number of new paid memberships added in a reporting period.
Membership renewal rates. First-year membership renewal rate reflects the percentage of paid memberships expiring in the reporting period after the first year of membership that are renewed. Average membership renewal rate reflects the percentage of all paid memberships expiring in the reporting period that are renewed. Renewal rates do not include monthly memberships, which comprised approximately 3% of our total membership base as of March 31, 2016.
Participating service providers. We include in participating service providers the total number of service providers under contract for advertising, e-commerce or both at the end of the period.
Total service provider contract value. We calculate service provider contract value as the total contract value of active service provider contracts at the end of the period. Contract value is the total payment obligation of a service provider to us, including amounts already recognized in revenue, over the stated term of the contract.
Total service provider contract value backlog. Service provider contract value backlog consists of the portion of service provider contract value at the end of the period that is not yet recognized as revenue.

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Table of Contents

Results of Operations 
 
The following tables set forth our results of operations for the periods presented in absolute dollars and as a percentage of our revenue for those periods. The financial results below are not necessarily indicative of future results.
 
 
Three Months Ended 
 March 31,
 
 
2016
 
2015
 
 
 
 
 
 
 
(in thousands)
Revenue
 
 
Membership
 
$
16,334

 
$
17,339

Service provider
 
67,522

 
66,204

Total revenue
 
83,856

 
83,543

Operating expenses
 
 
 
 
Operations and support (1)
 
12,209

 
13,998

Selling (1)
 
27,832

 
28,292

Marketing (1)
 
19,115

 
18,829

Product and technology (1)
 
10,034

 
8,416

General and administrative (1)
 
18,047

 
8,726

Operating income (loss)
 
(3,381
)
 
5,282

Interest expense, net
 
616

 
912

Income (loss) before income taxes
 
(3,997
)
 
4,370

Income tax expense
 
7

 
10

Net income (loss)
 
$
(4,004
)
 
$
4,360

(1) Includes non-cash stock-based compensation expense as follows:
 
 
 
 
Operations and support
 
$
31

 
$
20

Selling
 
279

 
11

Marketing
 
106

 
61

Product and technology
 
309

 
196

General and administrative
 
2,302

 
1,968

Total non-cash stock-based compensation expense
 
$
3,027

 
$
2,256

 
 
 
Three Months Ended 
 March 31,
 
 
2016
 
2015
Revenue

 

 
Membership

19
 %

21
%
Service provider

81
 %

79
%
Total revenue

100
 %

100
%
Operating expenses

 

 
Operations and support

15
 %

17
%
Selling

33
 %

34
%
Marketing

23
 %

23
%
Product and technology

12
 %

10
%
General and administrative

21
 %

10
%
Operating income (loss)

(4)
 %

6
%
Interest expense, net

1
 %

1
%
Income (loss) before income taxes

(5)
 %

5
%
Income tax expense

 %

%
Net income (loss)

(5)
 %

5
%

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Comparison of the Three Months Ended March 31, 2016 and 2015
 
Revenue
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
Revenue
 
 
 
 
 
 
Membership
 
$
16,334

 
$
17,339

 
(6)
 %
Service provider
 
67,522

 
66,204

 
2
 %
Total revenue
 
$
83,856

 
$
83,543

 
 %
 
 
 
 
 
 
 
Percentage of revenue by type
 
 
 
 
 
 
Membership
 
19
%
 
21
%
 
 

Service provider
 
81
%
 
79
%
 
 

Total revenue
 
100
%
 
100
%
 
 

 
 
 
 
 
 
 
Total paid memberships (end of period)
 
3,309,166

 
3,103,367

 
7
 %
Gross paid memberships added (in period)
 
188,242

 
229,987

 
(18)
 %
Participating service providers (end of period)
 
54,864

 
54,341

 
1
 %
 
Total revenue increased $0.3 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015.
 
