With the explosive growth in demand for the "She Economy", the women's wellness sector has become a hot topic in the global public health and consumer markets. Studies show that women aged 20-60 control nearly 10 trillion yuan in annual consumer spending. However, over 80% of them are trapped in the dilemma of oxidative stress, chronic inflammation, and metabolic disorders. There is an urgent demand among female consumers for potent, natural solutions that can effectively and efficiently address their healthcare and maintenance needs.
On August 30, the White Paper on the Health Applications of Arctic Calanus Oil (hereinafter referred to as the "White Paper") was jointly released by the Arctic University of Norway, Tmall Global’s "Fourth Meal," Hunter Biotech, Shuzheng Consulting Group, and Ruoyuchen.
As the world’s first white paper dedicated to the nutritional profile of Arctic Zooca Calanus® Oil for women’s wellness, it systematically decodes the scientific mechanisms behind Zooca Calanus® Oil, offers efficient health management solutions spanning women’s entire lifecycle, and is set to reshape the healthcare supplements industry through this innovative raw material.
A Rare Gift from the Arctic: Zooca Calanus® Oil Leads with Outstanding Natural Advantages
Zooca Calanus® Oil is derived from a unique zooplankton resource in the Arctic Ocean—Calanus finmarchicus. Rich in astaxanthin, it exhibits a ruby-red color throughout its structure, which inspires the Chinese nick name "Ruby Oil".
The habitats of Calanus finmarchicus account for only 1% of the world's total ocean area. The minimal environmental pollution and its position at the base of the food chain eliminate risks of heavy metal accumulation. As a result, Zooca Calanus® Oil extracted from this species possesses both natural and safe properties.
On the other hand, the fishing of Calanus finmarchicus is subject to strict sustainable regulations, which further enhances the scarcity of Zooca Calanus® Oil.
In terms of composition, Zooca Calanus® Oil contains 80-90% wax esters. These wax esters effectively encapsulate active compounds, enabling sustained release that reaches the distal part of the digestive tract where they accurately activate the GPR120 receptor. This mechanism drives efficient metabolic enhancement and activates anti-inflammatory pathways.
The difference between Zooca Calanus® Oil with fish oil and krill oil, endows it with high bioactivity, high bioavailability, high stability and high gastrointestinal tolerance.
Meanwhile, Zooca Calanus® Oil is rich in over 40 types of fatty acids (including Omega3/7/9/11, etc.). Combined with marine policosanols and naturally occurring astaxanthin, these components form a full-spectrum synergistic system for comprehensive defense. Clinically validated data confirms that the astaxanthin in Calanus Oil exhibits 6,000 times higher antioxidant capacity than vitamin C, 770 times more potent than coenzyme Q10, and 100 times greater efficacy than vitamin E.
The Omega-3 fatty acids have demonstrated significant efficacies in enhancing cardiovascular function, strengthening the defense for brain health, and suppressing inflammatory responses; the unique SDA, in synergy with marine policosanols, holds irreplaceable strategic value in the field of metabolic regulation.
Dr. Terje Larsen, Professor and Director of the Research Institute at the Arctic University of Norway, stated: "Zooca Calanus® Oil contains more than 40 kinds of natural nutrients that work synergistically to revitalize health and youth from the inside out, making it a leader in the new trend of natural remedies for women’s wellness maintenance."
Addressing Women’s Multiple Sub-health Challenges, Identifying the Breakthrough in Natural Health Maintenance Solutions
Contemporary women play multiple roles in society, shouldering the dual pressures from work and family. Combined with factors such as environmental aggressors and unhealthy lifestyles, their health faces severe challenges.
The White Paper points out that women's physiological cycles span seven key stages, from the fetal period to post-menopause. With hormonal fluctuations, oxidative stress, chronic inflammation, and metabolic disorders form a "vicious cycle"—a core trigger for sub-health issues such as skin aging, abnormal weight, and mood swings.
With the continuous upgrading of consumption, women’s demand for health management has surged dramatically. They are no longer satisfied with basic dietary nutrient supplements, but instead pursue comprehensive health goals such as oral beauty, weight management, immune support, and full-life-cycle anti-aging.
However, most products on the market suffer from the pain points of single target and limited efficacy, and there is a significant supply gap in naturally complex functional ingredients. Zooca Calanus® Oil is precisely the key solution to fill this gap.
