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A Break in the Pattern of Monotonous Architecture, How Alterativ Design Lab Brings a Unique Approach to Each Design

VANCOUVER, BC / ACCESSWIRE / January 31, 2023 / Contemporary architecture is often blamed for its mechanical approach in designing and constructing monotonously repeating structures. Our cities and urban residential settlements are filled with buildings that showcase the exact repetition of countless similar units. Most of the time, these are either identical structural elements within one building's frontage or separate, but identical, structures lined up straight along a road. One of the major concerns involved in architectural monotony is the absence of environmental considerations and individual requirements when it comes to the designing and construction of residential buildings. In order to address these concerns, Alterativ Design Lab, a Canada-based multidisciplinary international design firm, seeks to provide alternative architectural solutions. The company introduces a unique approach to architecture using its novel way of doing construction.

Alterativ Design Lab was founded by Soudeh Keypour and Mehdi Einifar in 2019 with the aim of breaking the monotonous approach to architectural design and construction. The company focuses on providing unique engineering and architectural solutions to clients by catering to their specific demands and requirements. Instead of following patterns and trends from a fixed set of templates, the company provides clients with tailor-made design proposals addressing their specific requirements. Their approach considers a number of aspects while coming up with a design proposal for each client. The major factors in consideration include environmental factors, neighborhood, the budget of the client, and climate conditions. Only after careful analyses of these factors does the company suggest the materials to be used, the pattern of the structure, the elevation, and all other essential elements of an architectural project. Through this approach, the company ensures a durable, sustainable, and affordable abode for its clients.

Alterativ Design Lab, Tuesday, January 31, 2023, Press release picture

Commenting on its unique approach, Soudeh Keypour, the Co-Founder and Principal of Alterativ Design Lab says "A lot of our contemporary architects follow certain fixed templates for their building design and structure. This approach limits the imagination and innovation in the entire process. Most of the time, due to their monotonous nature, these templates don't consider environmental factors or specific requirements of the client. However, we are committed to providing our clients with the most suitable and beneficial solutions based on their specific circumstances. Before we suggest any design or pattern, we always do our research in order to understand their economical and environmental circumstances and requirements".

In order to break the monotonous trend in architecture, and impart a sustainable approach, Alterativ Design Lab focuses on utilizing the advantages of mass-timber construction and 3D printing technology in combination with computational design techniques and processes. Instead of repeating their designs in a geometrically regular manner, the company utilizes the possibilities of the landscape and surroundings and develops a suitable structure that fits that specific plot. Their recent projects like Horizontal gravity, Forest hills, West coast indigenous 3d Printed housing with biomass, Plates house, and Creery residence are good examples of their unique architectural projects.

The company believes that the architectural fashion of constructing identical modular buildings that repeat along a street pauses a significant impact on the aesthetics of architectural art. The company also believes that these monotonous patterns hardly acknowledge environmental factors. Therefore, the approach developed by the company seeks to provide an alternative method of designing and constructing structures, taking all these crucial factors into consideration.

About Alterativ Design Lab

Alterativ Design Lab is a multidisciplinary international design firm operating on various scales from custom residences to large complex mixed-use buildings. The company is headquartered in Vancouver, British Columbia, Canada, and was founded by Soudeh Keypour and Mehdi Einifar in 2019. The company uses cutting-edge computational design tools and processes that facilitate creating value for clients and communities. Alterativ Design Lab is a global firm (not registered architects in British Columbia) that provides design services to a worldwide clientele. The company partners with local architects, urban designers, and planners in all markets that it provides its services to that serve as the legal executive entities.

Media contact:

Name: Soudeh Keypour
Email: soudeh.keypour@alterativ.com

SOURCE: Alterativ Design Lab




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