Membership revenue decreased $1.0 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015, primarily due to a 12% decrease in membership revenue per average paid membership period over period as well as an 18% decline in gross paid memberships added during the quarter, partially offset by the impact associated with a 7% increase in the total number of paid memberships over the same time period. The decrease in membership revenue per average paid membership was largely the result of reductions in membership fees, on average, across all markets due to tiered membership pricing as members typically select the membership plan offering with the lowest price point. The decline in gross paid memberships added period over period was attributable to adjustments in the level of our advertising spend, as well as the messaging associated with that spend, in the first quarter of 2016 as compared to the first quarter of 2015. We decreased advertising spend quarter over quarter by $1.6 million while simultaneously continuing to shift our marketing focus away from solely driving member growth to also highlighting our new products and services, as well as our e-commerce offerings, in an effort to generate traffic to and transactions on our platforms, thus negatively impacting gross paid memberships added, and thereby membership revenue, period over period. Membership revenue accounted for 19% and 21% of total revenue for the three months ended March 31, 2016 and 2015, respectively, and we generally expect membership revenue as a percentage of total revenue to continue to decline due to downward pressure on our membership revenue associated with the evolution of our membership plan offerings and pricing, including the forthcoming introduction of a free membership tier for consumers.  
 
Service provider revenue increased $1.3 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015, primarily as a result of modest quarter over quarter increases in service provider revenue per average participating service provider, service provider contract value and the overall number of participating service providers. Service provider revenue primarily consists of revenue from advertising contracts with service providers. As our penetration of a given market increases, we are typically able to charge higher rates for advertising as service providers are able to reach a larger base of potential customers. However, as we only increase advertising rates at the time of contract renewal, increases in service provider revenue in a given market may trail increases in market penetration. Revenue from our e-commerce offerings is also included in service provider revenue and will fluctuate from period to period as offerings and monetization strategies evolve and due to seasonality. Near-term reductions in average e-commerce take rates in previous periods and transitory revenue losses attributable to the migration to our new technology platform contributed to a realization of slower service provider revenue growth rates quarter over quarter. Service provider revenue accounted for 81% and 79% of total revenue for the three months ended March 31, 2016 and 2015, respectively, and we generally expect service provider revenue as a percentage of total revenue to continue to increase as we evolve and enhance the value proposition we offer service providers and leverage new service provider monetization strategies, subject to any near-term impacts associated with the migration to our new technology platform.

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Operations and support
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
Operations and support
 
$
12,209

 
$
13,998

 
(13)
 %
Percentage of revenue
 
15
%
 
17
%
 
 

Non-cash stock-based compensation expense
 
$
31

 
$
20

 
 
 
Operations and support expense decreased $1.8 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015. The decline in operations and support expense was largely the result of a quarter over quarter reduction in compensation and personnel-related costs of $1.2 million related to a 25% reduction in operations and support headcount year over year. Operations and support expense was also positively impacted by a period over period decline in credit card processing fees of $0.4 million, attributable to the quarter over quarter decline in gross paid memberships added as well as disruptions associated with the migration to our new technology platform that negatively impacted e-commerce unit sales in the current quarter. Operations and support expense decreased slightly as a percentage of revenue quarter over quarter, and we believe this trend will continue as we leverage identified operations and support efficiencies over the course of 2016.
   
Selling
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
Selling
 
$
27,832

 
$
28,292

 
(2)
 %
Percentage of revenue
 
33
%
 
34
%
 
 

Non-cash stock-based compensation expense
 
$
279

 
$
11

 
 
 
Selling expense decreased $0.5 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015. While selling expense generally correlates with fluctuations in service provider revenue, we experienced modest quarter over quarter leverage in selling expense as service provider revenue increased 2% for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015, while selling expense declined 2% over the same time period. Headcount was the most significant factor contributing to the period over period leverage in selling expense, as there was a 7% reduction in the total number of employees in our sales organization from March 31, 2015 to March 31, 2016, and when coupled with the impact of recent changes in our sales compensation structure, yielded a $0.5 million decrease in selling compensation and personnel-related costs for commissions, wages and other employee benefits. Although selling expense as a percentage of both total revenue and service provider revenue declined in the first quarter of 2016 as compared to the first quarter of 2015, our general expectation is that selling expense will fluctuate with service provider revenue and the composition of that revenue over time.

