In Partnership with Tide Cleaners, Coors Light is Keeping Your Chores Light by Doing Football Fans Laundry For Free
Saturday is college football game day, but unfortunately for fans everywhere, it’s also the most popular day of the week to do laundry and chores.* As the beer made to chill, Coors Light believes chores shouldn’t get in the way of game day. That’s why this college football season, Coors Light will keep your chores light. In a national partnership with Tide Cleaners, Coors Light will do your laundry, so you can spend more time at the bar watching college football.
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Coors Light Wants to Do Your Dirty Laundry so You Can Get Back to Watching College Football on Saturdays (Photo: Business Wire)
Starting today, football fans nationwide can enter to win free laundry services from Tide Cleaners, Coors Light merchandise, and Tide product bundles during college football season through November 4.** Now, instead of spending an entire Saturday doing laundry, you can chill with an ice-cold Coors Light and watch your favorite college football team.
And, in select markets on October 8, you can ditch the to-do list and get back to watching college football on Saturday. Simply drop your laundry at a participating bar in Cincinnati, Denver, and Chicago and it will be sent to a local Tide Cleaners location to be washed, dried, and returned to your doorstep. To find a participating bar or to enter to win laundry services, visit coorslightchoreslight.com.
“There’s nothing less chill than waking up on a football Saturday and seeing a mountain of laundry that needs to get done,” said Marcelo Pascoa, Vice President of Marketing for the Coors Family of Brands. “That’s why this college football season, Coors Light and Tide Cleaners are teaming up to preserve college game days.”
America’s favorite beer and America’s favorite laundry detergent are an unlikely duo, but the partnership now allows consumers to spend their weekends as they should… chilling.
“At Tide Cleaners, our mission is to make caring for clothes so easy and simple that your life doesn’t have to revolve around laundry,” said Evan Brody, Chief Marketing Officer for Tide Cleaners. “We think football fans would agree which is why we partnered with Coors Light to help take laundry off their weekend chore list. Our trusted cleaning process and delivery service can even bring fresh, clean laundry right to your front door.”
To explain how the Chores Light program works, Coors Light tapped ESPN’s College GameDay analyst and long-time Coors Light partner, Kirk Herbstreit – because he knows better than anyone that Saturdays are for college football, not chores. You can watch the video here: https://youtu.be/Nt1N-vu3nfI.
For more information on Chores Light, visit coorslightchoreslight.com.
**NO PURCHASE NECESSARY. Sweepstakes begins at or about 12:00 PM CT on 10/4/22 and ends at 11:59:59 PM CT on 11/4/22. Open only to legal residents of the 50 US/DC, 21+ years of age. Grand Prize may be substituted if not within an eligible Zip Code location. For Official Rules, including how to enter, odds, prize details, and restrictions, visit www.promorules.com/PL018136. Void where prohibited. Msg&data rates may apply. An entrant cannot participate in the sweepstakes solely by scanning the QR code.
About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy Hard Seltzer, Topo Chico Hard Seltzer, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.
About Tide Cleaners
For over 70 years, Tide® laundry detergent has been caring for the clothes of American families. Tide Cleaners is an innovative extension of the Tide® brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States. For more information on the Tide Cleaners business or franchising opportunities, please visit http://www.TideCleaners.com.
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ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan