In the heart of Africa, a revolution is taking place — a revolution that speaks directly to the diverse languages and cultures of this vast continent. This revolution is being spearheaded by Gapza, a pioneering localization company based in Kenya. Gapza is on a mission to break down linguistic barriers and bring international content to millions of Africans who do not speak English or cannot relate to content in foreign languages.
The Tremendous Need in Africa
Africa is home to over 1.4 billion people and boasts more than 2,000 distinct languages. Yet, a significant portion of this population remains underserved by global media and entertainment due to language barriers. Despite Africa’s vast linguistic diversity, broadcasters and business often fail to reach the majority by prioritizing Western languages, in fact, only 22% of African’s speak a colonial language, and less than 1% use English as their first language.
Millions of Africans crave content that speaks to their unique experiences, values, and traditions. They yearn for programming that resonates with their daily lives, in languages they understand and cherish. This is where Gapza steps in, offering a transformative solution that enables international content owners to reach these untapped audiences.
The Visionary Founder
Gapza was founded by Paul Coogan, a visionary with over two decades of experience in media across Africa. Paul’s journey into the world of localization was fueled by his passion for bringing meaningful content to African audiences. His initial foray into this field began with Christian broadcasting, where he was heavily involved in setting up Kenya’s first Christian TV station. Despite bringing programs from the likes of Joyce Meyer, Pastor Prince, Joel Osteen among other global televangelist Paul faced the reality that broadcasting global content wasn’t enough as it didn’t fully resonate with the African audience in its original format and language.
"When we started, there was a tremendous gap in content that truly resonated with African audiences," Paul recalls. "We had to navigate a complex landscape of languages and dialects, and there was a significant need for high-quality, localized content that could engage viewers on a personal level."
Paul’s determination and expertise have been instrumental in shaping Gapza into the innovative company it is today. Under his leadership, Gapza has not only addressed these challenges but has also set a new standard for localization in Africa.
Bridging Cultures Through Localization
Gapza’s slogan, "adapt, reach and grow," encapsulates the company’s core mission. By adapting international content to local languages and cultural contexts, Gapza enables content owners to reach new audiences and grow their presence in Africa. The company's services include translation, dubbing, production, and distribution, ensuring a comprehensive solution for content localization.
Gapza’s impact is evident in its collaborations with renowned clients. The company has worked with Joyce Meyer Ministries, dubbing over 600 programs into Kiswahili, Twi, Gedeo, and Kikuyu. These localized programs have reached millions of viewers, bringing hope and inspiration to diverse communities across Africa.
In addition to Joyce Meyer Ministries, Gapza has partnered with Gospel Mission of India, Pulse Media and other notable international clients dubbing content into Kinyarwanda, Amharic and Hausa further solidifying its reputation as a leader in the localization industry. These collaborations demonstrate Gapza’s ability to deliver high-quality, culturally relevant content that resonates with African audiences.
Showcasing Local Success: Local Language “Nganya” TV Series
One of Gapza’s significant local successes is the production of “Nganya”, a television program in local language that has aired on several free-to-air stations and SVOD platforms across Kenya. Nganya has captivated audiences by delivering relatable content in their native tongue, showcasing Gapza’s expertise in creating engaging, culturally relevant programming.
Driving Growth and Engagement
Gapza’s success is a testament to the growing demand for localized content in Africa. By providing a full 360-degree solution that includes translation, adaptation, dubbing, and distribution (finding the right broadcast partners) Gapza is empowering content owners to connect with audiences in a meaningful way. The company’s efforts are not only driving growth for its clients but also enriching the cultural landscape of Africa.
For content owners looking to make a lasting impact in Africa, Gapza offers an invaluable partnership. To learn more about Gapza and explore their services, visit their website at www.gapza.co.ke
Conclusion
Gapza stands as a beacon of innovation and cultural connectivity in Africa. By addressing the linguistic and cultural needs of African audiences, the company is not only transforming the media landscape but also fostering greater understanding and appreciation of Africa’s rich diversity. With a visionary leader at its helm and a proven track record of success, Gapza is poised to continue its journey of growth and impact, bringing the world closer to the heart of Africa.
Media Contact
Company Name: Gapza
Contact Person: Paul Coogan
Email: Send Email
Country: Kenya
Website: https://gapza.co.ke