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Marketing
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
Marketing
 
$
19,115

 
$
18,829

 
2
%
Percentage of revenue
 
23
%
 
23
%
 
 

Non-cash stock-based compensation expense
 
$
106

 
$
61

 
 
 
Marketing expense, which now includes the marketing compensation and personnel-related costs and general marketing operating expenditures that were formerly classified as general and administrative expenses, increased $0.3 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015. While we continue to make investments in increasing our membership base and expanding our market reach, in recent years we shifted our marketing focus from solely driving member growth to also highlighting our e-commerce offerings, as well as new products and services, and that strategy remained in place during the first quarter of 2016. Accordingly, our marketing expense is not only a reflection of the cost incurred to obtain new members but also the marketing dollars we are spending to generate traffic to and transactions on our platforms. For the three months ended March 31, 2016, the most significant factors contributing to the quarter over quarter increase in marketing expense were a $1.5 million increase in outsourced service expenditures and a $0.6 million increase in marketing compensation and personnel-related costs, partially offset by a $1.6 million decline in advertising expenses as we purposefully reduced our advertising spend in the first quarter of 2016 as compared to 2015, in order to make strategic investments in other areas of the business, while focusing on the efficiency and effectiveness of our advertising spend. Consistent with the seasonality that characterizes our business, we generally expect marketing expense to peak in either the second or third quarter of the year. In 2016, we are planning for this peak to occur in the third quarter in conjunction with the launch of our new long-term profitable growth plan and the removal of the ratings and reviews paywall.

Product and technology
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
Product and technology
 
$
10,034

 
$
8,416

 
19
%
Percentage of revenue
 
12
%
 
10
%
 
 

Non-cash stock-based compensation expense
 
$
309

 
$
196

 
 

 
Product and technology expense increased $1.6 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015. The increase in product and technology expense was largely the result of year over year increases in our product and technology headcount. Specifically, the number of product and technology personnel we employ increased 18% from March 31, 2015 to March 31, 2016, yielding an additional $0.9 million in compensation and personnel-related costs quarter over quarter. Product and technology expense was also negatively impacted by a $0.6 million increase in office and utilities expenditures as we continued to incur costs around the maintenance and support of our existing technology platform and infrastructure while development efforts associated with our new technology platform continued throughout the quarter. While product and technology expense increased slightly as a percentage of revenue period over period, we expect a more pronounced increase to product and technology expense, in both absolute dollars and as a percentage of revenue, over the course of 2016 as we execute on the development efforts around, and complete the migration to, our new technology platform. As depreciation of the related assets commences, certain platform expenditures, including internal labor, that do not represent qualifying upgrades, enhancements or new functionality will shift from capitalized website and software development costs to operating expense on a go-forward basis.

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General and administrative
 
 
Three Months Ended 
 March 31,
 
 
 
 
2016
 
2015
 
% Change
 
 
 
 
 
 
 
 
 
(dollars in thousands)
 
 
General and administrative
 
$
18,047

 
$
8,726

 
107
%
Percentage of revenue
 
21
%
 
10
%
 
 

Non-cash stock-based compensation expense
 
$
2,302

 
$
1,968

 
 

 
General and administrative expense, which no longer includes the marketing compensation and personnel-related costs and general marketing operating expenditures that are now classified as marketing expenses, increased $9.3 million for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015. The most significant driver of the increase in general and administrative expense period over period was a $4.4 million increase in outsourced service expenditures and professional fees attributable to third-party consulting costs incurred for, among other things, the development of our new long-term profitable growth plan, optimization of our service provider go-to-market activities and activist activity in our stock. Additionally, general and administrative expense was negatively impacted by a $3.5 million one-time contingent liability recorded during the quarter for the pending Moore litigation and related cases. A $1.3 million increase in compensation and personnel-related costs, resulting from the 20% growth in our headquarters headcount from March 31, 2015 to March 31, 2016, also contributed to the quarter over quarter increase in general and administrative expense. The headquarters personnel added over the past year reflect hiring in strategic growth areas such as finance, human resources and project management as well as the addition of our new President and Chief Executive Officer. General and administrative expense as a percentage of revenue increased two-fold for the three months ended March 31, 2016 as compared to the three months ended March 31, 2015, and, as a percentage of revenue, we expect period over period increases in general and administrative expense over the course of the year as a result of the impact of personnel added in 2015 as well as recent stock-based compensation awards.

