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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 11-K
     
þ   ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2009
     
o   TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                      to                     
Commission File No. 1-16247
A. Full title of the plan and the address of the plan, if different from that of the issuer named below:
FLOWERS FOODS, INC. 401(k) RETIREMENT SAVINGS PLAN
B. Name of issuer of the securities held pursuant to the plan and the address of its principal executive offices:
FLOWERS FOODS, INC.
1919 FLOWERS CIRCLE THOMASVILLE, GEORGIA 31757
 
 

 


 

Flowers Foods, Inc.
401(k) Retirement Savings Plan
Index
         
      Page(s)  
 
    1  
Financial Statements
       
    2  
    3  
    4-11  
Supplemental Schedule
       
    12  
    13  
 EX-23
 
Note:  
Other schedules required by Section 2520.103-10 of the Department of Labor’s Rules and Regulations for Reporting and Disclosure under ERISA have been omitted because they are not applicable.

 


Table of Contents

Report of Independent Registered Public Accounting Firm
To the Participants and Administrator of
Flowers Foods, Inc. 401(k) Retirement Savings Plan
In our opinion, the accompanying Statements of Net Assets Available For Benefits and the related Statement of Changes in Net Assets Available For Benefits present fairly, in all material respects, the net assets available for benefits of Flowers Foods, Inc. 401(k) Retirement Savings Plan (the “Plan”) at December 31, 2009 and 2008 and the changes in net assets available for benefits for the year ended December 31, 2009 in conformity with accounting principles generally accepted in the United States of America. These financial statements are the responsibility of the Plan’s management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits of these statements in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
Our audits were conducted for the purpose of forming an opinion on the basic financial statements taken as a whole. The supplemental Schedule of Assets (Held at End of Year) at December 31, 2009 is presented for the purpose of additional analysis and is not a required part of the basic financial statements but is supplementary information required by the Department of Labor’s Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This supplemental schedule is the responsibility of the Plan’s management. The supplemental schedule has been subjected to the auditing procedures applied in the audits of the basic financial statements and, in our opinion, is fairly stated in all material respects in relation to the basic financial statements taken as a whole.
/s/ PricewaterhouseCoopers LLP
Atlanta, Georgia
June 4, 2010

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Table of Contents

Flowers Foods, Inc.
401(k) Retirement Savings Plan
Statements of Net Assets Available For Benefits
December 31, 2009 and 2008
                 
    December 31,  
    2009     2008  
Assets
               
Investments, at fair value
               
Mutual funds
  $ 108,456,463     $ 72,168,174  
Flowers Foods, Inc. common stock
    27,894,122       27,045,083  
Collective investment trusts
    30,557,221       23,864,807  
Notes receivable from participants
    8,317,686       7,326,905  
 
           
 
    175,225,492       130,404,969  
 
           
 
               
Cash
    860       6,096  
 
           
 
               
Contribution receivables
               
Employer
    264,294        
Participants
    200,271        
 
           
 
    464,565        
 
           
 
               
Net assets available for benefits, at fair value
    175,690,917       130,411,065  
Adjustment from fair value to contract value for indirect interest in benefit-responsive investment contracts
    (986,116 )     1,364,180  
 
           
Net assets available for benefits
  $ 174,704,801     $ 131,775,245  
 
           
The accompanying notes are an integral part of these financial statements.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Statement of Changes in Net Assets Available For Benefits
Year Ended December 31, 2009
         
Additions to net assets attributed to
       
Investment income:
       
Interest
  $ 573,393  
Dividends
    3,767,143  
 
     
 
    4,340,536  
 
     
 
       
Contributions:
       
Employer
    15,157,500  
Participants
    11,793,168  
Rollovers
    207,292  
 
     
 
    27,157,960  
 
     
 
       
Net appreciation in fair value of investments
    20,207,536  
 
     
 
       
Total additions
    51,706,032  
 
     
 
       
Deductions from net assets attributed to
       
Benefit payments
    (8,694,072 )
Administrative expenses
    (82,404 )
 
     
 
       
Total deductions
    (8,776,476 )
 
     
 
       
Net increase in net assets
    42,929,556  
Net assets available for benefits at beginning of year
    131,775,245  
 
     
Net assets available for benefits at end of year
  $ 174,704,801  
 
     
The accompanying notes are an integral part of these financial statements.

