Lake Placid–based firm adds bespoke planning expertise and multi-generational client relationships to $92 billion national RIA

Mercer Global Advisors, Inc. (“Mercer Advisors”), a national Registered Investment Adviser (RIA), today announced the acquisition of Long Run Wealth Advisors (“Long Run”), a Lake Placid, New York–based wealth management firm with approximately $640 million in assets under management (AUM). The partnership expands Mercer Advisors’ upstate New York footprint beyond its Rochester area office located in Fairport and strengthens its ability to serve clients throughout the Capital Region (Albany/Saratoga), Northern New York and Vermont

Led by principals Kevin Brady CFP^® CFA^® and Lynn Magnus CFP^®, Long Run provides comprehensive, personalized financial planning and wealth management for clients, including families, retirees, business owners and nonprofit organizations such as endowments and foundations. The seven-person team is guided by its longstanding philosophy: “Preparing You for the Long Run.”

“As we looked to the future, we wanted a partner who shared our core values and could support our next phase of growth,” said Brady, Founder and Principal at Long Run. “Mercer Advisors provides the scale, resources, technology and depth of expertise that will enable us to elevate the client experience, while preserving the bespoke, relationship-driven service our clients trust.”

Joining Mercer Advisors gives Long Run access to an expanded suite of centralized resources, including advanced estate and tax planning, institutional-grade investment management, family office services and a dedicated alternatives platform. The partnership also enhances professional development opportunities for the firm’s next-generation leaders, while establishing a clear continuity plan for clients.

“Long Run brings deep planning expertise and client-first philosophy that builds on our existing presence in the region,” said Ben Kautz, Executive Managing Partner at Mercer Advisors. “Their holistic approach is aligned with the integrated wealth management experience we strive to deliver to every family we serve, as clients are our true north star.”

“Kevin and Lynn have built a talented, growth-minded team, with a clear commitment to multigenerational client relationships,” said Ted Motheral, Executive Managing Partner, M&A Partner Development at Mercer Advisors. “That combination of seasoned leadership and strong culture is exactly what we seek in a partner. Their commitment to long-term client continuity makes them an excellent addition, and we’re thrilled to welcome the team to Mercer Advisors.”

MarshBerry served as the exclusive financial advisor to Long Run in the transaction.

For more information about partnering with Mercer Advisors, please visit partnerwithus.merceradvisors.com.

About Mercer Advisors

Mercer Advisors was named the #1 ranked RIA firm in the nation for two years in a row according to Barron’s 2025 and 2024 Top 100 Registered Investment Advisor Firms. For 40 years, Mercer Advisors has been trusted to help families amplify and simplify their financial lives. The company offers comprehensive, fee-based family office services, including financial planning, estate and tax planning, insurance solutions, and corporate trustee and trust administration services. Mercer Advisors Inc. is a parent company of Mercer Global Advisors Inc. and is majority owned by Oak Hill Capital, Genstar Capital, and Altas Partners. Mercer Global Advisors, Inc. is headquartered in Denver, Colorado, is privately held, has over 1,500 employees, and operates nationally through more than 110 locations. Mercer Advisors has $92 billion in client assets. For more information, visit merceradvisors.com and partnerwithus.merceradvisors.com.

Important Information

Company statistics as of October 31, 2025. Client assets refers to client assets under management (AUM) and client assets under advisement (AUA) as well as assets gained from recent acquisitions where the advisory agreements have been properly assigned to Mercer Global Advisors, but the custodial accounts have yet to be transferred and/or the accounts have yet to be migrated to Mercer Global Advisors’ portfolio management system.

Mercer Advisors is not a law firm and does not provide legal advice to clients. All estate planning documentation preparation and other legal advice is provided through select third parties unaffiliated to Mercer Advisors. Tax preparation and tax filing are a separate fee from Mercer Advisors’ investment management and planning services. Trustee services are offered through select third parties with which a client would engage directly, as such additional fees may apply. Mercer Global Advisors has a related insurance agency. Mercer Advisors Insurance Services, LLC (MAIS) is a wholly owned subsidiary of Mercer Advisors Inc. MAIS provides individual life, disability, long term care coverage, and property and casualty coverage through various insurance companies.

2025 and 2024 - Barron’s Top 100 RIA methodology

Mercer Advisors was ranked #1 for non-mega RIA firms. Advisers who wish to be ranked fill out a 100+ question survey about their practice. Barron's verifies that data with regulatory databases and then Barron's applies their rankings formula to the data to generate a ranking. The formula features three major categories of calculations: (1) Assets (2) Revenue (3) Quality of practice. In each of those categories Barron's does multiple sub calculations including asset type, growth, client retention, technology spending, succession planning, diversity of their teams, charitable and philanthropic work and compliance records. No fee was paid for participation in the ranking, however, Mercer Advisors has paid a fee to Barron's to use the ranking in marketing.

Please Note: Limitations. Neither rankings and/or recognitions by unaffiliated rating services, publications, media, or other organizations, nor the achievement of any professional designation, certification, degree, or license, membership in any professional organization, or any amount of prior experience or success, should be construed by a client or prospective client as a guarantee that they will experience a certain level of results if Mercer Advisors or its investment professionals are engaged, or continues to be engaged, to provide investment advisory services. A fee was not paid by either Mercer Advisors or its investment professionals to receive the award or ranking. The award or ranking is based upon specific criteria and methodology. No ranking or recognition should be construed as an endorsement by any past or current client of Mercer Advisors or its investment professionals.

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