The modern dog nutrition brand redefining the pet food category approaches $100M in revenue and prepares for next phase of growth

Jinx, a leading next-generation pet food company, today announced a strategic leadership transition, significant retail expansion, and plans for a Series C funding round – all signaling a new era of accelerated growth. These developments come as the company approaches $100 million revenue milestone, solidifying its position as one of the fastest-growing brands in pet food.

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The modern dog nutrition brand redefining the pet food category approaches $100M in revenue and prepares for next phase of growth

Launched in 2020, Jinx, founded by former Casper executives, has a mission to deliver high-quality, accessible nutrition for modern dogs. The brand has quickly earned a loyal following and consistent retail momentum. Most recently, the company expanded its national retail footprint with new placements at Publix, Tractor Supply Co., and PetSmart, reaching over 10,000 retail doors, including existing partnerships at Walmart, Target, Chewy, Whole Foods Market, and more.

As part of its growth strategy, Jinx is announcing a new executive leadership structure:

• Kyle Banahan has been appointed Chief Executive Officer, bringing deep expertise in scaling consumer brands and driving operational excellence
• Graeme Fleckney joins as Chief Financial Officer to strengthen financial strategy and operational discipline further
• Co-founder and outgoing CEO Terri Rockovich will transition to Board Chairman, continuing to champion the vision and values that have been the cornerstone of Jinx’s success

“Our vision has always been to create an aspirational and authentic brand that puts pet wellness first while staying accessible to the pet parent community,” said Terri Rockovich, Jinx Co-Founder and Board Chairman. “This leadership transition ensures we have the right team in place to honor that promise as we scale to new heights.”

With its continued commitment to clean-label products, domestic production, and purposeful innovation, Jinx has earned a loyal customer base and a respected place in the pet industry. The upcoming Series C round marks a new chapter in its growth story, reflecting strong investor confidence and a clear roadmap for sustainable, profit-driven expansion.

While the broader pet category is experiencing a slowdown following pandemic-driven highs, Jinx continues to outperform, emerging as a bright spot among both emerging and long-standing legacy brands. The company’s sharp focus on quality, transparency, and consumer-centric innovation has fueled its upward trajectory in a decelerating market. As consumers become more discerning and value-driven, Jinx has earned their trust by delivering functional nutrition with purpose and authenticity.

“Many brands are seeing headwinds in today’s market,” said Kyle Banahan, incoming Chief Executive Officer. “What sets Jinx apart is our relentless commitment to the long-term health of pets and the evolving needs of their owners. We’re not chasing trends—we’re building enduring trust.”

Jinx is slated to launch new product offerings later this year, and current offerings are available for purchase at thinkjinx.com and over 10,000 retailers, including Walmart, Target, Whole Foods Market, Publix, Tractor Supply Co., and PetSmart.

About Jinx

Jinx is a modern pet food brand committed to optimizing pet wellness through clean, science-backed nutrition. Since its launch, Jinx has redefined the standards of pet food by delivering high-quality, vet-formulated products that meet the needs of today’s pet parents. For more information, visit www.thinkjinx.com.

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