3


Table of Contents

Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
1.  
Description of the Plan
 
   
The following description of the Flowers Foods, Inc. 401(k) Retirement Savings Plan (the “Plan”) provides general information. Participants should refer to the Plan document for a more complete description of the Plan’s provisions.
 
   
General
 
   
The Plan is a defined contribution plan covering all eligible employees of Flowers Foods, Inc. (the “Company”). The Plan is subject to the provisions of the Employee Retirement Income Security Act of 1974 (“ERISA”). Mercer Trust is the trustee and custodian of the Plan.
 
   
Eligibility for Participation
 
   
Employees are eligible to participate in the Plan starting the first pay period following a 90-day waiting period from the date of hire. Thirty days following the completion of the 90-day waiting period, employees are automatically enrolled in the Plan with a 3% employee deduction. If the employee does not want to make employee contributions to the Plan, they can “opt out” of the automatic enrollment. If the employee wants to contribute at a different percentage they can change the initial automatic contribution percentage. These changes can be made anytime, even before the automatic deduction begins, but no sooner than 30 days prior to the eligibility date. A basic contribution is made by the Company whether or not the employee makes employee contributions to the Plan.
 
   
Contributions
 
   
Allowable employee contributions are 100% of the participant’s available pay, up to the IRS maximum amounts. Participants direct the investment of their contributions into various investment options offered by the Plan.
 
   
The Company provides matching contributions which generally are equal to 50% of the participant’s elective contributions, limited to contributions on 6% of pay, and provides basic contributions for eligible employees of the Company as described within the Plan documents.
 
   
Participants who have attained age 50 before the end of the Plan year are eligible to make catch-up contributions.
 
   
Participant Accounts
 
   
Each participant’s account is credited with the participant’s contributions, the Company contributions and an allocation of Plan earnings. Plan earnings are allocated based on the investments within each participant’s account.
 
   
The Plan accepts rollovers from other tax-qualified and tax-advantaged plans.
 
   
Vesting
 
   
Participants vest immediately in their contributions plus allocated earnings thereon. The vesting period for the Company contributions, including Company basic and matching contributions, is three years of service. The benefit to which a participant is entitled is the vested benefit that can be provided from the participant’s account. Participants are immediately vested in their participant account upon death, total disability or upon reaching the normal retirement age of 65.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
   
Notes Receivable from Participants
 
   
Participants may borrow from their elective contribution account and rollover contribution account, the minimum loan amount is $1,000 and the maximum loan amount is the lesser of $50,000 or 50% of their vested account balance. Loan transactions are treated as a transfer to (from) the investment fund from (to) the Participant Loan fund. Loan terms range from 1-5 years or up to 15 years for a home loan. The loans are secured by the balance in the participant’s account and bear interest at a rate commensurate with the interest rate charged by persons in the business of lending money for loans, which would be made under similar circumstances. For purposes of this Plan, the Wall Street Journal’s Prime Interest Rate plus two percentage points is used. Principal and interest is paid ratably through payroll deductions.
 
   
Administrative Expenses
 
   
Administrative fees charged by the trustee relating to notes receivable from participants and distributions to terminated participants are paid by the affected participants and are presented as administrative expenses in the Statement of Changes in Net Assets Available For Benefits. All other administrative expenses of the Plan are paid by the Company and are not reflected in the Plan’s financial statements.
 
   
Distribution of Benefits
 
   
Upon termination of service for any reason, a participant may elect to receive the value of the participant’s vested interest in his or her account as a lump sum distribution. However, a lump sum distribution is required if the vested balance is $5,000 or less.
 
2.  
Summary of Significant Accounting Policies
 
   
Basis of Accounting
 
   
The financial statements for the Plan are prepared using the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America.
 
   
Reclassification
 
   
Certain amounts in prior years’ financial statements have been reclassified to conform to the current year’s presentation. Notes Receivable from Participant’s were previously categorized as Level 2 investments in the prior year and are now presented as Level 3 investments. The reclassification better reflects the nature of the valuation of these notes and provides for consistent presentation across the dates presented.
 
   
Investment Valuation and Income Recognition
 
   
The Plan’s investments are reported at fair value. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. See Note 5, Fair Value Measurements, for discussion of fair value measurements.
 
   
Investment contracts held by a defined-contribution plan are required to be reported at fair value. However, contract value is the relevant measurement attribute for that portion of the net assets available for benefits of a defined-contribution plan attributable to fully benefit-responsive investment contracts because contract value is the amount participants would receive if they were to initiate permitted transactions under the terms of the Plan. The Plan invests in investment contracts though a collective trust. The Statement of Net Assets Available For Benefits presents the fair value of the investment in the collective trust as well as the adjustment of the investment in the collective trust from fair value to contract value relating to the investment contracts. The Statement of Changes in Net Assets Available For Benefits is prepared on a contract value basis.
 
   
Purchases and sales of investments, including gains or losses, are recorded on a trade-date basis. Interest income is recorded when earned, and dividends are recorded on the ex-dividend date. Net appreciation (depreciation) includes the Plan’s gains and losses on investments bought and sold as well as held during the year.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
   
Contributions
 
   
Participant and Company contributions are recorded in the period during which the Company makes payroll deductions from the Plan participants’ earnings.
 
   
Use of Estimates
 
   
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires the Plan’s management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
   
Payment of Benefits
 
   
Benefits are recorded when paid.
 
   
Recent Accounting Pronouncements
 
   
In June 2009, the Financial Accounting Standards Board (“FASB”) issued guidance, “The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles.” This Codification became the source of authoritative U.S. generally accepted accounting principles recognized by the FASB. This guidance was adopted by the Plan effective July 1, 2009 and had no impact on the Plan’s Statements of Net Assets Available For Benefits or Statement of Changes in Net Assets Available For Benefits.
 
   
For the year ended December 31, 2009, the Plan adopted the FASB’s update to general standards on accounting for disclosures of events that occur after the balance sheet date but before the financial statements are issued or are available to be issued. The adoption of this guidance did not materially impact the Plan’s financial statements. See Note 11, Subsequent Events, for further discussion of subsequent events.
 
   
In 2009, the FASB issued new guidance for the fair value measurement of investments in certain entities that calculate net asset value (“NAV”) per share. The new guidance permits as a practical expedient, a reporting entity to measure the fair value of an investment on the basis of the NAV per share of the investment if the NAV is calculated in a manner consistent with the measurement principles for Investment Companies. This guidance requires disclosure by major category of investment about the attributes of investments, such as the nature of the restrictions on the investor’s ability to redeem its investments at the measurement date, any unfunded commitments, and the investment strategies of the investees. The adoption of this guidance did not have material effect on the Plan’s financial statements.
 
3.  
Plan Amendments
 
   
On August 17, 2009, the Plan was amended to qualify as a Safe Harbor 401(k) Plan. Effective January 1, 2010, employer basic contributions will fully vest after two years of service. For Plan year 2009, employer basic contributions vested after three years of service. Employees who are automatically enrolled in the Plan on or after January 1, 2010 and who do not opt out or make a voluntary contribution election, will participate in the annual automatic contribution increase feature. The employee’s contribution percent will automatically increase by 1% on an annual basis until it reaches 6%.
 
4.  
Investments
 
   
The following table presents investments that represent 5% or more of the Plan’s net assets at December 31, 2009 and 2008:
                 
    December 31,
    2009   2008
Dodge & Cox Stock Fund; 319,449 and 285,435 shares, respectively
  $ 30,711,805     $ 21,227,803  
Flowers Foods, Inc. common stock; 1,173,995 and 1,110,225 shares, respectively
  $ 27,894,122     $ 27,045,083  
Pimco Total Return Fund; 2,198,267 and 1,906,094 shares, respectively
  $ 23,741,280     $ 19,327,796  
Putnam Stable Value Fund, at contract value; 23,381,942 and 21,073,600 shares, respectively
  $ 23,381,942     $ 21,073,600  
Wells Fargo Advantage Endeavor Select Fund; 2,686,686 and 2,358,266 shares, respectively
  $ 22,272,623     $ 14,786,329  
George Putnam Fund of Boston; 1,233,259 and 709,202 shares, respectively
  $ 13,479,517       *  
American Europacific Growth Fund; 287,882 and 241,935 shares, respectively
  $ 11,037,411     $ 6,776,607  
 
*  
The Plan’s investment in this fund as of December 31, 2008 did not represent more than 5% of the Plan’s net assets on that date.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
Net appreciation (depreciation) in the fair value of investments (including gains and losses on investments bought and sold, as well as held during the year) for the year ended December 31, 2009 was as follows:
         
Flowers Foods, Inc. common stock
  $ (628,742 )
Collective investment trusts
    1,285,905  
Mutual funds
    19,731,110  
Notes receivable from participants
    (180,737 )
 
     
Total
  $ 20,207,536  
 
     
5.  
Fair Value Measurements
 
   
The Plan measures the fair value of Plan assets using the fair value as the price that would be received to sell an asset or paid to transfer a liability in the principal market for that asset or liability. These measurements are classified into a hierarchy framework by the inputs used to perform the fair value calculation. The hierarchy prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are described below:
  Level 1  
Inputs to the valuation methodology are unadjusted quoted prices for identical assets or liabilities in active markets that the Plan has the ability to access.
 