Interest expense

Interest expense for the three months ended March 31, 2016 was $0.6 million as compared to $0.9 million for the three months ended March 31, 2015, reflecting the impact of recurring monthly interest payments on our outstanding long-term debt and monthly interest charges for deferred financing fee and debt discount amortization related to the September 2014 debt financing transaction, partially offset by capitalized interest on website and software development.

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Liquidity and Capital Resources 
 
General
 
At March 31, 2016, we had $35.4 million in cash and cash equivalents and $23.7 million in short-term investments. Cash and cash equivalents consists of bank deposit accounts and money market funds as well as any investments in certificates of deposit, U.S. Treasury securities or corporate bonds with contractual maturities of three months or less, which, at times, may exceed federally insured limits. Short-term investments consist of certificates of deposit, U.S. Treasury securities and corporate bonds with maturities of more than 90 days but less than one year. To date, the carrying values of these investments approximate their fair values, and we have incurred no material loss in these accounts.
 
Summary cash flow information for the three months ended March 31, 2016 and 2015 is set forth below.
 
 
Three Months Ended 
 March 31,
 
 
2016

2015
 
 
 
 
 
 
 
(in thousands)
Net cash provided by operating activities

$
9,201


$
21,246

Net cash (used in) investing activities

(6,266
)

(8,248
)
Net cash (used in) financing activities

(182
)

(54
)
 
Net Cash Provided by Operating Activities
 
Cash provided by operating activities for the three months ended March 31, 2016 of $9.2 million was generated despite a net loss $4.0 million incurred over the same time period, primarily attributable to a $14.1 million net increase in accounts payable and accrued liabilities since December 31, 2015 related to, among other things, accrued marketing expenses, accrued e-commerce, accrued compensation and the expected timing of payment of these balances, as well as a $3.5 million one-time contingent liability recorded during the quarter for the pending Moore litigation and related cases. Operating cash flow for the three months ended March 31, 2016 was also positively impacted by $5.0 million of non-cash activity during the quarter, including $3.0 million in stock-based compensation expense and $1.7 million in depreciation and amortization. Uses of cash from operations for the period included a $3.7 million net decrease in deferred revenue, which was primarily the result of declines in membership revenue associated with our realization of lower membership revenue per member, as well as a $3.1 million net increase in prepaid expenses and other current assets attributable to an increase in prepaid compensation expense at March 31, 2016 as compared to December 31, 2015.

Cash provided by operating activities for the three months ended March 31, 2015 of $21.2 million, which included first quarter net income of $4.4 million, was predominately attributable to a $16.8 million net increase in accounts payable and accrued liabilities, driven by increases in accrued marketing expenses, trade accounts payable, accrued e-commerce, accrued base payroll and the expected timing of payment of these balances. Additionally, an increase in total combined deferred advertising revenue, offset by a corresponding decline in total combined deferred membership revenue, resulted in a net $0.9 million increase to operating cash flow for the quarter, reflecting the impact of increases in service provider contract values and concurrent decreases in membership revenue per paid membership. Non-cash activity, including $2.3 million in stock-based compensation expense and $1.6 million in depreciation and amortization, accounted for a $4.0 million positive contribution to operating cash flows for the quarter. Uses of cash included a $4.1 million increase in prepaid expenses and other current assets associated with certain technology and marketing service agreements and a $0.7 million increase in accounts receivable attributable to growth in service provider billings.

