NEW YORK, Sept. 12, 2023 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced significant advancements in its performance advertising-focused bidding technology, called Maximize Conversions.
This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click (CPC) bidding strategies, in favor of simply specifying a budget and having Taboola’s algorithm automate the CPC bid to drive as many conversions as possible while staying within budget.
More than one thousand Taboola advertisers have already used Maximize Conversions to drive results. Advertisers are seeing up to 50% boost in conversions while maintaining their Cost Per Acquisition (CPA), as well as some advertisers seeing reduced CPA by nearly 20%. In addition to making ad campaigns more effective, Maximize Conversions has also provided immense benefit in making campaigns more efficient, reducing the time in which advertisers get to their optimal results by half.
Maximize Conversions is designed to give advertisers flexibility for their campaigns. The technology can be used without a target CPA, which delivers against an advertiser’s daily budget, driving the most conversions at the lowest cost. When used with a target CPA, it delivers performance at a CPA they control.
“Advertisers deserve technology that drives ROI simply and effectively, and Maximize Conversions delivers exactly that,” said Adam Singolda, CEO and founder, Taboola. “We’re taking the guesswork out of CPC bidding, making it so that advertisers can simply share their goals, and our AI takes care of the rest. Our AI is trained on first-party contextual signals from more than 9,000 publishers and nearly 600M daily active users, giving advertisers using Maximize Conversions a competitive advantage in reaching customers. We’re seeing incredible results from this technology – delivering large amounts of customers, saving costs, time and more. I expect nearly half of our advertisers will adopt this offering in 2024.”
Advertiser testimonials
“Our Maximize Conversions campaigns are the clear winners! They consistently deliver outstanding results allowing us to maximize our budgets while achieving impressive CPAs. Not only that, but these campaigns are also driving the highest ROAS for us at the moment, and we’re excited to continue investing with Taboola.” – Babbel
“We have experienced a remarkable boost in stability and performance with Maximize Conversions, surpassing our expectations. A notable difference being the significant reduction in manual work required compared to our previous methods. We're looking forward to shifting more campaigns [to Taboola’s automated bidding] to gain more stability and decrease manual work.” – Audibene
“Not only have we witnessed consistent performance in terms of spend and cost per acquisition (CPA), but the real magic lies in the precious time we’ve saved on bid optimization. With this remarkable tool, we’ve unlocked newfound efficiency and productivity in our marketing efforts.” – Muhlert Digital Gmbh Agency on behalf of Leica Camera
“The automated approach of Maximize Conversions saves us valuable time and effort when managing campaigns. Plus, it’s unlocked profitable inventory previously out of reach with other methods.” – ClickCrew
“At Secret Escapes, our goal is to acquire new subscribers within a specific CPA target, and we found a winning formula with Taboola's Maximize Conversions strategy with a set target CPA. The outcome? An impressive 64% reduction in CPA, surpassing our own expectations and comfortably landing us well below our CPA target.” – Secret Escapes
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
More than 15,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Skechers and eBay are among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Disclaimer – Forward-Looking Statements
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
Media contact: Dave Struzzi, dave.s@taboola.com