  Level 2  
Input to the valuation methodology include:
   
Quoted prices for similar assets or liabilities in active markets;
 
   
Quoted prices for identical or similar assets or liabilities in inactive markets;
 
   
Inputs other than quoted prices that are observable for the asset or liability;
 
   
Inputs that are derived principally from or corroborated by observable market data by correlation or other means.
If the asset or liability has a specified (contractual) term, the Level 2 input must be observable for substantially the full term of the asset or liability.
  Level 3  
Inputs to the valuation methodology are unobservable and significant to the fair value measurement.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
   
The asset’s or liability’s fair value measurement level within the fair value hierarchy is based on the lowest level of the input that is significant to the fair value measurement. Valuation techniques used need to maximize the use of observable inputs and minimize the use of unobservable inputs.
 
   
The following is a description of the valuation methodologies used for these items, as well as the general classification of such items pursuant to the fair value hierarchy:
 
   
Mutual funds — Valued at the net asset value (NAV) of shares held by the Plan at year end and are classified within Level 1 in the fair value hierarchy tables below.
 
   
Flowers Foods, Inc. common stock — The fair value of the common stock is valued at the closing price reported on the active market on which the security is traded and is classified within Level 1 in the fair value hierarchy tables below.
 
   
Collective investment trusts — The investments include a stable value fund and an index fund. The fair values of the Plan’s interest in the index fund are based on the net asset values (“NAV”) reported by the fund managers as of the financial statement dates and recent transaction prices. The index fund provides for daily redemptions by the Plan at reported NAV with no advance notice requirement. Under unusual circumstances redemptions may be suspended should the withdrawal cause a material adverse impact on other participating plans. Fair values for the investments within the index fund are based on quoted prices in active markets and securities valued using either observable inputs or quotations from inactive markets. The Plan is permitted to redeem investment units at NAV on the measurement date, and as a result, the investment is classified as a Level 2 asset in the fair value hierarchy.
 
   
The fair value of participation units held in the stable value fund are based on NAV after adjustments to reflect all fund investments at fair value, including direct and indirect interests in fully benefit-responsive contracts. The stable value fund generally permits redemptions daily. If the fund experiences periods of insufficient liquidity then the stable value fund may defer honoring any payment request until liquidity is sufficient. The fair values of the Plan’s interest in the stable value fund are based on quoted market prices in active markets and securities and contracts are valued using observable inputs. The Plan is permitted to redeem investment units at NAV on the measurement date, and as a result, the investment is classified as a Level 2 asset in the fair value hierarchy.
 
   
The collective trust information is reported at the lowest level to the Plan using the audited financial statements of each trust and, as described above, are included in Level 2 in the fair value hierarchy tables below.
 
   
Notes receivable from participants — The notes receivable fair values were computed using a present value model based on the discount rate adjustment technique. The cash flows for the notes receivable are known and the interest rate at December 31, 2009 was observed in the market and is the Wall Street Journal prime plus two percent. The notes receivable are included in Level 3 in the fair value hierarchy tables below.
 
   
The methods described above may produce a fair value calculation that may not be indicative of net realizable value or reflective of future fair values. Furthermore, while the Plan Administrator believes its valuation methods are appropriate and consistent with other market participants, the use of different methodologies or assumptions to determine the fair value of certain financial instruments could result in a different fair value measurement at the reporting date.
 
