CVMK Global, a performance-focused supplements and apparel company founded by Cody and April Kelly, is entering a new phase of growth as it sharpens its mission to challenge conventional practices within the fitness industry. The company is positioning itself around a core belief that sustainable performance is built through consistency, quality, and measurable results — not hype-driven marketing.
Founded in 2021, CVMK Global was created in response to what its founders identified as a growing disconnect between fitness branding and real-world performance outcomes. The company’s approach emphasizes disciplined product development, ingredient transparency, and functional apparel designed for durability and long-term use.
“Our goal was never to follow trends,” said Cody Kelly, co-founder of CVMK Global. “We wanted to build a company centered on performance fundamentals — products that support training, recovery, and consistency without relying on exaggerated claims.”
A Performance-First Philosophy
CVMK Global operates across two primary categories: nutritional supplements and performance apparel. Rather than expanding rapidly into multiple lifestyle segments, the company has focused on refining a narrow product line aimed at athletes and individuals committed to structured training.
April Kelly, co-founder, noted that the company’s direction reflects a broader shift in consumer expectations. “Today’s customers are more informed. They want clarity, purpose, and products that align with their effort. Our focus is on supporting that mindset, not selling shortcuts.”
Building for Long-Term Growth
As CVMK Global continues to scale, the company is investing in brand infrastructure, operational consistency, and community-driven engagement. The leadership team views this phase as a foundational step toward establishing CVMK Global as a long-term participant in the performance market rather than a trend-based brand.
The company states that future initiatives will continue to prioritize product integrity, athlete feedback, and disciplined growth strategies.
About CVMK Global
Founded in 2021 by Cody and April Kelly, CVMK Global is a performance supplements and apparel company built around discipline, consistency, and functional design. The brand focuses on supporting athletes and performance-minded individuals through thoughtfully developed products that emphasize long-term results over marketing trends.
Media Contact
Company Name: CVMK GLOBAL
Contact Person: Cody Kelly
Email: Send Email
Phone: 3123011856
City: Chicago
State: Illinois
Country: United States
Website: https://cvmkglobal.store
