David Soares of Zyxel Networks Honored as 2024 CRN Channel Chief

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced that CRN^®, a brand of The Channel Company, has named David Soares, Executive Vice President Channel Sales and Marketing North America, to the prestigious 2024 CRN® Channel Chiefs list. This list recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

Soares, a senior business executive with over 30 years of experience in the information technology industry, is responsible for managing the company’s North America channel business, which includes small- and medium-sized businesses and service providers. Over the past year, Zyxel created a new online training program, the Zyxel Education Center, which offers training in network fundamentals to teach networking beginners how to effectively manage a wide range of networking equipment. The Zyxel Certification Program helps partners build and validate their expertise in using the Zyxel enterprise solution and leads to certification as qualified network engineers.

“We’re proud that CRN has recognized the excellent work that David and his team are providing to our valued MSP and reseller partners,” explained Gordon Yang, President at Zyxel Networks. “By providing our partners with valuable online training and certification resources, Zyxel is truly proving that we’re their networking ally. The combination of our Zyxel Authorized Partner Program and the Zyxel Education Center is designed to provide our partners with the products, training, and resources to grow their businesses and increase profitability.”

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.”

CRN’s 2024 Channel Chiefs list will be featured in the February 2024 issue of CRN^® Magazine and online at www.CRN.com/ChannelChiefs.

For more information about Zyxel, its connectivity solutions, and the Zyxel Authorized Partner Program, visit www.zyxel.com/us and follow us on Facebook, Twitter and LinkedIn.

About Zyxel:

Zyxel Networks is a technology provider with over 30 years of experience, specializing in delivering solutions for small to medium-sized businesses and the enterprise-edge in partnership with VARs, MSPs and System Integrators. We enable network professionals to connect and protect organizations with greater ease by bringing together intuitive, scalable and secure cloud management with a complete portfolio of network devices.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2024. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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