David Soares of Zyxel Networks Honored as a 2023 CRN Channel Chief

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced that CRN^®, a brand of The Channel Company, has recognized David Soares, Executive Vice President Channel Sales and Marketing North America, on its 2023 Channel Chiefs list. Every year, this list honors the IT channel executives who work tirelessly to advance the channel agenda and deliver successful channel partner programs and strategies.

Soares, a senior business executive with over 30 years of experience in the information technology industry, is responsible for managing the company’s North America channel business, which includes small- and medium-sized businesses and service providers. In addition to providing ongoing support to partners who were continuing to recover from the impact of the COVID pandemic on their businesses, Soares’ team completed most of the work on a new partner portal and on-demand training portal that will be launched this year. The new portal will make it easier for partners to work with Zyxel Networks and take advantage of the benefits of the Zyxel Authorized Partner Program.

“As SMBs and service providers were striving to return to some degree of normalcy, their operations and revenue opportunities continued to be challenged by industry-wide product shortages caused by ongoing supply chain issues,” explained Gordon Yang, President at Zyxel Networks. “Under David’s leadership, Zyxel Networks truly embraced our role in the partnership between our team and our channel partners, working together to help our partners generate revenue and stay competitive in a difficult year of post-COVID recovery.”

The 2023 Channel Chiefs have helped their solution provider partners and customers navigate an increasingly complex landscape of interconnected challenges and shifting industry dynamics. With the innovative strategies, programs, and partnerships of these Channel Chiefs in place, the solution provider community has continued to thrive.

The 2023 CRN Channel Chiefs were selected by the editorial staff based on their record of business innovation and dedication to the partner community. This year’s list represents the top IT executives responsible for building a robust channel ecosystem.

“Once again, this year’s list gives well-deserved recognition to the IT Channel Chiefs who are dedicated to driving the channel agenda and advocating for the development of strong channel partnerships,” said Blaine Raddon, CEO of The Channel Company. “Under their exceptional leadership, influence, and innovation, the IT channel vendor community continues to deliver solutions and services that meet the rapidly evolving needs of their solution provider partners and their customers.”

The 2023 CRN Channel Chiefs list will be featured in the February 2023 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.

For more information about Zyxel and its connectivity solutions, visit www.zyxel.com/us and follow us on Facebook, Twitter and LinkedIn.

About Zyxel:

Zyxel Networks is a technology provider with over 30 years of experience, specializing in delivering solutions for small to medium-sized businesses and the enterprise-edge in partnership with VARs, MSPs and System Integrators. We enable network professionals to connect and protect organizations with greater ease by bringing together intuitive, scalable and secure cloud management with a complete portfolio of network devices.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2023 The Channel Company, LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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