As competition between Base and Solana intensifies, popular Base network memecoin Basenji partners with Unstoppable Domains to offer user-owned digital identities, challenging Solana's growing memecoin ecosystem.
LAS VEGAS, NV / ACCESSWIRE / September 26, 2024 / Unstoppable Domains (UD), the world's largest onchain domain name provider and digital identity platform, and popular dog-themed memecoin Basenji (BENJI) have announced the launch of .benji - UD's first top-level domain (TLD) on Coinbase's Ethereum Layer-2 network Base. This move comes as competition between Base and Solana intensifies, particularly with the growing prominence of memecoins on both platforms.
With Solana already attracting significant attention in the memecoin market, Base has emerged as a strong contender. Since its launch in March 2024, Basenji has quickly become one of the largest memecoins by market capitalization on the Base network, fueled by its dog-themed mascot and the thriving memecoin economy. Themed after the Basenji breed, the oldest dog breed in history, the token aims to follow in the footsteps of previously successful dog-themed memecoins while striving to bring utility through this domain partnership.
At its latest peak, Benji grew to $100M in market cap while Base exploded to $1.5B in total value locked and 800k DAUs with access to Coinbase's 110M users. The partnership between Basenji and Unstoppable Domains adds another layer of utility, enabling the Base network to differentiate itself with user-owned blockchain domains.
As part of UD's ecosystem, .benji domain owners will be able to enjoy native support across over 865 integrated applications, wallets, and games, creating a comprehensive digital identity to build and manage their online reputations through UD.me profiles.
Additionally, .benji addresses will grant users access to an exclusive Group Chat to provide community engagement and networking opportunities. The domains also serve as unique usernames that allow holders to show their support for the Base memecoin community across various social media platforms.
The .benji domains can be used across multiple chains, including Base, Solana, Bitcoin, and other EVM and non-EVM networks, to create an onchain identity for Benji community members and allow them to replace complex alphanumeric wallet addresses with human-readable names for frictionless crypto transactions.
Sandy Carter, Chief Operating Officer at Unstoppable Domains, said: "Who let the .Benji out? We're thrilled to lead the way with the first memecoin top-level domain on Base. This launch stems from our vision of onboarding more users at the intersection of meme culture and practical blockchain utility. These endeavors are crucial in onboarding new users to the crypto space, and now we're providing their communities with user-owned digital identities to enhance their onchain experience."
As a new partner of Unstoppable Domains, Basenji joins the ranks of numerous other blockchain companies in strategizing and preparing for the upcoming Internet Corporation for Assigned Names and Numbers (ICANN) general top-level domains (gTLDs) application round in 2026.
The goal is to allow users, brands, and companies to take the best from both worlds and fully leverage the power of blockchain within the traditional Internet space alongside iconic ICANN-registered gTLDs like .com, .net, .org, .biz, .info, and others.
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About Unstoppable Domains
Launched in 2018, Unstoppable Domains is a Web3 domain name provider and digital identity platform working to onboard the world onto Web3. Unstoppable Domains offers Web3 domains minted on the blockchain that give people full ownership and control of their digital identity, with no renewal fees. With Unstoppable Domains, people can replace lengthy alphanumeric crypto wallet addresses with a human-readable name and log into and transact with more than 720 apps, wallets, exchanges and marketplaces. The company was named by Forbes as one of America's Best Startup Employers in 2022.
For more information, please visit: https://unstoppabledomains.com/
About Benji
Launched in March 2024, Benji (BENJI) is a meme coin on the Base network themed after the Basenji dog breed. The meme coin seeks to embody the playful spirit of meme culture while striving to provide utility in Web3.
SOURCE: Unstoppable Domains
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