Based on a dual evidence chain of preclinical and clinical research, the White Paper verifies the comprehensive value of Zooca Calanus® Oil in the field of women's wellness. Studies show that in terms of metabolism, Zooca Calanus® Oil can improve lipid and glucose metabolism, reduce visceral fat, and mitigate insulin resistance.
Meanwhile, both zebrafish models and human trials have confirmed that Zooca Calanus® Oil can effectively accelerate lipid breakdown, inhibit fat absorption, and enhance energy metabolism efficiency.
In terms of anti-inflammation, Zooca Calanus® Oil can effectively alleviate skin, intestinal, gynecological and neurological inflammation by suppressing pro-inflammatory factors and modulating gut microbiota. In the realm of antioxidant protection, it significantly reduces the damage caused by oxidative stress to the skin, cardiovascular system, and nervous system, thereby delaying cellular aging.
More importantly, these effects work in synergy to build a solid defense for skin beauty, anti-aging, immune enhancement, and physical endurance, supporting women in maintaining optimal health and vitality throughout their entire life cycle.
Professor Kurt Tande, from the Arctic University of Norway and known as the "Father of Zooca Calanus® Oil," stated that“Calanus finmarchicus, thriving in the pristine Arctic ecosystem, has evolved over one billion years to nurture powerful anti-aging genes., endowing Zooca Calanus® Oil with a natural, pure and potent capacity to safeguard women’s wellness.”
Dr. Li Chunqi,Founder of Hangzhou Hunter Biotech, stated: "Experiments have confirmed that Zooca Calanus® Oil possesses antioxidant, anti-inflammatory, and metabolism-boosting effects, helping women achieve skin radiance, hair density, a better figure and a more vital state."
Joint Launch by a Powerful Team – Speeding Up Full-Link Promotion of New Raw Materials
The white paper was jointly released with Shuzheng Consulting Group, an authoritative media outlet in China's nutrition and health industry.The debut of this white paper has brought together the strongest lineup covering academic research, efficacy verification, and market implementation. As the world’s only top-tier institution focused on Arctic health research, the Arctic University of Norway has conducted scientific studies on the unique components contained in Zooca Calanus® Oil—such as key nutrients like abundant multi-chain fatty acids, marine pristane, and high-content astaxanthin—providing a solid theoretical foundation and data support.
As a global leader in the application of zebrafish testing technology, Hunter Biotech has used advanced biological experimental techniques to conduct multi-dimensional verification of the efficacy of Zooca Calanus® Oil. From cell experiments to animal model studies, its rigorous experimental procedures and precise data analysis have verified the significant effects of Zooca Calanus® Oil in reducing inflammatory factors and regulating lipid metabolism, providing strong endorsement for the scientific validity and reliability of Zooca Calanus® Oil in the field of health applications.
Tmall Global, a leader in the cross-border e-commerce sector, leverages its vast global consumer data and sharp market insight to accurately identify the emerging consumption trends in women's wellness. It further strengthens its efforts in the nutraceutical category, building an efficient bridge for high-quality global health products to reach Chinese consumers and driving the vigorous development of cross-border trade in the health industry.
As a leading oral anti-aging brand under Ruoyuchen, FineNutri has played a key role in the market validation and product implementation of Zooca Calanus® Oil by virtue of its insightful positioning in the consumer market.
Health supplements represent the core strategic focus of Ruoyuchen's private brand portfolio, serving as a value carrier integrating scientific R&D with innovative ingredients and technologies. Since launching FineNutri in 2024 as its first private nutraceutical brand, the company has secured a pioneering position in the oral anti-aging segment and achieved notable market performance.
In October last year, Ruoyuchen reached a strategic cooperation with the Norwegian manufacturer Zooca Calanus AS, successfully introducing the scarce raw material of Zooca Calanus® Oil into China, with FineNutri launching new products using such an ingredient that garnered immediate positive consumer reception.
Looking ahead, the efficient multi-party collaboration is poised to rapidly democratize access to Arctic-derived natural solutions for Chinese consumers. Zooca Calanus® Oil is positioned to become a cornerstone ingredient in women's natural wellness regimens, driving leapfrog advancements in the nutraceutical industry through scientific validity, precision and natural efficacy, inaugurating a new era where health and beauty exist in perfect symbiosis.
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