Zyxel Networks Spotlighted in the 2023 CRN Partner Program Guide

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, has been recognized by CRN^®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.

For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners long-term growth.

In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

The three-tier Zyxel Authorized Partner Program (ZAP) provides value-added resellers and service providers with the tools and resources necessary to create and sell enterprise-class solutions scaled to meet the needs and budgets of the mid-market. To participate in the Zyxel Partner Program, eligible resellers must sell within North America and must have a purchasing relationship with an authorized Zyxel distributor.

ZAP provides channel partners with a portfolio of tools and resources to boost profitability and success, including deal registration, discounts, training webinars, tech support, lease financing, lead referrals, and access to sales engineers. ZAP partners receive support throughout each step of the sales process and are assigned a dedicated sales account manager that assists with pricing, technical support escalations, stock and distribution coordination, and application consultation with a systems engineer or product management.

“We made it a priority to help our authorized resellers work around supply chain shortages by finding available solutions for their customers’ needs,” explained David Soares, Zyxel Networks Executive Vice President Channel Sales and Marketing North America. “In addition to new partner and on-demand training portals that will launch this year, the compelling combination of our partner program, training resources, and growing portfolio of networking solutions provides our partners with unprecedented opportunities to boost profitability and success.”

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.

For more information about Zyxel and its connectivity solutions, visit www.zyxel.com/us and follow us on Facebook, Twitter and LinkedIn.

About Zyxel:

Zyxel Networks is a technology provider with over 30 years of experience, specializing in delivering solutions for small to medium-sized businesses and the enterprise-edge in partnership with VARs, MSPs and System Integrators. We enable network professionals to connect and protect organizations with greater ease by bringing together intuitive, scalable and secure cloud management with a complete portfolio of network devices.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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