Net Cash (Used In) Investing Activities 

Our use of cash in investing activities of $6.3 million for the three months ended March 31, 2016 was primarily attributable to the total combined $6.4 million in capital expenditures for property, equipment and software during the period, consisting of $5.5 million in capitalized website and software development costs as we continued to develop and scale our new technology platform, as well as $0.9 million for facilities improvements and technology hardware and software.

 Our use of cash in investing activities of $8.2 million for the three months ended March 31, 2015 was largely attributable to the total combined $7.9 million in capital expenditures for property, equipment and software during the quarter, consisting of $6.8 million for capitalized website and software development as well as $1.1 million for facilities improvements and upgrades and additions to technology hardware and software. 

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Table of Contents

Net Cash (Used In) Financing Activities
 
Net cash used in financing activities of $0.2 million for the three months ended March 31, 2016 was largely attributable to taxes paid for net share settlements associated with the vesting of restricted stock units during the period, as well as payments on our capital lease obligation.

Net cash used in financing activities for the three months ended March 31, 2015 was entirely attributable to payments on our capital lease obligation during the quarter.

Debt Obligations
 
On September 26, 2014, we entered into an $85.0 million financing agreement, comprised of a $60.0 million term loan and a $25.0 million delayed draw term loan, to provide increased financial flexibility for investments in growth while simultaneously reducing our interest rate. Amounts outstanding under the financing agreement bear interest at a per annum rate, at our option, equal to (i) the LIBOR rate for the interest period in effect, subject to a floor of 0.5%, plus 6.75% or (ii) the reference rate, which is based on the prime rate as published by the Wall Street Journal, subject to a floor of 3.25%, plus 5.75%. The financing agreement requires monthly interest payments on the first business day of each month until maturity on any principal amounts outstanding under either debt facility. The financing agreement obligates us to make quarterly principal payments on the term loan of $0.8 million on the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining balance of the term loan at maturity. We are required to make principal payments on the outstanding balance of the delayed draw term loan equal to 1.25% of the amount of such loan funded at or prior to the last day of each calendar quarter, commencing with the quarter ending September 30, 2016, and to repay the remaining outstanding balance of the delayed draw term loan at maturity.

We may prepay the amounts outstanding under the financing agreement at any time and are required to prepay the loans with (i) the net proceeds of certain asset sales, issuances of debt or equity, and certain casualty events, and (ii) up to 50% of consolidated excess cash flow, as defined in the financing agreement, for each fiscal year during the term of the financing agreement, commencing with the year ended December 31, 2015. Our obligations under the financing agreement are guaranteed by each of our subsidiaries and are secured by first priority security interests in all of our respective assets and a pledge of the equity interests of our subsidiaries. The term loan and the delayed draw term loan mature on September 26, 2019. As of March 31, 2016, we had $57.8 million in outstanding borrowings, net of unamortized deferred financing fees of $1.4 million and unamortized fees paid to the lender of $0.8 million, under the term loan and availability of $25.0 million under the delayed draw term loan.

The financing agreement contains various restrictive covenants, including restrictions on our ability to dispose of assets, make acquisitions or investments, incur debt or liens, make distributions to stockholders or repurchase outstanding stock, enter into related-party transactions and make capital expenditures. We are also required to comply with certain financial covenants, including minimum consolidated EBITDA as defined in the financing agreement, minimum liquidity, maximum consolidated capital expenditures and minimum membership revenue. Upon an event of default, which includes, among other things, a failure to make required payments when due, a failure to comply with covenants, certain bankruptcy and insolvency events, defaults under other material indebtedness, or a change in control, the lenders may accelerate amounts outstanding, terminate the agreement and foreclose on all collateral. We were in compliance with all financial and non-financial covenants at March 31, 2016.

Off-Balance Sheet Arrangements
 
We do not engage in any off-balance sheet activities, other than long-term noncancellable operating leases as described herein, nor do we maintain any off-balance interests in variable interest entities, special-purpose entities or other structured finance entities.
 
Contractual Obligations
 
Our contractual obligations primarily consist of long-term noncancellable operating leases expiring through 2021 and long-term debt comprised of a $60.0 million term loan scheduled to mature on September 26, 2019. There were no material changes in our contractual obligations from those disclosed in our Annual Report on Form 10-K for the year ended December 31, 2015. Total combined future minimum payment obligations under long-term noncancellable operating leases amounted to approximately $8.6 million as of March 31, 2016, and we had $57.8 million in outstanding borrowings, net of unamortized deferred financing fees and unamortized fees paid to the lender, under the term loan as of the same date.
 

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Table of Contents

Critical Accounting Policies and Estimates
 
Our condensed consolidated financial statements are prepared in accordance with U.S. GAAP. The preparation of the condensed consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, expenses and related disclosures. We evaluate our estimates and assumptions on an ongoing basis. Our estimates are based on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates. With respect to critical accounting policies, we believe there is now sufficient historical data available for the volatility of our common stock, and as such, we began utilizing our own historical volatility data for the volatility input to our calculation of the estimated fair value of stock option awards in the determination of stock-based compensation expense in 2016. There were no other material changes to our critical accounting policies and estimates from those described in our Annual Report on Form 10-K for the year ended December 31, 2015.

Recent Accounting Pronouncements

For detailed information regarding recently issued accounting pronouncements and the expected impact on our condensed consolidated financial statements, see Note 1, “Description of Business, Basis of Presentation and Summary of Significant Accounting Policies” in the accompanying Notes to Condensed Consolidated Financial Statements included in Item 1. of Part I of this Form 10-Q.

ITEM 3.     QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
 
There were no material changes in our exposure to market risk since the disclosure in our Annual Report on Form 10-K for the year ended December 31, 2015. Please refer to Part II, Item 7A. “Quantitative and Qualitative Disclosures about Market Risk” included in our Annual Report on Form 10-K for our fiscal year ended December 31, 2015 for a more complete discussion of the market risks we encounter.
 
ITEM  4.     CONTROLS AND PROCEDURES
 
Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures,” as such term is defined in Rule 13a-15(e) and Rule 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that are designed to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in U.S. Securities and Exchange Commission rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Based on their evaluation as of the end of the period covered by this Quarterly Report on Form 10-Q, our Chief Executive Officer and Chief Financial Officer have concluded that, as of such date, our disclosure controls and procedures are effective at the reasonable assurance level.
 
Changes in Internal Control Over Financial Reporting
 
There was no change in our internal control over financial reporting identified in connection with the evaluation required by Rules 13a-15(d) and 15d-15(d) of the Exchange Act that occurred during the first quarter of 2016 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

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Table of Contents

PART II – OTHER INFORMATION

ITEM 1.    LEGAL PROCEEDINGS 

Information pertaining to legal proceedings can be found in Part I, Item 1. “Condensed Financial Statements” — Note 9, “Commitments and Contingencies,” of this Quarterly Report on Form 10-Q and is incorporated by reference herein.

ITEM 1A.     RISK FACTORS 

Investing in our common stock involves a high degree of risk. In addition to the information set forth in this Quarterly Report on Form 10-Q, including in the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” you should carefully consider the factors discussed in Part I, Item 1A. “Risk Factors” in our Annual Report on Form 10-K for our fiscal year ended December 31, 2015 as well as the risk factor discussed below, all of which could materially affect our business, financial condition and future results. The risks described in our Annual Report on Form 10-K and below are not the only risks facing us. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may become important factors that may materially affect our business, financial condition and future results. The trading price of our common stock could decline due to any of these risks or uncertainties, and you may lose all or part of your investment.

Our business will suffer if we encounter significant problems migrating members or service providers to our new technology platform or if the new platform does not meet expectations.

