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U.S. Firms Adding ServiceNow Modules to Unify Workflows

Companies are embracing the platform’s expanding set of tools to simplify process management across departments, ISG Provider Lens™ report says

A growing number of enterprises in the U.S., seeking to streamline workflow management, are engaging with service providers to implement ServiceNow across multiple functions, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2024 ISG Provider Lens™ ServiceNow Ecosystem Partners report for the U.S. finds that ServiceNow’s recent expansion from IT service management into nearly all business functions has enabled enterprises to construct a single platform to manage workflows in HR, payroll, customer relationship management, legal affairs and other areas. This type of holistic workflow solution can help businesses reduce both cost and operational complexity.

“Companies are struggling to manage a wide range of technology platforms, so most are at least thinking of consolidating them,” said Bill Huber, ISG partner, Digital Platforms and Solutions. “ServiceNow is aggressively introducing modules for every function and industry, and service providers are helping clients evaluate how they might benefit from them.”

Enterprises in the U.S. want to introduce modern workflows into more departments without taking on the technical burden of integrating new tools with existing systems, ISG says. The cost and complexity of multiple software licenses from different vendors is another concern. Many companies are looking to ServiceNow for the ability to scale workflow management horizontally, smoothly plugging parallel or complementary modules into one platform over time.

In the tight IT labor market in the U.S., companies are also trying to reduce the need to attract and retain staff with a wide range of different skills, ISG says. Maintaining separate workflow management platforms for each function requires expertise in different types of coding, database management and support, which leads some enterprises to look for a unified platform that allows for more flexible scaling of operations.

Companies in the U.S., as elsewhere, are increasingly focused on how users and developers experience workflow management platforms as modern software changes their expectations, ISG says. Users expect features such as mobile access, simple dashboards and intuitive and customizable interfaces, while developers look for advances such as simplified coding and use of composable code modules. As companies evaluate systems through this lens, they increasingly favor modern platforms like ServiceNow over legacy workflow tools. ServiceNow’s recently introduced generative AI (GenAI) component, Now Assist, may give organizations even more flexibility to optimize user experience.

“U.S. companies are moving beyond rigid legacy workflow platforms,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “Service providers bring expertise in deriving the best experience from ServiceNow.”

The report also explores other trends, including the rising need for document intelligence functions and ServiceNow’s growing collaborations with service providers for industry-specific solutions.

For more insights into challenges relevant the U.S. ServiceNow ecosystem, including the lack of realistic use cases for GenAI and the complexity of customized workflow designs, see the ISG Provider Lens™ Focal Points briefing here.

The 2024 ISG Provider Lens™ ServiceNow Ecosystem Partners report for the U.S. evaluates the capabilities of 35 providers across three quadrants: ServiceNow Consulting Services, ServiceNow Implementation and Integration Services and ServiceNow Managed Services.

The report names Accenture, Capgemini, Cask, Cognizant, Deloitte, DXC Technology, HCLTech, Hexaware, Infosys, LTIMindtree, TCS and Wipro as Leaders in all three quadrants. It names Tech Mahindra as a Leader in two quadrants and IBM and NTT DATA as Leaders in one quadrant each.

In addition, Jade Global is named as a Rising Star — a company with a “promising portfolio” and “high future potential” by ISG’s definition — in two quadrants. Kyndryl and Tech Mahindra are named as Rising Stars in one quadrant each.

In the area of customer experience, KPMG is named the global ISG CX Star Performer for 2024 among ServiceNow ecosystem partners. KPMG earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

Customized versions of the report are available from Hexaware, Kyndryl and NTT DATA.

The 2024 ISG Provider Lens™ ServiceNow Ecosystem Partners report for the U.S. is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 900 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including AI and automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,600 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit


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