In an era of rapid global new media development, DIRECTION MEDIA INC (referred to as DIR) has quickly secured a place in the global market with its keen insight and innovative spirit, transitioning from traditional media. Since its founding in 2020, DIR has grown from its base in Montreal with a goal of global expansion, steadily strengthening its influence in the new media sector and emerging as one of the most sought-after new forces in the industry.
DIR’s growth journey is a compelling story of breakthroughs and innovation. As early as 2017, with the rise of emerging social platforms like TikTok in North America, DIR swiftly identified this trend and proactively began building content creation and operational models. With an accurate grasp of industry trends, DIR officially launched its new media strategy in 2021, completing its transformation from traditional to new media in a short time and achieving remarkable results. Today, DIR has established a diversified business structure covering content co-creation, new media operations, influencer incubation, video promotion, and media advertising, spanning popular fields such as fashion, lifestyle, science education, and entertainment.
DIR adheres to a “user-first” philosophy, constantly exploring the optimal connection between content and user demand. By mastering the operating rules of mainstream platforms, DIR has successfully built several phenomenon-level new media accounts, achieving rapid growth in both follower count and user engagement. In content operations, the DIR team excels at tapping platform potential, using refined strategic adjustments and ongoing innovation to help numerous brand clients expand their exposure and gain millions of followers in a short time, making these accounts among the most influential on mainstream social platforms.
DIR also demonstrates outstanding expertise in the field of marketing. With abundant new media resources and a team of experienced marketers, DIR is capable of tailoring efficient and precise promotion strategies for different brands, effectively enhancing brand awareness and user conversion rates. Whether helping emerging brands enter the market or injecting new energy into established ones, DIR delivers impressive results with strong execution and creative excellence.
The DIR team is composed of veteran media professionals and energetic young creators, combining deep industry experience with sharp trend awareness. Working together, they continue to innovate and push boundaries amid the ever-changing media landscape, empowering every media professional in need of video promotion and helping them maximize content value. DIR firmly believes that only by prioritizing users can the industry develop healthily and sustainably, injecting continuous momentum into the broader new media ecosystem.
Looking ahead, DIR Media will continue to drive its global expansion with innovation at its core, developing a more diverse content ecosystem and service framework. The company plans to further increase investment in key markets including North America, Europe, and Asia, exploring richer content formats and interactive experiences to deliver more surprises and value to clients, users, and the industry as a whole.
DIR Media, a rising star in the new media world, is steadily reshaping the global media landscape. In the future, DIR will forge a new era with a broader vision and higher ambition.
Disclaimer: The information provided in this press release is not a solicitation for investment, nor is it intended as investment advice, financial advice, or trading advice. It is strongly recommended you practice due diligence, including consultation with a professional financial advisor, before investing in or trading cryptocurrency and securities.