In the fourth quarter of 2015, we began implementing our new technology platform, AL 4.0, in certain markets, and the rollout of AL 4.0 continued throughout the first quarter of 2016. Ultimately, we intend to migrate all of our members and service providers, as well as back-office functionality, to our new technology platform over time. We have limited experience migrating users from one platform to another, and given the complexity and significance of this transition, including the amount of data, tools, services and functionality within our systems that is being migrated, our relationships, our reputation and our overall business performance, among other things, could be severely damaged if the migration to AL 4.0 goes poorly. To the extent we encounter difficulties migrating our new technology platform, we may be required to incur additional costs, including research and development costs, to address issues identified during implementation. In addition, we have incurred additional expenses as a result of maintaining two separate technology platforms (AL 4.0 and our legacy technology platform), and if we experience any delays or technical problems during the course of the migration to AL 4.0, we may incur such additional expenses for a much longer period of time than originally expected, thereby harming our business and financial performance. Further, one of the anticipated benefits of AL 4.0 is a reduction in the amount of time necessary to implement new products and services. Delays in the full migration to AL 4.0 or in our ability to timely achieve functional parity would yield corresponding delays in our ability to achieve these anticipated benefits and could result in member and service provider dissatisfaction. Similarly, even if the migration to AL 4.0 goes smoothly, our business operations and relationships will be at risk if the new platform does not meet our performance expectations, or those of our users, which could harm our business in numerous ways including, without limitation, losses of revenue, memberships or service provider contracts or damage to our reputation.

ITEM 2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None.

ITEM 3.    DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.    MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5.    OTHER INFORMATION

None.

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Table of Contents

ITEM  6.    EXHIBITS 
 
 
  Incorporated by Reference
 
Exhibit
No.
Exhibit Description
Form
File No.
Exhibit
Filing
Date
Filed
Herewith
3.01
Amended and Restated Certificate of Incorporation
S-1/A
333-176503
3.1
10/31/2011
 
3.02
Amended and Restated Bylaws
S-1/A
333-176503
3.2
10/31/2011
 
14
Code of Business Conduct and Ethics, as amended March 15, 2016
8-K
001-35339
14
3/17/2016
 
31.01
Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act
  
  
  
  
X
31.02
Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act
  
  
  
  
X
32.01
Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *
  
  
  
  
X
32.02
Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act *
  
  
  
  
X
101
Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of March 31, 2016 and December 31, 2015, (ii) Condensed Consolidated Statements of Operations for the three months ended March 31, 2016 and 2015, (iii) Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2016 and 2015 and (iv) Notes to Condensed Consolidated Financial Statements
  
  
  
  
X
* Furnished, not filed.

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Table of Contents

SIGNATURES 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on April 21, 2016.
 
 
ANGIE’S LIST, INC.
 
  
  
 
By:
/s/ CHARLES HUNDT        
 
Name:
Charles Hundt
 
Title:
Chief Accounting Officer
(Duly Authorized Officer and
Principal Accounting Officer)








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Table of Contents

EXHIBIT INDEX
 
 
 
  Incorporated by Reference
 
Exhibit
No.
Exhibit Description
Form
File No.
Exhibit
Filing
Date
Filed
Herewith
3.01
Amended and Restated Certificate of Incorporation
S-1/A
333-176503
3.1
10/31/2011
 
3.02
Amended and Restated Bylaws
S-1/A
333-176503
3.2
10/31/2011
 
14
Code of Business Conduct and Ethics, as amended March 15, 2016
8-K
001-35339
14
3/17/2016
 
31.01
Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act
  
  
  
  
X
31.02
Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act
  
  
  
  
X
32.01
Certification of the Chief Executive Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*
  
  
  
  
X
32.02
Certification of the Chief Financial Officer Pursuant to Section 906 of the Sarbanes-Oxley Act*
  
  
  
  
X
101
Interactive Data Files Pursuant to Rule 405 of Regulation S-T: (i) Condensed Consolidated Balance Sheets as of March 31, 2016 and December 31, 2015, (ii) Condensed Consolidated Statements of Operations for the three months ended March 31, 2016 and 2015, (iii) Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2016 and 2015 and (iv) Notes to Condensed Consolidated Financial Statements
  
  
  
  
X
* Furnished, not filed.

29