2025 Expected to be Strong with New Partnerships and Growth
Company expands international presence, consolidates operations in Latin America, and invests in innovation to strengthen partner ecosystem
Sensedia, a leader in API, open finance and digital integration solutions, ended 2024 with impressive results. Alliances and partnerships helped to create a 200% increase in revenue from its network of strategic partners. This performance reinforces Sensedia’s commitment to global expansion and a strong technological collaboration ecosystem.
Sensedia initiated its first strategic alliances in the United States, focusing on the booming open finance market. International partners include Oracle, AWS, Mambu, and Salt. Additionally, the company increased its team in Latin America by 60%, with more than 60 active channels operating in Mexico, Colombia, Chile, Peru, and Bolivia.
“Building on our proven expertise in Latin America, Sensedia is now bringing its open finance and data innovation to the US. Our successes in Brazil and Latin America have demonstrated the power of strategic partnerships in transforming financial services,” said Lisa Arthur, Sensedia’s US Managing Director. “We’re committed to helping credit unions, fintechs, banks, insurers, and the payments industry embrace this new frontier by leveraging APIs, unlocking legacy data, and embracing the next wave of innovation. By fostering collaboration, we aim to drive innovation, enhance member and customer experiences, and create a more open, efficient and dynamic financial ecosystem."
The partner management team grew by 40% in 2024, reflecting the company's investment in structuring and scaling channel and alliance ecosystems. The company also made significant progress in its multi-cloud strategy, strengthening its partnership with AWS through collaborative initiatives and integrating into the Oracle ecosystem. These initiatives expanded the technological possibilities for customers and strengthened Sensedia's position as a strategic player in the digital integration market.
The direct impact of partnerships in Sensedia’s pipeline reinforces last year’s success. In 2024, partners generated 11% of opportunities, and 27% of negotiations involved a strategic partner. For 2025, Sensedia expects partners to generate 30% of opportunities, validating the importance of this ecosystem for the company's business model.
“This year, we expect to maintain our triple-digit growth rate in partnership revenue, driven by technological innovation, geographic expansion and strengthening of our ecosystem,” says Rafael de Oliveira, Director of Sensedia’s Alliances and Partnerships Ecosystem.
In the first quarter of 2025, the company plans to launch a new version of its Partnership Program, which will integrate different collaboration profiles, expand geographic coverage and offer partners a structured growth model. In addition, Sensedia is investing in new technological alliances, with solutions focused on identity and access management and chatbots, which complement its portfolio.
“With solid results and a clear strategic vision, Sensedia continues to lead the API market, and we’re excited about where the company is headed,” de Oliveira concludes.
About Sensedia
Sensedia, a global leader in API management, integration, and microservices, empowers businesses to accelerate digital innovation. Our solutions enable agile, modern, and scalable architectures that unlock data, enhance digital experiences, expand business models and connect complex ecosystems. Learn more at sensedia.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250312027085/en/
Contacts
Media Contact
Paul Wilke
Upright Position Communications on behalf of Sensedia
sensedia@uprightcomms.com
+1-415-881-7995