1
--------------------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)
September 13, 2001 (September 10, 2001)
LENDINGTREE, INC.
-----------------
(Exact name of registrant as specified in its charter)
DELAWARE 25-1795344
-------- ----------
(State or other jurisdiction 000-29215 (I.R.S. Employer
of incorporation) Commission File Number Identification Number)
11115 RUSHMORE DRIVE
CHARLOTTE NC 28277
------------- -----
(Address of principal executive offices) (Zip code)
(704) 541-5351
--------------
(Registrant's telephone number, including area code)
--------------------------------------------------------------------------------
Page 1 of 5
2
ITEM 5. OTHER EVENTS
On September 10, 2001 LendingTree, Inc., announced results of a
third-party brand tracking study conducted for LendingTree by
Boston-based Chadwick Martin Bailey, Inc. The study, which was conducted
in June 2001, measured Total Brand Awareness* both nationally and within
major metropolitan areas among adults 18-54 for brands competing within
the online lending market. The results show that the LendingTree brand
enjoys 59 percent Total Brand Awareness among adults nationwide, and
that Total Brand Awareness among frequent Internet users in major
metropolitan markets is 70 percent. These numbers are more than 2.5
times the awareness levels of direct online competitors and exceed the
nation's top retail banks included in the study. See Exhibit 99, herein,
for further details.
ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
(a) Financial statements of business acquired - Not Applicable
(b) Pro forma financial information - Not Applicable
(c) Exhibits
99 Press Release of LendingTree, Inc. September 10, 2001
announcing results of a brand awareness study.
-2-
3
SIGNATURE
Pursuant to the requirements of the Securities and Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
LENDINGTREE, INC.
Date: September 13, 2001 By: /s/ Keith B. Hall
------------------ -----------------
Keith B. Hall, Senior Vice President,
Chief Financial Officer and Treasurer
-3-