AVIA Announces Nationwide Launch of its Digital Health Marketplace

AVIA Marketplace Accelerates Digital Health Solution Selection for Hospitals and Health Systems

AVIA, the nation's leading healthcare digital transformation partner, today announced the launch of AVIA Marketplace, the most comprehensive platform for innovators at hospitals and health systems to research, validate, and select digital health solutions. The platform matches digital health solution vendors with the right health system buyers, ensuring vendors can reach the right customers and that health systems are able to identify and select the best solutions for their digital transformation journeys. AVIA Marketplace is free for all hospitals and health systems.

Recent trends like workforce shortages, financial pressures, and growing expectations from both consumers and providers have added complexity and urgency to technology investment, making it imperative for health systems to act now to extend clinical teams, and optimize provider workflows and consumer experience with digital. AVIA Marketplace takes the stress out of this process, helping hospitals and health systems make informed decisions on critical digital offerings.

AVIA has an established reputation as a trusted partner to health systems navigating the digital health landscape, from aligning their teams for action to creating a business or opportunity use case and evaluating solutions. AVIA Marketplace consolidates the learnings of AVIA’s broad work with health systems and its prior platform, AVIA Connect, creating a one-stop shop for vendor selection to help accelerate, scale, and sustain the impact of digital in healthcare. Provider organizations can access robust information about digital solutions, including product comparisons, match scores, market insights, and detailed product reports. They can also tailor searches to display only the most appropriate solutions for their organization, with parameters such as EMR integration, organization size, and what solutions are already used by similar organizations.

"Vendor selection has long been frustrating, stressful, and time-consuming, and AVIA Marketplace takes the risk out of the process so that health system executives can move at speed and with confidence in their decisions," said Dhiraj Patkar, SVP and General Manager of Digital Solutions. "AVIA has always been hyper-focused on enabling health systems to achieve digital transformation with greater speed, discipline, and impact, and we are glad to be able to expand upon our mission to foster a vibrant digital health ecosystem."

In addition to accessing new business through the Marketplace, digital health companies are now poised to tap into more information about digital buyers to understand their pain points and know what good looks like to inform product decisions. The AVIA Marketplace is the first step in a broader suite of offerings to help digital health companies bring the greatest capabilities to market—strengthening both sides of the ecosystem.

Hospitals, health systems, and digital health companies can access the AVIA Marketplace at marketplace.aviahealth.com.

About AVIA

AVIA is the nation’s leading digital transformation partner for healthcare organizations. AVIA provides unique market intelligence, proven collaborative tools, and results-based consulting to help solve healthcare’s biggest strategic challenges. Learn more about AVIA and AVIA Marketplace, the industry’s premier marketplace for healthcare leaders to research, evaluate, and select digital health solutions, at aviahealth.com. Follow us on LinkedIn and Twitter.

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