   
The following tables present the fair value of the Plan assets recorded at fair value on a recurring basis segregated among the appropriate levels within the fair value hierarchy for Plan years 2009 and 2008:
                                 
    Fair Value Measurements at        
    December 31, 2009        
Description   Level 1     Level 2     Level 3     Total  
Mutual funds
  $ 108,456,463     $     $     $ 108,456,463  
Flowers Foods, Inc. common stock
    27,894,122                   27,894,122  
Collective investment trusts
          30,557,221             30,557,221  
Notes receivable from participants
                8,317,686       8,317,686  
 
                       
Total investments at fair value
  $ 136,350,585     $ 30,557,221     $ 8,317,686     $ 175,225,492  
 
                       
                                 
    Fair Value Measurements at        
    December 31, 2008        
Description   Level 1     Level 2     Level 3     Total  
Mutual funds
  $ 72,168,174     $     $     $ 72,168,174  
Flowers Foods, Inc. common stock
    27,045,083                   27,045,083  
Collective investment trusts
          23,864,807             23,864,807  
Notes receivable from participants
                7,326,905       7,326,905  
 
                       
Total investments at fair value
  $ 99,213,257     $ 23,867,807     $ 7,326,905     $ 130,404,969  
 
                       

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
   
The following table provides information on the Plan assets that are reported using significant unobservable inputs in the estimation of fair value (Level 3 assets):
         
    2009 Changes in Fair Value Measurements Using  
    Significant Unobservable Inputs (Level 3)  
    Notes receivable from participants  
Balance at December 31, 2008
  $ 7,326,905  
Actual return on plan assets:
       
Included in interest investment income
    558,703  
Included in appreciation of fair value of investments
    (180,737 )
Issuances of participant notes
    4,687,319  
Payments from participants
    (3,814,311 )
Distributions to participants
    (260,193 )
 
     
Ending balance at December 31, 2009
  $ 8,317,686  
 
     
6.  
Related Party Transactions
 
   
Certain Plan investments are shares of mutual funds managed by Mercer Trust, an affiliate of Putnam, and shares of Flowers Foods, Inc. common stock. At December 31, 2009 and 2008, the Plan held 1,173,995 shares and 1,110,225 shares of Flowers Foods, Inc. common stock with a market value of $27,894,122 and $27,045,083, respectively. Mercer Trust is the trustee as defined by the Plan, and Flowers Foods, Inc. is the Plan Sponsor. Therefore, these transactions qualify as party-in-interest transactions, which are exempt from the prohibited transaction rules. In addition, notes receivable from participants qualify as party-in-interest transactions, which are exempt from the prohibited transaction rules.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
7.  
Plan Termination
 
   
Although it has expressed no intent to do so, the Company reserves the right to change or terminate the Plan at any time subject to the provisions of ERISA. In the event of termination of the Plan, the value of each participant’s account as of the date of termination shall immediately become nonforfeitable and fully vested.
 
8.  
Forfeitures
 
   
At December 31, 2009 and 2008, forfeited nonvested accounts totaled $184,072 and $61,031, respectively. These accounts will be used to reduce future employer contributions. Also, during 2009 employer contributions were reduced by $469,864 from forfeited nonvested accounts.
 
9.  
Tax Status
 
   
The Internal Revenue Service has determined and informed the Company by letter dated February 2, 2006, that the Plan and related trust are designed in accordance with applicable sections of the Internal Revenue Code (“IRC”). The Plan has been amended since receiving the determination letter. However, the Plan Administrator and the Plan’s tax counsel believe that the Plan is designed and is currently being operated in compliance with the applicable provisions of the IRC.
 
10.  
Risks and Uncertainties
 
   
The Plan invests in various investment securities. Investment securities, in general, are exposed to various risks such as interest rate, credit, and overall market volatility. Due to the level of risk associated with certain investment securities, it is at least reasonably possible that changes in the values of investment securities will occur in the near term and that such changes could materially affect participants’ account balances and the amounts reported in the Statements of Net Assets Available for Benefits.
 
11.  
Subsequent Events
 
   
The Plan Administrator has evaluated subsequent events since the date of these financial statements. There were no events or transactions discovered during this evaluation that require recognition or disclosure in the financial statements, other than the Plan Amendments discussed below.
 
   
The Plan was amended on April 13, 2010 to provide for the merger of the Holsum Savings Plan into the Plan. In addition, on May 5, 2010, the Plan was further amended to make the effective date of the merger at the discretion of the Plan Administrator.

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Notes to Financial Statements
December 31, 2009 and 2008
12.  
Reconciliation of Financial Statements for Form 5500
 
   
The following is a reconciliation of net assets available for benefits per the financial statements to the Form 5500 at December 31, 2009 and 2008:
                 
    2009     2008  
Net assets available for benefits per the financial statements
  $ 174,704,801     $ 131,775,245  
Deemed loans
    (48,659 )     (75,539 )
 
           
Net assets available for benefits per the Form 5500
  $ 174,656,142     $ 131,699,706  
 
           
   
The following is a reconciliation of total deductions per the financial statements for the year ended December 31, 2009, to total expenses per the Form 5500:
         
Total deductions per the financial statements
  $ 8,776,476  
Less: Deemed loans at December 31, 2008
    (75,539 )
Add: Deemed loans at December 31, 2009
    48,659  
Add: Miscellaneous
    7,643  
 
     
Total expenses per Form 5500
  $ 8,757,239  
 
     
   
The following is a reconciliation of total additions per the financial statements for the year ended December 31, 2009, to total income per the Form 5500:
         
Total additions per the financial statements
  $ 51,706,032  
Add: Miscellaneous
    7,643  
 
     
Total income per Form 5500
  $ 51,713,675  
 
     

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Flowers Foods, Inc.
401(k) Retirement Savings Plan
Schedule H, line 4i — Schedule of Assets (Held at End of Year)
December 31, 2009 EIN No. 58-2582379 / Plan Number 004
                     
(a) Party in               (e) Current  
Interest   (b) Identity of Issue   (c) Description of Investment   (d) Cost**   Value  
*
  Putnam Stable Value Fund   Collective Investment Trust at contract value; 23,381,942 shares       $ 23,381,942  
 
  S & P 500 Index Fund   Collective Investment Trust; 198,689 shares         6,189,163  
 
                 
 
                29,571,105  
 
                 
 
  Dodge & Cox Stock Fund   Mutual Fund; 319,449 shares         30,711,805  
 
  Pimco Total Return Fund   Mutual Fund; 2,198,267 shares         23,741,280  
 
  Wells Fargo Advantage Endeavor Select Fund   Mutual Fund; 2,686,686 shares         22,272,623  
*
  The George Putnam Fund of Boston   Mutual Fund; 1,233,259 shares         13,479,517  
 
  American Europacific Growth Fund   Mutual Fund; 287,882 shares         11,037,411  
*
  Putnam Retirementready Maturity   Mutual Fund; 5,563 shares         87,167  
*
  Putnam Retirementready 2010 Fund   Mutual Fund; 13,455 shares         198,725  
*
  Putnam Retirementready 2015 Fund   Mutual Fund; 24,472 shares         388,857  
*
  Putnam Retirementready 2020 Fund   Mutual Fund; 15,758 shares         238,099  
*
  Putnam Retirementready 2025 Fund   Mutual Fund; 2,945 shares         46,207  
*
  Putnam Retirementready 2030 Fund   Mutual Fund; 16,644 shares         241,341  
*
  Putnam Retirementready 2035 Fund   Mutual Fund; 9,115 shares         130,890  
*
  Putnam Retirementready 2040 Fund   Mutual Fund; 5,786 shares         81,702  
*
  Putnam Retirementready 2045 Fund   Mutual Fund; 3,895 shares         51,264  
*
  Putnam Retirementready 2050 Fund Class A   Mutual Fund; 6,633 shares         78,472  
 
  Columbia Alcorn Fund   Mutual Fund; 229,785 shares         5,671,103  
 
                 
 
                108,456,463  
 
                 
*
  Flowers Foods, Inc.   Common Stock; 1,173,995 shares         27,894,122  
 
                   
*
  Notes receivable from participants   Notes, with interest rates between 6.00% and 11.50%; maturity ranges from
January 2010 to February 2024
        8,269,027  
 
                 
 
              $ 174,190,717  
 
                 
 
*  
Parties-in-Interest (See Note 6)
 
**  
Cost information not required for participant-directed accounts

12


Table of Contents

SIGNATURES
The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934, the Plan Administrator on behalf of the Finance Committee of the Board of Directors has duly caused this annual report to be signed by the undersigned hereunto duly authorized.
         
  FLOWERS FOODS, INC. 401(k)

RETIREMENT SAVINGS PLAN
 
 
Date: June 4, 2010  By:   /s/ Donald A. Thriffiley, Jr.    
    Donald A. Thriffiley, Jr.   
    Plan Administrator   

 


Table of Contents

         
Flowers Foods, Inc. 401(k) Retirement Savings Plan
Exhibits to Form 11-K
     
Exhibit 23.
  Consent of PricewaterhouseCoopers LLP